{"id":607651,"date":"2024-02-07T01:05:06","date_gmt":"2024-02-06T22:05:06","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/microsoft-expands-enhanced-conversions-and-ad-targeting-capabilities\/"},"modified":"2024-02-07T01:05:06","modified_gmt":"2024-02-06T22:05:06","slug":"microsoft-expands-enhanced-conversions-and-ad-targeting-capabilities","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-expands-enhanced-conversions-and-ad-targeting-capabilities\/","title":{"rendered":"#Microsoft expands enhanced conversions and ad targeting capabilities\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2780fe66cf9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2780fe66cf9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-expands-enhanced-conversions-and-ad-targeting-capabilities\/#Advertisers_can_employ_these_new_tools_to_optimize_campaigns_more_effectively_resulting_in_improved_performance_and_ROI\" >Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Advertisers_can_employ_these_new_tools_to_optimize_campaigns_more_effectively_resulting_in_improved_performance_and_ROI\"><\/span>Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMicrosoft is launching enhanced conversions in all markets across America and Europe in the coming weeks.<\/p>\n<p>Additionally, the tech giant introduced new ad-targeting capabilities\u00a0to assist brands in reaching high-value consumers.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Why we care. <\/strong>Leveraging these latest updates has the potential to enhance campaign performance significantly. By refining conversion measurement, you can optimize campaigns more effectively, ensuring that your ads reach consumers who are more likely to convert, boosting ROI.<\/p>\n<p><strong>Enhanced conversions explained.<\/strong> Enhanced conversions incorporate privacy-safe first-party customer data, such as email and phone numbers, enabling you to: <\/p>\n<ul>\n<li>Improve the accuracy of your conversion measurement.\u00a0<\/li>\n<li>Track cross-device conversions. <\/li>\n<li>Comply with regulations by leveraging hashed and privacy-safe user information.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"288\" alt=\"Microsoft Enhanced Conversions \" class=\"wp-image-437286\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-enhanced-conversions--800x288.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-enhanced-conversions--600x216.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-enhanced-conversions--200x72.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-enhanced-conversions--768x277.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-enhanced-conversions-.png.webp 833w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-enhanced-conversions--800x288.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"288\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-enhanced-conversions--800x288.png.webp\" alt=\"Microsoft Enhanced Conversions \" class=\"wp-image-437286\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-enhanced-conversions--800x288.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-enhanced-conversions--600x216.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-enhanced-conversions--200x72.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-enhanced-conversions--768x277.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-enhanced-conversions-.png.webp 833w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p><strong>Getting started.<\/strong> To begin using enhanced conversions, you must first have online or offline conversion tracking set up to receive conversions.<\/p>\n<ul>\n<li>For online conversions, you should follow the user interface (UI) instructions to copy and paste a code snippet into your website, similar to how you would instrument the UET tag snippet.<\/li>\n<li>For offline conversions, follow the instructions on the help page to format and hash the user\u2019s first-party data before uploading it to the user interface (UI).<\/li>\n<\/ul>\n<p>If you, as an advertiser, already collect crucial first-party information from successful conversions, consider setting up Enhanced conversions for more advanced customer matching and client prospecting. It\u2019s currently in beta and will be available to all customers in the upcoming weeks.<\/p>\n<p><strong>Enhanced ad-targeting.<\/strong> In the U.S. and Canada, you can now utilize in-market audiences based on company size and job titles. This feature enables you to target potential customers by their titles and the size of their companies, utilizing information sourced from LinkedIn profiles. This capability is accessible wherever in-market audiences are currently <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>licable, including display, native, and connected TV. <\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"288\" alt=\"Microsoft Ad Targeting\" class=\"wp-image-437287\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-ad-targeting-800x288.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-ad-targeting-600x216.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-ad-targeting-200x72.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-ad-targeting-768x277.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-ad-targeting.png.webp 833w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-ad-targeting-800x288.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"288\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-ad-targeting-800x288.png.webp\" alt=\"Microsoft Ad Targeting\" class=\"wp-image-437287\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-ad-targeting-800x288.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-ad-targeting-600x216.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-ad-targeting-200x72.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-ad-targeting-768x277.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/microsoft-ad-targeting.png.webp 833w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p><strong>More February updates<\/strong>: Microsoft announced several additional updates this month, including:<\/p>\n<ul>\n<li>Easier campaign creation: You can now set up your campaigns in just a few steps with Microsoft\u2019s new campaign creation view.<\/li>\n<li>Deprecation of Hotel Center subaccounts paused: Due to customer feedback and the need for additional preparation for the transition to Lodging Campaigns, Microsoft is temporarily pausing the deprecation of subaccounts in Hotel Center. Advertisers will continue managing their campaigns through Hotel Center as usual.<\/li>\n<li>RSA (responsive search ad) update: Campaign asset reporting is now accessible at both Campaign and Ad group levels.<\/li>\n<\/ul>\n<p><strong>Deep dive<\/strong>. Read Microsoft\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/about.ads.microsoft.com\/cmsctx\/pv\/a7f42608-333d-4656-9ab0-a6ea230222c9\/culture\/en-US\/wg\/bf39a79c-aeec-41f4-a7c0-a63447025eca\/h\/03fa5bc9b9b9ec6cf1694f227410e2930f35dd48a4c35e6e46985e701778f131\/-\/cms\/getdoc\/56105341-7011-41fe-a755-53c51b41a7cd\/pv.aspx\">announcement<\/a> in full for more information.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-expands-enhanced-conversions-and-ad-targeting-capabilities-437284\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI. Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities\u00a0to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has&#8230;<\/p>\n","protected":false},"author":1,"featured_media":607652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/Microsoft_mobile.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[70286,147878,107942],"class_list":["post-607651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-microsoft","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=607651"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/607652"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=607651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=607651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=607651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}