{"id":606566,"date":"2024-01-29T19:06:43","date_gmt":"2024-01-29T16:06:43","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-search-cpcs-up-19-pushing-ad-spend-up-17\/"},"modified":"2024-01-29T19:06:43","modified_gmt":"2024-01-29T16:06:43","slug":"google-search-cpcs-up-19-pushing-ad-spend-up-17","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-search-cpcs-up-19-pushing-ad-spend-up-17\/","title":{"rendered":"#Google search CPCs up 19%, pushing ad spend up 17%"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f67667f661\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f67667f661\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-cpcs-up-19-pushing-ad-spend-up-17\/#As_more_advertisers_boost_their_ad_spend_on_Google_Search_ads_competition_is_growing_causing_the_product_to_become_more_expensive\" >As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"As_more_advertisers_boost_their_ad_spend_on_Google_Search_ads_competition_is_growing_causing_the_product_to_become_more_expensive\"><\/span>As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nSpend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023.<\/p>\n<p>Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Why we care. <\/strong>The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped. However, it\u2019s important to know that because more advertisers want ad space, it might cost more and be competitive.<\/p>\n<p><strong>Device matters. <\/strong>The report also found that mobile is continuing to lead the way in terms of generating Google search ad clicks:<\/p>\n<ul>\n<li><strong>Mobile search ads:<\/strong> Spend was up 19% year-on-year, clicks were up 10%, and CPC was up 9%.<\/li>\n<li><strong>Desktop and laptop search ads:<\/strong> Spend was up 15% year-on-year, clicks were up 2%, and CPC was up 13%.<\/li>\n<li><strong>Tablet search ads: <\/strong>Spend was up 4% year-on-year,  clicks were down 13% and CPC up 19%.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"713\" height=\"340\" alt=\"Tinuiti\" class=\"wp-image-436961\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tinuiti.png.webp 713w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tinuiti-600x286.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tinuiti-200x95.png.webp 200w\" data-lazy-sizes=\"(max-width: 713px) 100vw, 713px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tinuiti.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"713\" height=\"340\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tinuiti.png.webp\" alt=\"Tinuiti\" class=\"wp-image-436961\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tinuiti.png.webp 713w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tinuiti-600x286.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Tinuiti-200x95.png.webp 200w\" sizes=\"(max-width: 713px) 100vw, 713px\"><\/noscript><\/figure>\n<p><strong>PMax uptick.<\/strong> 91% of retail advertisers running shopping ad listings with Google included Performance Max campaigns in their strategies during the peak of the holiday shopping season in Q4 2023. Comparatively, a year earlier, 80% of retailers had incorporated PMax campaigns. However, despite steadily increasing throughout 2023, the adoption of PMax campaigns seems to have reached a plateau.<\/p>\n<p><strong>Rise of Temu. <\/strong>In the final week of 2023, 90% of retailers recognized Temu as a top competitor in Google Shopping auctions. This level matches Amazon\u2019s consistent presence over the last two years. Although Temu wasn\u2019t seen in these auctions until late 2022, its visibility increased sharply in the first half of 2023 and continued to rise throughout the year.<\/p>\n<p><strong>What is Tinuiti? <\/strong>Tinuiti is the largest independent performance marketing firm specializing in Streaming TV and dominating the triopoly of Google, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, and Amazon. Managing $4 billion in digital media and boasting a workforce of over 1,000 employees, Tinuiti is a significant player in the digital marketing landscape.<\/p>\n<p><strong>Report methodology.<\/strong> The Tinuiti Digital Ads Benchmark Report utilizes anonymized performance data from advertising programs managed by Tinuiti, totaling over $4 billion in annual digital ad spend. The data is based on active programs with consistent strategies. All figures represent same-client growth and are not meant to officially reflect any specific advertising platform\u2019s performance or the experiences of every advertiser.<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive.<\/strong> Read the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/content.tinuiti.com\/rs\/006-GWW-889\/images\/Tinuiti-Q4-2023-Digital-Ads-Benchmark-Report.pdf?utm_source=learn.tinuiti.com&amp;utm_medium=email&amp;utm_campaign=Universal_Guide_Confirmation_Email&amp;utm_term=body&amp;utm_content=G-24-01-24-ALL-Q4-Digital-Ads-Benchmark-Report&amp;mkt_tok=MDA2LUdXVy04ODkAAAGQ5S_mgdZNVxHIJFuy5FPdWvfR5wahoq08BB_UhVYH1Sug-UgyDLrurY69hb5NhWCJMOzvMZGHzUexxF3zR9MIuIWiBWNHnaH8HOn2u9kWghdBtuY\">report<\/a> in full for more information (please note, this is a gated report).\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-search-ads-cpc-spend-436959\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive. Spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same&#8230;<\/p>\n","protected":false},"author":1,"featured_media":606567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/Google-Ads-2.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-606566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=606566"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/606567"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=606566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=606566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=606566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}