{"id":606272,"date":"2024-01-26T16:00:00","date_gmt":"2024-01-26T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/client-onboarding-and-offboarding-the-ppc-agencys-guide\/"},"modified":"2024-01-26T16:00:00","modified_gmt":"2024-01-26T13:00:00","slug":"client-onboarding-and-offboarding-the-ppc-agencys-guide","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/client-onboarding-and-offboarding-the-ppc-agencys-guide\/","title":{"rendered":"#Client onboarding and offboarding: The PPC agency\u2019s guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f4efd3ba25\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f4efd3ba25\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/client-onboarding-and-offboarding-the-ppc-agencys-guide\/#Gaining_and_losing_clients_is_inevitable_in_agency_work_Follow_these_tips_to_make_transitions_seamless_and_maintain_positive_relationships\" >Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain positive relationships.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/client-onboarding-and-offboarding-the-ppc-agencys-guide\/#Managing_client_transitions_seamlessly\" >Managing client transitions seamlessly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/client-onboarding-and-offboarding-the-ppc-agencys-guide\/#Onboarding_PPC_clients\" >Onboarding PPC clients<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/client-onboarding-and-offboarding-the-ppc-agencys-guide\/#Learn_the_business\" >Learn the business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/client-onboarding-and-offboarding-the-ppc-agencys-guide\/#Set_expectations\" >Set expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/client-onboarding-and-offboarding-the-ppc-agencys-guide\/#Be_curious\" >Be curious<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/client-onboarding-and-offboarding-the-ppc-agencys-guide\/#Offboarding_PPC_clients\" >Offboarding PPC clients<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/client-onboarding-and-offboarding-the-ppc-agencys-guide\/#The_golden_rule\" >The golden rule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/client-onboarding-and-offboarding-the-ppc-agencys-guide\/#Share\" >Share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/client-onboarding-and-offboarding-the-ppc-agencys-guide\/#Ask_for_feedback\" >Ask for feedback\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/client-onboarding-and-offboarding-the-ppc-agencys-guide\/#Handle_client_transitions_with_grace\" >Handle client transitions with grace<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Gaining_and_losing_clients_is_inevitable_in_agency_work_Follow_these_tips_to_make_transitions_seamless_and_maintain_positive_relationships\"><\/span>Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain positive relationships.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nWinning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome.<\/p>\n<p>Let\u2019s tackle best practices for onboarding new clients and offboarding those who leave that will improve the client experience, get to work quickly, and enable future referrals.\u00a0<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-managing-client-transitions-seamlessly\"><span class=\"ez-toc-section\" id=\"Managing_client_transitions_seamlessly\"><\/span>Managing client transitions seamlessly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a search agency, you are always trying to win new business. This means countless pitches, opportunities, and work to show your capabilities.\u00a0<\/p>\n<p>New business is hard. It\u2019s even harder in a space where the difference between winning and losing is so slim.\u00a0<\/p>\n<p>Winning is great, but you never only win. You also lose and churn the base as well.\u00a0<\/p>\n<p>The churn rate for professional services is 27%, per a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/customergauge.com\/blog\/average-churn-rate-by-industry\">Customer Gauge report<\/a>.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1442\" height=\"842\" alt=\"Customer Gauge report on retention rates\" class=\"wp-image-436907\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Customer-Gauge-report-on-retention-rates.png.webp 1442w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Customer-Gauge-report-on-retention-rates-579x338.png.webp 579w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Customer-Gauge-report-on-retention-rates-800x467.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Customer-Gauge-report-on-retention-rates-194x113.png.webp 194w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Customer-Gauge-report-on-retention-rates-768x448.png.webp 768w\" data-lazy-sizes=\"(max-width: 1442px) 100vw, 1442px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Customer-Gauge-report-on-retention-rates.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1442\" height=\"842\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Customer-Gauge-report-on-retention-rates.png.webp\" alt=\"Customer Gauge report on retention rates\" class=\"wp-image-436907\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Customer-Gauge-report-on-retention-rates.png.webp 1442w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Customer-Gauge-report-on-retention-rates-579x338.png.webp 579w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Customer-Gauge-report-on-retention-rates-800x467.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Customer-Gauge-report-on-retention-rates-194x113.png.webp 194w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Customer-Gauge-report-on-retention-rates-768x448.png.webp 768w\" sizes=\"(max-width: 1442px) 100vw, 1442px\"><\/noscript><\/figure>\n<\/div>\n<p>While professional services is a larger category than search agency work, turnover is likewise inevitable.<\/p>\n<p>In my agency, we\u2019ve streamlined onboarding and offboarding into key practices that enhance the client experience, expedite workflow, and boost overall NPS, even in client departures.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-onboarding-ppc-clients\"><span class=\"ez-toc-section\" id=\"Onboarding_PPC_clients\"><\/span>Onboarding PPC clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-learn-the-business\"><span class=\"ez-toc-section\" id=\"Learn_the_business\"><\/span>Learn the business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sure, you won the business because you are an expert in search marketing. Congratulations! <\/p>\n<p>However, even if you\u2019ve worked in this space or vertically, you still need to learn their business.\u00a0<\/p>\n<p>There are two things we think about when learning a new business:\u00a0<\/p>\n<ul>\n<li><strong>The language<\/strong>: What acronyms do they use? These can be vertical- or industry-specific and unique to their business. Each business has a culture and language unique to them. Learn to speak their language.<\/li>\n<li><strong>The metrics<\/strong>: How do they make money? It\u2019s not from delivering clicks or impressions. You really need to know the mechanisms that generate growth and profits for the business. You are a partner in their success and not just delivering search marketing services. The more you can align with the KPIs, understand how they were set, and use them in your daily activities, the better you will be.\u00a0<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to build and maintain client trust in your agency<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-set-expectations\"><span class=\"ez-toc-section\" id=\"Set_expectations\"><\/span>Set expectations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a new relationship, so you need to be clear about how you work and what they can expect from you. This is where a strong project and account management team can shine.\u00a0<\/p>\n<p>Are the meetings weekly or monthly?\u00a0<\/p>\n<p>When you say that a deliverable will be done at the end of the day \u2013 is that 5 p.m. or before you go to sleep?\u00a0<\/p>\n<p>Is the budget that you are given inclusive of fees? You need to ensure you don\u2019t make assumptions about these items.\u00a0<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>What clients expect from their PPC agency<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-be-curious\"><span class=\"ez-toc-section\" id=\"Be_curious\"><\/span>Be curious<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, you are being hired for a specific reason. However, that shouldn\u2019t stop you from being curious and thinking about the business.\u00a0<\/p>\n<p>You might not be responsible for building landing pages or writing copy, but the process of how that gets done is important to your success.\u00a0<\/p>\n<p>Ask to understand things that might not be related to your work but are. We often request to talk to the sales and customer support teams. We want to understand the business and language people use.\u00a0<\/p>\n<p>It also helps with surfacing objections you must overcome to make a sale. Try the product and go through the same customer experience so that you know how things work. <\/p>\n<p>This requires curiosity. You can easily use keywords for a product you sell based on tools alone and never have any practical experience.\u00a0<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>6 tips to build PPC client relationships<\/em><\/strong><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-offboarding-ppc-clients\"><span class=\"ez-toc-section\" id=\"Offboarding_PPC_clients\"><\/span>Offboarding PPC clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-the-golden-rule\"><span class=\"ez-toc-section\" id=\"The_golden_rule\"><\/span>The golden rule<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Just treat people the way you want to be treated. This is so obvious but is still often missed.\u00a0<\/p>\n<p>If a client is leaving, it could be a big problem or just a change in management. The new person might want their own team, even if you\u2019ve been doing well with a 60% yearly improvement.<\/p>\n<p>I\u2019ve experienced both, and neither is fun for different reasons. However, you can\u2019t look at it as anything more than business. When that decision h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ens, you must remember that you never know what\u2019s in store for the future.\u00a0<\/p>\n<p>People move companies, new products are launched, and things change. We recently took over a piece of business we lost a year ago.\u00a0<\/p>\n<p>I\u2019m confident that if we didn\u2019t follow the golden rule, we would not have gotten the call to come back and help. I\u2019m happy to report that the relationship is going great.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-share\"><span class=\"ez-toc-section\" id=\"Share\"><\/span>Share<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sharing is hard. You want to believe that what you did was unique and proprietary. Maybe some of it was, but the client leaving didn\u2019t think highly enough of it, so they are leaving.\u00a0<\/p>\n<p>Helping them leave with their data and their account will help leave a positive impression.\u00a0<\/p>\n<p>We recently heard a scenario where a client was leaving, and the prior agency wanted to charge the client for access to their account.\u00a0<\/p>\n<p>Consider what impression this leaves on the client and the agency transitioning the account. This is a referral business. Not sharing doesn\u2019t scream referral.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ask-for-feedback-nbsp\"><span class=\"ez-toc-section\" id=\"Ask_for_feedback\"><\/span>Ask for feedback\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Losing an account is no fun, but you must use it as a learning opportunity. Why did this business decide to move on? What could you have done differently?\u00a0<\/p>\n<p>Having an internal and external post-mortem. Sometimes, the answer is simple: we have a new CMO and she is bringing in her agency.\u00a0<\/p>\n<p>In other cases, it\u2019s a little more complex or a matter you could have done something about.\u00a0<\/p>\n<p>Did you staff it with too many junior team members?\u00a0<\/p>\n<p>Did you not tell a compelling story about your work or the market forces at play?\u00a0<\/p>\n<p>Is this feedback similar across other accounts with a similar makeup or team member?\u00a0<\/p>\n<p>Is there anything you can do to be proactive in your new business wins?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-handle-client-transitions-with-grace\"><span class=\"ez-toc-section\" id=\"Handle_client_transitions_with_grace\"><\/span>Handle client transitions with grace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Clients coming and going is inevitable in the agency world. However, implementing best practices for onboarding new clients and gracefully offboarding those who leave can significantly reduce friction, maintain positive relationships, and generate referrals.\u00a0<\/p>\n<p>You can build trust and enable future success by asking for feedback during transitions. With the right processes, your agency can make the hello and goodbye as smooth as possible.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to retain clients in PPC<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Jason Tabeling\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Jason_Tabeling-338x338.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Jason_Tabeling-338x338.jpg.webp\" alt=\"Jason Tabeling\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Jason Tabeling<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=jtabeling&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jasontabeling\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Jason Tabeling is the CEO of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.airtank.com\/\">Airtank<\/a> and is an accomplished marketing executive and proven leader with over 20 years of experience growing strong and profitable teams, working for and with Fortune 500 companies in a variety of industries.<br \/>\nPrior to AirTank, Jason served as Executive Vice President of Product for BrandMuscle, an enterprise software and services company focused on Fortune 1,000 brands, where he led product innovation and strategy. He earned the company a Leadership Ranking in the Forrester 2020 Through-Channel Marketing Automation Wave.<br \/>\nHe also spent 16 years working with Rosetta, Razorfish and Progressive Insurance, leading Paid, Earned and Owned <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> teams across health care, financial services and retail verticals. He was named a &#8220;40 under 40&#8221; by Direct Marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>, has been a judge for the AMA Reggie Awards, and has been published in Forbes and many other publications as a subject matter expert.                   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/client-onboarding-and-offboarding-the-ppc-agencys-guide-436905\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain positive relationships. Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Let\u2019s tackle best practices for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":606273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Client-onboarding-and-offboarding-The-PPC-agencys-guide-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[148407,107942],"class_list":["post-606272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-leadership-and-management","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=606272"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/606273"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=606272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=606272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=606272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}