{"id":605918,"date":"2024-01-23T16:00:00","date_gmt":"2024-01-23T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-make-ppc-work-for-smbs\/"},"modified":"2024-01-23T16:00:00","modified_gmt":"2024-01-23T13:00:00","slug":"how-to-make-ppc-work-for-smbs","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-make-ppc-work-for-smbs\/","title":{"rendered":"#How to make PPC work for SMBs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2b35fa0acb1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2b35fa0acb1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-ppc-work-for-smbs\/#Learn_PPC_strategies_to_help_SMBs_compete_with_larger_companies_through_smart_targeting_bidding_and_optimization_for_maximum_ROI\" >Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-ppc-work-for-smbs\/#Enterprises_vs_SMBs_Differences_in_PPC_strategy\" >Enterprises vs. SMBs: Differences in PPC strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-ppc-work-for-smbs\/#Budget\" >Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-ppc-work-for-smbs\/#Volume\" >Volume<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-ppc-work-for-smbs\/#Emphasis_on_ROI\" >Emphasis on ROI<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-ppc-work-for-smbs\/#PPC_optimization_tactics_for_SMBs\" >PPC optimization tactics for SMBs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-ppc-work-for-smbs\/#Review_the_Search_terms_and_Placement_reports_regularly\" >Review the Search terms and Placement reports regularly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-ppc-work-for-smbs\/#Avoid_unnecessary_networks_to_ensure_ads_appear_where_you_want_them\" >Avoid unnecessary networks to ensure ads appear where you want them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-ppc-work-for-smbs\/#Test_bid_modifications_ad_schedules_and_exclusions_based_on_performance_analyses\" >Test bid modifications, ad schedules and exclusions based on performance analyses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-ppc-work-for-smbs\/#Make_sure_the_website_is_optimized_for_conversions\" >Make sure the website is optimized for conversions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-make-ppc-work-for-smbs\/#Making_every_PPC_dollar_count_for_SMBs\" >Making every PPC dollar count for SMBs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_PPC_strategies_to_help_SMBs_compete_with_larger_companies_through_smart_targeting_bidding_and_optimization_for_maximum_ROI\"><\/span>Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nPPC offers great opportunities for companies of all sizes to reach new customers. However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns.\u00a0<\/p>\n<p>Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs can\u2019t simply replicate the strategies of big brands. Instead, they need a tailored <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to make every dollar count.\u00a0<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>This article outlines the key differences between enterprises and SMBs when it comes to PPC and specific optimization tactics for maximizing ad spend.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-enterprises-vs-smbs-differences-in-ppc-strategy\"><span class=\"ez-toc-section\" id=\"Enterprises_vs_SMBs_Differences_in_PPC_strategy\"><\/span>Enterprises vs. SMBs: Differences in PPC strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-budget\"><span class=\"ez-toc-section\" id=\"Budget\"><\/span>Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the biggest differences between SMBs and larger organizations is the amount of money\/budget available to them.\u00a0<\/p>\n<p>Smaller companies could have an ad spend budget of $5,000 per month, while larger companies in the same space might be able to spend $5,000 per day.\u00a0<\/p>\n<p>This significantly impacts marketing strategy. To deal with lower budgets, targeting should have a narrower focus to prioritize the most important audiences. Some strategies to tighten up coverage include:<\/p>\n<p><strong>Phrase and exact match keywords<\/strong><\/p>\n<p>Broad match keyword performance may have improved in recent years (for some advertisers), but they still tend to struggle in smaller accounts because of limited budgets, data and how many searches they can match.\u00a0<\/p>\n<p>While phrase and exact match keywords are still eligible for close variant matching, you retain much more control over the queries they match to compared to broad match.\u00a0<\/p>\n<p><strong>Localized geo-targeting<\/strong><\/p>\n<p>Start by targeting your core service areas or a specific region. You can then test expanding your footprint more intentionally once those campaigns run efficiently or if more budget opens up.<\/p>\n<ul>\n<li>For example, you\u2019re working with a local ice cream store that can ship anywhere in the U.S. Targeting the entire country would likely eat up the budget without significantly impacting their sales.\u00a0<\/li>\n<li>Instead, I\u2019d recommend targeting a 25-mile radius around the store so that they saturate the search engine results page for any searches related to ice cream in their area. From there, they can expand into neighboring counties and work their way up to the rest of the state, region, etc.<\/li>\n<\/ul>\n<p><strong>Local and\/or long-tail keywords<\/strong><\/p>\n<p>Longer, more specific keywords will help eliminate some of the extra noise that comes with query matching. Combine this with phrase or exact match types and tighter geo-targeting, and you get a nicely refined audience that maximizes your budget.<\/p>\n<ul>\n<li>For example, targeting \u201cice cream\u201d is very open-ended and would likely result in wasted spend. However, [ice cream store near me] makes it much clearer what the user\u2019s intent is and would be highly relevant to a local shop.<\/li>\n<\/ul>\n<p>Small to medium-sized B2B companies are another important segment to highlight. These businesses often deal with search terms that overlap with a larger, unrelated audience, and they can benefit greatly from longer-tail keywords.<\/p>\n<ul>\n<li>For example, an ingredient supplier that wants to sell their products to corporations like Coca-Cola, not an individual consumer. Targeting something like \u201cbulk sweetener\u201d may result in traffic from people looking to buy for their own kitchen or office. Instead, I\u2019d recommend targeting more specific terms like \u201cwholesale stevia supplier\u201d and \u201ccommercial grade sweetener distributors\u201d.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: 2024 PPC budgeting: How to plan and secure your ideal budget<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-volume\"><span class=\"ez-toc-section\" id=\"Volume\"><\/span>Volume<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another difference is that many SMBs deal with lower volume than large companies. This could be due to various factors, such as lower budgets, smaller service areas, longer sales cycles, or offering more niche products\/services.\u00a0<\/p>\n<p>One major problem with having low volume is that it makes it more difficult for automation to work in the account\u2019s favor. At the very least, it will take more time for data to be collected and the systems to learn, but not every business is willing or able to wait for something that <em>might<\/em> eventually work for them.\u00a0<\/p>\n<ul>\n<li>For example, a construction company with a limited budget and long sales cycle gets an average of 5 leads per month from Google Ads campaigns. However, the more data you collect, the faster the ad platform\u2019s algorithm will learn and the better your campaigns will perform. Because this company doesn\u2019t receive much data each month, they may struggle to see results if they start with a Maximize Conversions bidding strategy.<\/li>\n<li>Another example is Target CPA bidding. Historically, Google Ads has recommended testing this strategy with a daily budget 10x higher than your CPA. SMBs with a tCPA of $50 likely aren\u2019t able to set one campaign to spend $500\/day.<\/li>\n<\/ul>\n<p>Manual bidding strategies are a great starting point to combat lower volume. This allows you to retain more control while data is collected instead of handing over the reins to companies incentivized to spend your money.\u00a0<\/p>\n<p>That\u2019s not to say that automation can\u2019t help smaller accounts \u2013 it\u2019s just important to know what the system needs to be successful. Feeding higher-quality data will allow the algorithms to learn best, such as offline conversions and CRM imports.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-emphasis-on-roi\"><span class=\"ez-toc-section\" id=\"Emphasis_on_ROI\"><\/span>Emphasis on ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lastly, SMBs want to see a return on their investment quickly and can\u2019t afford to wait a long time to start seeing leads, sales, etc.\u00a0As a result, focus on capturing existing demand first.\u00a0<\/p>\n<p>Search and Remarketing will likely be most impactful to start, as these users have much higher intent to convert than those who would be targeted in a top-funnel awareness campaign. <\/p>\n<p>You should also make sure that all conversion tracking is reliable and accurate to clearly determine what is or isn\u2019t successful.<\/p>\n<p><strong><em>Dig deeper: Setting PPC goals: How to tailor KPIs and metrics for each funnel stage<\/em><\/strong><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-ppc-optimization-tactics-for-smbs\"><span class=\"ez-toc-section\" id=\"PPC_optimization_tactics_for_SMBs\"><\/span>PPC optimization tactics for SMBs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you\u2019re dealing with lower budgets and volume with an emphasis on ROI, I recommend prioritizing refinements before expansion.<\/p>\n<p>We all want to grow and scale our accounts, but it\u2019s important to first make the most of the existing budget. This ensures you\u2019re reaching the most relevant audience possible, setting up any future expansion efforts for success.<\/p>\n<p>Below are optimization tactics focused on refining spend and improving audience\/traffic quality:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-review-the-search-terms-and-placement-reports-regularly\"><span class=\"ez-toc-section\" id=\"Review_the_Search_terms_and_Placement_reports_regularly\"><\/span>Review the <em>Search terms<\/em> and <em>Placement<\/em> reports regularly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Do this at least once a month to identify and prevent irrelevant traffic.<\/li>\n<li>Adding negative keywords is crucial for any Search campaign, especially for SMBs.<\/li>\n<li>If the account runs on Display or Video Networks, consider excluding mobile apps, children\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> channels and other spammy sites\/channels\/etc.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-avoid-unnecessary-networks-to-ensure-ads-appear-where-you-want-them\"><span class=\"ez-toc-section\" id=\"Avoid_unnecessary_networks_to_ensure_ads_appear_where_you_want_them\"><\/span>Avoid unnecessary networks to ensure ads appear where you want them<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>For Search campaigns, opt out of the Google Display Network and consider opting out of Google Search Partners.<\/li>\n<li>While Microsoft Advertising no longer allows advertisers to opt out of the Audience Network for Search campaigns, you can still exclude websites at the campaign and account level.<\/li>\n<li>For social campaigns, consider opting out of the platforms\u2019 external networks, such as the LinkedIn Audience Network for LinkedIn campaigns.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-test-bid-modifications-ad-schedules-and-exclusions-based-on-performance-analyses\"><span class=\"ez-toc-section\" id=\"Test_bid_modifications_ad_schedules_and_exclusions_based_on_performance_analyses\"><\/span>Test bid modifications, ad schedules and exclusions based on performance analyses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>For example, you reviewed your Google Ads day and device data and found that 12 a.m. to 4 a.m. on weekends, and tablet devices all have a CPA at least 5x higher than the account average. From there, you can test a -25% bid modification from 12 a.m. to 4 a.m., -10% bid modification for tablets, and only run campaigns on weekdays.<\/li>\n<li>You then conducted location and audience analyses and found that current college students and people in Montana never converted. To limit spend on these non-converting segments, you can exclude current college students and test a -50% bid modification in Montana.<\/li>\n<li>On LinkedIn, you compared the Demographics Report to your actual campaign targeting and found that 80% of your impressions came from people with a job function in Sales (even though this is outside your target audience). You can then exclude the Sales function from all campaigns.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-make-sure-the-website-is-optimized-for-conversions\"><span class=\"ez-toc-section\" id=\"Make_sure_the_website_is_optimized_for_conversions\"><\/span>Make sure the website is optimized for conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Lastly, if you\u2019re running campaigns for an SMB, the website must be ready for traffic to come through.\u00a0<\/li>\n<li>If you direct people to a page that has minimal information, no conversion tracking, poor speed and\/or design, etc., your PPC campaigns will not be set up for success.\u00a0<\/li>\n<li>The strategies and refinement tactics above will matter significantly less if landing pages are not optimized.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: 5 tips for effective PPC bidding on a budget<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-making-every-ppc-dollar-count-for-smbs\"><span class=\"ez-toc-section\" id=\"Making_every_PPC_dollar_count_for_SMBs\"><\/span>Making every PPC dollar count for SMBs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Small and medium-sized businesses face different problems compared to companies that have 1,000+ employees and significantly more revenue. PPC is no exception, with many SMBs facing the reality of having a limited budget, less data and greater pressure for results.\u00a0<\/p>\n<p>Paid media can also be intimidating for smaller organizations when they see big brand names competing in the same space. However, it can quickly become a key component of the marketing mix by implementing tighter targeting, maximizing control over ad spend, implementing robust and accurate conversion tracking, and testing ongoing refinements.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Ashton Clarke\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/06\/Ashton-Clarke.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/06\/Ashton-Clarke.jpeg.webp\" alt=\"Ashton Clarke\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Ashton Clarke<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=adclarke10&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ashton-clarke\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Ashton Clarke is the Paid Media Team Lead at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/knucklepuckmedia.com\/\">Knucklepuck<\/a>, responsible for managing a small team of consultants in addition to client strategy &amp; execution. With 5+ years of agency experience and a passion for continuous learning, he takes a data-driven, results-focused approach to all projects. Ashton\u2019s portfolio ranges from local businesses to global organizations in highly-regulated industries (like healthcare &amp; financial services), primarily focusing on lead &amp; demand generation across most major ad platforms. Outside of work, you\u2019ll find Ashton hiking his way through Colorado and watching an alarming amount of soccer (particularly the English Premier League).                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/make-ppc-work-smbs-436734\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI. PPC offers great opportunities for companies of all sizes to reach new customers. However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns.\u00a0 Smaller budgets, limited&#8230;<\/p>\n","protected":false},"author":1,"featured_media":605919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/How-to-make-PPC-work-for-small-and-medium-sized-businesses-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[70784,142591,107942],"class_list":["post-605918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-advertising","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/605918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=605918"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/605918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/605919"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=605918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=605918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=605918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}