{"id":605896,"date":"2024-01-23T17:00:00","date_gmt":"2024-01-23T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/content-not-ranking-5-questions-to-ask-asap\/"},"modified":"2024-01-23T17:00:00","modified_gmt":"2024-01-23T14:00:00","slug":"content-not-ranking-5-questions-to-ask-asap","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/content-not-ranking-5-questions-to-ask-asap\/","title":{"rendered":"#Content not ranking? 5 questions to ask ASAP"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a283f135c4dc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a283f135c4dc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/content-not-ranking-5-questions-to-ask-asap\/#Use_this_five-step_audit_checklist_to_identify_issues_hurting_your_SEO_performance_and_create_a_plan_to_turn_things_around\" >Use this five-step audit checklist to identify issues hurting your SEO performance and create a plan to turn things around.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/content-not-ranking-5-questions-to-ask-asap\/#Question_1_Is_the_content_actually_good_enough\" >Question 1: Is the content actually good enough?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/content-not-ranking-5-questions-to-ask-asap\/#Question_2_Is_the_content_optimized_properly\" >Question 2: Is the content optimized properly?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/content-not-ranking-5-questions-to-ask-asap\/#Question_3_Do_we_need_multiple_new_pages_or_one_in-depth\" >Question 3: Do we need multiple new pages or one in-depth?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/content-not-ranking-5-questions-to-ask-asap\/#Question_4_Are_you_hitting_a_%E2%80%98glass_ceiling_without_proper_topical_authority\" >Question 4: Are you hitting a \u2018glass ceiling\u2019 without proper topical authority?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/content-not-ranking-5-questions-to-ask-asap\/#Question_5_What_about_off-page_competitiveness_referring_domain_quality_and_quantity\" >Question 5: What about off-page competitiveness (referring domain quality and quantity)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/content-not-ranking-5-questions-to-ask-asap\/#Diagnosing_and_improving_your_content_performance\" >Diagnosing and improving your content performance<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Use_this_five-step_audit_checklist_to_identify_issues_hurting_your_SEO_performance_and_create_a_plan_to_turn_things_around\"><\/span>Use this five-step audit checklist to identify issues hurting your SEO performance and create a plan to turn things around. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nDevelopments like AI, SGE and Helpful Content are making SEO exceedingly complex today. They make it feel like the goalposts that measure whether we\u2019re doing a \u201cgood\u201d or \u201cbad\u201d job are constantly shifting.<\/p>\n<p>But I have good <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>: SEO evolve daily, but the underlying principles of what you\u2019re solving for hasn\u2019t changed much over the past decade.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Yes, things change. Yes, they get more complicated. And yes, the bar rises.<\/p>\n<p>But the silver lining is that you can take a \u201cbalanced scorecard\u201d <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach, grouping together the fundamental principles you can control (the \u201cinputs\u201d of future performance, from content quality to backlinks) to better predict why your results are lacking (the \u201coutputs\u201d you can\u2019t control directly, like rankings and traffic and sales).<\/p>\n<p>Here are five simple questions that will address the most relevant ranking factors that continue to drive (or prevent) your ranking success.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"703\" alt=\"SEO audit items for ranking issues\" class=\"wp-image-436717\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues-600x264.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues-800x352.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues-200x88.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues-768x337.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues-1536x675.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"703\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues.png.webp\" alt=\"SEO audit items for ranking issues\" class=\"wp-image-436717\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues-600x264.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues-800x352.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues-200x88.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues-768x337.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/SEO-audit-items-for-ranking-issues-1536x675.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-question-1-is-the-content-actually-good-enough\"><span class=\"ez-toc-section\" id=\"Question_1_Is_the_content_actually_good_enough\"><\/span>Question 1: Is the content actually good enough?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First and foremost, is the content you intend to rank actually any good?<\/p>\n<p>At some point, to rank for competitive keywords, it will need to be good content.<\/p>\n<p>\u201cGood\u201d means different things to different people. It often doesn\u2019t need to be \u201cexceptional.\u201d<\/p>\n<p>But in a nutshell, your content should:<\/p>\n<ul>\n<li>Address customer pain points, from their perspective vs. the company\u2019s.<\/li>\n<li>Present the problem and symptoms that readers would im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely recognize.<\/li>\n<li>Discuss some potential solutions and alternatives that the company or product in question can help with in a fair and balanced way.<\/li>\n<li>Be written concisely and interestingly (if not entertainingly).<\/li>\n<li>Be accurate, fact-checked and cohesive.<\/li>\n<\/ul>\n<p>If you\u2019re simply scraping the bottom of the barrel, cutting corners, churning out rehashed AI crap and expecting to compete \u2013 and win \u2013 against savvy, deep-pocketed competitors, you won\u2019t stand a chance.<\/p>\n<p>The second subtle element to doublecheck is timing.\u00a0<\/p>\n<p>As in, when was the content published? How long has it actually been live?<\/p>\n<p>SEO isn\u2019t measured week over week. It\u2019s measured month over month (or year over year). Big results often take time to show up on your lagging indicators (like top three rankings, traffic and leads).<\/p>\n<p>Instead, shift your focus to the right leading indicators that drive performance (or \u201coutputs\u201d like the lagging indicators listed above).<\/p>\n<p>For instance, if the page has only been live a few weeks and hasn\u2019t risen above position 13? That doesn\u2019t mean it\u2019s \u201cbad.\u201d It\u2019s just still too new.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"484\" alt=\"app engagement - keyword performance\" class=\"wp-image-436718\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance-600x182.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance-800x242.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance-200x61.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance-768x232.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance-1536x465.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"484\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance.png.webp\" alt=\"app engagement - keyword performance\" class=\"wp-image-436718\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance-600x182.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance-800x242.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance-200x61.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance-768x232.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-keyword-performance-1536x465.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>Could you or should you rework the content? Maybe. Maybe not.\u00a0<\/p>\n<p>But this is also why next year\u2019s SEO results come from the work you\u2019re doing this year.\u00a0<\/p>\n<p>Yes, there are quick SEO wins to kickstart growth.\u00a0<\/p>\n<p>However, for most mortal websites with a sub-DR 90+, it should take months to rank in the top five for anything moderately difficult.<\/p>\n<p>The page isn\u2019t necessarily at fault, then. Your problem is most likely one of the below issues instead.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-question-2-is-the-content-optimized-properly-nbsp\"><span class=\"ez-toc-section\" id=\"Question_2_Is_the_content_optimized_properly\"><\/span>Question 2: Is the content optimized properly?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your content can be amazing and still not rank.\u00a0<\/p>\n<p>It\u2019s a delicate balancing act. The best-performing content walks the fine line between:<\/p>\n<ul>\n<li>Being similar enough to existing content so that it clearly answers search intent.<\/li>\n<li>Being differentiated enough that customers (and search engines) will see it as superior to everything else out there.<\/li>\n<\/ul>\n<p>This sounds contradictory in theory but isn\u2019t in practice.<\/p>\n<p>Let\u2019s start by comparing the page\u2019s overall structure, length, and format relative to what\u2019s already ranking.\u00a0<\/p>\n<p>Focus first on the top four metrics here:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"1600\" alt=\"app engagement - on-page metrics\" class=\"wp-image-436719\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-on-page-metrics.png.webp 597w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-on-page-metrics-126x338.png.webp 126w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-on-page-metrics-224x600.png.webp 224w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-on-page-metrics-42x113.png.webp 42w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-on-page-metrics-573x1536.png 573w\" data-lazy-sizes=\"(max-width: 597px) 100vw, 597px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-on-page-metrics.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"1600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-on-page-metrics.png.webp\" alt=\"app engagement - on-page metrics\" class=\"wp-image-436719\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-on-page-metrics.png.webp 597w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-on-page-metrics-126x338.png.webp 126w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-on-page-metrics-224x600.png.webp 224w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-on-page-metrics-42x113.png.webp 42w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-on-page-metrics-573x1536.png 573w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\"><\/noscript><\/figure>\n<\/div>\n<p>Cool. We\u2019re at or above everyone else, for starters.\u00a0<\/p>\n<p>\u201cHow long should our content be?\u201d The simplest answer is at or above the competitors. But no, it doesn\u2019t need to be 10x the length, either.<\/p>\n<p>The next step is to focus on the overall structure. For instance:<\/p>\n<ul>\n<li>Are the top-ranking pages content driven? If they are, don\u2019t try to rank a product page!<\/li>\n<li>Similarly, if the top-ranking pages have commercial intent, then don\u2019t try to rank a TOFU \u201cwhat is\u201d page, either.<\/li>\n<\/ul>\n<p>Read through the top-performing competitors. Look beyond the page type into the structure of H2s and similar. Then, look into the semantic keywords \u2013 or related sub-topics \u2013 that help make sure you cover search intent.\u00a0<\/p>\n<p>If people search for \u201cX,\u201d what are the \u201cX+1\u201d related topics that they expect to find answers on, too?<\/p>\n<p>Literally, any content optimization tool will help you find these instantly. And you should again be at or near the competition.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1168\" alt=\"app engagement - topic score\" class=\"wp-image-436720\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score-463x338.png.webp 463w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score-800x584.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score-155x113.png.webp 155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score-768x561.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score-1536x1121.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1168\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score.png.webp\" alt=\"app engagement - topic score\" class=\"wp-image-436720\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score-463x338.png.webp 463w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score-800x584.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score-155x113.png.webp 155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score-768x561.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-topic-score-1536x1121.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>Last but not least, you can directly compare this content\u2019s optimization against the \u201cdirect\u201d SERP competitors (which might not be your own direct product competitors) to help benchmark overall performance:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"1526\" alt=\"app engagement - competitors\" class=\"wp-image-436721\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-competitors.png.webp 548w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-competitors-121x338.png.webp 121w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-competitors-215x600.png.webp 215w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-competitors-41x113.png.webp 41w\" data-lazy-sizes=\"(max-width: 548px) 100vw, 548px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-competitors.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"1526\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-competitors.png.webp\" alt=\"app engagement - competitors\" class=\"wp-image-436721\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-competitors.png.webp 548w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-competitors-121x338.png.webp 121w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-competitors-215x600.png.webp 215w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-competitors-41x113.png.webp 41w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\"><\/noscript><\/figure>\n<\/div>\n<p>Two important caveats to optimizing content with semantic keywords:<\/p>\n<ul>\n<li>You should be aiming for a \u201cB+\u201d or \u201cA-\u201d overall. That means don\u2019t optimize for 100%. Otherwise, the content comes out robotic and keyword stuffy.<\/li>\n<li>Nearly all of these tools pull semantic keywords similarly. So there\u2019s a lot of commoditization (already) in this space. And it\u2019s more important you focus on the overall holistic balance rather than obsessing over maxing out these scores.<\/li>\n<\/ul>\n<p>So, if you\u2019re scoring in the top three to five? That\u2019s a pretty good start!<\/p>\n<p>Again, the big \u201cproblem\u201d preventing you from ranking probably doesn\u2019t exist here. But maybe it\u2019s somewhere else down below.<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-question-3-do-we-need-multiple-new-pages-or-one-in-depth\"><span class=\"ez-toc-section\" id=\"Question_3_Do_we_need_multiple_new_pages_or_one_in-depth\"><\/span>Question 3: Do we need multiple new pages or one in-depth?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> rule, more and more SERPs are trending toward prioritizing unique, narrow pages that target individual queries. (As opposed to long, in-depth pages spanning multiple related ones.)<\/p>\n<p>This is backed up by analysis behind Google\u2019s recent Helpful Content update.<\/p>\n<p>This begs the question: Should this struggling page be one in-depth page vs. multiple targeting unique intents?<\/p>\n<p>Let\u2019s find out!<\/p>\n<p>Take a look at what the page in question is already ranking for, and check for two things:<\/p>\n<p>First, are they highly related or synonymous keywords?<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"921\" alt=\"app engagement - related keywords\" class=\"wp-image-436722\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords-587x338.png.webp 587w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords-800x461.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords-196x113.png.webp 196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords-768x442.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords-1536x884.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"921\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords.png.webp\" alt=\"app engagement - related keywords\" class=\"wp-image-436722\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords-587x338.png.webp 587w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords-800x461.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords-196x113.png.webp 196w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords-768x442.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-related-keywords-1536x884.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>Second, let\u2019s grab anything that looks like potential keyword cannibalization to check out the \u201cSERP overlap\u201d and make sure we\u2019ve developed the content properly.\u00a0<\/p>\n<p>Look specifically for lots of SERP overlap (e.g., the same content pages ranking well across multiple related SERPs). If you see this, it means that one good piece is probably fine for now (vs. many targeting unique intents).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"823\" alt=\"app engagement vs mobile app engagement - serp overview\" class=\"wp-image-436723\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview-600x309.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview-800x412.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview-768x395.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview-1536x790.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"823\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview.png.webp\" alt=\"app engagement vs mobile app engagement - serp overview\" class=\"wp-image-436723\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview-600x309.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview-800x412.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview-768x395.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-vs-mobile-app-engagement-serp-overview-1536x790.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>In the case of the SERP above, there\u2019s plenty of SERP overlap of existing content. So, once again, this question isn\u2019t our page\u2019s primary problem, either.<\/p>\n<p>Fortunately, the last two questions will help us answer why this page isn\u2019t ranking as good as it could or should be.<\/p>\n<p>Fear not, we\u2019ll have our answer shortly!<\/p>\n<p>Otherwise, this would be a pretty disappointing article at the end of the day. So I\u2019m saving the best for last.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-question-4-are-you-hitting-a-glass-ceiling-without-proper-topical-authority\"><span class=\"ez-toc-section\" id=\"Question_4_Are_you_hitting_a_%E2%80%98glass_ceiling_without_proper_topical_authority\"><\/span>Question 4: Are you hitting a \u2018glass ceiling\u2019 without proper topical authority?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Topical authority acts like a \u201cglass ceiling\u201d for most mortal websites. (Read: Anything with a DR under 90+).<\/p>\n<p>The biggest brands and sites often dominate SERPs. We can all sit around and argue whether that\u2019s \u201cright\u201d or not. But I prefer to live in reality. That means two things:<\/p>\n<ul>\n<li>You need to build a bigger brand and site! This is why you need both \u201cquantity\u201d and \u201cquality\u201d when it comes to the long <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> that is SEO.<\/li>\n<li>To compete against bigger sites, you need to double down on building out topical authority to give yourself a \u201cbeachhead\u201d foundation that will help you launch more successful attacks in the future.\u00a0<\/li>\n<\/ul>\n<p>Putting all of these pieces together helps you reliably predict SEO success before publishing a single article.<\/p>\n<p>So let\u2019s now turn our attention back to the article in question.\u00a0<\/p>\n<p>Start by actually reading through it and analyzing the sub-topics mentioned and any internal links to supporting documents that help establish topical authority on this subject.\u00a0<\/p>\n<p>Read between the lines, and I\u2019m specifically talking about the content cluster you (should) have with multiple in-depth pages all working together as a rising tide lifts all boats.<\/p>\n<p>You\u2019re trying to assess the holistic way this site is covering this broad subject to see whether it\u2019s currently doing a good job (or not).<\/p>\n<p>For example, this article on \u201capp engagement\u201d mentions \u201csend in-app messages\u201d as the very first point. Good start so far!<\/p>\n<p>However, what other pages on this site around \u201cin-app messages\u201d are helping to provide (a) more supporting material for readers and (b) helping search engines understand that this site is a deep topical expert on this space?<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1170\" alt=\"send in-app messages - content piece\" class=\"wp-image-436724\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece-462x338.png.webp 462w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece-800x585.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece-155x113.png.webp 155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece-768x562.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece-1536x1123.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1170\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece.png.webp\" alt=\"send in-app messages - content piece\" class=\"wp-image-436724\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece-462x338.png.webp 462w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece-800x585.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece-155x113.png.webp 155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece-768x562.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/send-in-app-messages-content-piece-1536x1123.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>There are three areas highlighted in the example above:<\/p>\n<ul>\n<li>Send in-app messages.<\/li>\n<li>Collecting user feedback.<\/li>\n<li>Improving onboarding.<\/li>\n<\/ul>\n<p>Question: Do we have good content already ranking on these supporting topics?<\/p>\n<p><strong>Example 1<\/strong>: There is a pretty good article targeting \u201cin-app messages,\u201d but it\u2019s also not really ranking that well (never above position 12):<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"295\" alt=\"in-app messages - organic keywords\" class=\"wp-image-436725\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords-600x111.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords-800x148.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords-200x37.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords-768x142.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords-1536x283.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"295\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords.png.webp\" alt=\"in-app messages - organic keywords\" class=\"wp-image-436725\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords-600x111.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords-800x148.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords-200x37.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords-768x142.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/in-app-messages-organic-keywords-1536x283.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p><strong>Example 2<\/strong>: There is no real \u201cuser feedback\u201d content or rankings to write home about.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"366\" alt=\"user feedback - organic keywords\" class=\"wp-image-436726\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords-600x137.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords-800x183.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords-200x46.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords-768x176.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords-1536x351.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"366\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords.png.webp\" alt=\"user feedback - organic keywords\" class=\"wp-image-436726\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords-600x137.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords-800x183.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords-200x46.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords-768x176.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-feedback-organic-keywords-1536x351.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>There is a \u201ccustomer feedback\u201d piece, but it\u2019s outdated and misaligned with search intent.<\/p>\n<p>Repeating the steps above for this new URL will tell you this almost instantly:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"1600\" alt=\"customer feedback - on-page metrics\" class=\"wp-image-436727\" style=\"width:577px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-on-page-metrics.png.webp 577w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-on-page-metrics-122x338.png.webp 122w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-on-page-metrics-216x600.png.webp 216w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-on-page-metrics-41x113.png.webp 41w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-on-page-metrics-554x1536.png 554w\" data-lazy-sizes=\"(max-width: 577px) 100vw, 577px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-on-page-metrics.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"1600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-on-page-metrics.png.webp\" alt=\"customer feedback - on-page metrics\" class=\"wp-image-436727\" style=\"width:577px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-on-page-metrics.png.webp 577w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-on-page-metrics-122x338.png.webp 122w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-on-page-metrics-216x600.png.webp 216w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-on-page-metrics-41x113.png.webp 41w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-on-page-metrics-554x1536.png 554w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\"><\/noscript><\/figure>\n<\/div>\n<p>You can and should doublecheck how well this page covers semantic keywords to also quickly back this analysis up:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1130\" alt=\"customer feedback - topic score\" class=\"wp-image-436728\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score-479x338.png.webp 479w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score-800x565.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score-160x113.png.webp 160w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score-768x542.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score-1536x1085.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1130\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score.png.webp\" alt=\"customer feedback - topic score\" class=\"wp-image-436728\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score-479x338.png.webp 479w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score-800x565.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score-160x113.png.webp 160w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score-768x542.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/customer-feedback-topic-score-1536x1085.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>Not great! This content is both shorter than the competitor\u2019s content, which often means it\u2019s not doing a good job of answering the full search intent.\u00a0<\/p>\n<p>Both are red flags, making this page ripe for a revamp to rewrite or at least add to it ASAP.<\/p>\n<p><strong>Example 3<\/strong>: Similarly, there is no good \u201conboarding\u201d content or rankings.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"718\" alt=\"onboarding - organic keywords\" class=\"wp-image-436729\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords-600x269.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords-800x359.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords-200x90.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords-768x345.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords-1536x689.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"718\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords.png.webp\" alt=\"onboarding - organic keywords\" class=\"wp-image-436729\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords-600x269.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords-800x359.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords-200x90.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords-768x345.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/onboarding-organic-keywords-1536x689.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>There is a \u201cuser onboarding\u201d piece, but it struggles with the same issues as the previous example, specifically being too brief:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"1600\" alt=\"user onboarding - on-page metrics\" class=\"wp-image-436730\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-on-page-metrics.png.webp 588w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-on-page-metrics-124x338.png.webp 124w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-on-page-metrics-221x600.png.webp 221w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-on-page-metrics-42x113.png.webp 42w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-on-page-metrics-564x1536.png 564w\" data-lazy-sizes=\"(max-width: 588px) 100vw, 588px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-on-page-metrics.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"1600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-on-page-metrics.png.webp\" alt=\"user onboarding - on-page metrics\" class=\"wp-image-436730\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-on-page-metrics.png.webp 588w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-on-page-metrics-124x338.png.webp 124w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-on-page-metrics-221x600.png.webp 221w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-on-page-metrics-42x113.png.webp 42w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-on-page-metrics-564x1536.png 564w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\"><\/noscript><\/figure>\n<\/div>\n<p>It\u2019s also well under-optimized relative to the space of competing websites already ranking much better:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1195\" alt=\"user onboarding - topic score\" class=\"wp-image-436731\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score-453x338.png.webp 453w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score-800x598.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score-151x113.png.webp 151w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score-768x574.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score-1536x1147.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1195\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score.png.webp\" alt=\"user onboarding - topic score\" class=\"wp-image-436731\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score-453x338.png.webp 453w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score-800x598.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score-151x113.png.webp 151w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score-768x574.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/user-onboarding-topic-score-1536x1147.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>This one also gets flagged for a rewrite.<\/p>\n<p>It also alludes to another SEO truism when competing in the Big Leagues:\u00a0<\/p>\n<p>You need to constantly publish content new and updating existing content at the same time!<\/p>\n<p>At the end of the day, SEO is like weight loss. If you stop eating healthy and slack off on being active, that stubborn belly fat will undoubtedly come back. If you stop publishing and republishing long enough, rankings will drop and performance will suffer.\u00a0<\/p>\n<p>Creating an operational framework that helps you create a consistent publishing workflow makes this a breeze.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-question-5-what-about-off-page-competitiveness-referring-domain-quality-and-quantity\"><span class=\"ez-toc-section\" id=\"Question_5_What_about_off-page_competitiveness_referring_domain_quality_and_quantity\"><\/span>Question 5: What about off-page competitiveness (referring domain quality and quantity)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So far, we\u2019ve been focusing exclusively on on-site analysis.\u00a0<\/p>\n<p>It\u2019s finally time to turn our attention to off-site metrics. Yes, backlinks can still make or break you in any competitive space.<\/p>\n<p>In an ideal world, the best content in the world, combined with excellent topical authority, <em>should<\/em> be enough.\u00a0<\/p>\n<p>In competitive, red-ocean spaces? It ain\u2019t.<\/p>\n<p>Resist the urge to live in fantasy land, listening to faux-influencers on X. And talk to any real practicing SEO working in million and billion-dollar spaces.\u00a0<\/p>\n<p>Every single one builds links to every single important piece of content they publish.\u00a0<\/p>\n<p><strong>Every<\/strong>.<strong> Single<\/strong>.<strong> One<\/strong>.<\/p>\n<p>No ifs, ands or buts. We live in a results-driven world, and links still drive results.<\/p>\n<p>And that\u2019s why the best of the best have repeatable ways to scale high-quality links over time.<\/p>\n<p>The simplest way to analyze this last point is to zero in on two basic metrics:<\/p>\n<ul>\n<li><strong>Domain-level strength<\/strong>: DR and UR, while not the end-all, be-all of SEO, can help give you a quick proxy for whether you belong in the same ballpark (or not).\u00a0<\/li>\n<li><strong>Page-level strength<\/strong>: Drill into the actual quality and quantity of referring domains to each individual page ranking above you in the SERPs. (\u201cQuality\u201d referring to anything looking legit with a DR itself of at least 60+).<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1026\" alt=\"app engagement - off-page competitivenes\" class=\"wp-image-436732\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes-527x338.png.webp 527w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes-800x513.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes-176x113.png.webp 176w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes-768x492.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes-1536x985.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1026\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes.png.webp\" alt=\"app engagement - off-page competitivenes\" class=\"wp-image-436732\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes-527x338.png.webp 527w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes-800x513.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes-176x113.png.webp 176w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes-768x492.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/app-engagement-off-page-competitivenes-1536x985.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>In the example above, the site in question has a DR and UR range that works. It could and should be better, but it\u2019s OK relative to the competition for now.<\/p>\n<p>However, the quality and quantity of referring domains \u2013 relative to the competitors above them \u2013 are very, very low.\u00a0<\/p>\n<p>This is another obvious area to improve ASAP!<\/p>\n<p>And it means you need to roll up your sleeves and create another workflow to consistently generate relevant, high-quality links from reputable sites.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-diagnosing-and-improving-your-content-performance\"><span class=\"ez-toc-section\" id=\"Diagnosing_and_improving_your_content_performance\"><\/span>Diagnosing and improving your content performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ranking well is part art, part <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a>.\u00a0<\/p>\n<p>Being 100% optimized in one particular area of ranking factors is nice. But it\u2019s often not as good as being ~80 to 90%+ optimized across all major categories of factors.<\/p>\n<p>That\u2019s why if you see a page struggling to rank, ask yourself these five questions ASAP:<\/p>\n<ul>\n<li>Is the content actually good enough?<\/li>\n<li>Is it well-optimized for both readers and search engines?<\/li>\n<li>Do we need to cover the article in-depth or have multiple pages working together?<\/li>\n<li>Do we have topical authority on this subject already?<\/li>\n<li>Are we at least competitive with the competition already ranking for this page?<\/li>\n<\/ul>\n<p>A balanced scorecard approach like this will quickly help you uncover obvious gaps or weaknesses.<\/p>\n<p>And it\u2019ll better focus your team\u2019s time, attention and money to focus on what needs to be addressed immediately to drive the best, fastest turnaround.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Brad Smith\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/Brad-Smith.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/Brad-Smith.png.webp\" alt=\"Brad Smith\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Brad Smith<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/bsmarketer\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Brad Smith owns three content marketing companies, and has been featured in publications like The New York Times, Forbes, Business Insider, and The Next Web. Each week, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/bradsmith.io\/\">he shares first-hand experience and growth strategies<\/a> behind some of the web&#8217;s fastest growing brands.                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/content-not-ranking-questions-to-ask-436715\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use this five-step audit checklist to identify issues hurting your SEO performance and create a plan to turn things around. Developments like AI, SGE and Helpful Content are making SEO exceedingly complex today. They make it feel like the goalposts that measure whether we\u2019re doing a \u201cgood\u201d or \u201cbad\u201d job are constantly shifting. But I&#8230;<\/p>\n","protected":false},"author":1,"featured_media":605897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Content-not-ranking-5-questions-to-ask-ASAP-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78072,78070],"class_list":["post-605896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-content","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/605896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=605896"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/605896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/605897"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=605896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=605896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=605896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}