{"id":607627,"date":"2024-02-07T02:12:01","date_gmt":"2024-02-06T23:12:01","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/snap-revenue-rises-5-misses-wall-street-expectations\/"},"modified":"2024-02-07T02:12:01","modified_gmt":"2024-02-06T23:12:01","slug":"snap-revenue-rises-5-misses-wall-street-expectations","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/snap-revenue-rises-5-misses-wall-street-expectations\/","title":{"rendered":"#Snap revenue rises 5%, misses Wall Street expectations"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d9fbc8ee03\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d9fbc8ee03\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/snap-revenue-rises-5-misses-wall-street-expectations\/#Snap_shifted_its_advertising_strategy_to_focus_on_direct_response_ads_last_year_resulting_in_lower_sales_during_the_first_half_of_2023\" >Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Snap_shifted_its_advertising_strategy_to_focus_on_direct_response_ads_last_year_resulting_in_lower_sales_during_the_first_half_of_2023\"><\/span>Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nSnap\u2019s revenue saw a 5% increase for the final quarter of last year, reaching $1.36 billion. <\/p>\n<p>Despite this growth, the figure fell slightly below Wall Street analysts\u2019 forecasts, who had anticipated $1.38 billion for Snapchat\u2019s parent company.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>However, Q4 saw net losses narrowed to $248 million, showing improvement from the $288 million reported in the same period the previous year.<\/p>\n<p><strong>Lay offs. <\/strong>The dis<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ointing results come after Snap laid off approximately 10% of its global workforce earlier this week. Evan Spiegel, Snap CEO, said the decision was \u201cpainful\u201d but \u201cnecessary to achieve our long-term goals.\u201d<\/p>\n<p><strong>Ad strategy change.<\/strong> Snap changed its advertising strategy last year to focus more on direct response ads, which let users click and buy products directly from the app. This shift initially led to lower sales in the first half of the year, according to Spiegel, but will benefit Snap\u2019s advertising business in the long run. <\/p>\n<p><strong>Takeaways.<\/strong> Snap has shared additional insights into its 2023 performance:<\/p>\n<ul>\n<li>Daily Active Users increased 10% year-over-year to 414 million.<\/li>\n<li>Fourth quarter revenue increased 5% year-over-year to $1,361 million.<\/li>\n<li>Fourth quarter operating cash flow of $165 million and Free Cash Flow of $111 million.<\/li>\n<\/ul>\n<p><strong>Looking ahead. <\/strong>Snapchat predicts its daily active users to reach 420 million in the first quarter of this year, with revenue expected to increase between 11% and 15%.<\/p>\n<p><strong>What Snap is saying. <\/strong>Evan Spiegel, Snap CEO, said in a statement:<\/p>\n<ul>\n<li>\u201c2023 was a pivotal year for Snap, as we transformed our advertising business and continued to expand our global community, reaching 414 million daily active users.\u201d<\/li>\n<li>\u201cSnapchat enhances relationships with friends, family, and the world, and this unique value proposition has provided a strong foundation to build our business for long-term growth.\u201d<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>Following a performance below Wall Street expectations, Snapchat may present a unique opportunity for advertisers this quarter. The potential dip in advertiser interest could result in reduced competition, making ad placements more cost-effective. This, in turn, offers advertisers the chance for a higher return on ad spend. However, it could also be a riskier investment for advertisers in comparison to rival platforms like Meta.<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive. <\/strong>Read Snapchat\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/investor.snap.com\/news\/news-details\/2024\/Snap-Inc.-Announces-Fourth-Quarter-and-Full-Year-2023-Financial-Results\/default.aspx\">report<\/a> in full for more information.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/snap-revenue-2023-wall-street-437288\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023. Snap\u2019s revenue saw a 5% increase for the final quarter of last year, reaching $1.36 billion. Despite this growth, the figure fell slightly below Wall Street analysts\u2019 forecasts, who had anticipated $1.38&#8230;<\/p>\n","protected":false},"author":1,"featured_media":607628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/Snapchat.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147878,107942,71741],"class_list":["post-607627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-paid-social","tag-ppc","tag-snapchat"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=607627"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/607628"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=607627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=607627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=607627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}