{"id":607826,"date":"2024-02-08T13:00:06","date_gmt":"2024-02-08T10:00:06","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/usher-dismisses-idea-that-rb-is-dead-sounds-crazy\/"},"modified":"2024-02-08T13:00:06","modified_gmt":"2024-02-08T10:00:06","slug":"usher-dismisses-idea-that-rb-is-dead-sounds-crazy","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/usher-dismisses-idea-that-rb-is-dead-sounds-crazy\/","title":{"rendered":"#Usher Dismisses Idea That R&B Is Dead: \u2018Sounds Crazy\u2019"},"content":{"rendered":"
Usher has said that he loves the rebound R&B has made in recent years \u2014 but he scoffs at the notion the genre was ever dead.<\/p>\n

The narrative that R&B died has been an ongoing conversation in recent years, and it came to a fever pitch in 2022 when Diddy adamantly echoed the sentiment. However, artists like SZA, Coco Jones, Victoria Mon\u00e9t and more have brought new life into it in recent years, and Ursh is all the way here for it.<\/p>\n

\u201cI\u2019m very happ<\/a>y that there\u2019s a new installation of R&B artists who care to be authentic to what they are creating, inspired by artists of the past,\u201d he told Billboard<\/a><\/em> in a new interview published on Wednesday (February 7). \u201cEverybody who has ever said to me that R&B is dead sounds crazy. Especially when I know the origins of R&B are in all other genres of music. It\u2019s about creating commerce in other spaces.<\/p>\n

\u201cLovers & Friends is a successful R&B festival that gives you a place to go and celebrate the songs that we make. We need things that you associate with R&B that you can buy into. Like with Hip-Hop \u2014 glasses, clothes, cars, jewelry, sneakers \u2026 ancillary things that people can access. R&B needs and has the potential to have those things as well.\u201d<\/p>\n

He concluded: \u201cMy point is, I never felt like R&B was dying. I think it just needs expansion. We\u2019re moving toward a standard where people are looking at snippets \u2014 TikTok, Instagram and other things \u2014 and when fans get it, they take it and do something with it. But if we start to think of it that way and create from that place, the standards for R&B will change. You won\u2019t be able to compare it in an old-versus-new way. It\u2019ll just be what it is.\u201d<\/p>\n

There\u2019s long been a conversation surrounding the current state of R&B, especially in the mainstream. In a 2020 interview with BBC News<\/em><\/a>, Usher\u2019s longtime friend and collaborator Jermaine Dupri said\u00a0there was a \u201cbig gap\u201d in the industry for R&B\u2019s return.<\/p>\n

The producer attributed the demise of the genre to the arrest of R.Kelly, describing the singer as a \u201ccenterpiece\u201d in the genre. However, Dupri remained optimistic for the genre\u2019s return to relevancy \u2014 perhaps via Usher himself. [Usher\u2019s long-awaited\u00a0Coming Home<\/em> is set for release this Friday (February 9).]<\/p>\n

\u201cBut if Usher can come back and we do what we gotta do with [a new] album and it pops off, somebody has to safeguard it and make sure that they say that it\u2019s R&B,\u201d he added. \u201cBecause if they don\u2019t, and it gets big, then it\u2019s gonna trend to the left and somebody\u2019s gonna call it a pop album.\u201d<\/p>\n

He said that\u2019s partly why the record has been held back all these years, because they\u2019re waiting \u201cto get everybody to believe\u201d that R&B can re-emerge as a commercial force.<\/p>\n

\u201cIf I can have a hand in helping to inspire people wanting to sing again, and this Usher album makes people wanna sing, then I would really be proud of myself,\u201d Dupri concluded.<\/p>\n

Prior to his super successful Las Vegas residency that ultimately paved the road for his forthcoming Super Bowl Halftime Show, new album and accompanying tour, Usher\u00a0 announced that he planned to \u201cwake up R&B\u201d just around a year ago.<\/p>\n<\/div>\n