{"id":609398,"date":"2024-02-19T20:17:13","date_gmt":"2024-02-19T17:17:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-unveils-merchant-center-updates-to-improve-delivery-times\/"},"modified":"2024-02-19T20:17:13","modified_gmt":"2024-02-19T17:17:13","slug":"google-unveils-merchant-center-updates-to-improve-delivery-times","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-unveils-merchant-center-updates-to-improve-delivery-times\/","title":{"rendered":"#Google unveils Merchant Center updates to improve delivery times"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad068ea54c43\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad068ea54c43\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-unveils-merchant-center-updates-to-improve-delivery-times\/#Google_will_start_applying_minimum_and_maximum_attributes_for_processing_time_across_Shopping_ads_and_free_listings\" >Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_will_start_applying_minimum_and_maximum_attributes_for_processing_time_across_Shopping_ads_and_free_listings\"><\/span>Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times.<\/p>\n<p>Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both Shopping ads and free listings.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Why we care<\/strong>. The timing of deliveries plays a crucial role in a consumer\u2019s decision-making process when making a purchase. By offering more precise delivery times, you can enhance trust and confidence in your brand. This increased reliability may, in turn, contribute to higher conversion rates.<\/p>\n<p><strong>Next steps.<\/strong> If you include processing time details directly in your product data, it\u2019s essential to review your shipping attributes for accuracy. Make sure to update them by April 9 to ensure that the displayed estimated delivery times for your products are correct. This will contribute to an accurate representation of your delivery timelines for potential customers.<\/p>\n<p><strong>First spotted. <\/strong>The Merchant Center processing update was first flagged by\u00a0Senior Performance Marketing Manager and SMX Next speaker, Thomas Eccel. He shared a screenshot of an email he received from Google announcing the update on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/ThomasEccel\/status\/1759619791872995729\">X<\/a>:<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"487\" height=\"600\" alt=\"Google Merchant Center Update\" class=\"wp-image-437655\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-merchant-center-update-487x600.png.webp 487w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-merchant-center-update-274x338.png.webp 274w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-merchant-center-update-92x113.png.webp 92w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-merchant-center-update.png.webp 563w\" data-lazy-sizes=\"(max-width: 487px) 100vw, 487px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-merchant-center-update-487x600.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"487\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-merchant-center-update-487x600.png.webp\" alt=\"Google Merchant Center Update\" class=\"wp-image-437655\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-merchant-center-update-487x600.png.webp 487w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-merchant-center-update-274x338.png.webp 274w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-merchant-center-update-92x113.png.webp 92w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-merchant-center-update.png.webp 563w\" sizes=\"(max-width: 487px) 100vw, 487px\"><\/noscript><\/figure>\n<p>Commenting on the update, Eccel told Search Engine Land:<\/p>\n<ul>\n<li>\u201cI think this update is good as it improves the shopping experience for customers by providing them with more accurate information about how long it will take for their orders to be processed before shipping.\u201d<\/li>\n<li>\u201cAdditionally, for advertisers and merchants, it could be beneficial to set the right expectation of delivery time.\u201d<\/li>\n<\/ul>\n<p><strong>Deep dive<\/strong>. Read our Google Shopping ads and free listings guide for information on how to increase product visibility across Google.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-merchant-center-update-delivery-times-437651\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings. Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both&#8230;<\/p>\n","protected":false},"author":1,"featured_media":609399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/10\/google-merchant-center-screen-SS-1175461114-1920x1080-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,147878,107942],"class_list":["post-609398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=609398"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/609399"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=609398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=609398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=609398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}