{"id":607812,"date":"2024-02-07T18:00:00","date_gmt":"2024-02-07T15:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/value-based-bidding-why-its-key-to-boosting-your-google-ads\/"},"modified":"2024-02-07T18:00:00","modified_gmt":"2024-02-07T15:00:00","slug":"value-based-bidding-why-its-key-to-boosting-your-google-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/value-based-bidding-why-its-key-to-boosting-your-google-ads\/","title":{"rendered":"#Value-based bidding: Why it\u2019s key to boosting your Google Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2739baba58c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2739baba58c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/value-based-bidding-why-its-key-to-boosting-your-google-ads\/#Discover_how_this_bid_strategy_can_optimize_your_Google_Ads_campaigns_for_the_most_valuable_actions_and_overall_profitability\" >Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/value-based-bidding-why-its-key-to-boosting-your-google-ads\/#What_is_value-based_bidding\" >What is value-based bidding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/value-based-bidding-why-its-key-to-boosting-your-google-ads\/#Contrast_The_traditional_%E2%80%98Maximize_conversions_bidding\" >Contrast: The traditional \u2018Maximize conversions\u2019 bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/value-based-bidding-why-its-key-to-boosting-your-google-ads\/#The_traditional_application_of_value-based_bidding\" >The traditional application of value-based bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/value-based-bidding-why-its-key-to-boosting-your-google-ads\/#Exception_Value-based_bidding_for_lead_generation_advertisers\" >Exception: Value-based bidding for lead generation advertisers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/value-based-bidding-why-its-key-to-boosting-your-google-ads\/#Approaches_to_value-based_bidding\" >Approaches to value-based bidding<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/value-based-bidding-why-its-key-to-boosting-your-google-ads\/#Method_1_The_ranking_values_method\" >Method 1: The ranking values method<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/value-based-bidding-why-its-key-to-boosting-your-google-ads\/#Method_2_Googles_recommendation_Calculate_the_true_business_value_for_each_conversion_action\" >Method 2 (Google\u2019s recommendation): Calculate the true business value for each conversion action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/value-based-bidding-why-its-key-to-boosting-your-google-ads\/#What_does_the_paid_search_community_think\" >What does the paid search community think?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/value-based-bidding-why-its-key-to-boosting-your-google-ads\/#The_verdict_for_value-based_bidding\" >The verdict for value-based bidding<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Discover_how_this_bid_strategy_can_optimize_your_Google_Ads_campaigns_for_the_most_valuable_actions_and_overall_profitability\"><\/span>Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMore advertisers are exploring the potential of value-based bidding (VBB). But what exactly is this method and why does it matter?<\/p>\n<p>This article discusses what you need to know about value-based bidding, how it differs from \u201cMaximize conversions,\u201d and two <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roaches to implement VBB for your Google Ads account. We\u2019ll also explore perspectives from the PPC community on this evolving strategy.\u00a0<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-value-based-bidding\"><span class=\"ez-toc-section\" id=\"What_is_value-based_bidding\"><\/span>What is value-based bidding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Value-based bidding enables you to prioritize conversions differently based on their value to your business. You can assign values to various actions, directing the bidding algorithm to optimize for higher-value outcomes.<\/p>\n<p>This gives you a more nuanced way to bid beyond just chasing conversion volume, aligning your ads with profitability goals.<\/p>\n<p><strong>Questions:\u00a0<\/strong><\/p>\n<ul>\n<li>Which conversion action is preferred: A, B, C, or D?\u00a0<\/li>\n<li>If an advertiser has a stronger preference for B over A, then B is assigned a value of $10 and A is assigned a value of $3.\u00a0<\/li>\n<li>If the advertiser equally prefers both C and D, but each has more business value than B, then both options can be assigned a value of $15.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"366\" height=\"332\" alt=\"Conversions and assigned values - Sample table\" class=\"wp-image-437246\" style=\"width:260px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Conversions-and-assigned-values-Sample-table.png.webp 366w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Conversions-and-assigned-values-Sample-table-125x113.png.webp 125w\" data-lazy-sizes=\"(max-width: 366px) 100vw, 366px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Conversions-and-assigned-values-Sample-table.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"366\" height=\"332\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Conversions-and-assigned-values-Sample-table.png.webp\" alt=\"Conversions and assigned values - Sample table\" class=\"wp-image-437246\" style=\"width:260px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Conversions-and-assigned-values-Sample-table.png.webp 366w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Conversions-and-assigned-values-Sample-table-125x113.png.webp 125w\" sizes=\"(max-width: 366px) 100vw, 366px\"><\/noscript><\/figure>\n<\/div>\n<p>These priority values can be attributed to conversions, including actions like:\u00a0<\/p>\n<ul>\n<li>Completing a form.<\/li>\n<li>Watching a video.<\/li>\n<li>Downloading a white paper.<\/li>\n<li>Using specific website functionalities such as a chat or quote system.\u00a0<\/li>\n<\/ul>\n<p>These lower-value conversions are also called \u201cmicro-conversions,\u201d indicating that they are minor actions with business value but are not necessarily the preferred conversion event.<\/p>\n<p>The bidding algorithm, with the provided value data, can now account for the various actions based on the assigned values, with the goal of maximizing the overall generated value from the conversion set.<\/p>\n<p>During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-contrast-the-traditional-maximize-conversions-bidding\"><span class=\"ez-toc-section\" id=\"Contrast_The_traditional_%E2%80%98Maximize_conversions_bidding\"><\/span>Contrast: The traditional \u2018Maximize conversions\u2019 bidding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/Leveraging%20automated%20bidding%20strategies%20for%20maximum%20PPC%20performance\">Traditional maximize conversion bidding<\/a>, on the other hand, typically revolves around tallying conversions and maximizing volume.\u00a0<\/p>\n<p>While this approach can be effective, it comes with its drawbacks. Specifically, traditional bidding tends to focus solely on increasing the overall number of conversions without considering the diverse values associated with different conversion actions.<\/p>\n<p>The shortcomings become apparent when considering the intricacies of the buying journey.<\/p>\n<p>Clarifying the value of phone calls and lead forms can be crucial for certain businesses.\u00a0<\/p>\n<p>Sometimes, phone calls may translate to a higher customer lifetime value or larger orders compared to form submissions.<\/p>\n<p>When a form submission leads to a return call, the call center may encounter difficulties reaching the lead or the lead may simply forget they filled out a form online.\u00a0<\/p>\n<p>Blocking calls from unknown numbers through spam filtering is another scenario, post form fill.<\/p>\n<p>Maximizing the number of conversions would not consider this additional business knowledge.\u00a0<\/p>\n<p>The algorithm is known for going after the path of least resistance. If the form is easy and all conversions are treated equally, it is possible to end up with an account optimized primarily for form fills.<\/p>\n<p>This approach might not be ideal for Google\u2019s algorithms either. Merely prioritizing the maximization of conversions may lead to inaccurate data for Google\u2019s machine learning and bidding algorithms.<\/p>\n<p>This is particularly evident in accounts with smaller budgets. Sometimes, advertisers simply cannot afford the preferred conversion. As a result, there is less data available for algorithms to effectively bid.<\/p>\n<p>The traditional way to counter this is to add \u201ceasier conversions.\u201d However, these easier conversions are not all equal.<\/p>\n<p>Let\u2019s consider a local venue for parties and weddings as an example. This type of business operates on low margins but has a high price tag associated with a \u201cbooked event.\u201d The advertiser might not be able to afford a large budget in Google Ads.<\/p>\n<p>The traditional approach would be to optimize the account for a \u201cbooked event.\u201d A single booked event may result in a revenue of $10,000 for a wedding. However, if the monthly advertising budget is only $2,000, optimizing for a \u201cbooked wedding event\u201d may not be feasible.<\/p>\n<p>To move forward, you can instead focus on bidding for actions such as \u201cwatching a video about the event space\u201d or \u201cdownloading a feature sheet\u201d to engage potential customers and continue the sales process.<\/p>\n<p>Based on business knowledge, you know that downloading the feature sheet, which provides the business with an email address, allows you to build a relationship and convert to a \u201cbooked wedding event.\u201d<\/p>\n<p>This is where a value-based approach can be applied. By incorporating sales knowledge into the advertising strategy, the business can make informed decisions about which actions will most likely lead to successful conversions and provide the bidding algorithm with enough data based on their budget to bid optimally.<\/p>\n<p>If the scenario above was used indiscriminately, the algorithm would favor the path of least resistance, potentially undermining your true objectives, and the result could be a high number of \u201cvideo views,\u201d which are not the best path to a \u201cbooked event.\u201d<\/p>\n<p><strong><em>Dig deeper: 5 tips for effective PPC bidding on a budget<\/em><\/strong><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-the-traditional-application-of-value-based-bidding\"><span class=\"ez-toc-section\" id=\"The_traditional_application_of_value-based_bidding\"><\/span>The traditional application of value-based bidding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Value-based bidding in Google Ads is standard practice for ecommerce websites. The value of each purchase is passed back into the interface, then the campaigns, ad groups, and keywords can be optimized according to ROI.\u00a0<\/p>\n<p>The account structure can be configured to allocate a budget based on the products that yield the highest return on investment.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How non-retail advertisers can embrace value-based bidding in Google Ads<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-exception-value-based-bidding-for-lead-generation-advertisers\"><span class=\"ez-toc-section\" id=\"Exception_Value-based_bidding_for_lead_generation_advertisers\"><\/span>Exception: Value-based bidding for lead generation advertisers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>VBB is still not the default implementation in most Google Ads lead gen accounts because it is considered a more advanced approach.<\/p>\n<p>Another factor contributing to the lower adoption rates of VBB is advertisers\u2019 tendency to avoid adding conversions deemed \u201ceasier.\u201d\u00a0<\/p>\n<p>Including browsing-related conversions can artificially inflate conversion numbers and create the illusion of better performance for an account.<\/p>\n<p>Experienced advertising managers prioritize optimizing for the outcome and have operated in this fashion for years.<\/p>\n<p>This exchange on X demonstrates that adding conversions with no discernment can disadvantage the advertiser. The response presents VBB as an approach to managing multiple conversions.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"443\" alt=\"Peter Bowen on X - Re VBB\" class=\"wp-image-437249\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Peter-Bowen-on-X-Re-VBB.png.webp 604w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Peter-Bowen-on-X-Re-VBB-461x338.png.webp 461w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Peter-Bowen-on-X-Re-VBB-154x113.png.webp 154w\" data-lazy-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Peter-Bowen-on-X-Re-VBB.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"443\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Peter-Bowen-on-X-Re-VBB.png.webp\" alt=\"Peter Bowen on X - Re VBB\" class=\"wp-image-437249\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Peter-Bowen-on-X-Re-VBB.png.webp 604w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Peter-Bowen-on-X-Re-VBB-461x338.png.webp 461w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Peter-Bowen-on-X-Re-VBB-154x113.png.webp 154w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\"><\/noscript><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"235\" alt=\"Melissa Mackey on X - Re VBB\" class=\"wp-image-437250\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Melissa-Mackey-on-X-Re-VBB.png.webp 587w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Melissa-Mackey-on-X-Re-VBB-200x80.png.webp 200w\" data-lazy-sizes=\"(max-width: 587px) 100vw, 587px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Melissa-Mackey-on-X-Re-VBB.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"235\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Melissa-Mackey-on-X-Re-VBB.png.webp\" alt=\"Melissa Mackey on X - Re VBB\" class=\"wp-image-437250\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Melissa-Mackey-on-X-Re-VBB.png.webp 587w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Melissa-Mackey-on-X-Re-VBB-200x80.png.webp 200w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\"><\/noscript><\/figure>\n<\/div>\n<p>As Melissa Mackey (<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/beyondthepaid\">@beyondthepaid<\/a>) points out in the thread, VBB is a viable solution. The algorithm will <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly focus on higher-value conversions to maximize value.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-approaches-to-value-based-bidding\"><span class=\"ez-toc-section\" id=\"Approaches_to_value-based_bidding\"><\/span>Approaches to value-based bidding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Two key approaches emerge within value-based bidding, each offering its unique advantages.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-method-1-the-ranking-values-method\"><span class=\"ez-toc-section\" id=\"Method_1_The_ranking_values_method\"><\/span>Method 1: The ranking values method<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This approach entails assigning importance rankings to conversions (1, 2, 3, 4, 5, etc.), directing the algorithm to prioritize higher-ranking actions. However, this method lacks the precision required to accurately represent ROI. The assigned value merely signifies importance.<\/p>\n<p>This method is more sophisticated than the maximize conversion approach. However, the return on advertising spend (ROAS) achieved through this method would hold no significance.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-method-2-google-s-recommendation-calculate-the-true-business-value-for-each-conversion-action\"><span class=\"ez-toc-section\" id=\"Method_2_Googles_recommendation_Calculate_the_true_business_value_for_each_conversion_action\"><\/span>Method 2 (Google\u2019s recommendation): Calculate the true business value for each conversion action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This approach involves attributing actual monetary worth to each conversion, considering factors such as customer lifetime value, profit margin, and sales process knowledge.\u00a0<\/p>\n<p>Integrating true ROI into the advertising platform provides a more precise evaluation of the campaign\u2019s effectiveness.<\/p>\n<p>This is also the approach Google recommends. Google has created a tool to help calculate the values that can be accessed here.<\/p>\n<p>There was also a thread on X where Google Ads Liaison Ginny Marvin addressed this answer.<\/p>\n<p>In the thread, @theJoeShmow asked about the first method outlined above, and the recommendation is to take the time to calculate the true meaning for your business.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"647\" alt=\"AdsLiaison X thread - Re VBB\" class=\"wp-image-437251\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB.png.webp 588w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB-307x338.png.webp 307w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB-545x600.png.webp 545w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB-103x113.png.webp 103w\" data-lazy-sizes=\"(max-width: 588px) 100vw, 588px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"647\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB.png.webp\" alt=\"AdsLiaison X thread - Re VBB\" class=\"wp-image-437251\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB.png.webp 588w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB-307x338.png.webp 307w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB-545x600.png.webp 545w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/AdsLiaison-X-thread-Re-VBB-103x113.png.webp 103w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\"><\/noscript><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-does-the-paid-search-community-think\"><span class=\"ez-toc-section\" id=\"What_does_the_paid_search_community_think\"><\/span>What does the paid search community think?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Michael De Boeck posted on LinkedIn that he doesn\u2019t like value-based bidding because it is positioned as the \u201cultimate upgrade\u201d for lead generation campaigns.<\/p>\n<p>De Boeck highlights that \u201cvalue-based strategies are biased to adapt toward higher-value conversions.\u201d He also emphasizes the importance of asking key questions about the sales process when adopting this bidding approach.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"379\" alt=\"Michael De Boeck on LinkedIn - Re VBB\" class=\"wp-image-437252\" style=\"width:545px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Michael-De-Boeck-on-LinkedIn-Re-VBB.png.webp 545w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Michael-De-Boeck-on-LinkedIn-Re-VBB-486x338.png.webp 486w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Michael-De-Boeck-on-LinkedIn-Re-VBB-162x113.png.webp 162w\" data-lazy-sizes=\"(max-width: 545px) 100vw, 545px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Michael-De-Boeck-on-LinkedIn-Re-VBB.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"379\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Michael-De-Boeck-on-LinkedIn-Re-VBB.png.webp\" alt=\"Michael De Boeck on LinkedIn - Re VBB\" class=\"wp-image-437252\" style=\"width:545px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Michael-De-Boeck-on-LinkedIn-Re-VBB.png.webp 545w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Michael-De-Boeck-on-LinkedIn-Re-VBB-486x338.png.webp 486w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Michael-De-Boeck-on-LinkedIn-Re-VBB-162x113.png.webp 162w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\"><\/noscript><\/figure>\n<\/div>\n<p>Miles McNair on X recommends testing VBB using the experiments, ranking it as his top recommended test.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"173\" alt=\"Miles McNair on X - Re VBB\" class=\"wp-image-437253\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Miles-McNair-on-X-Re-VBB.png.webp 554w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Miles-McNair-on-X-Re-VBB-200x62.png.webp 200w\" data-lazy-sizes=\"(max-width: 554px) 100vw, 554px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Miles-McNair-on-X-Re-VBB.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"173\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Miles-McNair-on-X-Re-VBB.png.webp\" alt=\"Miles McNair on X - Re VBB\" class=\"wp-image-437253\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Miles-McNair-on-X-Re-VBB.png.webp 554w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Miles-McNair-on-X-Re-VBB-200x62.png.webp 200w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\"><\/noscript><\/figure>\n<\/div>\n<p>Lastly, @theJoeShmow on X suggests that VBB could be a method for Google to gather more information from advertisers to assess how much bid thresholds can be raised.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"144\" alt=\"TheJoeShmow on X - Re VBB\" class=\"wp-image-437254\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/TheJoeShmow-on-X-Re-VBB.png.webp 586w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/TheJoeShmow-on-X-Re-VBB-200x49.png.webp 200w\" data-lazy-sizes=\"(max-width: 586px) 100vw, 586px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/TheJoeShmow-on-X-Re-VBB.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"144\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/TheJoeShmow-on-X-Re-VBB.png.webp\" alt=\"TheJoeShmow on X - Re VBB\" class=\"wp-image-437254\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/TheJoeShmow-on-X-Re-VBB.png.webp 586w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/TheJoeShmow-on-X-Re-VBB-200x49.png.webp 200w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\"><\/noscript><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-the-verdict-for-value-based-bidding\"><span class=\"ez-toc-section\" id=\"The_verdict_for_value-based_bidding\"><\/span>The verdict for value-based bidding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like most answers in advertising, the answer lies firmly in your data.\u00a0<\/p>\n<p>Optimizing accounts for \u201ceasier conversions\u201d makes sense for advertisers with smaller budgets and limited data. This allows advertisers to realize the benefit of paid advertising without optimizing for the most expensive outcome, which can be quite costly.<\/p>\n<p>Prioritizing the value of conversions over volume enables bidding on desired actions while maximizing overall ROI.<\/p>\n<p>Regularly analyzing data and segmenting actions is essential to make decisions around marketing effectiveness.<\/p>\n<p>In essence, value-based bidding allows advertisers to define and prioritize valuable conversions, applying a target ROAS strategy to achieve their advertising goals.\u00a0<\/p>\n<p>Success in advertising hinges on advertisers who take the time to analyze data and define the value of actions, while those who neglect this step may face failure.\u00a0<\/p>\n<p>The crucial factor lies in leveraging business information with the right automated bidding strategies aligned with goals.\u201d<\/p>\n<p>Advertisers who analyze their business and plan strategically will outperform those who set it and forget it in the automated world of Google Ads.\u00a0<\/p>\n<p>Success comes from a strategic mindset, not just automation. In 2024, VBB stands out as a powerful tool for advertisers aiming for a more advanced and strategic approach.<\/p>\n<p><strong><em>Dig deeper: How to make PPC automation work for lead gen<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Sarah Stemen\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Sarah-Stemen.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Sarah-Stemen.jpeg.webp\" alt=\"Sarah Stemen\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Sarah Stemen<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=runnerkik&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sarahstemen\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Sarah Stemen, the founder of Sarah Stemen, LLC, started working in digital marketing in 2007 at Nationwide Insurance. Prior to establishing her own agency, she served as a valuable asset to small and mid-sized marketing agencies, providing expert consulting to help them enhance their digital marketing and paid search capabilities. Sarah is an active member of the Paid Search Association (PSA) and takes great pleasure in sharing her knowledge and insights on paid search topics through her writing and speaking engagements.                  <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/value-based-bidding-boost-google-ads-437240\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability. More advertisers are exploring the potential of value-based bidding (VBB). But what exactly is this method and why does it matter? This article discusses what you need to know about value-based bidding, how it differs from&#8230;<\/p>\n","protected":false},"author":1,"featured_media":607813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Value-based-bidding-Why-its-key-to-boosting-your-Google-Ads-in-2024-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-607812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=607812"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/607813"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=607812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=607812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=607812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}