{"id":607441,"date":"2024-02-05T15:50:10","date_gmt":"2024-02-05T12:50:10","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-amazon-netflix-and-disney-stack-up-in-japan-study\/"},"modified":"2024-02-05T15:50:10","modified_gmt":"2024-02-05T12:50:10","slug":"how-amazon-netflix-and-disney-stack-up-in-japan-study","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-amazon-netflix-and-disney-stack-up-in-japan-study\/","title":{"rendered":"#How Amazon, Netflix and Disney+ Stack up in Japan: Study"},"content":{"rendered":"
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\n The Japanese streaming video space remains competitive, with Amazon Prime Video, Netflix, Disney+ and local competitors reaching more than 100 billion viewing minutes in 2023 in the \u201cpremium VOD\u201d space that generated $4.5 billion in subscript<\/a>ion revenue.<\/p>\n

\n Those are some of the findings of a new study by Media<\/a>Partners Asia\u2018s data analytics arm ampd, which also highlighted the success of Japanese streamer U-Next and local broadcasters\u2019 advertising-supported service Tver, operated by Nippon TV, TV Asahi, TBS Television, TV Tokyo and Fuji Television and others.<\/p>\n

\n \u201cLocal broadcaster-led AVOD platform Tver commanded over 20.2 million monthly active users (MAUs) and captured 38 percent of premium VOD viewership in 2023,\u201d the \u201cJapan Online Video Consumer Insights & Analytics\u201d report, which uses a permission-based passive panel measuring the digital activity of more than 19,000 members in a partnership with Intage Group, found. \u201cAmazon Prime Video led the SVOD category with 19.7 million MAUs, followed by U-Next (8.2 million) and Netflix (7.5 million).\u201d <\/p>\n

\n In terms of subscribers, the picture looks slightly different. Amazon Prime has 18.6 million subscribers, Netflix 8.1 million, U-Next 4.2 million, and Disney+ 3.8 million, ampd estimated. However, \u201cTver and Netflix led engagement with an average of 8.8 and 7.3 hours per user each quarter,\u201d its report summary highlighted. <\/p>\n

\n What about the subscription streaming space? \u201cFive platforms \u2013 Amazon Prime Video, Netflix, U-Next, Disney+ and Hulu Japan \u2013 shaped Japan\u2019s SVOD economy in 2023, generating a cumulative $3.3 billion in subscription revenue with an aggregate 38.0 million subscriptions at year-end,\u201d according to the research firm. \u201cPrime Video and Netflix led monetization in 2023 with 23 percent and 21 percent of total subscription revenue, respectively,\u201d followed by U-Next with 17 percent.<\/p>\n

\n But U-Next was the fastest-growing SVOD player in Japan in 2023, attracting a 30 percent share of net new subscriber additions, with ampd calling it the \u201cclear local leader in SVOD.\u201d Added the firm: \u201cU-Next has emerged as the leading local SVOD player with high average revenue per user (ARPU), benefiting from its acquisition of Paravi and a robust anime<\/a>, local TV and sports offering.\u201d Paravi was previously owned by TBS Holdings and TV Tokyo.<\/p>\n

\n \u201cJapanese anime, live-action dramas and variety content represented 65 percent of viewership in the
premium VOD category and contributed over 50 percent of customer acquisition in the SVOD category in 2023,\u201d explained ampd lead analyst Dhivya T. \u201cLicensed local dramas are important engagement drivers for Tver, U-Next and Hulu Japan where TV hits have a second life, while original dramas and variety have had clear acquisition impact on Netflix (Love Village<\/em>, First Love<\/em>) and Amazon Prime Video (The Bachelor<\/em>).\u201d<\/p>\n

\n She concluded: \u201cIn addition, anime remains a core pillar of SVOD viewership, with all major SVOD services offering large, non-exclusive and current anime libraries. Exclusive anime, such as One Piece Film: Red<\/em> (Amazon) demonstrated notable customer acquisition impact.\u201d<\/p>\n<\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The Japanese streaming video space remains competitive, with Amazon Prime Video, Netflix, Disney+ and local competitors reaching more than 100 billion viewing minutes in 2023 in the \u201cpremium VOD\u201d space that generated $4.5 billion in subscription revenue. Those are some of the findings of a new study by MediaPartners Asia\u2018s data analytics arm ampd, which…<\/p>\n","protected":false},"author":1,"featured_media":607442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2022\/12\/One-Piece-Film-Red_8-1.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[1394,25196,1569,124783,1377],"class_list":["post-607441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-amazon-prime","tag-asia","tag-disney","tag-international","tag-netflix"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=607441"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/607442"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=607441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=607441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=607441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}