{"id":606875,"date":"2024-01-31T23:11:41","date_gmt":"2024-01-31T20:11:41","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-showing-tiktok-videos-in-featured-snippets-sge\/"},"modified":"2024-01-31T23:11:41","modified_gmt":"2024-01-31T20:11:41","slug":"google-showing-tiktok-videos-in-featured-snippets-sge","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-showing-tiktok-videos-in-featured-snippets-sge\/","title":{"rendered":"#Google showing TikTok videos in featured snippets, SGE"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5056c9c20c3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5056c9c20c3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-showing-tiktok-videos-in-featured-snippets-sge\/#TikToks_value_in_Search_continues_to_rise_with_TikTok_videos_now_showing_in_Search_Generative_Experience_and_featured_snippets\" >TikTok&#8217;s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"TikToks_value_in_Search_continues_to_rise_with_TikTok_videos_now_showing_in_Search_Generative_Experience_and_featured_snippets\"><\/span>TikTok&#8217;s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nTikTok videos have been spotted in two prominent locations in Google\u2019s Search results \u2013 featured snippets and Search Generative Experience (SGE). <\/p>\n<p>While I\u2019m not entirely sure if this is \u201cnew,\u201d I\u2019ve never seen this before and this is definitely new to many people in the search community.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Why we care<\/strong>. Many people have been having a semantic debate over whether TikTok technically is a \u201csearch engine.\u201d What actually matters is that people use TikTok to search. Your brand\/business could potentially be losing out on ways to reach your audience \u2013 on TikTok, Google, or both. Especially now, where it seems Google is giving TikTok videos some prominent SERP real estate. <\/p>\n<p><strong>TikTok videos in featured snippets. <\/strong>Louise Parker, head of PR at Propellernet, shared a screenshot on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7158107598997626880\/\">LinkedIn<\/a> for a search for [stroking baby\u2019s eyebrows], where the snippet is taken directly from a TikTok video\u2019s caption:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"946\" height=\"2048\" alt=\"Stroking Babys Eyebrows Google Featured Snippet Tiktok Scaled\" class=\"wp-image-437075\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-scaled.jpg.webp 946w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-156x338.jpg.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-277x600.jpg.webp 277w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-52x113.jpg.webp 52w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-768x1662.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-710x1536.jpg 710w\" data-lazy-sizes=\"(max-width: 946px) 100vw, 946px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-scaled.jpg.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"946\" height=\"2048\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-scaled.jpg.webp\" alt=\"Stroking Babys Eyebrows Google Featured Snippet Tiktok Scaled\" class=\"wp-image-437075\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-scaled.jpg.webp 946w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-156x338.jpg.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-277x600.jpg.webp 277w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-52x113.jpg.webp 52w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-768x1662.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/stroking-babys-eyebrows-google-featured-snippet-tiktok-710x1536.jpg 710w\" sizes=\"(max-width: 946px) 100vw, 946px\"><\/noscript><\/figure>\n<p><strong>TikTok videos in SGE.<\/strong> Separately today, Carrie Rose, CEO and founder of Rise at Seven, shared a screenshot on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7158447242805145600\/\">LinkedIn<\/a> of TikTok content being displayed in an SGE result:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1569\" alt=\"Google Search results for [do cows eat donuts or doughtnuts] that include a TikTok video in Search Generative Experience results.\" class=\"wp-image-437076\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok.jpg.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok-276x338.jpg.webp 276w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok-489x600.jpg.webp 489w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok-92x113.jpg.webp 92w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok-768x941.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok-1253x1536.jpg 1253w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1569\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok.jpg.webp\" alt=\"Google Search results for [do cows eat donuts or doughtnuts] that include a TikTok video in Search Generative Experience results.\" class=\"wp-image-437076\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok.jpg.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok-276x338.jpg.webp 276w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok-489x600.jpg.webp 489w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok-92x113.jpg.webp 92w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok-768x941.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/cows-donuts-google-sge-tiktok-1253x1536.jpg 1253w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/noscript><\/figure>\n<p><strong>TikTok videos in SERPs.<\/strong> TikTok videos aren\u2019t new to Google SERPs. In 2020, Google started showing TikTok videos in a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-short-videos-carousel-tiktok-instagram-30662.html\"><em>Short videos<\/em> carousel<\/a> and a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-video-carousel-tiktok-30010.html\">TikTok video carousel on mobile<\/a>.<\/p>\n<p>Microsoft Bing Search has also <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/bing-promotes-tiktok-34447.html\">promoted TikTok video results<\/a>.<\/p>\n<p><strong>Gen Z uses TikTok to Search.<\/strong> While people continue to debate whether TikTok is a search engine, what you need to know is consumers (especially Gen Z) are using TikTok to search, with many using it instead of Google. Dig deeper in Survey: 51% of Gen Z women prefer TikTok, not Google, for search.<\/p>\n<p>Adobe also released results of a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adobe.com\/express\/learn\/blog\/using-tiktok-as-a-search-engine\">survey<\/a> of 808 consumers earlier this month that found:<\/p>\n<ul>\n<li>2 in 5 Americans use TikTok as a search engine.<\/li>\n<li>Nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a search engine.<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo \u2013\u00a0SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-showing-tiktok-videos-in-sge-featured-snippets-437074\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok&#8217;s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets. TikTok videos have been spotted in two prominent locations in Google\u2019s Search results \u2013 featured snippets and Search Generative Experience (SGE). While I\u2019m not entirely sure if this is \u201cnew,\u201d I\u2019ve never seen this before and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":606876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/TIKtok.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,78070,47912],"class_list":["post-606875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-seo","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=606875"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/606876"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=606875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=606875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=606875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}