{"id":605946,"date":"2024-01-24T18:23:51","date_gmt":"2024-01-24T15:23:51","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tiktok-pilots-30-minute-video-uploads-for-select-users\/"},"modified":"2024-01-24T18:23:51","modified_gmt":"2024-01-24T15:23:51","slug":"tiktok-pilots-30-minute-video-uploads-for-select-users","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tiktok-pilots-30-minute-video-uploads-for-select-users\/","title":{"rendered":"#TikTok pilots 30-minute video uploads for select users"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a224a8a678d5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a224a8a678d5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tiktok-pilots-30-minute-video-uploads-for-select-users\/#The_longer_video_formats_may_create_more_opportunities_for_brands_and_marketers_to_purchase_mid-roll_ads_known_for_their_higher_completion_and_engagement_rates\" >The longer video formats may create more opportunities for brands and marketers to purchase mid-roll ads, known for their higher completion and engagement rates.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_longer_video_formats_may_create_more_opportunities_for_brands_and_marketers_to_purchase_mid-roll_ads_known_for_their_higher_completion_and_engagement_rates\"><\/span>The longer video formats may create more opportunities for brands and marketers to purchase mid-roll ads, known for their higher completion and engagement rates.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nTikTok is trialing 30-minute long video uploads for some users in the beta version of its <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>.<\/p>\n<p><strong>Why we care. <\/strong>Longer videos may provide more opportunities to place ads in the middle of clips, known as mid-roll ads. These mid-roll ads often lead to higher completion and engagement rates.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>First look.<\/strong> The new upload option was first spotted by <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> consultant, Matt Navarra. He shared a screenshot of the TikTok pop-up notification on his <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.threads.net\/@mattnavarra\/post\/C2cewSLIPQU\">Threads<\/a> account: <\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"310\" height=\"507\" alt=\"Tiktok\" class=\"wp-image-436870\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tiktok.png.webp 310w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tiktok-207x338.png.webp 207w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tiktok-69x113.png.webp 69w\" data-lazy-sizes=\"(max-width: 310px) 100vw, 310px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tiktok.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"310\" height=\"507\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tiktok.png.webp\" alt=\"Tiktok\" class=\"wp-image-436870\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tiktok.png.webp 310w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tiktok-207x338.png.webp 207w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tiktok-69x113.png.webp 69w\" sizes=\"(max-width: 310px) 100vw, 310px\"><\/noscript><\/figure>\n<p><strong>Why now? <\/strong>TikTok\u2019s choice to allow longer video uploads follows Douyin\u2019s move, the Chinese version of TikTok, which extended its upload limit to 30 minutes per clip in 2022 and received a positive response.<\/p>\n<p><strong>Time line.<\/strong> TikTok has regularly increased the maximum duration allowed for each post over the years:<\/p>\n<ul>\n<li>15 seconds per clips in 2018.<\/li>\n<li>60 seconds per clip in 2019.<\/li>\n<li>3 minutes per clip in 2020.<\/li>\n<li>5 minutes per clips in 2021.<\/li>\n<li>10 minutes per clips in 2022.<\/li>\n<li>15 minutes per clip in 2023.<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">Deep dive. Read our report on how non-skippable video ads may harm engagement for more information.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/tiktok-pilots-30-minute-video-uploads-436864\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The longer video formats may create more opportunities for brands and marketers to purchase mid-roll ads, known for their higher completion and engagement rates. TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. Longer videos may provide more opportunities to place ads in the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":605947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/07\/shutterstock_1451827259-800x450.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147878,107942,47912],"class_list":["post-605946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-paid-social","tag-ppc","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/605946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=605946"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/605946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/605947"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=605946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=605946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=605946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}