{"id":609858,"date":"2024-02-22T20:38:24","date_gmt":"2024-02-22T17:38:24","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ads-pushes-performance-max-with-new-call-to-action\/"},"modified":"2024-02-22T20:38:24","modified_gmt":"2024-02-22T17:38:24","slug":"google-ads-pushes-performance-max-with-new-call-to-action","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-pushes-performance-max-with-new-call-to-action\/","title":{"rendered":"#Google Ads\u2019 \u2018pushes\u2019 Performance Max with new Call To Action"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e7cc5155d4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e7cc5155d4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-pushes-performance-max-with-new-call-to-action\/#When_setting_up_a_new_campaign_in_Google_Ads_you_may_notice_that_the_PMax_card_is_not_only_bigger_but_also_has_a_new_%E2%80%98recently_used_label\" >When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new &#8216;recently used&#8217; label.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"When_setting_up_a_new_campaign_in_Google_Ads_you_may_notice_that_the_PMax_card_is_not_only_bigger_but_also_has_a_new_%E2%80%98recently_used_label\"><\/span>When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new &#8216;recently used&#8217; label.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle Ads introduced a \u201cRecently Used\u201d Call To Action on Performance Max cards.<\/p>\n<p>You\u2019ll see the label when setting up a new Google Ads campaign. Noticeably, the CTA is missing from other campaign types, making the PMax card stand out more than others.<\/p>\n<p><strong>Why we care<\/strong>. Marketers have long claimed that Google is pushing automation to gain more advertising control. The exclusive presence of this label on PMax campaign cards suggests the search engine is subtly trying to promote PMax over other campaign types.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>First spotted<\/strong>. The new CTA was first spotted by Senior Performance Marketing Manager and Google Ads expert,\u00a0Thomas Eccel, who shared  a preview on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/ThomasEccel\/status\/1758864345126076418\">X<\/a>:<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"610\" height=\"600\" alt=\"Google Performance Max Recently Used\" class=\"wp-image-437795\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-610x600.png.webp 610w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-344x338.png.webp 344w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-115x113.png.webp 115w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-768x755.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used.png.webp 1179w\" data-lazy-sizes=\"(max-width: 610px) 100vw, 610px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-610x600.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"610\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-610x600.png.webp\" alt=\"Google Performance Max Recently Used\" class=\"wp-image-437795\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-610x600.png.webp 610w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-344x338.png.webp 344w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-115x113.png.webp 115w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used-768x755.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-performance-max-recently-used.png.webp 1179w\" sizes=\"(max-width: 610px) 100vw, 610px\"><\/noscript><\/figure>\n<p>Eccel commented: \u201cSpotted this \u2018Recently Used\u2019 CTA next to the Performance Max campaign type when setting up a new campaign. Made me smile.\u201d<\/p>\n<p><strong>Pushing automation<\/strong>? Commenting on Eccel\u2019s post, Digital Marketing Consultant MD Alamin Munsi said on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/alminislam768\/status\/1759941246179807620\">X<\/a>: <\/p>\n<ul>\n<li>\u201cThe PMax box is already way bigger than the other campaign-type boxes and Google Ads is now pushing it further with \u2018Recently Used.&#8217;\u201d<\/li>\n<\/ul>\n<p><strong>What Google is saying.<\/strong> A Google spokesperson told Search Engine Land that the new CTA is an experiment designed to simplify and guide the advertiser through the campaign selection process.<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive.<\/strong> Read Google\u2019s response to advertisers\u2019 concerns about the rapid rise of automation in digital advertising. <\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-recently-used-cta-437794\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new &#8216;recently used&#8217; label. Google Ads introduced a \u201cRecently Used\u201d Call To Action on Performance Max cards. You\u2019ll see the label when setting up a new Google Ads campaign. Noticeably, the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":609859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/google-ads-3.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-609858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=609858"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/609859"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=609858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=609858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=609858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}