{"id":608787,"date":"2024-02-15T23:25:05","date_gmt":"2024-02-15T20:25:05","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/meta-apologizes-after-ad-error-causes-campaigns-to-overspend-by-thousands\/"},"modified":"2024-02-15T23:25:05","modified_gmt":"2024-02-15T20:25:05","slug":"meta-apologizes-after-ad-error-causes-campaigns-to-overspend-by-thousands","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/meta-apologizes-after-ad-error-causes-campaigns-to-overspend-by-thousands\/","title":{"rendered":"#Meta apologizes after ad error causes campaigns to overspend by \u2018thousands\u2019"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28a3c8eb8fd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28a3c8eb8fd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-apologizes-after-ad-error-causes-campaigns-to-overspend-by-thousands\/#Full_refunds_arent_guaranteed_for_affected_advertisers_but_you_can_take_steps_to_improve_your_chances\" >Full refunds aren&#8217;t guaranteed for affected advertisers, but you can take steps to improve your chances.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Full_refunds_arent_guaranteed_for_affected_advertisers_but_you_can_take_steps_to_improve_your_chances\"><\/span>Full refunds aren&#8217;t guaranteed for affected advertisers, but you can take steps to improve your chances.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMeta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by \u201cthousands.\u201d <\/p>\n<p>The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. <\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Refunds, anticipated to take between four and eight weeks, are now awaited by affected parties.<\/p>\n<p><strong>Why we care.<\/strong> If you were affected by the Ads Delivery outage, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lying for a refund is necessary, but it\u2019s important to note that payment is not guaranteed. To enhance the likelihood of receiving a full refund, there are specific steps you can take.<\/p>\n<p><strong>Refund application<\/strong>. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/binghott\/status\/1758170486096187701\">Barry Hott<\/a>, Growth and Performance Marketing Consultant, urged advertisers to report the issue to their Meta reps and\/or support to \u201cincrease the likelihood of a refund for you and for everyone.\u201d<\/p>\n<p>Hott then shared a step-by-step guide to show advertisers how to raise a complaint. He recommended filing a report with Meta support and sending this exact message:<\/p>\n<ul>\n<li>\u201cMy campaigns overspent their budgets and seemed to ignore their cost caps yesterday due to a confirmed widespread Meta ad delivery outage, causing campaigns to spend more than expected and did so extremely inefficiently, causing me to lose money.\u201d<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"594\" alt=\"Meta Report\" class=\"wp-image-437595\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-800x594.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-455x338.jpeg.webp 455w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-152x113.jpeg.webp 152w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-768x571.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-1536x1141.jpeg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report.jpeg.webp 2016w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-800x594.jpeg.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"594\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-800x594.jpeg.webp\" alt=\"Meta Report\" class=\"wp-image-437595\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-800x594.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-455x338.jpeg.webp 455w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-152x113.jpeg.webp 152w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-768x571.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-1536x1141.jpeg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report.jpeg.webp 2016w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p>This should then bring you to the menu displayed in the screenshot below. Here, you will need to select \u201cclaim refund for ad spend.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"378\" alt=\"Meta Report 2\" class=\"wp-image-437596\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-2-800x378.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-2-600x283.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-2-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-2-768x363.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-2.png.webp 877w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-2-800x378.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"378\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-2-800x378.png.webp\" alt=\"Meta Report 2\" class=\"wp-image-437596\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-2-800x378.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-2-600x283.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-2-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-2-768x363.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-2.png.webp 877w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p>You then need to choose your ad account and select \u201cother ad account issue\u201d as demonstrated in the screenshot below:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"507\" alt=\"Meta Report 3\" class=\"wp-image-437597\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-3.png.webp 680w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-3-453x338.png.webp 453w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-3-152x113.png.webp 152w\" data-lazy-sizes=\"(max-width: 680px) 100vw, 680px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-3.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"507\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-3.png.webp\" alt=\"Meta Report 3\" class=\"wp-image-437597\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-3.png.webp 680w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-3-453x338.png.webp 453w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-3-152x113.png.webp 152w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"><\/noscript><\/figure>\n<p>You\u2019ll then be able to write another message \u2013 for this step, Hott recommended simply pasting the same blurb from earlier along with the below screenshot of the Meta Status Page:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"600\" alt=\"Meta Report Screenshot\" class=\"wp-image-437598\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-screenshot-544x600.jpeg.webp 544w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-screenshot-306x338.jpeg.webp 306w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-screenshot-102x113.jpeg.webp 102w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-screenshot.jpeg.webp 616w\" data-lazy-sizes=\"(max-width: 544px) 100vw, 544px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-screenshot-544x600.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-screenshot-544x600.jpeg.webp\" alt=\"Meta Report Screenshot\" class=\"wp-image-437598\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-screenshot-544x600.jpeg.webp 544w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-screenshot-306x338.jpeg.webp 306w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-screenshot-102x113.jpeg.webp 102w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/meta-report-screenshot.jpeg.webp 616w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\"><\/noscript><\/figure>\n<p>Next, start uploading screenshots showing your performance issues. Include all account IDs if you have multiple accounts. Answer support questions politely, considering their potential unfamiliarity with Meta ads and the outage. Hott concluded:<\/p>\n<ul>\n<li>\u201cHopefully you\u2019ll get to a point where they ask for the amount you are requesting for a refund. If you have estimates of what you think was lost, share that amount, but don\u2019t be greedy, use a realistic estimate based on recent past performance.\u201d <\/li>\n<li>\u201cThis is our best chance at getting the refunds we deserve. I hope you found this helpful! Please repost or share this with your peers, and if you don\u2019t already follow me or @MetaBizStatus (the automated account I set up that reports Meta outages), please do!\u201d<\/li>\n<\/ul>\n<p><strong>Fallout.<\/strong> Several advertisers claimed to have lost thousands as a result of the Meta Ads Delivery outage. <\/p>\n<p>One marketers wrote on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/ICoperpote\/status\/1758178807213707597\">X<\/a>: \u201cWoke up to a ~$80 credit from $6k down the drain. But my ticket is still unresolved and they emailed me at 5 am asking me to be patient as they are working it out.\u201d<\/p>\n<p>Another advertisers commented on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/raivis_rs\/status\/1757924591954014223\">X<\/a>: \u201cIt blew thousands in minutes!\u201d<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>What Meta is saying.<\/strong> Meta did not im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely respond to Search Engine Land\u2019s request for comment.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/meta-apologizes-ad-delivery-campaigns-overspend-437593\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Full refunds aren&#8217;t guaranteed for affected advertisers, but you can take steps to improve your chances. Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by \u201cthousands.\u201d The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":608788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/Meta.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[122306,123333,4974,33423,107942],"class_list":["post-608787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-meta","tag-display","tag-facebook","tag-instagram","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/608787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=608787"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/608787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/608788"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=608787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=608787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=608787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}