{"id":608974,"date":"2024-02-16T18:00:00","date_gmt":"2024-02-16T15:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/6-amazon-marketing-strategies-to-implement-in-2024\/"},"modified":"2024-02-16T18:00:00","modified_gmt":"2024-02-16T15:00:00","slug":"6-amazon-marketing-strategies-to-implement-in-2024","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/6-amazon-marketing-strategies-to-implement-in-2024\/","title":{"rendered":"#6 Amazon marketing strategies to implement in 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a303123bf7c6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a303123bf7c6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/6-amazon-marketing-strategies-to-implement-in-2024\/#Learn_top_Amazon_marketing_tactics_you_need_to_boost_visibility_and_sales_from_leveraging_Amazon_ads_to_investing_in_high-quality_videos\" >Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/6-amazon-marketing-strategies-to-implement-in-2024\/#1_Cover_the_basics\" >1. Cover the basics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/6-amazon-marketing-strategies-to-implement-in-2024\/#2_Continuously_analyze_your_keywords_and_focus_on_relevancy\" >2. Continuously analyze your keywords and focus on relevancy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/6-amazon-marketing-strategies-to-implement-in-2024\/#3_Go_all_in_on_Amazon_Advertising\" >3. Go all in on Amazon Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/6-amazon-marketing-strategies-to-implement-in-2024\/#4_Utilize_off-Amazon_traffic_strategies\" >4. Utilize off-Amazon traffic strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/6-amazon-marketing-strategies-to-implement-in-2024\/#5_Incorporate_coupons_and_promotions_with_Amazon_Ads\" >5. Incorporate coupons and promotions with Amazon Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/6-amazon-marketing-strategies-to-implement-in-2024\/#6_Invest_in_high-quality_product_videos\" >6. Invest in high-quality product videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/6-amazon-marketing-strategies-to-implement-in-2024\/#Optimizing_for_better_visibility_and_sales_on_Amazon\" >Optimizing for better visibility and sales on Amazon\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_top_Amazon_marketing_tactics_you_need_to_boost_visibility_and_sales_from_leveraging_Amazon_ads_to_investing_in_high-quality_videos\"><\/span>Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nAmazon\u2019s reign as the king of ecommerce won\u2019t end any time soon.<\/p>\n<p>There were over <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/623566\/web-visits-to-amazoncom\/\">15 billion worldwide visits<\/a> to Amazon.com in 2023.\u00a0<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform.\u00a0<\/p>\n<p>This year, Amazon\u2019s core belief behind its algorithm remains straightforward. They want customers to continue buying. They are just as interested in making sales, if not more so, than the sellers themselves.<\/p>\n<p>Here are six marketing strategies to help you grow your sales on Amazon in 2024.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-cover-the-basics\"><span class=\"ez-toc-section\" id=\"1_Cover_the_basics\"><\/span>1. Cover the basics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tips and tricks still don\u2019t replace solid marketing fundamentals. In <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>, you should think about strategy, not simply tactics.<\/p>\n<ul>\n<li>How are you positioning your brand\/product?\u00a0<\/li>\n<li>Are your prices competitive?<\/li>\n<li>Is your product differentiated?\u00a0<\/li>\n<li>Do the photos and copy represent that?<\/li>\n<\/ul>\n<p>You can\u2019t start optimizing your marketing until you have covered the basics.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-continuously-analyze-your-keywords-and-focus-on-relevancy\"><span class=\"ez-toc-section\" id=\"2_Continuously_analyze_your_keywords_and_focus_on_relevancy\"><\/span>2. Continuously analyze your keywords and focus on relevancy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amazon\u2019s algorithm may be focused on customers buying products, which is similar to saying Google\u2019s algorithm is focused on providing the best answers. While it may be true, many variables and nuances go into rankings.<\/p>\n<ul>\n<li>On-page elements.<\/li>\n<li>Customer reviews and ratings.<\/li>\n<li>Pricing.<\/li>\n<li>Inventory\/availability.<\/li>\n<li>Images and multi<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>.<\/li>\n<\/ul>\n<p>Targeting the right keywords has always been critical. However, this has increased with Amazon\u2019s focus on using AI and machine learning for product recommendations, search relevancy, and customer behavior analysis.<\/p>\n<p>If you haven\u2019t done keyword research on your product detail pages recently, it\u2019s time to do so. Shopping trends evolve, and fresher data is available. Regularly researching keywords is crucial. Ensure they\u2019re integrated into key areas like the title, de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion, and bullet points.<\/p>\n<p>This doesn\u2019t mean stuffing keywords in your copy. You still have to write for shoppers in a way that drives conversions. In 2024, this has become even easier with generative AI. Amazon even has its own AI tool to help with product listings.<\/p>\n<p>Remember, shoppers are the ones reading and making decisions to purchase. No matter how the copy is created, it must help convince them your product is the right choice.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-go-all-in-on-amazon-advertising\"><span class=\"ez-toc-section\" id=\"3_Go_all_in_on_Amazon_Advertising\"><\/span>3. Go all in on Amazon Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amazon\u2019s ad revenue was more than <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/259814\/amazons-worldwide-advertising-revenue-development\/#:~:text=In%202023%2C%20Amazon%20reported%2049.9,ad%20spending%20worldwide%20in%202023.\">$49.9 billion in 2023<\/a>. It\u2019s hard to imagine it was only $10 billion in 2018.<\/p>\n<p>Ad campaigns continue to be a must for success on Amazon.<\/p>\n<p>Sales on Amazon are rewarded, meaning you can use advertising to get those sales, unlike Google Ads. This means by increasing your ad spend, you can stimulate sales velocity and improve your rankings.<\/p>\n<p>Amazon continues to invest in its advertising offerings, which include expanded targeting options with:<\/p>\n<ul>\n<li>Sponsored display audiences.<\/li>\n<li>Sponsored display product targeting.<\/li>\n<li>Ssponsored brands video targeting.\u00a0<\/li>\n<\/ul>\n<p>They are also offering new ad formats, including:<\/p>\n<ul>\n<li>Sponsored display video ads.<\/li>\n<li>Sponsored brands video-only creatives.<\/li>\n<li>Amazon DSP marketplace targeting.<\/li>\n<\/ul>\n<p>Amazon has even introduced a new AI-powered image generation tool to help you produce improved creative.\u00a0<\/p>\n<p>With new features and capabilities comes the ability to gain more granular insights into campaign performance allowing for better resource allocation of your advertising spend.<\/p>\n<p>To differentiate your campaigns, you should explore and invest in emerging ad types, such as interactive and augmented reality ads. <\/p>\n<p>Stay informed about updates to Amazon\u2019s advertising platform to optimize your advertising cost of sales (ACoS) and leverage these insights for better ad performance.<\/p>\n<p><strong><em>Dig deeper: 5 reasons Amazon Ads is better than Google Ads for ecommerce<\/em><\/strong><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-4-utilize-off-amazon-traffic-strategies\"><span class=\"ez-toc-section\" id=\"4_Utilize_off-Amazon_traffic_strategies\"><\/span>4. Utilize off-Amazon traffic strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amazon\u2019s brilliance has always been how they gain traffic from other websites. That\u2019s why they are and have been one of the largest customers of Google Ads.<\/p>\n<p>Taking an omnichannel approach by utilizing social media, influencer marketing, and content marketing will build brand awareness and direct users to your Amazon listings. <\/p>\n<p>Implementing target campaigns, offering exclusive promotions, and sharing engaging content related to your products helps diversify your traffic sources.<\/p>\n<p>You can also take advantage of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/sellercentral.amazon.com\/help\/hub\/reference\/external\/L9HPJ34VBFP76HX\">Amazon\u2019s Brand Referral Bonus<\/a> program that incentivizes sellers to drive external traffic by offering them a percentage of sales as a bonus.<\/p>\n<p>By strategically directing traffic from other sources, sellers can enhance their product\u2019s discoverability and competitiveness on Amazon, standing out in a crowded marketplace.<\/p>\n<p><strong><em>Dig deeper: 3 tips for using promotions and discounts in paid search<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-incorporate-coupons-and-promotions-with-amazon-ads\"><span class=\"ez-toc-section\" id=\"5_Incorporate_coupons_and_promotions_with_Amazon_Ads\"><\/span>5. Incorporate coupons and promotions with Amazon Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Everyone loves a discount and a good deal. You can play off both psychological triggers by running a coupon for sponsored product ads.<\/p>\n<p>Running a coupon with advertising on Amazon is a powerful tactic to enhance product visibility, attract more clicks, and significantly boost conversion rates.\u00a0<\/p>\n<p>Coupons serve as a direct incentive for potential buyers, offering them a tangible saving on their purchase, which can effectively differentiate your product from competitors.\u00a0<\/p>\n<p>When these discounts are highlighted in sponsored product ads, they grab attention within search results, making your listing more appealing.\u00a0<\/p>\n<p>This strategy leverages the psychological appeal of getting a deal, encouraging shoppers to make a purchase decision more quickly.\u00a0<\/p>\n<p>Additionally, advertising your product ensures that it appears in front of a targeted audience actively searching for items in your category, increasing the likelihood of clicks and conversions.\u00a0<\/p>\n<p>Using coupons and advertising boosts immediate sales and enhances your product\u2019s Amazon ranking by increasing sales velocity. Implementing this approach entails pricing and profit margin analysis to ensure sustainable discount and advertising costs.\u00a0<\/p>\n<p>Despite this, the potential visibility, sales, and customer acquisition benefits make running coupons with advertising a worthwhile investment for Amazon sellers aiming to expand.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-6-invest-in-high-quality-product-videos\"><span class=\"ez-toc-section\" id=\"6_Invest_in_high-quality_product_videos\"><\/span>6. Invest in high-quality product videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Videos have become an indispensable element of effective Amazon listings, providing a dynamic way to showcase your products and differentiate your brand.\u00a0<\/p>\n<p>In 2024, leveraging high-quality, informative videos that address customer pain points, demonstrate product use, and highlight unique features is key.\u00a0<\/p>\n<p>Consider incorporating user-generated content, testimonials, and behind-the-scenes footage to build trust and authenticity. Amazon\u2019s platform now offers enhanced video capabilities, making integrating this content into your product listings easier.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-optimizing-for-better-visibility-and-sales-on-amazon-nbsp\"><span class=\"ez-toc-section\" id=\"Optimizing_for_better_visibility_and_sales_on_Amazon\"><\/span>Optimizing for better visibility and sales on Amazon\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amazon continues to be the de facto product search engine. Their improvements in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and advertising for brands continue to pave the way for online sellers while setting expectations for consumers.<\/p>\n<p>Even though it may feel like it, it isn\u2019t you vs. Amazon. It is you vs. the other products someone would buy instead of yours on Amazon. Remember, Amazon wants happy customers and more sales \u2013 just like you.<\/p>\n<p>By focusing on these tactics, you can improve your visibility, conversion rates, and, ultimately, your sales on Amazon.\u00a0\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Evan Facinger\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/Evan-Facinger.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/Evan-Facinger.jpg.webp\" alt=\"Evan Facinger\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Evan Facinger<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=EvanFacinger&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/evanfacinger\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Evan Facinger is a digital marketer with 15 years of experience and is the Director of Sales and Marketing at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.foremostmedia.com\/\">Foremost Media<\/a>, a full-service digital marketing and web development agency. Evan has a robust background that includes; Amazon optimization, search engine optimization (SEO), conversion rate optimization (CRO), marketing automation, and pay-per-click management. He has helped hundreds of clients realize their business goals through digital marketing.                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/amazon-marketing-strategies-385714\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos. Amazon\u2019s reign as the king of ecommerce won\u2019t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023.\u00a0 The continued flood of purchase-ready visitors makes Amazon lucrative for sellers&#8230;<\/p>\n","protected":false},"author":1,"featured_media":608975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/6-Amazon-marketing-strategies-to-implement-in-2024.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[70784,2758,78093,107942,78070],"class_list":["post-608974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-advertising","tag-amazon","tag-ecommerce","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/608974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=608974"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/608974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/608975"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=608974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=608974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=608974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}