{"id":609953,"date":"2024-02-23T20:31:22","date_gmt":"2024-02-23T17:31:22","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-investigating-local-services-ads-bug\/"},"modified":"2024-02-23T20:31:22","modified_gmt":"2024-02-23T17:31:22","slug":"google-investigating-local-services-ads-bug","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-investigating-local-services-ads-bug\/","title":{"rendered":"#Google investigating Local Services Ads bug"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a23a23fd0d13\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a23a23fd0d13\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-investigating-local-services-ads-bug\/#Google_Ads_is_working_on_a_fix_to_prevent_businesses_from_appearing_in_search_results_for_their_competitors_names\" >Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors&#8217; names.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Ads_is_working_on_a_fix_to_prevent_businesses_from_appearing_in_search_results_for_their_competitors_names\"><\/span>Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors&#8217; names.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle is investigating a Local Services Ads bug that\u2019s causing businesses to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear in search results for their competitors\u2019 names.<\/p>\n<p>The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called Direct Business Search. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. <\/p>\n<p>Google has clarified that through Direct Business Search, only your business should appear in search results when your brand is queried, and charges will be incurred solely for leads from new customers.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Why we care.<\/strong> When users search for a specific brand on Google, their intent is to find that brand, not a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> service or product. If your competitors appear in the search results for queries related to your business\u2019s name, Google not only fails to fulfill user intent but also risks directing your customers to competitors.<\/p>\n<p><strong>First spotted.<\/strong> The issue was first flagged by Joy Hawkins, SEO consultant and founder of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sterlingsky.ca\/\">Sterling Sky Inc<\/a>, on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/JoyanneHawkins\/status\/1760657441862172992\">X<\/a>:<\/p>\n<ul>\n<li>\u201cI wonder how many of these businesses know they\u2019re bidding on a competitor\u2019s name. Really dislike this rollout with Local Services Ads. I don\u2019t see how it\u2019s better for anyone.\u201d<\/li>\n<\/ul>\n<p>Hawkins shared a screenshot of the Google SERP for the query \u201ca1 garage door service\u201d in January 2024:<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"431\" height=\"600\" alt=\"Google Lsa Bug 1\" class=\"wp-image-437871\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-431x600.jpeg.webp 431w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-243x338.jpeg.webp 243w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-81x113.jpeg.webp 81w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-768x1070.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-1102x1536.jpeg 1102w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-scaled.jpeg.webp 1469w\" data-lazy-sizes=\"(max-width: 431px) 100vw, 431px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-431x600.jpeg.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"431\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-431x600.jpeg.webp\" alt=\"Google Lsa Bug 1\" class=\"wp-image-437871\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-431x600.jpeg.webp 431w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-243x338.jpeg.webp 243w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-81x113.jpeg.webp 81w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-768x1070.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-1102x1536.jpeg 1102w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-1-scaled.jpeg.webp 1469w\" sizes=\"(max-width: 431px) 100vw, 431px\"><\/noscript><\/figure>\n<p>Highlighting the impact of the LSA bug, she then shared a screenshot for the same search query in February 2024:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"600\" alt=\"Google Lsa Bug 2\" class=\"wp-image-437872\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-385x600.jpeg.webp 385w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-217x338.jpeg.webp 217w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-73x113.jpeg.webp 73w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-768x1197.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-986x1536.jpeg 986w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-scaled.jpeg.webp 1314w\" data-lazy-sizes=\"(max-width: 385px) 100vw, 385px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-385x600.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-385x600.jpeg.webp\" alt=\"Google Lsa Bug 2\" class=\"wp-image-437872\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-385x600.jpeg.webp 385w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-217x338.jpeg.webp 217w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-73x113.jpeg.webp 73w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-768x1197.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-986x1536.jpeg 986w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-lsa-bug-2-scaled.jpeg.webp 1314w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\"><\/noscript><\/figure>\n<p><strong>Opting out.<\/strong> Although brands are automatically enrolled into Direct Business Search ads by default, you can disable it by manually adjusting the settings for your campaign. <\/p>\n<p><strong>What Google is saying.<\/strong> Google Ads Liaison Officer Ginny Marvin responded to Hawkins\u2019 post on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/adsliaison\/status\/1761072406234321215\">X<\/a>, writing:<\/p>\n<ul>\n<li>\u201cThis is a bug (and it was thought to be a non-brand query) \u2013 a fix is underway.\u201d<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive. <\/strong>Read our article on Google\u2019s Branded Local Service Ads pilot for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-investigating-local-services-ads-bug-437870\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors&#8217; names. Google is investigating a Local Services Ads bug that\u2019s causing businesses to appear in search results for their competitors\u2019 names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called&#8230;<\/p>\n","protected":false},"author":1,"featured_media":609954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Location-targeting-in-Google-Ads-Balancing-automation-and-control.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-609953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=609953"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/609953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/609954"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=609953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=609953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=609953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}