{"id":605274,"date":"2024-01-18T19:00:00","date_gmt":"2024-01-18T16:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/seo-predictions-5-things-we-can-expect-to-see-in-2024\/"},"modified":"2024-01-18T19:00:00","modified_gmt":"2024-01-18T16:00:00","slug":"seo-predictions-5-things-we-can-expect-to-see-in-2024","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/seo-predictions-5-things-we-can-expect-to-see-in-2024\/","title":{"rendered":"#SEO predictions: 5 things we can expect to see in 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a39bd6b87cc9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a39bd6b87cc9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-predictions-5-things-we-can-expect-to-see-in-2024\/#SEO_in_2024_demands_adaptability_Master_technical_SEO_use_AI_for_content_wisely_adapt_to_rising_costs_and_hire_the_best_talent\" >SEO in 2024 demands adaptability. Master technical SEO, use AI for content wisely, adapt to rising costs, and hire the best talent.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-predictions-5-things-we-can-expect-to-see-in-2024\/#1_SEO_continues_to_get_bigger_and_harder\" >1. SEO continues to get bigger and harder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-predictions-5-things-we-can-expect-to-see-in-2024\/#2_Technical_SEO_grows_in_importance\" >2. Technical SEO grows in importance\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-predictions-5-things-we-can-expect-to-see-in-2024\/#3_AI_will_change_your_content_strategy\" >3. AI will change your content strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-predictions-5-things-we-can-expect-to-see-in-2024\/#4_Prices_are_going_up\" >4. Prices are going up\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-predictions-5-things-we-can-expect-to-see-in-2024\/#5_Hiring_the_best_will_matter\" >5. Hiring the best will matter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/seo-predictions-5-things-we-can-expect-to-see-in-2024\/#The_keyword_for_2024_Adaptability\" >The keyword for 2024: Adaptability\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"SEO_in_2024_demands_adaptability_Master_technical_SEO_use_AI_for_content_wisely_adapt_to_rising_costs_and_hire_the_best_talent\"><\/span>SEO in 2024 demands adaptability. Master technical SEO, use AI for content wisely, adapt to rising costs, and hire the best talent.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nEver reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results?\u00a0<\/p>\n<p>In 2024, the world of SEO is the exact opposite of easy.\u00a0<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>However, for those of us who love to solve SEO puzzles, it\u2019s an exciting time when we\u2019re faced with new challenges and massive opportunities.\u00a0<\/p>\n<p>This year, it\u2019s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank.\u00a0<\/p>\n<p>Let\u2019s look at five vital SEO business insights in 2024 to help you get a bird\u2019s eye view of what to expect.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-seo-continues-to-get-bigger-and-harder\"><span class=\"ez-toc-section\" id=\"1_SEO_continues_to_get_bigger_and_harder\"><\/span>1. SEO continues to get bigger and harder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For those of us who have been in SEO since the \u201890s, we remember the simple days of ranking webpages.\u00a0<\/p>\n<p>Each year, SEO becomes more complex and harder to win.\u00a0<\/p>\n<p>Just look at all the changes that h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ened in SEO in 2023 alone \u2013 not the least of which was Google\u2019s Search Generative Experience, which can put SEO on its head again.\u00a0<\/p>\n<p>Plus, the ranking algorithm continues to evolve yearly to uncover the most relevant webpages as Google refines its <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>.\u00a0<\/p>\n<p>Bottom line: There is no \u201ceasy button\u201d in SEO. You can expect to work a little harder to compete in 2024 than last year.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-technical-seo-grows-in-importance-nbsp\"><span class=\"ez-toc-section\" id=\"2_Technical_SEO_grows_in_importance\"><\/span>2. Technical SEO grows in importance\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A highly competitive search environment means every little bit counts. The more you refine your website for users, the better you can compete.<\/p>\n<p>Without technical SEO, creating the optimal user experience is impossible.\u00a0<\/p>\n<p>Therefore, there will be an increased dependency on technical SEO for success.\u00a0<\/p>\n<p>If you are still only relying on surface-level on-page SEO tactics (keywords, meta information, etc.) and ignoring the technical back-end of your site, you will not have much of a chance.\u00a0<\/p>\n<p>And even if you are moderately doing technical SEO, the skill level you need to win at technical SEO is increasing.\u00a0<\/p>\n<p>Take things like Google\u2019s \u201cpage experience\u201d initiative and all the minutiae that went with that.\u00a0<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-3-ai-will-change-your-content-strategy\"><span class=\"ez-toc-section\" id=\"3_AI_will_change_your_content_strategy\"><\/span>3. AI will change your content strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI tools are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hbr.org\/2023\/04\/how-generative-ai-could-disrupt-creative-work\">changing the future of content creation<\/a> \u2013 just how it will change the future of SEO remains to be seen.\u00a0<\/p>\n<p>We are in massive experimentation mode with AI content creation tools.\u00a0<\/p>\n<p>After many months of seeing how AI content can help (or hinder) businesses, one thing is clear: Do it right and you can create quality content and increase your profits. Do it wrong and you\u2019ll churn out nothing more than spam.\u00a0\u00a0<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content#:~:text=search%20ranking%20purposes.-,How%20automation%20can%20create%20helpful%20content,violation%20of%20our%20spam%20policies.\">Google says<\/a> you\u2019ll violate their spam policies with the wrong AI content:\u00a0<\/p>\n<blockquote class=\"wp-block-quote\"><p>\n\u201cWhen it comes to automatically generated content, our guidance has been consistent for years. Using automation \u2013 including AI \u2013 to generate content with the primary purpose of manipulating ranking in search results is a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#spammy-automatically-generated-content\">violation of our spam policies<\/a>.\u201d\n<\/p><\/blockquote>\n<p>But, if the AI content is user-centered, it\u2019s perfectly well and good to use AI tools to assist your content creation efforts:<\/p>\n<blockquote class=\"wp-block-quote\"><p>\n\u201cThis said, it\u2019s important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web.\u201d\n<\/p><\/blockquote>\n<p>So, how do you strike the right balance when using AI-generated content?\u00a0<\/p>\n<p>Today, the gold standard is the right AI tools paired with expert human content analysis and editing.<\/p>\n<p>For more, read \u201cAI content creation: A beginner\u2019s guide.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-prices-are-going-up-nbsp\"><span class=\"ez-toc-section\" id=\"4_Prices_are_going_up\"><\/span>4. Prices are going up\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s no secret that the cost of everything is going up.\u00a0<\/p>\n<p>Most are facing <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.kiplinger.com\/business\/kiplinger-special-report-business-costs\">increasing business costs<\/a> in 2024, according to Kiplinger, including interest rates, inflation, energy costs, transportation, insurance, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>, building expenses, and technology.\u00a0<\/p>\n<p>The cost to attract and retain the best digital marketing talent will also be an issue for some.\u00a0<\/p>\n<p>Kiplinger predicts some industries may restrict pay raises in the coming year, and some will implement modest pay hikes of up to 4.2% for employees.<\/p>\n<p>You can do the math on how much it might cost to retain experienced search marketers by seeing this Search Engine Land search industry salary survey.\u00a0<\/p>\n<p>If you want to retain people with 10+ years of experience (for my agency, that is the minimum amount of experience we allow for client-facing staff), you will need to offer an attractive salary and benefits package.\u00a0<\/p>\n<p>The cost of doing business will also impact many service-based SEO firms, so the cost of hiring SEO firms is likely to rise.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-hiring-the-best-will-matter\"><span class=\"ez-toc-section\" id=\"5_Hiring_the_best_will_matter\"><\/span>5. Hiring the best will matter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With rising costs, many businesses are in a predicament with their SEO. Fortunately for bigger players, they can invest in the best SEO services.\u00a0<\/p>\n<p>Companies (many within the $26 million to $2.5 billion annually range) will increase digital marketing spend by about 9% in 2024, the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/cmosurvey.org\/wp-content\/uploads\/2023\/09\/The_CMO_Survey-Highlights_and_Insights_Report-Fall_2023.pdf\">CMO Survey by Deloitte<\/a> predicts.<\/p>\n<p>Unfortunately for smaller players, the question will be, do I want it cheap, or do I want it right?<\/p>\n<p>And as we know, cheap SEO is a near-death experience.\u00a0<\/p>\n<p>However, that doesn\u2019t mean that the little guy doesn\u2019t have a chance. Larger companies may have more resources, but they are less nimble.\u00a0<\/p>\n<p>And for all the resources these larger corporations have, they may not be implementing the best (or some of the lesser-known) SEO strategies.\u00a0<\/p>\n<p>Regardless of the company\u2019s size, hiring the best SEO help will matter \u2013 whether in-house or an outside SEO firm.<\/p>\n<p>Companies that prioritize SEO because they know its value can get creative by diverting budgets (for example, advertising budgets) as needed to retain the best and most skilled SEO talent.<\/p>\n<p>For more on this, find out what percentage of your budget should go to SEO.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-keyword-for-2024-adaptability-nbsp\"><span class=\"ez-toc-section\" id=\"The_keyword_for_2024_Adaptability\"><\/span>The keyword for 2024: Adaptability\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we head into 2024, we rely on the same SEO mindset of years prior: adaptability. SEO demands the flexibility to turn on a dime.\u00a0<\/p>\n<p>Getting creative with budgets so that you can hire the best SEO talent to guide your business through 2024, while focusing on innovative strategies and technical website analysis, will set your business up to weather any storm that comes your way this year.\u00a0<\/p>\n<p>Cheers to a successful 2024.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Bruce Clay\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/Bruce.Clay_.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/Bruce.Clay_.jpg.webp\" alt=\"Bruce Clay\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Bruce Clay<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=BruceClayInc&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/bruce-clay-inc-\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Bruce Clay is the founder and president of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bruceclay.com\/\">Bruce Clay Inc.<\/a>, a global digital marketing optimization firm providing search engine optimization, PPC management, paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> marketing, SEO-friendly site architecture, content development, and SEO tools and education.<br \/>\nClay authored the book &#8220;Search Engine Optimization All-In-One For Dummies,&#8221; now in its fourth edition, and &#8220;Content Marketing Strategies for Professionals.&#8221; He wrote the first webpage-analysis tool, created the Search Engine Relationship Chart\u00ae and is credited with being the first to use the term search engine optimization. Bruce Clay&#8217;s renowned SEO training course is available online at SEOtraining.com.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-predictions-2024-436574\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO in 2024 demands adaptability. Master technical SEO, use AI for content wisely, adapt to rising costs, and hire the best talent. Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results?\u00a0 In 2024, the world of SEO is the exact opposite&#8230;<\/p>\n","protected":false},"author":1,"featured_media":605275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-predictions-5-things-we-can-expect-to-see-in-2024-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-605274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/605274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=605274"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/605274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/605275"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=605274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=605274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=605274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}