{"id":609670,"date":"2024-02-21T20:17:58","date_gmt":"2024-02-21T17:17:58","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-should-google-rank-in-search-when-all-the-content-sucks\/"},"modified":"2024-02-21T20:17:58","modified_gmt":"2024-02-21T17:17:58","slug":"what-should-google-rank-in-search-when-all-the-content-sucks","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-should-google-rank-in-search-when-all-the-content-sucks\/","title":{"rendered":"#What should Google rank in Search when all the content sucks?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a279d2c39ac2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a279d2c39ac2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-should-google-rank-in-search-when-all-the-content-sucks\/#Its_always_easy_to_blame_Google_when_your_content_doesnt_rank_But_maybe_%E2%80%93_just_maybe_%E2%80%93_the_problem_isnt_Google_Its_you\" >It&#8217;s always easy to blame Google when your content doesn&#8217;t rank. But maybe \u2013 just maybe \u2013 the problem isn&#8217;t Google. It&#8217;s you.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-should-google-rank-in-search-when-all-the-content-sucks\/#Google_the_cesspool_and_brands\" >Google, the cesspool and brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-should-google-rank-in-search-when-all-the-content-sucks\/#Whos_to_blame_for_Googles_Search_quality\" >Who\u2019s to blame for Google\u2019s Search quality?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/what-should-google-rank-in-search-when-all-the-content-sucks\/#How_should_Google_rank_mediocre_content\" >How should Google rank mediocre content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/what-should-google-rank-in-search-when-all-the-content-sucks\/#Google_is_a_baby_wading_through_a_content_trash_heap\" >Google is a baby wading through a content trash heap<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Its_always_easy_to_blame_Google_when_your_content_doesnt_rank_But_maybe_%E2%80%93_just_maybe_%E2%80%93_the_problem_isnt_Google_Its_you\"><\/span>It&#8217;s always easy to blame Google when your content doesn&#8217;t rank. But maybe \u2013 just maybe \u2013 the problem isn&#8217;t Google. It&#8217;s you.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMany people have an incredibly low bar for what they consider to be \u201cgreat\u201d content that deserves to rank in Google Search.<\/p>\n<p>So often, I see people bemoaning the fact that their content is great and high-quality. They just can\u2019t understand why it isn\u2019t ranking. But inevitably, when I go look at that great content, it typically is, at best, subpar.<\/p>\n<p>The problem is everyone creating subpar content (and website experiences) is blind to this reality. They all think their content is great and high quality.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>But it isn\u2019t. It just isn\u2019t. They just can\u2019t admit their content babies are ugly.<\/p>\n<p>Truly great content is rare. <\/p>\n<p>It\u2019s not about whether it was generated by AI or human. AI tools can write crap. But humans have been mastering the art and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> of mediocre content creation for far longer.<\/p>\n<p>The web is full of generic content. Just because you think it\u2019s high-quality content doesn\u2019t mean that people \u2013 or Google \u2013 will. <\/p>\n<h2 class=\"wp-block-heading\" id=\"h-google-the-cesspool-and-brands\"><span class=\"ez-toc-section\" id=\"Google_the_cesspool_and_brands\"><\/span>Google, the cesspool and brands <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The web is a cesspool. That\u2019s how former Google CEO Eric Schmidt put it in 2008. <\/p>\n<p>And Google \u2013 despite its best efforts, all these years later, still hasn\u2019t really figured it out.<\/p>\n<p>Google\u2019s solution was brands. Which is why you\u2019re seeing so many complaints lately (none of which are actually new, though they may be new to you) about:<\/p>\n<ul>\n<li>Big sites outranking smaller publishers.<\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> drowning in search visibility.<\/li>\n<li>The overall quality of Google Search getting worse.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-who-s-to-blame-for-google-s-search-quality\"><span class=\"ez-toc-section\" id=\"Whos_to_blame_for_Googles_Search_quality\"><\/span>Who\u2019s to blame for Google\u2019s Search quality? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is an endless circular argument to be made here \u2013 it\u2019s almost the case of which came first, the chicken or the egg. <\/p>\n<p>Content came first. Then Google. But now Google is a Search monopoly that can send lots of incredibly valuable search traffic \u2013 or barely any or none. SEO can be very much feast or famine.<\/p>\n<p>Google, for its part, absolutely bears part of the blame. (If you haven\u2019t read A.J. Kohn\u2019s brilliant piece, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.blindfiveyearold.com\/its-goog-enough\">It\u2019s Goog Enough!<\/a> I highly suggest reading it for a full teardown of some of the huge problems with Google\u2019s search experience.) Google also indirectly feeds this problem, as websites can easily monetize content through advertising programs like Google\u2019s AdSense.<\/p>\n<p>So people essentially copy or mimic the type of mediocre content Google ranks for a given query in the hopes of outranking whatever is ranking \u2013 which often isn\u2019t that great anyway.<\/p>\n<p>Multiply on a massive scale and you\u2019ve got steaming trash piles of content that Google now has to make sense of and rank.<\/p>\n<p>So Google does Google and reverts to what it knows: when in doubt, rank content from a brand. <\/p>\n<p>But what about the content creators? They also bear part of the blame.<\/p>\n<p>In 2022, before ChatGPT and generative AI became available to anyone and everyone to flood the web with even more low-quality and spammy content, we published Is Google Search getting worse? Former Googler Marissa Mayer said she thought the \u201cquality of the Internet has taken a hit\u201d:<\/p>\n<ul>\n<li>\u201cWhen you see the quality of your search results go down, it\u2019s natural to blame Google and be like, \u2018Why are they worse?\u2019 To me, the more interesting and sophisticated thought is if you say, \u2018Wait, but Google\u2019s just a window onto the web. The real question is, why is the web getting worse?&#8217;\u201d<\/li>\n<\/ul>\n<p>And oh, by the way, Google search quality crises are not new. At all. <\/p>\n<p>I won\u2019t rehash it all since former Search Engine Land editor Danny Sullivan (now Google Search Liaison) did a great job of that in his 2017 article, A deep look at Google\u2019s biggest-ever search quality crisis. <\/p>\n<p>In addition to discussing the flood of fake <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> and dubious content at the time, it goes into the long history of Google\u2019s other challenges of when Google\u2019s Search results became the \u201cworst ever\u201d \u2013 including the rise of low-quality content farms ranking well in Search results that resulted in the Google Panda algorithm update nearly 13 years ago.<\/p>\n<p>Let\u2019s be real: Google and content creators can both take some blame here. <\/p>\n<p>Meanwhile, Searchers lose.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-should-google-rank-mediocre-content\"><span class=\"ez-toc-section\" id=\"How_should_Google_rank_mediocre_content\"><\/span>How should Google rank mediocre content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>HouseFresh published an excellent tirade against Google two days ago, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/housefresh.com\/david-vs-digital-goliaths\/\">How Google is killing independent sites like ours<\/a>. Today, I decided to look at some of the \u201chigh-quality content\u201d HouseFresh is publishing \u2013 not to do a teardown of any SEO issues, just as a consumer of content and searcher of products.<\/p>\n<p>My first article, picked at random, was titled <strong>5 best air purifiers for cigarette smoke we have tested<\/strong>. Here\u2019s how the review starts:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1676\" height=\"446\" alt=\"Smoke Housefresh\" class=\"wp-image-437760\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh.png.webp 1676w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh-600x160.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh-800x213.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh-200x53.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh-768x204.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh-1536x409.png 1536w\" data-lazy-sizes=\"(max-width: 1676px) 100vw, 1676px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1676\" height=\"446\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh.png.webp\" alt=\"Smoke Housefresh\" class=\"wp-image-437760\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh.png.webp 1676w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh-600x160.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh-800x213.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh-200x53.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh-768x204.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-housefresh-1536x409.png 1536w\" sizes=\"(max-width: 1676px) 100vw, 1676px\"><\/noscript><\/figure>\n<p>Is that high-quality content? Is that at all helpful? When is the actual <strong>review<\/strong> going to start?<\/p>\n<p>That opening line is just painfully generically written. Talking about \u201cone person smoking as they walk by\u201d is how you kick off your product review? That\u2019s your hook? Really?<\/p>\n<p>Why do I need to read a bad book report before I get to the actual thing I came for \u2013 a review? This is the same type of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to bland content that made so many people despise recipe blogs.<\/p>\n<p>But turns out, this habit of generic writing isn\u2019t at all unique to HouseFresh. Curious, I looked to see what content ranks in Google Search for [<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.google.com\/search?q=best+air+purifiers+for+cigarette+smoke\">best air purifiers for cigarette smoke<\/a>]? Here\u2019s what I see:<\/p>\n<p>Good Houseskeeping in position 1: <\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"1413\" alt=\"Smoke Good Housekeeping\" class=\"wp-image-437767\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-good-housekeeping.png.webp 1276w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-good-housekeeping-305x338.png.webp 305w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-good-housekeeping-542x600.png.webp 542w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-good-housekeeping-102x113.png.webp 102w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-good-housekeeping-768x850.png.webp 768w\" data-lazy-sizes=\"(max-width: 1276px) 100vw, 1276px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-good-housekeeping.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"1413\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-good-housekeeping.png.webp\" alt=\"Smoke Good Housekeeping\" class=\"wp-image-437767\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-good-housekeeping.png.webp 1276w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-good-housekeeping-305x338.png.webp 305w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-good-housekeeping-542x600.png.webp 542w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-good-housekeeping-102x113.png.webp 102w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-good-housekeeping-768x850.png.webp 768w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\"><\/noscript><\/figure>\n<p>Compared to what else is ranking in the top 10 organic positions, this one appears to be the best. The intro could use some shortening (and the overall review could use some tightening up), but overall, it delivers a content experience. I\u2019m not unhappy that this is in Position One. <\/p>\n<p>Things go downhill from here.<\/p>\n<p>Better Homes &amp; Gardens in position 2:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"1339\" alt=\"Smoke Better Homes Gardens\" class=\"wp-image-437763\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-better-homes-gardens.png.webp 1246w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-better-homes-gardens-315x338.png.webp 315w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-better-homes-gardens-558x600.png.webp 558w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-better-homes-gardens-105x113.png.webp 105w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-better-homes-gardens-768x825.png.webp 768w\" data-lazy-sizes=\"(max-width: 1246px) 100vw, 1246px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-better-homes-gardens.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"1339\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-better-homes-gardens.png.webp\" alt=\"Smoke Better Homes Gardens\" class=\"wp-image-437763\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-better-homes-gardens.png.webp 1246w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-better-homes-gardens-315x338.png.webp 315w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-better-homes-gardens-558x600.png.webp 558w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-better-homes-gardens-105x113.png.webp 105w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-better-homes-gardens-768x825.png.webp 768w\" sizes=\"auto, (max-width: 1246px) 100vw, 1246px\"><\/noscript><\/figure>\n<p>This isn\u2019t bad or offensive, but it\u2019s not particularly helpful to me, as a searcher who is in the mode of buying. I don\u2019t need all this preamble. Can we please get to the point? I came for a review, not several non-essential generic paragraphs of text forcing me to scroll or just leave out of annoyance.<\/p>\n<p>Of course, a Google SERP wouldn\u2019t be complete without Forbes, an absolute respected authority on air purifiers (and nearly everything else under the sun, according to Google) in Position 7:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"394\" alt=\"Smoke Forbes\" class=\"wp-image-437761\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-forbes-800x394.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-forbes-600x295.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-forbes-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-forbes-768x378.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-forbes.png.webp 1093w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-forbes-800x394.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"394\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-forbes-800x394.png.webp\" alt=\"Smoke Forbes\" class=\"wp-image-437761\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-forbes-800x394.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-forbes-600x295.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-forbes-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-forbes-768x378.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-forbes.png.webp 1093w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<p>The intro doesn\u2019t mention cigarette smoke \u2013 the one and only mention comes much later in the section explaining how they chose the best air purifiers (\u201cIt\u2019s no secret that breathing in smoke, be it from wildfires or cigarettes\u2026\u201d).<\/p>\n<p>(Fun aside, once upon a time, Forbes used to complain loudly about the unfairness of Google. Look at them now.)<\/p>\n<p>And digging much deeper after some retail content (Amazon, Best Buy, etc.), you\u2019ll find whatever the opposite of a hidden gem is from Blueair in Position 9, with painfully terrible content:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"275\" alt=\"Smoke Blueair\" class=\"wp-image-437762\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-blueair.png.webp 1384w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-blueair-600x119.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-blueair-800x159.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-blueair-200x40.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-blueair-768x153.png.webp 768w\" data-lazy-sizes=\"(max-width: 1384px) 100vw, 1384px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-blueair.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"275\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-blueair.png.webp\" alt=\"Smoke Blueair\" class=\"wp-image-437762\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-blueair.png.webp 1384w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-blueair-600x119.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-blueair-800x159.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-blueair-200x40.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/smoke-blueair-768x153.png.webp 768w\" sizes=\"auto, (max-width: 1384px) 100vw, 1384px\"><\/noscript><\/figure>\n<p>Just. Wow. So awful. Thanks for that irrelevant history lesson, I needed a nap.<\/p>\n<p>Look, this is just one query. I could easily spend hours, finding examples across endless queries and industries. But we all know the results will be similar.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-google-is-a-baby-wading-through-a-content-trash-heap\"><span class=\"ez-toc-section\" id=\"Google_is_a_baby_wading_through_a_content_trash_heap\"><\/span>Google is a baby wading through a content trash heap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The featured image I used for this article is the best metaphor I could come up with \u2013 Google is a baby in a content landfill that\u2019s run out of space.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1097\" alt=\"Baby Trash Google Logo 1920\" class=\"wp-image-437753\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920.jpg.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920-592x338.jpg.webp 592w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920-800x457.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920-198x113.jpg.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920-768x439.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920-1536x878.jpg 1536w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1097\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920.jpg.webp\" alt=\"Baby Trash Google Logo 1920\" class=\"wp-image-437753\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920.jpg.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920-592x338.jpg.webp 592w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920-800x457.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920-198x113.jpg.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920-768x439.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920-1536x878.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/noscript><\/figure>\n<p>We seem stuck in a repeating cycle where people mimic sucky content, because it\u2019s successful, and then expect it to rank because that\u2019s what Google ranks, only to be annoyed when that content is unsuccessful.<\/p>\n<p>To me, the solution is clear \u2013 though not easy:<\/p>\n<p>Become a useful, credible brand. This is not a quick or easy process. <\/p>\n<p>So continue to play the \u201clong <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>\u201d of SEO and don\u2019t just hope Google will rank your content and complain when they don\u2019t. <\/p>\n<p>Create better content that is legitimately useful to people. Keep improving every aspect of your SEO.<\/p>\n<p>Content creators need to improve. But so does Google.<\/p>\n<p>For its part, Google has signaled that changes are coming. In November, Google advised us to \u201cbuckle up.\u201d The company\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-changes-coming-search-spam-36679.html\">reiterated this<\/a>\u00a0in January. And\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-search-quality-improvements-soon-36850.html\">again in February<\/a>. <\/p>\n<p>History tells me that when Google is faced with an onslaught of criticism about its Search quality, Google tends to respond. When that will be remains the big question.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-rank-search-content-sucks-437752\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s always easy to blame Google when your content doesn&#8217;t rank. But maybe \u2013 just maybe \u2013 the problem isn&#8217;t Google. It&#8217;s you. Many people have an incredibly low bar for what they consider to be \u201cgreat\u201d content that deserves to rank in Google Search. So often, I see people bemoaning the fact that their&#8230;<\/p>\n","protected":false},"author":1,"featured_media":609671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/baby-trash-google-logo-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78072,78070],"class_list":["post-609670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-content","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=609670"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/609671"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=609670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=609670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=609670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}