{"id":607954,"date":"2024-02-08T23:00:27","date_gmt":"2024-02-08T20:00:27","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tiktok-pushing-users-to-add-search-shortcut\/"},"modified":"2024-02-08T23:00:27","modified_gmt":"2024-02-08T20:00:27","slug":"tiktok-pushing-users-to-add-search-shortcut","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tiktok-pushing-users-to-add-search-shortcut\/","title":{"rendered":"#TikTok pushing users to add Search shortcut"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a276add99bcb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a276add99bcb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tiktok-pushing-users-to-add-search-shortcut\/#TikTok_wants_more_people_to_search_more_often_on_the_platform_The_platform_is_encouraging_users_to_add_search_to_their_device_home_screen\" >TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"TikTok_wants_more_people_to_search_more_often_on_the_platform_The_platform_is_encouraging_users_to_add_search_to_their_device_home_screen\"><\/span>TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nA new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search on the platform. <\/p>\n<p><strong>Why we care.<\/strong> TikTok is continuing to push Search. Multiple studies have shown that Gen Z in particular uses TikTok for Search, sometimes as a replacement for Google, and last year the company introduced search ads. TikTok is more than a platform for awareness \u2013 it can also generate sales and conversions for brands and businesses (look no further than #TikTokMadeMeBuyIt).<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>The interstitial.<\/strong> TikTok is encouraging users to add the search page to their home screen, to \u201cmake quicker searches with a shortcut.\u201d Here\u2019s what it looks like:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"1898\" alt=\"Tiktok Search Shortcut\" class=\"wp-image-437365\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut.jpg.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut-228x338.jpg.webp 228w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut-405x600.jpg.webp 405w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut-76x113.jpg.webp 76w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut-768x1139.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut-1036x1536.jpg 1036w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut.jpg.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"1898\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut.jpg.webp\" alt=\"Tiktok Search Shortcut\" class=\"wp-image-437365\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut.jpg.webp 1280w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut-228x338.jpg.webp 228w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut-405x600.jpg.webp 405w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut-76x113.jpg.webp 76w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut-768x1139.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/tiktok-search-shortcut-1036x1536.jpg 1036w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/noscript><\/figure>\n<p>TikTok has <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-01-31\/tiktok-ceo-pledges-2-billion-to-protect-170-million-us-users?embedded-checkout=true\">170 million active U.S. users<\/a> (sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion required), according to recent testimony from TikTok CEO Shou Chew, and nearly 2 billion users worldwide.<\/p>\n<p><strong>Coming soon to the U.S.?<\/strong> Search is already a key element of TikTok in China. As <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social Media<\/a> Today noted:<\/p>\n<blockquote class=\"wp-block-quote\"><p>\n\u201cIn China, for example, on the local version of TikTok, you can already search for local businesses, restaurants, entertainment, etc. You can even order food to be delivered direct from the app. The Chinese TikTok, called \u201cDouyin\u201d, is also experimenting with\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pandaily.com\/douyin-enhances-its-intelligent-search-with-the-testing-of-the-ai-search-feature\/\">generative AI search<\/a>, enabling users to maximize discovery both inside and outside the app.\u201d<\/p>\n<\/blockquote>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/tiktok-pushing-users-to-add-search-shortcut-437364\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen. A new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search on the platform. Why we care&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":607955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/TikTok.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942,78070,47912],"class_list":["post-607954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc","tag-seo","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=607954"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/607954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/607955"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=607954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=607954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=607954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}