{"id":608104,"date":"2024-02-09T16:00:00","date_gmt":"2024-02-09T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/"},"modified":"2024-02-09T16:00:00","modified_gmt":"2024-02-09T13:00:00","slug":"google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/","title":{"rendered":"#Google TV: What you need to know about CTV buying in Google Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3dfb72f33ca\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3dfb72f33ca\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/#New_Google_TV_ad_placement_in_Google_Ads_unlocks_CTV_buying_Get_an_overview_of_the_implications_pros_and_cons_and_optimization_strategies\" >New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/#Google_TV_The_next_stage_of_video_advertising\" >Google TV: The next stage of video advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/#Google_TV_vs_YouTube_TV_How_do_they_differ\" >Google TV vs. YouTube TV: How do they differ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/#Availability\" >Availability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/#Pricing\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/#Analyzing_the_Google_TV_opportunity\" >Analyzing the Google TV opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/#Optimizing_Google_TV_campaigns\" >Optimizing Google TV campaigns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/#Segment_earlyoften\" >Segment early\/often<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/#Variation_and_iteration\" >Variation and iteration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/#Understanding_the_pros_and_cons\" >Understanding the pros and cons<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/#Pros\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/#Cons\" >Cons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tv-what-you-need-to-know-about-ctv-buying-in-google-ads\/#Capitalizing_on_Google_TV_inventory\" >Capitalizing on Google TV inventory<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"New_Google_TV_ad_placement_in_Google_Ads_unlocks_CTV_buying_Get_an_overview_of_the_implications_pros_and_cons_and_optimization_strategies\"><\/span>New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room alongside existing options like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> TV.<\/p>\n<p>This article covers how Google TV differs from YouTube TV, the implications of this addition for media buyers, and recommendations on optimizing campaigns leveraging this emerging ad placement.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-google-tv-the-next-stage-of-video-advertising\"><span class=\"ez-toc-section\" id=\"Google_TV_The_next_stage_of_video_advertising\"><\/span>Google TV: The next stage of video advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The expansion of Google Ads video advertising through YouTube has been remarkably innovative. From the introduction of heavily anticipated Shorts ads to the creative in-feed ad placements, the expansion has been an amazing learning experience for advertisers.\u00a0<\/p>\n<p>The growth has not stopped. The newest ad placement to arrive \u2013 Google TV \u2013 is now available through the UI of Google Ads, not relegated to those with access to Google Display &amp; Video 360 (DV360) and their programmatic video buying platform.\u00a0<\/p>\n<p>The implementation of advertising on Google TV differs from YouTube TV:<\/p>\n<ul>\n<li>YouTube TV acts as a sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion streaming service, offering 100+ live TV channels from popular broadcast and cable networks. It focuses on TV but offers on-demand content and original programming.<\/li>\n<li>Google TV acts as a smart TV experience similar to Apple TV, which can come pre-installed or be downloaded onto smart TVs. Google TV serves as a platform for other CTV content providers such as Peacock, Tubi, and others, offering a large selection of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a> and TV shows that users can rent or buy.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-google-tv-vs-youtube-tv-how-do-they-differ\"><span class=\"ez-toc-section\" id=\"Google_TV_vs_YouTube_TV_How_do_they_differ\"><\/span>Google TV vs. YouTube TV: How do they differ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-availability\"><span class=\"ez-toc-section\" id=\"Availability\"><\/span>Availability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While some consider both products similar, there are significant differences, as YouTube TV is available everywhere, while Google TV is not.\u00a0<\/p>\n<p>Google TV can be accessed only through:<\/p>\n<ul>\n<li>The web.<\/li>\n<li>Google Play Movies.<\/li>\n<li>YouTube.<\/li>\n<li>The Google TV app via Android.<\/li>\n<li>Google TV smart TVs.<\/li>\n<li>Chromecast with Google TV sticks.\u00a0<\/li>\n<\/ul>\n<p>In contrast, YouTube TV is available on:<\/p>\n<ul>\n<li>Most smart TVs.<\/li>\n<li>Xbox and PlayStation consoles.<\/li>\n<li>Amazon Fire TV Stick.\u00a0<\/li>\n<li>Chromecast.\u00a0<\/li>\n<li>Roku.<\/li>\n<li>iPhones and iPads.<\/li>\n<li>Android smartphones and tablets.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-pricing\"><span class=\"ez-toc-section\" id=\"Pricing\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>YouTube TV costs a minimum of $64.99, with any additional premium channels added for $5-$15.\u00a0<\/li>\n<li>Google TV movies start around $5 and go up, depending on whether you choose to rent or buy, with TV episodes averaging $3 each, while content needs to be purchased or unlocked via a service.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"900\" alt=\"Example of TV Ads by Google\" class=\"wp-image-437358\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-1536x864.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google.png.webp\" alt=\"Example of TV Ads by Google\" class=\"wp-image-437358\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-TV-Ads-by-Google-1536x864.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-analyzing-the-google-tv-opportunity\"><span class=\"ez-toc-section\" id=\"Analyzing_the_Google_TV_opportunity\"><\/span>Analyzing the Google TV opportunity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding Google TV inventory to the suite of placements within Google Ads Video indicates a push for more top-funnel new user acquisition after a large focus on down-funnel activities with Performance Max and Demand Gen.\u00a0<\/p>\n<p>To run on Google TV, you must couple this placement with YouTube but maintain the ability to exclude the display network. In most cases, we try to do this to limit impressions outside the premium environment of YouTube and Google TV.\u00a0<\/p>\n<p>Google TV requires a non-skippable 15-second ad, so having this is imperative to obtain impressions via CTV. This is important if you are seeking TV impressions; we have observed that the shorter the ad, the better it is for reaching users on the big screen.\u00a0<\/p>\n<p>Segmenting your device also presents a great opportunity to drive impression volume to the largest screen in the home. However, in our limited testing, we are still seeing more impressions via YouTube and YouTube TV on television versus minimal impressions on Google TV initially.<\/p>\n<p>As we see more Google TV impressions, we will begin to analyze placement reports and, in hopes, also receive key demographic data and engagement metrics (such as earned views, subscribers, and playlist adds), which will be crucial insights for campaigns and brands.\u00a0<\/p>\n<p>Programmatic CTV buying is not new to our industry. However, considering it within the context of Google Ads, this inventory was typically gated.\u00a0<\/p>\n<p>As the platform opens its doors to all advertisers, I believe we will see a similar implementation to what we saw with the Google Display Network, where Google TV will primarily house both remnant and premium inventory from a variety of suppliers.<\/p>\n<p>The announcement of Google TV also precedes some key platform video <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, with Amazon and others adding ads to their video platforms. With more CTV players entering the market, there is a huge opportunity for arbitrage with Google Ads leading the way, given the number of advertisers willing and waiting to buy OTT placements programmatically.\u00a0<\/p>\n<p>The big difference, and always the differentiator for Google Ads, is the targeting and insight capability. With the ability to leverage the suite of Alphabet data (Google Search, Google Analytics, YouTube, Android, and Gmail) combined with non-skippable ads in-home, we believe a relevant shift in interest and dollars flows into the Google Ads platform.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" alt=\"Google TV apps\" class=\"wp-image-437359\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps.jpeg.webp 1000w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps-600x338.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps-800x450.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps-200x113.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps-768x432.jpeg.webp 768w\" data-lazy-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps.jpeg.webp\" alt=\"Google TV apps\" class=\"wp-image-437359\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps.jpeg.webp 1000w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps-600x338.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps-800x450.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps-200x113.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-apps-768x432.jpeg.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"><\/noscript><\/figure>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-optimizing-google-tv-campaigns\"><span class=\"ez-toc-section\" id=\"Optimizing_Google_TV_campaigns\"><\/span>Optimizing Google TV campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When advertising on Google TV (YouTube), I\u2019ve always prioritized two optimizations as most important:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-segment-early-often\"><span class=\"ez-toc-section\" id=\"Segment_earlyoften\"><\/span>Segment early\/often<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Within the Google Ads platform, you can precisely target your audience immediately due to its scalability worldwide and YouTube\u2019s penetration across every demographic.\u00a0<\/p>\n<p>For Google TV, we have observed inventory shrinkage when segmenting, so we recommend capturing as much Google TV inventory as possible.\u00a0<\/p>\n<p>It\u2019s advisable to segment some of the audience but not to hyper-segment, as we\u2019ve found this leads to a disproportionately high amount of YouTube inventory versus Google TV.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-variation-and-iteration\"><span class=\"ez-toc-section\" id=\"Variation_and_iteration\"><\/span>Variation and iteration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s crucial to have multiple videos to test, and always try to introduce variation within the first 5\u201315 seconds, as everyone starts the video, but not everyone finishes it.\u00a0<\/p>\n<p>Given the limitation of running only 15-second non-skippable ads, we recommend testing three different versions to potentially secure more Google TV inventory over YouTube. This approach has been effective in some but not all cases during our brief testing period.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-understanding-the-pros-and-cons\"><span class=\"ez-toc-section\" id=\"Understanding_the_pros_and_cons\"><\/span>Understanding the pros and cons<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The implications for advertisers with regard to a new placement like this include both pros and cons.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-pros\"><span class=\"ez-toc-section\" id=\"Pros\"><\/span>Pros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>First mover advantage<\/strong>: Advertisers who act first on new ads, placements, and targeting often benefit from lower costs and better performance.<\/li>\n<li><strong>Programmatic OTT\/CTV buying within Google Ads<\/strong>: This offers ease of use and saves time.<\/li>\n<li><strong>Placement comparison<\/strong>: This allows for comparing engagement, web, and conversion performance to other video, display, and search placements.<\/li>\n<li><strong>Multi-placement approach<\/strong>: Leveraging CPV (cost per view) skippable, Shorts, and in-feed ads in combination with non-skippable CTV ads provides a well-rounded approach to a campaign within a single ad platform.<\/li>\n<li><strong>Insight<\/strong>: Understanding how users interact via TV compared to mobile, desktop, and tablet can lead to a deeper understanding of audience differences across demographics, placements, and targeting.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"419\" alt=\"Google TV pros\" class=\"wp-image-437360\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros.png.webp 1070w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros-600x235.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros-800x313.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros-200x78.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros-768x301.png.webp 768w\" data-lazy-sizes=\"(max-width: 1070px) 100vw, 1070px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"419\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros.png.webp\" alt=\"Google TV pros\" class=\"wp-image-437360\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros.png.webp 1070w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros-600x235.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros-800x313.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros-200x78.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-pros-768x301.png.webp 768w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\"><\/noscript><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-cons\"><span class=\"ez-toc-section\" id=\"Cons\"><\/span>Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Segmentation<\/strong>: It\u2019s impossible to segment exclusively to Google TV; it needs to be paired with at least YouTube.<\/li>\n<li><strong>Inventory constraints\/impressions<\/strong>: Similar to most new products, limited inventory has been observed in early testing. This limitation could also suggest constraints on remnant inventory with premium placements being sourced to DV360 or direct buys from CTV platforms (i.e., Peacock and Tubi).<\/li>\n<li><strong>Campaign sub-type<\/strong>: Currently, only \u201cNon-Skippable\u201d and \u201cEfficient Reach\u201d are the available sub-campaign types for targeting Google TV. This limitation prevents the use of conversion campaigns, designed to target users more likely to convert as opposed to users who are more likely to watch, engage, or exhibit more top-funnel user behaviors.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"182\" alt=\"Google TV Campaign Subtypes\" class=\"wp-image-437361\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-campaign-subtypes.png.webp 713w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-campaign-subtypes-600x153.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-campaign-subtypes-200x51.png.webp 200w\" data-lazy-sizes=\"(max-width: 713px) 100vw, 713px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-campaign-subtypes.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"182\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-campaign-subtypes.png.webp\" alt=\"Google TV Campaign Subtypes\" class=\"wp-image-437361\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-campaign-subtypes.png.webp 713w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-campaign-subtypes-600x153.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-campaign-subtypes-200x51.png.webp 200w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\"><\/noscript><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-capitalizing-on-google-tv-inventory\"><span class=\"ez-toc-section\" id=\"Capitalizing_on_Google_TV_inventory\"><\/span>Capitalizing on Google TV inventory<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All advertising platforms continue to show growth, but from 2023 to 2024, Google Ads, specifically within video, has advanced like no other. We will continue to see growth as shopping, creators, and platform user interaction\/engagement become more seamless and integrated.\u00a0<\/p>\n<p>I believe Google TV will be the gateway for many small to mid-sized advertisers to get on the big screen without minimum spend or the need for direct contact\/buy with an agency or provider.\u00a0<\/p>\n<p>For media buyers, we have another tool to create what I believe is the most important attribute to any successful brand: the halo effect. This effect occurs when an impression in one area (Google TV) can cause an action (such as a search, website visit, download, or purchase) in a completely different area.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Cory Henke\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Cory-Henke-Headshot.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Cory-Henke-Headshot.png.webp\" alt=\"Cory Henke\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Cory Henke<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=coryhenke&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/coryhenke\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Cory Henke, a digital advertising expert with over 15 years of experience in the industry. As the founder of Variable Media, a successful ad agency with a focus on data and analytics, particularly in the realm of video advertising on YouTube, Cory has been helping businesses succeed in the world of digital advertising for over 6 years. In addition to running his own agency, Cory has also been sharing his wealth of knowledge and experience as a speaker at conferences for the past 5 years.                    <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-tv-ctv-buying-google-ads-437355\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies. Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room alongside existing options&#8230;<\/p>\n","protected":false},"author":1,"featured_media":608105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-TV-What-you-need-to-know-CTV-buying-in-Google-Ads-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942,70588],"class_list":["post-608104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc","tag-video"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/608104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=608104"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/608104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/608105"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=608104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=608104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=608104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}