{"id":607073,"date":"2024-02-02T01:35:34","date_gmt":"2024-02-01T22:35:34","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/metas-ad-revenue-jump-24-in-q4-exceeding-expectations\/"},"modified":"2024-02-02T01:35:34","modified_gmt":"2024-02-01T22:35:34","slug":"metas-ad-revenue-jump-24-in-q4-exceeding-expectations","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/metas-ad-revenue-jump-24-in-q4-exceeding-expectations\/","title":{"rendered":"#Meta\u2019s ad revenue jump 24% in Q4, exceeding expectations"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3e5603bc557\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3e5603bc557\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/metas-ad-revenue-jump-24-in-q4-exceeding-expectations\/#Metas_ad_revenue_surged_to_387_billion_in_the_last_quarter_of_2024_contributing_to_a_total_revenue_of_401_billion\" >Meta&#8217;s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Metas_ad_revenue_surged_to_387_billion_in_the_last_quarter_of_2024_contributing_to_a_total_revenue_of_401_billion\"><\/span>Meta&#8217;s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMeta\u2019s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations.<\/p>\n<p>Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 billion in the same period in 2022. This success helped drive total Meta revenue to grow 25% year-on-year from $32.2 billion in Q4 2022 to $40.1 billion in Q4 2023.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"334\" height=\"229\" alt=\"Screenshot 2024 02 01 At 21.45.43\" class=\"wp-image-437128\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-01-at-21.45.43.png.webp 334w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-01-at-21.45.43-165x113.png.webp 165w\" data-lazy-sizes=\"(max-width: 334px) 100vw, 334px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-01-at-21.45.43.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"334\" height=\"229\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-01-at-21.45.43.png.webp\" alt=\"Screenshot 2024 02 01 At 21.45.43\" class=\"wp-image-437128\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-01-at-21.45.43.png.webp 334w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-01-at-21.45.43-165x113.png.webp 165w\" sizes=\"(max-width: 334px) 100vw, 334px\"><\/noscript><\/figure>\n<p><strong>Daily active users.\u00a0<\/strong>Meta\u2019s Q4 2023 performance also showed impressive growth in user engagement.<\/p>\n<ul>\n<li>Family daily active people was 3.19 billion on average for December 2023, an increase of 8% year-over-year.<\/li>\n<li>Family monthly active people was 3.98 billion as of December 31, 2023, an increase of 6% year-over-year.<\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> daily active users were 2.11 billion on average for December 2023, an increase of 6% year-over-year.<\/li>\n<li>Facebook monthly active users were 3.07 billion as of December 31, 2023, an increase of 3% year-over-year.<\/li>\n<\/ul>\n<p><strong>Year of AI<\/strong>. Looking ahead, Meta plans to spend between $30-37 billion on capital expenditures, $2 billion more than initially forecasted, with a focus on investments in AI. The revised range reflects the company\u2019s evolving understanding of AI capacity needs for future foundational research and product development.<\/p>\n<p><strong>Why we care.<\/strong>\u00a0After a challenging year for ad revenue on rival platform X, Meta is gaining popularity among advertisers. The sustained growth suggests success on the platform, making Meta\u2019s ad products worthy of consideration. However, the rising popularity might lead to increased ad prices. Advertisers should weigh the platform\u2019s effectiveness against potential cost changes.<\/p>\n<p><strong>What Meta is saying. <\/strong>Mark Zuckerberg, Meta founder and CEO, said in a statement:<\/p>\n<ul>\n<li>\u201cWe had a good quarter as our community and business continue to grow.\u201d<\/li>\n<li>\u201cWe\u2019ve made a lot of progress on our vision for advancing AI and the metaverse.\u201d\u00a0<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Earnings report.\u00a0<\/strong>You can review Meta\u2019s full report <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/investor.fb.com\/investor-news\/press-release-details\/2024\/Meta-Reports-Fourth-Quarter-and-Full-Year-2023-Results-Initiates-Quarterly-Dividend\/default.aspx\">here<\/a>.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/metas-ad-revenue-q4-2023-437125\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta&#8217;s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion. Meta\u2019s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 billion in the same&#8230;<\/p>\n","protected":false},"author":1,"featured_media":607074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/Meta.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[122306,4974,33423,147878,107942,144373],"class_list":["post-607073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-meta","tag-facebook","tag-instagram","tag-paid-social","tag-ppc","tag-threads"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=607073"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/607074"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=607073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=607073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=607073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}