{"id":608507,"date":"2024-02-13T22:51:41","date_gmt":"2024-02-13T19:51:41","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ads-launches-email-series-delivering-tailored-optimization-advice\/"},"modified":"2024-02-13T22:51:41","modified_gmt":"2024-02-13T19:51:41","slug":"google-ads-launches-email-series-delivering-tailored-optimization-advice","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-launches-email-series-delivering-tailored-optimization-advice\/","title":{"rendered":"#Google Ads launches email series delivering tailored optimization advice"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a289a130eb32\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a289a130eb32\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-launches-email-series-delivering-tailored-optimization-advice\/#Google_is_sending_partners_emails_with_customized_recommendations_to_improve_the_performance_of_their_ad_campaigns\" >Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_sending_partners_emails_with_customized_recommendations_to_improve_the_performance_of_their_ad_campaigns\"><\/span>Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle Ads launched a new email <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> offering partners customized optimization advice.<\/p>\n<p>Each email is tailored to your client\u2019s account setup, offering recommended solutions to enhance campaign performance.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Why we care.<\/strong> As advertisers continue to face difficulty reaching Google Ads support, these automated emails offer valuable insights to boost campaign performance. Although they are not a replacement for support as they can\u2019t address specific campaign concerns, they offer additional assistance to potentially improve your results.<\/p>\n<p><strong>Multiple account advice<\/strong>. The series will display a list of your clients whose campaigns could benefit from the optimization recommendations, saving the need for individual account reviews.<\/p>\n<p><strong>Direct links.<\/strong> Every client list is directly linked to their Google Ads account, accompanied by detailed next steps. This allows you to take swift action and showcase your expertise effectively.<\/p>\n<p><strong>First spotted.<\/strong> The new email series was first flagged Chris Ridley, Head of Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.evoluted.net\/\">Evoluted<\/a>, on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/C_J_Ridley\/status\/1757452749581545538\">X<\/a>. He shared a screenshot of an email from Google announcing the new program:<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"392\" height=\"600\" alt=\"Google Partners Email\" class=\"wp-image-437464\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-392x600.jpeg.webp 392w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-221x338.jpeg.webp 221w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-74x113.jpeg.webp 74w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-768x1175.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-1004x1536.jpeg 1004w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email.jpeg.webp 1154w\" data-lazy-sizes=\"(max-width: 392px) 100vw, 392px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-392x600.jpeg.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"392\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-392x600.jpeg.webp\" alt=\"Google Partners Email\" class=\"wp-image-437464\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-392x600.jpeg.webp 392w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-221x338.jpeg.webp 221w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-74x113.jpeg.webp 74w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-768x1175.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email-1004x1536.jpeg 1004w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-partners-email.jpeg.webp 1154w\" sizes=\"(max-width: 392px) 100vw, 392px\"><\/noscript><\/figure>\n<p><strong>Realistic expectations<\/strong>. Commenting on the potential of the new Google Ads initiative, Ridley told Search Engine Land:<\/p>\n<ul>\n<li>\u201cThe Partner Performance Guide email series has the potential to be a nice feature for Google Ads specialists, especially team leaders that would love a tailored review of their accounts on a regular basis from Google Ads.\u201d <\/li>\n<li>\u201cEven if it\u2019s not human-written recommendations, the growing adoption of conversational AI by Google Ads could allow Google to provide some AI-written summaries and even examples for keywords, headlines and de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions.\u201d <\/li>\n<li>\u201cRealistically though, due to the sheer volume of such an operation, I imagine this will most likely be the MCC-level Recommendation tab in email form, with little additional value added compared to viewing the Recommendations Tab that usually only takes two clicks.\u201d<\/li>\n<\/ul>\n<p><strong>Why now? <\/strong>Google previously revealed its intentions to continue to invest in AI to improve advertiser results and simplify campaign management. Google Ads liaison officer, Ginny Marvin, also teased back in December:<\/p>\n<ul>\n<li>\u201cI do think Support is an area where LLMs\/Google AI will be able to make big strides in improving experiences. That\u2019s not happening yet, but work is underway. Stay tuned.\u201d<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive.<\/strong> Read our Google Ads best practice guide for otpimization advice and tips.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-email-series-tailored-optimization-advice-437463\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns. Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client\u2019s account setup, offering recommended solutions to enhance campaign performance. Why we care. As advertisers continue to face difficulty reaching Google&#8230;<\/p>\n","protected":false},"author":1,"featured_media":608508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/How-to-combine-Google-Ads-with-other-channels-to-retarget-nurture-and-convert.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-608507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/608507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=608507"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/608507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/608508"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=608507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=608507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=608507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}