{"id":609330,"date":"2024-02-19T20:30:25","date_gmt":"2024-02-19T17:30:25","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/will-traffic-from-search-engines-fall-25-by-2026\/"},"modified":"2024-02-19T20:30:25","modified_gmt":"2024-02-19T17:30:25","slug":"will-traffic-from-search-engines-fall-25-by-2026","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/will-traffic-from-search-engines-fall-25-by-2026\/","title":{"rendered":"#Will traffic from search engines fall 25% by 2026?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f6761e6496\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f6761e6496\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/will-traffic-from-search-engines-fall-25-by-2026\/#Gartner_is_predicting_that_users_will_seek_answers_from_generative_AI_tools_like_ChatGPT_and_Claude_rather_than_Google_Search\" >Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Gartner_is_predicting_that_users_will_seek_answers_from_generative_AI_tools_like_ChatGPT_and_Claude_rather_than_Google_Search\"><\/span>Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nWill traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That\u2019s what Gartner, a technological research and consulting firm, is predicting.<\/p>\n<p><strong>Why we care.<\/strong> SEO and PPC are incredibly valuable. Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). <\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>The rise of generative AI has raised legitimate concerns that Google\u2019s Search Generative Experience (and other AI-driven answer engines) may \u201csteal\u201d traffic that would have gone to your website in the past or significantly drive up costs for advertisers. Many also believe that ChatGPT is already stealing market share from Google.<\/p>\n<p><strong>The prediction.<\/strong> Gartner believes people will turn to generational AI conversational assistants (e.g., ChatGPT, Claude) rather than traditional search engines (e.g., Google). If true, this would mean a huge shift in search marketing strategies, both paid and organic. Gartner predicts:<\/p>\n<ul>\n<li>\u201cBy 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.\u201d<\/li>\n<\/ul>\n<p><strong>But.<\/strong> A prediction (this one was shared in a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents\">press release<\/a> today based on full research that requires a sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion) is just a guess. Gartner\u2019s predictions are typically informed, but they\u2019re still best guesses. <\/p>\n<p>Respected analyst firms are rarely called out when they\u2019re wrong \u2013\u00a0because people rarely go back and check. As one recent example, Gartner made a surprising prediction that <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/martech.org\/2024-predictions-social-medias-evolution\/\">50% of consumers would limit engagement or abandon social media<\/a> by 2025 \u2013 but later walked it back a bit.<\/p>\n<p><strong>2028 prediction.<\/strong> Gartner previously <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025\">predicted<\/a> that \u201corganic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.\u201d This was based in part on findings from a survey (of 299 consumers in August 2023) that found:<\/p>\n<ul>\n<li>79% of respondents expected to use AI-enhanced search within the next year. <\/li>\n<li>70% of consumers had at least some trust in generative AI search results.<\/li>\n<\/ul>\n<p>For that prediction, Gartner advised brands to prepare for disruption due to AI-based search:<\/p>\n<ul>\n<li>\u201cMarketing leaders whose brands rely on SEO should consider allocating resources to testing other channels in order to diversify,\u201d said Emily Weiss, senior principal researcher at Gartner.<\/li>\n<\/ul>\n<p><strong>Not guaranteed.<\/strong> It may turn out that Gartner is right \u2013 we\u2019ll know for sure in 2026. But I highly suggest reading Gartner predictions in the same way you should read a ranking factor correlation study published by an SEO tool\/platform. It\u2019s entertaining, perhaps informative or even useful directionally, but not unimpeachable.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/search-engine-traffic-2026-prediction-437650\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search. Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That\u2019s what Gartner, a technological research and consulting firm, is predicting. Why&#8230;<\/p>\n","protected":false},"author":1,"featured_media":609331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/ai-prediction-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,137534,107942,78070],"class_list":["post-609330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-platforms","tag-ppc","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=609330"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/609331"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=609330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=609330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=609330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}