{"id":606961,"date":"2024-02-01T15:00:00","date_gmt":"2024-02-01T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/6-steps-to-improve-your-google-ads-campaigns\/"},"modified":"2024-02-01T15:00:00","modified_gmt":"2024-02-01T12:00:00","slug":"6-steps-to-improve-your-google-ads-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/6-steps-to-improve-your-google-ads-campaigns\/","title":{"rendered":"#6 steps to improve your Google Ads campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2947ae2571a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2947ae2571a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/6-steps-to-improve-your-google-ads-campaigns\/#Looking_to_fine-tune_your_PPC_approach_and_maximize_results_Unlock_the_potential_of_your_Google_Ads_campaigns_with_these_actionable_steps\" >Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/6-steps-to-improve-your-google-ads-campaigns\/#1_Ensure_conversion_setup_is_accurate\" >1. Ensure conversion setup is accurate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/6-steps-to-improve-your-google-ads-campaigns\/#2_Check_your_bid_strategy\" >2. Check your bid strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/6-steps-to-improve-your-google-ads-campaigns\/#3_Pull_search_impression_share\" >3. Pull search impression share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/6-steps-to-improve-your-google-ads-campaigns\/#4_Evaluate_ad_group_setup\" >4. Evaluate ad group setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/6-steps-to-improve-your-google-ads-campaigns\/#5_Check_quality_scores\" >5. Check quality scores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/6-steps-to-improve-your-google-ads-campaigns\/#6_Pull_search_term_reports\" >6. Pull search term reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/6-steps-to-improve-your-google-ads-campaigns\/#6_must-do_tactics_to_optimize_your_Google_Ads_campaigns\" >6 must-do tactics to optimize your Google Ads campaigns<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Looking_to_fine-tune_your_PPC_approach_and_maximize_results_Unlock_the_potential_of_your_Google_Ads_campaigns_with_these_actionable_steps\"><\/span>Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nStruggling to boost your Google Ads campaign performance?\u00a0<\/p>\n<p>Whether it\u2019s dwindling impressions, rising CPCs, or a drop in conversions, this article outlines six key steps to diagnose issues and unlock opportunities for improvement.\u00a0<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>From checking conversion tracking setup and bid strategies to evaluating ad groups and search terms, these actionable tips will help refine your PPC <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to drive better results.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-ensure-conversion-setup-is-accurate\"><span class=\"ez-toc-section\" id=\"1_Ensure_conversion_setup_is_accurate\"><\/span>1. Ensure conversion setup is accurate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When figuring out why a Google Ads campaign isn\u2019t doing well, start by checking how conversions are set up. Clear and accurate conversion tracking is crucial for assessing your campaign\u2019s effectiveness.<\/p>\n<p>Ensure the conversion tracking is properly configured to capture essential actions, such as form submissions, purchases, or whatever goal you set up.\u00a0<\/p>\n<p>Check if you have existing conversion values or if you can apply them to signal the value of each conversion action to Google.\u00a0<\/p>\n<p>If conversions are low, troubleshoot the tracking code and contact Google support for tag setup help. Accurate tracking and aligned values are crucial for improving campaign performance and getting precise ROAS and conversion data.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-check-your-bid-strategy\"><span class=\"ez-toc-section\" id=\"2_Check_your_bid_strategy\"><\/span>2. Check your bid strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have an unattainable goal, Google may have a status on your campaign that is \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/6263057?hl=en#zippy=%2Cbidding-strategy:~:text=Limited%20by%20bidding%20strategy%20%2D%20Applicable%20to%20campaigns%20only.\">Limited by bidding strategy<\/a>.\u201d\u00a0<\/p>\n<p>If your bid strategy is limited, you can upgrade it to a fully automated bidding strategy, which will help you get more conversions at a similar CPA or higher conversion value at a similar ROAS.\u00a0<\/p>\n<p>Other common limitations may be bid limits below the average for your keywords. Increase your max CPCs, or if you are using smart bidding, increase your tCPA or decrease your tROAS.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-pull-search-impression-share\"><span class=\"ez-toc-section\" id=\"3_Pull_search_impression_share\"><\/span>3. Pull search impression share<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search impression share indicates the percentage of total impressions an ad receives compared to the total number it could receive.\u00a0<\/p>\n<p>If you have a campaign that is struggling to spend, this is a great metric to look at. A lower search impression share suggests missed opportunities for visibility. This could involve:<\/p>\n<ul>\n<li>Refining keyword targeting.<\/li>\n<li>Adjusting bid strategies to have a lower ROAS target or higher cost per acquisition.<\/li>\n<li>Improving ad relevance.<\/li>\n<li>Expanding the budget in competitive auctions.\u00a0<\/li>\n<\/ul>\n<p>There are two other metrics to add to your report:\u00a0<\/p>\n<ul>\n<li><strong>Search lost IS (rank)<\/strong>: Search impression share lost to rank.<\/li>\n<li><strong>Search lost IS (budget)<\/strong>: Search impression share to budget.\u00a0<\/li>\n<\/ul>\n<p>If you see a high percentage for rank, you should improve your landing page, ad copy, and keyword targeting. If you see a high percentage lost to budget, you\u2019ll want to dedicate more spending to be competitive.\u00a0<\/p>\n<p>If you have a search impression share greater than 10%, you may also see competitive metrics in the Auction Insights report. This will show you other advertisers bidding on the keywords in that campaign.\u00a0<\/p>\n<p>If your impression share is much lower, you may want to expand your budget and make bid strategy adjustments to be less restrictive.<\/p>\n<p>Regularly monitoring and optimizing search impression share is a proactive strategy to fine-tune campaigns and maximize a campaign\u2019s reach.<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-4-evaluate-ad-group-setup\"><span class=\"ez-toc-section\" id=\"4_Evaluate_ad_group_setup\"><\/span>4. Evaluate ad group setup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is a critical next step in diagnosing performance issues in your Google Ads campaign.\u00a0<\/p>\n<p>Ad group structure is crucial for ad relevance and targeting precision.\u00a0<\/p>\n<p>If a campaign is underperforming, check how ad groups are structured.\u00a0<\/p>\n<ul>\n<li>Are all conversions falling under one campaign?\u00a0<\/li>\n<li>How many keywords do you have per campaign?\u00a0<\/li>\n<\/ul>\n<p>Assessing whether keywords within an ad group are tightly related and align with the ad copy and landing page content ensures a cohesive user experience.\u00a0<\/p>\n<p>A well-organized ad group structure should have a maximum of 1-20 keywords and top-performing ad groups can be broken out.\u00a0<\/p>\n<p>If many keywords have low-quality scores, you should look into:<\/p>\n<ul>\n<li>Adding or removing keywords.<\/li>\n<li>Confirming all keywords are found in the ad headlines and top keywords are found in descriptions.\u00a0<\/li>\n<\/ul>\n<p>Evaluating and optimizing ad groups boosts campaign relevance, improves Quality Scores, and enhances overall performance by aligning ad content closely with targeted keywords.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-check-quality-scores\"><span class=\"ez-toc-section\" id=\"5_Check_quality_scores\"><\/span>5. Check quality scores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quality score is a metric that reflects the overall quality and relevance of ads, keywords, and landing pages in a campaign.\u00a0<\/p>\n<p>It is a number on each keyword 1-10, with a lower quality score indicating potential issues impacting ad performance, such as poorly aligned ad copy, irrelevant keywords, or suboptimal landing page experiences.\u00a0<\/p>\n<p>By closely examining quality scores, you can pinpoint specific areas that require improvement.\u00a0<\/p>\n<p>Add metrics for landing page experience, ad relevance, and expected CTR, which all impact quality score. If any are below average, focus on that area to improve your quality score. <\/p>\n<p>A higher quality score positively influences ad rankings and positions and lowers the cost per click. This, in turn, improves the overall efficiency of the campaign.\u00a0<\/p>\n<p>After making changes, check your keywords after 1-2 weeks to see if the quality score has increased.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-6-pull-search-term-reports\"><span class=\"ez-toc-section\" id=\"6_Pull_search_term_reports\"><\/span>6. Pull search term reports<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Regularly monitoring this report lets you identify irrelevant or low-converting search terms that might be draining your budget without delivering meaningful results. This is crucial, especially if you\u2019re using broad match keywords. I suggest doing this every week.<\/p>\n<p>By compiling a list of negative keywords and applying them to that ad group or campaign, you can:<\/p>\n<ul>\n<li>Prevent low-quality searches from coming through.<\/li>\n<li>Refine your targeting.<\/li>\n<li>Improve ad relevance.\u00a0<\/li>\n<\/ul>\n<p>In turn, this can increase your quality score and expected CTR.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-6-must-do-tactics-to-optimize-your-google-ads-campaigns\"><span class=\"ez-toc-section\" id=\"6_must-do_tactics_to_optimize_your_Google_Ads_campaigns\"><\/span>6 must-do tactics to optimize your Google Ads campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting a Google Ads campaign back on track requires a methodical approach to identify and address underlying issues. By following these must-do steps, you can gain insight into areas that need improvement.\u00a0<\/p>\n<p>Regularly optimizing based on performance data is crucial for achieving campaign goals. With ongoing refinement guided by metrics, you can unlock the full potential of your Google Ads investment.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Andrew Wirtz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/07\/Andrew-Wirtz.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/07\/Andrew-Wirtz.jpeg.webp\" alt=\"Andrew Wirtz\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Andrew Wirtz<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/wirtzandrew\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Andrew Wirtz is Senior PPC Strategist at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/portent.com\/\">Portent<\/a>, a full-service digital marketing agency. Andrew covers topics on paid search, shopping and more. Prior to Portent, he was a Digital Marketing Strategist at Spectrum Communications and is a graduate of UIUC. You can find Andrew on Linkedin to ask questions or discuss PPC <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>!                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/steps-improve-google-ads-campaigns-437066\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps. Struggling to boost your Google Ads campaign performance?\u00a0 Whether it\u2019s dwindling impressions, rising CPCs, or a drop in conversions, this article outlines six key steps to diagnose issues and unlock opportunities for improvement.\u00a0 From&#8230;<\/p>\n","protected":false},"author":1,"featured_media":606962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/6-steps-to-improve-your-Google-Ads-campaigns-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-606961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=606961"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/606961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/606962"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=606961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=606961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=606961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}