{"id":606594,"date":"2024-01-29T18:00:00","date_gmt":"2024-01-29T15:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/no-google-has-not-announced-sge-isnt-going-to-happen\/"},"modified":"2024-01-29T18:00:00","modified_gmt":"2024-01-29T15:00:00","slug":"no-google-has-not-announced-sge-isnt-going-to-happen","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/no-google-has-not-announced-sge-isnt-going-to-happen\/","title":{"rendered":"#No, Google has NOT announced SGE isn\u2019t going to happen"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a30c787920ab\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a30c787920ab\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/no-google-has-not-announced-sge-isnt-going-to-happen\/#Speculation_about_the_future_of_SGE_seems_to_be_spreading_all_based_on_interpretations_of_two_sentences_in_a_Google_blog_post\" >Speculation about the future of SGE seems to be spreading, all based on interpretations of two sentences in a Google blog post.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Speculation_about_the_future_of_SGE_seems_to_be_spreading_all_based_on_interpretations_of_two_sentences_in_a_Google_blog_post\"><\/span>Speculation about the future of SGE seems to be spreading, all based on interpretations of two sentences in a Google blog post.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nTwo sentences in a Google blog post seem to have convinced more than a few people in the search community that Google\u2019s Search Generative Experience \u201cisn\u2019t going to h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>en.\u201d <\/p>\n<p>Specifically, SGE won\u2019t launch. It will never be more than an \u201cexperiment\u201d in Labs or become part of the default Search experience for all (or the vast majority) of users.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>I just don\u2019t buy it. Here\u2019s why.<\/p>\n<p><strong>What is at issue.<\/strong> When Google announced Circle to Search, Elizabeth Reid, Google VP, Search, wrote in a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/search\/google-search-ai-january-2024-update\/\">blog post<\/a>:<\/p>\n<ul>\n<li>\u201cThis week\u2019s launch of AI-powered insights for multisearch is the result of testing we began last year to see how gen AI can make Search radically more helpful, with\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\">SGE<\/a>\u00a0in Search Labs. We\u2019ve gotten lots of useful feedback from people who\u2019ve chosen to join this experiment, and we\u2019ll continue to offer SGE in Labs as a testbed for bold new ideas.\u201d<\/li>\n<\/ul>\n<p>These two sentences led to a fairly elaborate <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7153959119639449600\/\">interpretation<\/a> shared by Ross Hudgens, CEO of Siege <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a>, (in the same post, he even states he is possibly reading too far into it). It reads, in part:<\/p>\n<ul>\n<li>\u201cThis language makes SGE sound like it is a breeding ground for many different SERP features, instead of an all-encompassing one that we first saw when it was announced.\u201d<\/li>\n<li>\u201cBut we know these words are carefully chosen, and we also know Google is unlikely to announce things one way or another.\u201d<\/li>\n<\/ul>\n<p><strong>Fishy.<\/strong> Yes, it\u2019s debatable whether SGE, in its current form, will graduate and become the default Search experience. We don\u2019t know Google\u2019s product roadmap or if SGE is even \u201cdelayed.\u201d <\/p>\n<p>However, the idea that SGE won\u2019t be released partially or fully \u2013\u00a0soon or maybe ever \u2013 took hold on social media. <\/p>\n<p>To me, though, this looks like the equivalent of putting a cup in the ocean, finding no fish inside the cup and claiming there are no fish in the ocean. <\/p>\n<p><strong>To be clear.<\/strong> <strong>Google<\/strong> has <strong>not<\/strong> announced SGE may not launch. <\/p>\n<p>Google also has never announced when or if SGE will launch. SGE has to this point consistently been referred to as an experiment.<\/p>\n<p>SGE had an \u201cend date\u201d at one point \u2013\u00a0December 2023 \u2013 but that was <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-sge-december-end-date-removed-36600.html\">removed in December<\/a>. That \u201cend date\u201d also had zero meaning.<\/p>\n<p>Hopefully, it\u2019s all clear now that the above interpretation (and resulting rampant social media speculation) is based entirely on something Google didn\u2019t say. Which is a sentence I can\u2019t even believe I just wrote.<\/p>\n<p>What we actually know is that Google will \u201ccontinue to offer SGE in Labs.\u201d<\/p>\n<p><strong>SGE experimentation.<\/strong> Meanwhile, we\u2019ve reported from two separate analyses (from BrightEdge and Authoritas) that SGE is shown for over 80% of queries for users who have opted into SGE. Also,  SGE experimentation is ongoing, according to a separate analysis of a billion queries by BrightEdge. <\/p>\n<p>All of this data and ongoing experimentation should be enough proof that SGE isn\u2019t dead. All we know with certainty is that Google has not launched SGE \u2013\u00a0everything else is unfounded speculation at this point \u2013 again based on two sentences of a blog post.<\/p>\n<p>All that said, Google\u2019s earnings call is tomorrow. It will be interesting to see whether SGE is mentioned.<\/p>\n<p><strong>What Google has actually said about SGE.<\/strong> Google has not stated that SGE \u201cisn\u2019t going to happen.\u201d Let\u2019s review:<\/p>\n<p>During the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/abc.xyz\/2023-q3-earnings-call\/\">Alphabet Q3 2023 earnings call<\/a>, Oct. 24, Alphabet\/Google CEO Sundar Pichai said:<\/p>\n<ul>\n<li>\u00a0\u201cI\u2019ve been pretty pleased with how the user feedback has been on SGE. We are rolling it out to more users. Through it all, we\u2019re making sure the product works well and we are generating value for our ecosystem and that Ads transitions well.\u201d<\/li>\n<li>I think I view this as, with AI, the opportunity to evolve Search and Assistant over the next decade ahead. And I think as we\u2019ve always seen, when you continue to invest and build great experiences, you can get value on the other side.<\/li>\n<\/ul>\n<p><strong>Interpretation:<\/strong> Google is thinking about the next 10 years. So maybe stop trying to extract meaning from two sentences of a blog post. Also, Google is trying its best to figure out how to make more money here \u2013\u00a0or at least not lose any more money. And it seems they still haven\u2019t figured it out yet.<\/p>\n<ul>\n<li>\u201cWe are still in very early days in terms of how much we have rolled it out. But we have definitely gotten it out to enough people, both geographically, across user segments and enough to know that the product is working well. It improves the experience.\u201d<\/li>\n<li>\u201cBut there are areas to improve, which we are fine-tuning. Our true north here is getting at the right user experience we want to, and I\u2019m pretty comfortable seeing the trajectory. And we\u2019ve always worked through these transitions, be it from desktop to mobile or from now, mobile to an AI-enhanced experience.\u201d<\/li>\n<\/ul>\n<p><strong>Interpretation:<\/strong> Google thinks SGE improves the Search experience, as imperfect as it was at the time. Also, Google definitely went all-in on mobile-first \u2013 that happened. Pichai seemed fairly serious about making Search an AI-enhanced experience. <\/p>\n<p>During the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/abc.xyz\/2023-q2-earnings-call\/\">Alphabet Q2 2023 earnings call<\/a>, July 25, Alphabet\/Google CEO Sundar Pichai said:<\/p>\n<ul>\n<li>\u201cThis quarter saw our next major evolution with the launch of the Search Generative Experience, or SGE\u2026\u201d<\/li>\n<\/ul>\n<p><strong>Interpretation:<\/strong> Pichai positioned SGE as an evolution of Search then and I doubt that has changed. <\/p>\n<p>In an interview with <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.platformer.news\/google-unveils-gemini\/\">Platformer<\/a>, Dec. 6, about the newly-launched Gemini model, Pichai brought up SGE multiple times, including this:<\/p>\n<ul>\n<li>\u201cOur fundamental vision is that people come to search to experience the richness and the diversity of the web and the content ecosystem. So even though with search generative experience we can expand what we do, we\u2019re actually designing the product in a. way so that people can go explore. And I think that\u2019s what users want. I view it as a fundamental value proposition of search, so that\u2019d be part of our goal as we evolve the product.\u201d<\/li>\n<\/ul>\n<p><strong>Interpretation:<\/strong> Google seems to think of SGE as part of the \u201cfundamental value proposition of search.\u201d All I\u2019m not 100% certain about is whether the product Pichai is referring to in the quote above is Search, SGE, or both.<\/p>\n<p><strong><em>Dig deeper. Google CEO on SGE and Search evolution: \u2018We\u2019ll get it right\u2019<\/em><\/strong><\/p>\n<p><strong>False.<\/strong> Were Search Engine Land going full Politifact, we would likely rate this story as \u201cFalse\u201d if not \u201cPants on Fire.\u201d While many in search marketing may want the delay or even death of Google SGE to be true, there is no evidence to support this \u201cinterpretation\u201d at this time.<\/p>\n<p>Spreading around the idea that SGE isn\u2019t launching and that Google said as much is harmful because misinformation is so easy to spread in our industry. You\u2019re better off preparing for generative search experiences \u2013 which aren\u2019t going anywhere.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo \u2013\u00a0SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/no-google-has-not-announced-sge-isnt-going-to-happen-436937\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speculation about the future of SGE seems to be spreading, all based on interpretations of two sentences in a Google blog post. Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google\u2019s Search Generative Experience \u201cisn\u2019t going to happen.\u201d Specifically, SGE won\u2019t launch&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":606595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/frustrated-man.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-606594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=606594"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/606595"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=606594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=606594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=606594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}