{"id":609614,"date":"2024-02-21T18:05:46","date_gmt":"2024-02-21T15:05:46","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ads-offering-businesses-free-consultations-through-gmail-pop-ups\/"},"modified":"2024-02-21T18:05:46","modified_gmt":"2024-02-21T15:05:46","slug":"google-ads-offering-businesses-free-consultations-through-gmail-pop-ups","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-offering-businesses-free-consultations-through-gmail-pop-ups\/","title":{"rendered":"#Google Ads offering businesses free consultations through Gmail pop-ups"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a33b12c611af\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a33b12c611af\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-offering-businesses-free-consultations-through-gmail-pop-ups\/#Advertisers_are_concerned_that_the_pop-up_notifications_within_Gmail_could_cause_confusion_among_their_clients\" >Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Advertisers_are_concerned_that_the_pop-up_notifications_within_Gmail_could_cause_confusion_among_their_clients\"><\/span>Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle Ads is targeting businesses within their Gmail accounts, offering them free consultations.<\/p>\n<p>Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Why we care. <\/strong>Prompting businesses to engage directly with Google Ads, especially when they already have an advertising agency, may lead to confusion for the business and undermine the agency\u2019s ability to perform effectively.<\/p>\n<p><strong>Pop-up notifications<\/strong>. The pop-up message reads:<\/p>\n<ul>\n<li>\u201cGet a free 1-on-1 consultation with a Google Ads expert: You don\u2019t have to start on your own. Let our experts help you set your strategy, budget and keywords.\u201d<\/li>\n<\/ul>\n<p>Businesses can choose to respond by clicking either \u2018No thanks\u2019 or \u2018Schedule\u2019 to arrange a free consultation meeting.<\/p>\n<p><strong>First spotted<\/strong>. The Google Ads pop-up notifications within Gmail were first flagged by Anthony Higman, CEO of online advertising agency\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/adsquire.com\/\">Adsquire<\/a>, on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/AnthonyHigman\/status\/1758148856062034005\">X<\/a>. He wrote:<\/p>\n<ul>\n<li>\u201cWow, just wow. A client just sent me This screenshot of a pop up in his Gmail account about setting up a consultation for Google Ads. IN HIS GMAIL ACCOUNT!!!! So that just h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ened.\u201d<\/li>\n<\/ul>\n<p>HIgman then shared a screen of the notification:<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"319\" alt=\"Google Ads Pop Up\" class=\"wp-image-437751\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up-800x319.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up-600x239.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up-200x80.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up-768x306.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up-1536x613.jpeg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up.jpeg.webp 1744w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up-800x319.jpeg.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"319\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up-800x319.jpeg.webp\" alt=\"Google Ads Pop Up\" class=\"wp-image-437751\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up-800x319.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up-600x239.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up-200x80.jpeg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up-768x306.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up-1536x613.jpeg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-ads-pop-up.jpeg.webp 1744w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p><strong>Reaction.<\/strong> Melissa Mackey, paid search director at Compound Growth Marketing, also reported seeing the pop-up notification being served to her clients. She wrote on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/beyondthepaid\/status\/1758158808713515300\">X<\/a>:<\/p>\n<ul>\n<li>\u201cWe were on a zoom with a client last week and he was googling something and there were his Google Ads account stats at the top of the SERP\u2026 this client is knowledgeable about search so in this case it\u2019s ok, but I don\u2019t like this popping up for any random client \u2013 just brings more questions\/confusion.\u201d<\/li>\n<\/ul>\n<p><strong>Deep dive<\/strong>. Read our report on why advertisers think Google Ads support is at an all-time low for more information.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-free-consultation-gmail-pop-up-437749\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients. Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions. Why we&#8230;<\/p>\n","protected":false},"author":1,"featured_media":609615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/gmail-800x450.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-609614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=609614"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/609615"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=609614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=609614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=609614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}