{"id":608733,"date":"2024-02-15T18:35:13","date_gmt":"2024-02-15T15:35:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-hits-back-at-report-criticising-the-privacy-sandbox\/"},"modified":"2024-02-15T18:35:13","modified_gmt":"2024-02-15T15:35:13","slug":"google-hits-back-at-report-criticising-the-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-hits-back-at-report-criticising-the-privacy-sandbox\/","title":{"rendered":"#Google hits back at report criticising the Privacy Sandbox"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2920625753c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2920625753c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-hits-back-at-report-criticising-the-privacy-sandbox\/#The_IAB_Tech_Lab_report_claims_that_Privacy_Sandbox_could_make_it_harder_for_brands_to_serve_effective_ads_%E2%80%93_particularly_smaller_businesses\" >The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads \u2013 particularly smaller businesses.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_IAB_Tech_Lab_report_claims_that_Privacy_Sandbox_could_make_it_harder_for_brands_to_serve_effective_ads_%E2%80%93_particularly_smaller_businesses\"><\/span>The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads \u2013 particularly smaller businesses.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle is disputing claims made about Privacy Sandbox in a new report by the IAB Tech Lab.<\/p>\n<p>The study said the Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> companies at a big disadvantage.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Google responded by stating that the report contains \u201cmany inaccuracies\u201d and \u201coverlooks\u201dignores\u201d the broader goal of the Privacy Sandbox, which is to improve user privacy while still enabling effective digital advertising.<\/p>\n<p><strong>Why we care.<\/strong> If Privacy Sandbox disadvantages smaller businesses as the report suggests, exploring alternative solutions might be worthwhile ahead of the deprecation of third-party cookies.<\/p>\n<p><strong>What the IAB Tech Lab is saying.<\/strong> The <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/iabtechlab.com\/wp-content\/uploads\/2024\/02\/Privacy-Sandbox-Fit-Gap-Analysis-PUBLIC-COMMENT-RELEASE.pdf\">report<\/a>, titled Fit Gap Analysis for Digital Advertising, stated that:<\/p>\n<ul>\n<li>\u201cIn its current form, the Privacy Sandbox may limit the industry\u2019s ability to deliver relevant, effective advertising, placing smaller media companies and brands at a significant competitive disadvantage.\u201d <\/li>\n<li>\u201cThe stringent requirements could throttle their ability to compete, ultimately impacting the industry\u2019s growth.\u201d<\/li>\n<\/ul>\n<p><strong>Corrections.<\/strong> Google criticized the report, citing numerous inaccuracies and misunderstandings. The clarifications provided by Google can be categorized into four areas (refer to the bullet points below for the exact wording).:<\/p>\n<ul>\n<li>Corrections to assumptions or use case gaps that are supported by the Privacy Sandbox APIs.<\/li>\n<li>Use cases that are currently not supported by third-party cookies and are thus out of scope.<\/li>\n<li>Feedback and\/or proposals that could potentially recreate cross-site tracking and go against privacy-preserving goals.<\/li>\n<li>Areas where the solution should be determined by the ad tech provider (not the browser or platform) or where the ad tech provider needs to adapt new tactics building on top of Privacy Sandbox.<\/li>\n<\/ul>\n<p>Despite accusing the report of containing false information, Google said that it would welcome additional feature requests and possible improvement suggestions from the IAB Tech Lab.<\/p>\n<p><strong>What Google is saying<\/strong>. Google said in a statement:<\/p>\n<ul>\n<li>\u201cThe Privacy Sandbox APIs provide building blocks that support business goals while preserving privacy for people. They are not designed to offer 1:1 replacements for third-party cookies or cross-site identifiers.\u201d <\/li>\n<li>\u201cIn order to deliver meaningful improvements to user privacy, it\u2019s not viable to recreate every marketing tactic as it exists today. But it is possible to provide solutions that address business objectives by adapting existing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roaches and, in some cases, inventing new ones.\u201d <\/li>\n<li>\u201cWhile this change takes investment, effort, and collaboration, we believe it is both necessary and achievable.\u201d<\/li>\n<\/ul>\n<p><strong>Moving forward<\/strong>. Google confirmed it plans to continue with its plans to phase out third-party cookies later this year, subject to addressing concerns raised by the UK Competition and Markets Authority.<\/p>\n<p><strong>What is the IAB Tech Lab?<\/strong> The IAB Tech Lab is a non-profit consortium uniting global stakeholders in digital media. It focuses on developing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and standards to improve growth and trust. Key areas of concern include brand safety, ad fraud, identity, data and consumer privacy, ad experiences, and programmatic effectiveness.<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive<\/strong>. Read Google\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/privacy-sandbox\/blog\/iab-tech-lab-response\">response<\/a> in full for more information.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-hits-back-at-report-criticising-the-privacy-sandbox-437565\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads \u2013 particularly smaller businesses. Google is disputing claims made about Privacy Sandbox in a new report by the IAB Tech Lab. The study said the Privacy Sandbox might make it harder for the marketing industry to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":608734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/google-robot-bugged-rusty-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-608733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/608733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=608733"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/608733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/608734"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=608733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=608733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=608733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}