{"id":604368,"date":"2024-01-11T22:09:50","date_gmt":"2024-01-11T19:09:50","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/power-up-your-marketing-programs-with-google-analytics-4\/"},"modified":"2024-01-11T22:09:50","modified_gmt":"2024-01-11T19:09:50","slug":"power-up-your-marketing-programs-with-google-analytics-4","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/power-up-your-marketing-programs-with-google-analytics-4\/","title":{"rendered":"#Power up your marketing programs with Google Analytics 4"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26baedaad81\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26baedaad81\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/power-up-your-marketing-programs-with-google-analytics-4\/#Incorporate_a_data_strategy_that_will_give_you_a_complete_view_of_your_customers\" >Incorporate a data strategy that will give you a complete view of your customers.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Incorporate_a_data_strategy_that_will_give_you_a_complete_view_of_your_customers\"><\/span>Incorporate a data strategy that will give you a complete view of your customers.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<figure class=\"wp-block-image size-large is-style-default\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bigmarker.com\/third-door-media\/Power-Up-Your-Marketing-Programs-with-Google-Analytics-4-and-Salesforce-Marketing-Cloud?utm_bmcr_source=selpost\"><img decoding=\"async\" fetchpriority=\"high\" width=\"800\" height=\"450\" alt=\"Webinar Blue Key Ss 1920 800x450\" class=\"wp-image-329978\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-800x450.jpg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-600x338.jpg 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-200x113.jpg 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-768x432.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-1536x864.jpg 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-150x84.jpg 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-550x310.jpg 550w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920.jpg 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-800x450.jpg\"><noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-800x450.jpg\" alt=\"Webinar Blue Key Ss 1920 800x450\" class=\"wp-image-329978\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-800x450.jpg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-600x338.jpg 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-200x113.jpg 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-768x432.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-1536x864.jpg 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-150x84.jpg 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920-550x310.jpg 550w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><\/a><\/figure>\n<p>Customer expectations are higher than ever. They expect companies to know who they are and what they need. That\u2019s why marketers should have a data strategy that will give them a complete view of their customers \u2013 without this view, it will be much harder to personalize your marketing programs.<\/p>\n<p>Join experts from Google and Salesforce for tips on how to make the most of your data with GA4.<\/p>\n<p>Register and attend <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bigmarker.com\/third-door-media\/Power-Up-Your-Marketing-Programs-with-Google-Analytics-4-and-Salesforce-Marketing-Cloud?utm_bmcr_source=selpost\">\u201cPower Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud,\u201d<\/a> presented by Salesforce.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">Click here to view more Search Engine Land webinars.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Cynthia Ramsaran\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2021\/06\/Cynthia_Ramsaran.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2021\/06\/Cynthia_Ramsaran.jpg.webp\" alt=\"Cynthia Ramsaran\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Cynthia Ramsaran<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\"><\/div>\n<p>                        Cynthia Ramsaran is director of custom content at Third Door <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a>, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial\/content marketing experience, Cynthia\u2019s expertise spans the marketing, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, finance, manufacturing and gaming industries. She was a writer\/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor&#8217;s and MBA from St. John&#8217;s University.                  <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/power-up-your-marketing-programs-with-google-analytics-4-436491\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Incorporate a data strategy that will give you a complete view of your customers. Customer expectations are higher than ever. They expect companies to know who they are and what they need. That\u2019s why marketers should have a data strategy that will give them a complete view of their customers \u2013 without this view, it&#8230;<\/p>\n","protected":false},"author":1,"featured_media":604369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/02\/webinar-blue-key-ss-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147869,147870],"class_list":["post-604368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-analytics-conversion","tag-sponsored-white-papers-webinars"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/604368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=604368"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/604368\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/604369"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=604368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=604368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=604368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}