{"id":606142,"date":"2024-01-26T00:03:47","date_gmt":"2024-01-25T21:03:47","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ads-moves-reports-to-new-location-in-latest-ui-update\/"},"modified":"2024-01-26T00:03:47","modified_gmt":"2024-01-25T21:03:47","slug":"google-ads-moves-reports-to-new-location-in-latest-ui-update","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-moves-reports-to-new-location-in-latest-ui-update\/","title":{"rendered":"#Google Ads moves reports to new location in latest UI update"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26e4d9ad987\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26e4d9ad987\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-moves-reports-to-new-location-in-latest-ui-update\/#The_platform_updated_its_user_interface_for_a_small_number_of_accounts_to_improve_navigation_and_workflow_organization\" >The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_platform_updated_its_user_interface_for_a_small_number_of_accounts_to_improve_navigation_and_workflow_organization\"><\/span>The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle Ads has rolled out an updated UI to a small number of accounts.<\/p>\n<p>While the affected accounts will experience a different layout, structure and design, it\u2019s important to note that there have been no changes in functionality to any tools or features.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>This specific UI change, which is currently in beta for Manager Accounts, was was designed to improve workflow organization and streamline accessibility, all while maintaining the availability of the same set of tools.<\/p>\n<p><strong>Why we care.<\/strong> If you can\u2019t find your reports when you log into Google Ads, it\u2019s because they\u2019ve been moved to the \u201cInsights and reports\u201d section. All your performance reports can now be found there.<\/p>\n<p><strong>First spotted. <\/strong>The Google Ads UI update was first spotted by digital advertising team lead, Greg Kohler, who shared a preview of the platform\u2019s new design on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/PPCGreg\/status\/1749911059274637692\">X<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"526\" alt=\"Google Ads Ui Update\" class=\"wp-image-436919\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-ads-ui-update.png.webp 549w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-ads-ui-update-353x338.png.webp 353w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-ads-ui-update-118x113.png.webp 118w\" data-lazy-sizes=\"(max-width: 549px) 100vw, 549px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-ads-ui-update.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"526\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-ads-ui-update.png.webp\" alt=\"Google Ads Ui Update\" class=\"wp-image-436919\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-ads-ui-update.png.webp 549w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-ads-ui-update-353x338.png.webp 353w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-ads-ui-update-118x113.png.webp 118w\" sizes=\"(max-width: 549px) 100vw, 549px\"><\/noscript><\/figure>\n<p>Speaking to Search Engine Land, Kohler admitted he isn\u2019t a keen on the new interface:<\/p>\n<ul>\n<li>\u201cThey moved around and it\u2019s been confusing trying to figure out where to find things \u2013 for example, instinctually I would look under Keywords to see search terms.\u201d<\/li>\n<li>\u201cI\u2019m not a fan but I think it\u2019s mainly just because it\u2019s change. I\u2019m sure I\u2019ll get used to it eventually but for now it\u2019s a hassle.\u201d<\/li>\n<\/ul>\n<p><strong>Why now?<\/strong> The new design is part of the same UI update that began rolling out in June. Google said it has continued to work on the new layout to make the platform easier to navigate.<\/p>\n<p><strong>What Google is saying.<\/strong> A Google spokesperson said:<\/p>\n<ul>\n<li>\u201cUser research indicates that advertisers use both the Insights page, and various reports pages when trying to understand campaign performance.\u201d <\/li>\n<li>\u201cBy bringing these pages together into a consolidated section in the navigation, Google\u2019s aim is to make it easier for you to get the performance data you need to optimize your ads.\u201d<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive.<\/strong> Read Google\u2019s Navigate and Insights Reporting <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13326985\">update<\/a> in full for more information.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-reports-ui-update-436918\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The platform updated its user interface for a small number of accounts to improve navigation and workflow organization. Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and design, it\u2019s important to note that there have been no changes in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":606143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_1294394836.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-606142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=606142"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/606143"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=606142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=606142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=606142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}