{"id":606117,"date":"2024-01-25T22:42:35","date_gmt":"2024-01-25T19:42:35","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-tests-highly-rated-call-out-for-local-services-ads\/"},"modified":"2024-01-25T22:42:35","modified_gmt":"2024-01-25T19:42:35","slug":"google-tests-highly-rated-call-out-for-local-services-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-tests-highly-rated-call-out-for-local-services-ads\/","title":{"rendered":"#Google tests \u2018highly rated\u2019 call out for Local Services ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2eaa4f1185a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2eaa4f1185a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tests-highly-rated-call-out-for-local-services-ads\/#Google_confirmed_to_Search_Engine_Land_that_the_new_feature_may_appear_in_various_LSA_verticals_for_some_users\" >Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_confirmed_to_Search_Engine_Land_that_the_new_feature_may_appear_in_various_LSA_verticals_for_some_users\"><\/span>Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle is piloting a new SERPs feature called \u201chighly rated\u201d for Local Services ads (LSA).<\/p>\n<p>As part of the experiment, when users input a local business query into the search engine, Google is now testing the display of a sponsored box featuring a selection of LSAs with top reviews in specific verticals.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>The featured ads include a thumbnail image, reviews, opening hours, duration of service, local service areas, and a call button so that users can easily contact the business.<\/p>\n<p><strong>Why we care. <\/strong>If your business is recommended by Google and described as \u201chighly rated,\u201d it could boost consumer trust, giving them the confidence to get in contact and ultimately make a purchase. Beyond increasing conversions, this association may also contribute to boosting your brand awareness and reputation.<\/p>\n<p><strong>First spotted. <\/strong>The new feature, which is still in testing, was first spotted by Anthony Higman, CEO of online advertising agency\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/adsquire.com\/\">Adsquire<\/a>. He shared a preview on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/AnthonyHigman\/status\/1750180082906202189\">X<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"364\" height=\"536\" alt=\"Google Highly Rated\" class=\"wp-image-436916\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-highly-rated.png.webp 364w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-highly-rated-230x338.png.webp 230w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-highly-rated-77x113.png.webp 77w\" data-lazy-sizes=\"(max-width: 364px) 100vw, 364px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-highly-rated.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"364\" height=\"536\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-highly-rated.png.webp\" alt=\"Google Highly Rated\" class=\"wp-image-436916\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-highly-rated.png.webp 364w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-highly-rated-230x338.png.webp 230w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-highly-rated-77x113.png.webp 77w\" sizes=\"(max-width: 364px) 100vw, 364px\"><\/noscript><\/figure>\n<p><strong>What Google is saying.<\/strong> While some advertisers have observed this feature in certain verticals, Google has confirmed to Search Engine Land that it is currently an experiment. Depending on its performance, the call-out may potentially be extended to all advertisers in the future, or it might be discontinued. We will provide more information as soon as we have updates.<\/p>\n<p><strong>Deep dive. <\/strong>Read our article on Google\u2019s new Nearby Events and Deal feature for more LSA <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-tests-highly-rated-local-services-ads-436915\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users. Google is piloting a new SERPs feature called \u201chighly rated\u201d for Local Services ads (LSA). As part of the experiment, when users input a local business query into the search engine, Google is now testing the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":606118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/european-woman-phone-google-logo.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-606117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=606117"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/606118"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=606117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=606117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=606117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}