{"id":607155,"date":"2024-02-02T23:22:16","date_gmt":"2024-02-02T20:22:16","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-exec-addresses-advertisers-automation-concerns\/"},"modified":"2024-02-02T23:22:16","modified_gmt":"2024-02-02T20:22:16","slug":"google-exec-addresses-advertisers-automation-concerns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-exec-addresses-advertisers-automation-concerns\/","title":{"rendered":"#Google exec addresses advertisers\u2019 automation concerns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27190b680a1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27190b680a1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-exec-addresses-advertisers-automation-concerns\/#Search_Engine_Land_spoke_to_advertisers_about_the_potential_risks_automation_poses_on_the_future_of_digital_marketing\" >Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-exec-addresses-advertisers-automation-concerns\/#%E2%80%98We_need_choice_regarding_automation\" >\u2018We need choice regarding automation\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-exec-addresses-advertisers-automation-concerns\/#%E2%80%98Automation_can_be_risky\" >\u2018Automation can be risky\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/google-exec-addresses-advertisers-automation-concerns\/#%E2%80%98I_dont_trust_the_machine\" >\u2018I don\u2019t trust the machine\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/google-exec-addresses-advertisers-automation-concerns\/#Googles_advice\" >Google\u2019s advice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/google-exec-addresses-advertisers-automation-concerns\/#Follow_best_practice\" >Follow best practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/google-exec-addresses-advertisers-automation-concerns\/#The_future_of_automation\" >The future of automation<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Search_Engine_Land_spoke_to_advertisers_about_the_potential_risks_automation_poses_on_the_future_of_digital_marketing\"><\/span>Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle needs to re-evaluate its <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to automation, according to some advertisers.<\/p>\n<p>The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>However, some interpreted this update as another move by Google to promote automation \u2013 a direction that doesn\u2019t resonate well with all advertisers.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-we-need-choice-regarding-automation\"><span class=\"ez-toc-section\" id=\"%E2%80%98We_need_choice_regarding_automation\"><\/span>\u2018We need choice regarding automation\u2019<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Greg Finn, Director of Marketing for <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/cypressnorth.com\/\">Cypress North<\/a>, explained to Search Engine Land that while generative AI can be a helpful tool, advertisers should have the choice to opt out of automation. Without this level of manual control, there is a risk of detrimental effects on campaign performance and data insight capabilities. He said:<\/p>\n<ul>\n<li>\u201cIt\u2019s not that advertisers are concerned about the increase of automation \u2013 they\u2019re concerned about automation being the only option.\u201d<\/li>\n<li>\u201cIn my experience, we\u2019ve found that auto-applied recommendations can often do more harm than good. Take smart bidding, for example. Sometimes, it can raise bids too high for people in specific industries. So being able to opt out can <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly make performance go up \u2013 or at the very least, cut waste.\u201d<\/li>\n<li>\u201cAdvertisers like to know where how their money is being spent. I know I do. But when you use campaigns like Performance Max, it\u2019s quite blackbox, so you can get some insights but not the full picture.\u201d<\/li>\n<li>\u201cHowever, the biggest problem advertisers have with automation is bad automation \u2013 things you can\u2019t opt out of. This is something that needs to be addressed.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-automation-can-be-risky\"><span class=\"ez-toc-section\" id=\"%E2%80%98Automation_can_be_risky\"><\/span>\u2018Automation can be risky\u2019<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PPC consultant\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pete-bowen.com\/\">Peter Bowen<\/a> agreed that while AI can be an effective tool for maximizing campaign performance, advertisers should be able to opt out. Delving into specifics, especially concerning RSA updates \u2013 such as  the ability to display a single headline based on predicted performance \u2013 he expressed general support for the concept. Nonetheless, he stressed that advertisers require more control to achieve optimal results. Speaking to Search Engine Land, he said:<\/p>\n<ul>\n<li>\u201cA single headline will be shown in RSAs if it\u2019s expected to improve performance, but at the moment, the advertiser doesn\u2019t have the ability to define what performance improvement they\u2019re after.\u201d <\/li>\n<li>\u201cWhen automation operates without clear advertiser-defined constraints, it is risky.\u201d <\/li>\n<li>\u201cGoogle benefits from improved clickthrough rate but that doesn\u2019t translate directly to improved advertising results, so it\u2019ll be interesting to see who\u2019s interest this automation favours.\u201d<\/li>\n<li>\u201cOf course, automation saves labor, and that\u2019s a good thing. But, automation is only safe when it operates under a set of rules.\u201d <\/li>\n<li>\u201cI think Google is trying to make advertising work for their average customers, but there are a lot of people far away from the average advertiser, so their drive to automation isn\u2019t working as well.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-i-don-t-trust-the-machine\"><span class=\"ez-toc-section\" id=\"%E2%80%98I_dont_trust_the_machine\"><\/span>\u2018I don\u2019t trust the machine\u2019<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Anthony Higman, CEO of online advertising agency <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/adsquire.com\/\">Adsquire<\/a>, also expressed concerns regarding RSAs, highlighting their use of AI for determining ad copy variations. Describing RSAs as \u201cawful,\u201d he substantiated his apprehensions by sharing a screenshot that showcased an instance where an AI error negatively affected ad copy:<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"394\" alt=\"Screenshot 2024 02 02 At 17.43.48 800x394\" class=\"wp-image-437185\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-02-at-17.43.48-800x394.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-02-at-17.43.48-600x295.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-02-at-17.43.48-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-02-at-17.43.48-768x378.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-02-at-17.43.48.png.webp 1358w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-02-at-17.43.48-800x394.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"394\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-02-at-17.43.48-800x394.png.webp\" alt=\"Screenshot 2024 02 02 At 17.43.48 800x394\" class=\"wp-image-437185\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-02-at-17.43.48-800x394.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-02-at-17.43.48-600x295.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-02-at-17.43.48-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-02-at-17.43.48-768x378.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Screenshot-2024-02-02-at-17.43.48.png.webp 1358w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p>Higman emphasized the lack of control for advertisers in addressing or preventing issues seen in the example above, underscoring his worries about the overall quality of Google Ads\u2019 automated features. He told Search Engine Land:<\/p>\n<ul>\n<li>\u201cAdvertising is not a one size fits all situation. There are more nuances than what AI decides regarding ad platforms and I think that bad data can skew those metrics. So at this point in time, no I don\u2019t entirely trust the machine.\u201d <\/li>\n<li>\u201cObviously, we are adapting to the new forced system, but again I think that in a lot of instances, AI can make decisions based on either false data and\/or Google\u2019s current goals \u2013 and that that is not always ideal for advertisers.\u201d<\/li>\n<li>\u201cI understand that it is a work in progress and Google is working to improve the system, but again, I think that there are just way too many nuances for RSAs to say this is the best headline so this is what we are going to show.\u201d<\/li>\n<li>\u201cI don\u2019t think that the current system really works and it needs to be addressed by Google.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-google-s-advice\"><span class=\"ez-toc-section\" id=\"Googles_advice\"><\/span>Google\u2019s advice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In response to marketers\u2019 concerns about the inability to opt out of automation, Search Engine Land interviewed Sylvanus Bent, Group Product Manager, Search Ads, Google. He clarified that for optimal campaign results, a synergistic approach involving both human expertise and AI is the best approach. He said:<\/p>\n<ul>\n<li>\u201cUsing AI doesn\u2019t mean advertisers will be completely hands-off \u2013 the combination of human expertise and AI-powered insights ensures the inputs provided allow advertisers to guide the AI to drive the best results.\u201d<\/li>\n<li>\u201cAI is a critical part of the Ads ecosystem and we\u2019re committed to providing advertisers with the tools they need to stay in control from the moment they create a campaign using generated assets all the way to AI-powered reporting, insights, and optimization recommendations.\u201d <\/li>\n<li>\u201cBy harnessing these tools, advertisers can keep pace with evolving customer behaviors and deliver more tailored messages to their audiences.\u201d <\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-follow-best-practice\"><span class=\"ez-toc-section\" id=\"Follow_best_practice\"><\/span>Follow best practice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Responding to concerns about the quality of RSAs, Bent advised advertisers to follow the company\u2019s best practice guidelines. He highlighted the importance of using features like Ad Strength to optimize campaigns, noting that advertisers who enhance their Ad Strength rating from \u201cPoor\u201d to \u201cExcellent\u201d experience an average increase of 12% in conversions. <\/p>\n<p>He encouraged advertisers to leverage this AI-powered tool to enhance the quality of their RSAs for maximum results. Sharing more insights into how advertisers can improve the quality of RSAs, he continued: <\/p>\n<ul>\n<li>\u201cWhen you provide the most unique headlines possible, you give your RSAs more options to match ads with relevant search queries.\u201d<\/li>\n<li>\u201cAnd to boost performance further, RSAs can now dynamically display a single headline when predicted to improve results, and will ultimately reduce redundancy where there are multiple headlines.\u201d <\/li>\n<li>\u201cThis flexibility, along with providing more headlines and descriptions, enables advertisers to tailor ads more closely to match potential customers\u2019 search queries.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-the-future-of-automation\"><span class=\"ez-toc-section\" id=\"The_future_of_automation\"><\/span>The future of automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sundar Pichai, CEO of Alphabet, acknowledged the pivotal role played by AI in Google\u2019s remarkable achievement of $48 billion in search revenue during the last quarter of 2023. Pichai emphasized the positive influence of Google\u2019s AI investments and expressed optimism regarding the future of automation. Despite this positive outlook, however, some advertisers are wary, concerned that Google might be progressing towards full automation, which may significantly impact their marketing strategies moving forward. <\/p>\n<p>Responding to these concerns, Bent assured that the majority of Google advertisers are already embracing AI. With that in mind, Google remains committed to further investment in this area. <\/p>\n<p>While acknowledging the widespread adoption of AI, Bent urged the advertising community to voice genuine concerns and provide feedback. Google hopes this collaborative approach will enable it to refine its offerings based on valuable insights from advertisers. He added:<\/p>\n<ul>\n<li>\u201cWe continue to expand our AI capabilities to improve advertiser results and simplify campaign setup and management.\u201d <\/li>\n<li>\u201cToday, nearly 80% of advertisers already use at least one AI-powered Search ads product. Google AI works best when advertisers provide their expertise about their businesses and customers.\u201d <\/li>\n<li>\u201cWe\u2019ll keep listening to advertiser feedback and exploring ways to better serve our users and advertisers; their success remains our core focus.\u201d<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-exec-advertisers-ai-concerns-437115\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing. Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":607156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/07\/Google-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-607155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=607155"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/607156"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=607155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=607155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=607155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}