{"id":605332,"date":"2024-01-19T19:48:32","date_gmt":"2024-01-19T16:48:32","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/linkedin-launches-sponsored-articles\/"},"modified":"2024-01-19T19:48:32","modified_gmt":"2024-01-19T16:48:32","slug":"linkedin-launches-sponsored-articles","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/linkedin-launches-sponsored-articles\/","title":{"rendered":"#LinkedIn launches sponsored articles"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2df2ee864c2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2df2ee864c2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-launches-sponsored-articles\/#LinkedIn_users_can_read_sponsored_posts_without_leaving_the_platform_potentially_leading_to_increased_engagement\" >LinkedIn users can read sponsored posts without leaving the platform, potentially leading to increased engagement.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"LinkedIn_users_can_read_sponsored_posts_without_leaving_the_platform_potentially_leading_to_increased_engagement\"><\/span>LinkedIn users can read sponsored posts without leaving the platform, potentially leading to increased engagement.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nLinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation.<\/p>\n<p><strong>Why we care. <\/strong>As LinkedIn users will not have the hassle or inconvenience of having to leave the platform to read the sponsored content, this could result in higher engagement. <\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"798\" height=\"600\" alt=\"LinkedIn Sponsored Posts 798x600\" class=\"wp-image-436706\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/LinkedIn-sponsored-posts-798x600.png.webp 798w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/LinkedIn-sponsored-posts-450x338.png.webp 450w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/LinkedIn-sponsored-posts-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/LinkedIn-sponsored-posts-768x577.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/LinkedIn-sponsored-posts.png.webp 1408w\" data-lazy-sizes=\"(max-width: 798px) 100vw, 798px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/LinkedIn-sponsored-posts-798x600.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"798\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/LinkedIn-sponsored-posts-798x600.png.webp\" alt=\"LinkedIn Sponsored Posts 798x600\" class=\"wp-image-436706\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/LinkedIn-sponsored-posts-798x600.png.webp 798w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/LinkedIn-sponsored-posts-450x338.png.webp 450w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/LinkedIn-sponsored-posts-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/LinkedIn-sponsored-posts-768x577.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/LinkedIn-sponsored-posts.png.webp 1408w\" sizes=\"(max-width: 798px) 100vw, 798px\"><\/noscript><\/figure>\n<p><strong>How it works.<\/strong> When a company account publishes an article on LinkedIn, admins now have the option  to promote it. This promotion allows the addition of a CTA button, like \u201cUnlock Article,\u201d encouraging users to sign up to access the complete content. While this feature resembles LinkedIn lead generation ads, its direct connection to in-<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> engagement is advantageous for LinkedIn and potentially beneficial for businesses<\/p>\n<p><strong>Accessibility.<\/strong> Currently, only articles authored by companies are eligible for sponsorship. However, the LinkedIn product team is actively working on developing numerous additional functionalities, which are expected to be rolled out shortly.<\/p>\n<p><strong>Roll out.<\/strong> Sponsored posts has been rolled out to the majority of business accounts already, however, some brands may not have access to this feature just yet.<\/p>\n<p><strong>What LinkedIn is saying. <\/strong>Baptiste Beauvisage, Lead Client Solutions Manager at LinkedIn, stressed the benefits of this new product to advertisers and brands in a statement:<\/p>\n<ul>\n<li>\u201cYou can use the content you already have on your Linkedin page.\u201d<\/li>\n<li>\u201cSponsored posts are more viral than a blog article hosted externally.\u201d<\/li>\n<li>\u201cYou can have all the comments from logged-in members on the article directly.\u201d<\/li>\n<li>\u201cThere is a better UX.\u201d<\/li>\n<li>\u201cYou can drive leads without sending users off Linkedin to consult your article.\u201d<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive. <\/strong>Read our article on surging LinkedIn ad prices for more information on why the platform has become so popular amongst advertisers.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/linkedin-launches-sponsored-articles-436705\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn users can read sponsored posts without leaving the platform, potentially leading to increased engagement. LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Why we care. As LinkedIn users will not have the hassle or inconvenience of having to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":605333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/LinkedIn-ads.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[92385,147878,107942],"class_list":["post-605332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-linkedin","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/605332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=605332"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/605332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/605333"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=605332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=605332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=605332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}