{"id":606029,"date":"2024-01-24T17:00:00","date_gmt":"2024-01-24T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/meta-rolls-out-new-and-updated-tools-to-improve-brand-safety-controls\/"},"modified":"2024-01-24T17:00:00","modified_gmt":"2024-01-24T14:00:00","slug":"meta-rolls-out-new-and-updated-tools-to-improve-brand-safety-controls","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/meta-rolls-out-new-and-updated-tools-to-improve-brand-safety-controls\/","title":{"rendered":"#Meta rolls out new and updated tools to improve brand safety controls"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3689237b3ef\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3689237b3ef\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-rolls-out-new-and-updated-tools-to-improve-brand-safety-controls\/#The_additional_capabilities_are_designed_to_help_brands_prevent_scams_improve_trust_and_report_intellectual_property_infringement\" >The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_additional_capabilities_are_designed_to_help_brands_prevent_scams_improve_trust_and_report_intellectual_property_infringement\"><\/span>The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMeta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include:<\/p>\n<ul>\n<li>Brand Rights Protection (updated).<\/li>\n<li>Rights Manager (updated).<\/li>\n<li>Intellectual property reporting center (new).<\/li>\n<\/ul>\n<p>These tools make it easier for businesses to monitor brand impersonation, prevent scams, report intellectual property infringement, and block infringing content across <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> and Instagram.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Why we care<\/strong>. Safeguarding reputation is table stakes for brands. Brands associated with in<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ropriate or controversial content risk alienating customers and prospects. Tools that make it easier for brands to protect their reputations are welcome additions. <\/p>\n<p><strong>Brand Rights Protection<\/strong>. Meta is updating this tool to make it easier for brands to protect their intellectual property across its platforms using machine learning. The new version simplifies the process of reporting infringement and business impersonation, helping brands identify and address misuse of their intellectual property. Updates include:<\/p>\n<ul>\n<li><strong>Improved matching<\/strong>: Find matches based on your past use of Brand Rights Protection.<\/li>\n<li><strong>Cross-surface searching: <\/strong>Search across Ads, Commerce, Accounts, and Posts simultaneously without re-entering search terms each time. <\/li>\n<li><strong>Saved search: <\/strong>Frequently used search terms and filters are now stored, so they don\u2019t need to be reentered. Each user with access to a business account can monitor a unique list of terms. <\/li>\n<li><strong>Reference library expansion:<\/strong> The reference now enables brands to monitor 200 images, up from 50 images previously. <\/li>\n<\/ul>\n<p><strong>Intellectual Property Reporting Center<\/strong>. If you regularly use <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/help\/815988365533261?id=1769156093197771\">Meta\u2019s IP Reporting Forms<\/a>, the new reporting center could save you time. New functionality stores your account information and reporting history. Multiple users logged into the same Business Manager account can access the reporting history for the entire business, making it easier for different departments to share information.<\/p>\n<p><strong>Updates to Rights Manager<\/strong>. Meta is adding three new features to help brands manage and protect their copyrighted content at scale. The new features include:<\/p>\n<ul>\n<li><strong>Automatic blocking:\u00a0<\/strong>Automatically block matching images.<\/li>\n<li><strong>Image attribution:\u00a0<\/strong>Add attribution links to matching content on Facebook (and soon on Instagram), sharing ownership details about the matched image. Rights holders can also include a call to action, allowing viewers to Follow, Email, or Message their page directly.<\/li>\n<li><strong>Bulk actions:\u00a0<\/strong>Perform actions on multiple image reference files at once, making it more efficient to manage your reference library.<\/li>\n<\/ul>\n<p><strong>Meta For Business Web Resources<\/strong>. The <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/tools\/meta-business-suite\">Meta for Business website<\/a> has a new guide to assist businesses in creating a brand protection strategy and reducing the effects of brand misuse. The guide is structured into three segments \u2013 Protect, Monitor, and Resolve \u2013 offering businesses Meta\u2019s recommended practices and product solutions for brand management.<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive.<\/strong> Visit the Meta Help Center for more information on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/help\/828925381043253?id=4533021280101097\">Brand Rights Protection<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/rightsmanager.fb.com\/\">Rights Manager<\/a>.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/meta-tools-brand-safety-controls-436835\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement. Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Intellectual property reporting center (new). These tools make it easier&#8230;<\/p>\n","protected":false},"author":1,"featured_media":606030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_2065679765.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[122306,147878,107942],"class_list":["post-606029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-meta","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=606029"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/606030"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=606029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=606029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=606029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}