{"id":609696,"date":"2024-02-21T19:23:28","date_gmt":"2024-02-21T16:23:28","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/instagram-pilots-background-editing-tool-and-in-stream-ordering\/"},"modified":"2024-02-21T19:23:28","modified_gmt":"2024-02-21T16:23:28","slug":"instagram-pilots-background-editing-tool-and-in-stream-ordering","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/instagram-pilots-background-editing-tool-and-in-stream-ordering\/","title":{"rendered":"#Instagram pilots background editing tool and in-stream ordering"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2981541abec\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2981541abec\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/instagram-pilots-background-editing-tool-and-in-stream-ordering\/#Backdrop_lets_creators_experiment_with_backgrounds_while_%E2%80%98Get_Orders_is_a_simple_cost-effective_way_to_boost_sales\" >Backdrop lets creators experiment with backgrounds, while &#8216;Get Orders&#8217; is a simple, cost-effective way to boost sales.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Backdrop_lets_creators_experiment_with_backgrounds_while_%E2%80%98Get_Orders_is_a_simple_cost-effective_way_to_boost_sales\"><\/span>Backdrop lets creators experiment with backgrounds, while &#8216;Get Orders&#8217; is a simple, cost-effective way to boost sales.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nInstagram started testing two new features for brands and content creators:<\/p>\n<ul>\n<li>Backdrop: An AI background editing tool for Stories.<\/li>\n<li>Get Orders: In-steam ordering for feed posts and Stories.<\/li>\n<\/ul>\n<p><strong>Backdrop explained. <\/strong>This new feature can automatically identify a main focus or let you choose one manually. It then removes the background, and you can use the Backdrop feature to pick a new background from a carousel of options or create one by inputting a prompt, such as \u201cNational Park\u201d ad demonstrated in the screenshot below:<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"277\" height=\"600\" alt=\"428713443 719451320168763 2104152364358220830 N\" class=\"wp-image-437757\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-277x600.jpg.webp 277w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-156x338.jpg.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-52x113.jpg.webp 52w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-768x1661.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-710x1536.jpg 710w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-scaled.jpg.webp 947w\" data-lazy-sizes=\"(max-width: 277px) 100vw, 277px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-277x600.jpg.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"277\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-277x600.jpg.webp\" alt=\"428713443 719451320168763 2104152364358220830 N\" class=\"wp-image-437757\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-277x600.jpg.webp 277w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-156x338.jpg.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-52x113.jpg.webp 52w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-768x1661.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-710x1536.jpg 710w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428713443_719451320168763_2104152364358220830_n-scaled.jpg.webp 947w\" sizes=\"(max-width: 277px) 100vw, 277px\"><\/noscript><\/figure>\n<p>When you share the Story, the prompt becomes a sticker that others can then use.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Getting started.<\/strong> Associate Director of Influencer Innovation at Mavrck, Lindsey Gamble, shared a screenshot on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.threads.net\/@lindseygamble_\/post\/C3gk4nNNLnw\">Threads<\/a> to show where the new Backdrop feature is located within Instagram. Under the sticker menu, it <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears in between \u201cAdd Yours\u201d and \u201cAdd Yours Templates\u201d:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"278\" height=\"600\" alt=\"428330034 794175675948631 89919675290791485 N\" class=\"wp-image-437756\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428330034_794175675948631_89919675290791485_n-278x600.jpg.webp 278w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428330034_794175675948631_89919675290791485_n-157x338.jpg.webp 157w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428330034_794175675948631_89919675290791485_n-52x113.jpg.webp 52w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428330034_794175675948631_89919675290791485_n.jpg.webp 640w\" data-lazy-sizes=\"(max-width: 278px) 100vw, 278px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428330034_794175675948631_89919675290791485_n-278x600.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"278\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428330034_794175675948631_89919675290791485_n-278x600.jpg.webp\" alt=\"428330034 794175675948631 89919675290791485 N\" class=\"wp-image-437756\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428330034_794175675948631_89919675290791485_n-278x600.jpg.webp 278w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428330034_794175675948631_89919675290791485_n-157x338.jpg.webp 157w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428330034_794175675948631_89919675290791485_n-52x113.jpg.webp 52w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/428330034_794175675948631_89919675290791485_n.jpg.webp 640w\" sizes=\"auto, (max-width: 278px) 100vw, 278px\"><\/noscript><\/figure>\n<p><strong>In-stream ordering<\/strong>. The \u2018Get Orders\u2019 sticker, which was first flagged on Threads by Co-Founder of Satin\u00e9 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.threads.net\/@theahmedghanem\/\">Ahmed Ghanem<\/a>, enables content creators and brands to create a product, link it to their story, and receive orders directly. This presents a potential avenue to drive orders through Instagram content without the necessity of setting up an Instagram Shop.<\/p>\n<p>Ghanem shared a screenshot of the Get Orders sticker below:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"600\" alt=\"429478484 706918851644611 5960651277506059019 N\" class=\"wp-image-437759\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-302x600.jpg.webp 302w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-170x338.jpg.webp 170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-57x113.jpg.webp 57w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-768x1525.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-774x1536.jpg 774w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-scaled.jpg.webp 1032w\" data-lazy-sizes=\"(max-width: 302px) 100vw, 302px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-302x600.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-302x600.jpg.webp\" alt=\"429478484 706918851644611 5960651277506059019 N\" class=\"wp-image-437759\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-302x600.jpg.webp 302w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-170x338.jpg.webp 170w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-57x113.jpg.webp 57w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-768x1525.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-774x1536.jpg 774w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/429478484_706918851644611_5960651277506059019_n-scaled.jpg.webp 1032w\" sizes=\"auto, (max-width: 302px) 100vw, 302px\"><\/noscript><\/figure>\n<p><strong>Why we care<\/strong>. With the Backdrop feature, marketers can try out different backgrounds until they find the perfect one for their ads. Meanwhile, the \u2018Get Orders\u2019 feature is a simple and free way to increase sales.<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.threads.net\/login\/\"><\/a><\/p>\n<p><strong>Deep dive<\/strong>. Read our guide for building effective Instagram ad creatives for more information. <\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/instagram-backdrop-in-stream-order-437755\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Backdrop lets creators experiment with backgrounds, while &#8216;Get Orders&#8217; is a simple, cost-effective way to boost sales. Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main&#8230;<\/p>\n","protected":false},"author":1,"featured_media":609697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/12\/How-to-do-Instagram-lead-generation-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[122306,33423,147878,107942],"class_list":["post-609696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-meta","tag-instagram","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=609696"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/609697"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=609696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=609696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=609696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}