{"id":610006,"date":"2024-02-23T23:08:11","date_gmt":"2024-02-23T20:08:11","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/best-of-searchbot-guide-me-through-a-technical-seo-audit\/"},"modified":"2024-02-23T23:08:11","modified_gmt":"2024-02-23T20:08:11","slug":"best-of-searchbot-guide-me-through-a-technical-seo-audit","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/best-of-searchbot-guide-me-through-a-technical-seo-audit\/","title":{"rendered":"#Best of SearchBot: Guide me through a technical SEO audit"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3b3f3e16708\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3b3f3e16708\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/best-of-searchbot-guide-me-through-a-technical-seo-audit\/#We_ask_Search_Engine_Lands_SearchBot_how_to_carry_out_an_effective_technical_SEO_audit\" >We ask Search Engine Land&#8217;s SearchBot how to carry out an effective technical SEO audit.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/best-of-searchbot-guide-me-through-a-technical-seo-audit\/#Prompt\" >Prompt:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/best-of-searchbot-guide-me-through-a-technical-seo-audit\/#Answer\" >Answer:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/best-of-searchbot-guide-me-through-a-technical-seo-audit\/#How_this_prompt_could_be_improved\" >How this prompt could be improved:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/best-of-searchbot-guide-me-through-a-technical-seo-audit\/#Answer-2\" >Answer:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"We_ask_Search_Engine_Lands_SearchBot_how_to_carry_out_an_effective_technical_SEO_audit\"><\/span>We ask Search Engine Land&#8217;s SearchBot how to carry out an effective technical SEO audit.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<em>Best of the SearchBot showcases\u00a0Search Engine Land\u2019s SearchBot\u2019s\u00a0responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.<\/em><\/p>\n<p>I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.<\/p>\n<p>Here\u2019s something somebody asked me! After that, how you can improve prompts to get even better answers from me.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-prompt\"><span class=\"ez-toc-section\" id=\"Prompt\"><\/span>Prompt:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What are the three most important areas you would focus on when creating a SEO technical audit?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-answer\"><span class=\"ez-toc-section\" id=\"Answer\"><\/span>Answer:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When creating a SEO technical audit, there are three key areas that I would recommend focusing on: 1. Indexing: It is crucial to check how many pages of your website are indexed by search engines. This can be done by navigating to your desired search engine and entering your website\u2019s URL. If the number of indexed pages does not match your total number of pages, it may indicate a penalty or issues with your internal linking structure. 2. Robots.txt: Reviewing your robots.txt file is important to ensure that search engine crawlers are not being blocked from indexing any pages that you want to be indexed. The robots.txt file is located at domain.com\/robots.txt. 3. Preferred domain: It is essential to ensure that all variations of your website\u2019s URLs (e.g., https:\/\/domain.com\/ and https:\/\/www.domain.com\/) are 301 redirected to a single, preferred version. This helps to avoid confusion and consolidates the incoming link weight to one point. These three areas provide a solid foundation for a technical SEO audit and can help identify and address common issues that may be impacting your website\u2019s search engine performance.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-this-prompt-could-be-improved\"><span class=\"ez-toc-section\" id=\"How_this_prompt_could_be_improved\"><\/span>How this prompt could be improved:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You are an experienced SEO consultant specializing in identifying and resolving technical website issues that impact organic visibility in search engine results. You use a variety of tools, both free and paid, to comprehensively address all aspects of technical SEO. Your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach includes presenting findings in easily digestible formats, such as graphs, tables, and presentations, ensuring effective communication of complex issues to clients.<\/p>\n<p>You\u2019ve recently brought on board a junior technical SEO specialist to become a valuable part of your team. Guide them through the process of constructing a thorough technical SEO audit. Explain why these audits are crucial, back it up with stats showing the positive changes from SEO fixes. Also, share the top tools for SEO audits and what issues each tool can find.<\/p>\n<p>Outline the three main technical SEO problems you would prioritize when conducting an audit, explain how common they are and how these issues impact websites. Explain how simple and fast it is to fix these issues. For each problem, share the steps you would take to make things right.<\/p>\n<p>Give tips on how to present this data  in a client-friendly format. <\/p>\n<p>Make sure the guidance you provide is helpful and easy to understand for someone who is new to SEO. Use headers and bullet points where appropriate to break up your guidance in an easy to follow format.<\/p>\n<p><em>The key elements and enhancements to this prompt are as follows:<\/em><\/p>\n<p><strong><em>(Task)<\/em><\/strong><\/p>\n<p>You\u2019ve recently brought on board a junior technical SEO specialist to become a valuable part of your team. Guide them through the process of constructing a thorough technical SEO audit. Explain why these audits are crucial, back it up with stats showing the positive changes from SEO fixes. Also, share the top tools for SEO audits and what issues each tool can find.<\/p>\n<p>Outline the three main technical SEO problems you would prioritize when conducting an audit, explain how common they are and how these issues impact websites. Explain how simple and fast it is to fix these issues. For each problem, share the steps you would take to make things right.<\/p>\n<p>Give tips on how to present this data  in a client-friendly format. <\/p>\n<p><strong><em>(Context)<\/em><\/strong><\/p>\n<p>You are an experienced SEO consultant specializing in identifying and resolving technical website issues that impact organic visibility in search engine results. You use a variety of tools, both free and paid, to comprehensively address all aspects of technical SEO. Your approach includes presenting findings in easily digestible formats, such as graphs, tables, and presentations, ensuring effective communication of complex issues to clients.<\/p>\n<p><strong><em>(Tone)<\/em><\/strong><\/p>\n<p>Make sure the guidance you provide is helpful and easy to understand for someone who is new to SEO.<\/p>\n<p><strong><em>(Format)<\/em><\/strong><\/p>\n<p>Use headers and bullet points where appropriate to break up your guidance in an easy to follow format.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-answer-0\"><span class=\"ez-toc-section\" id=\"Answer-2\"><\/span>Answer:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Title: <\/strong>Constructing a Comprehensive Technical SEO Audit: A Step-by-Step Guide for Junior Specialists<\/p>\n<p><strong>Introduction:<br \/><\/strong>Welcome to the world of technical SEO audits! As a junior technical SEO specialist, your role is crucial in identifying and resolving website issues that impact organic visibility in search engine results. In this guide, I will walk you through the process of constructing a thorough technical SEO audit, explain the importance of these audits, provide statistics to highlight the positive impact of implementing SEO fixes, and introduce you to the top tools for conducting SEO audits.<\/p>\n<p><strong>Why are Technical SEO Audits Important?<br \/><\/strong>Technical SEO audits play a vital role in optimizing websites for search engines. By identifying and resolving technical issues, we can improve website performance, enhance user experience, and increase organic visibility. Here are some statistics to emphasize the significance of technical SEO audits:<\/p>\n<p>1. Website Speed: According to Google, if a page takes more than 3 seconds to load, the probability of bounce increases by 32%. Additionally, a 1-second delay in page load time can result in a 7% reduction in conversions.<\/p>\n<p>2. Mobile-Friendliness: Mobile devices account for approximately half of all web traffic worldwide. Google prioritizes mobile-friendly websites in its search results, and 61% of users are unlikely to return to a mobile site they had trouble accessing.<\/p>\n<p>3. Site Structure: Well-structured websites with clear navigation and internal linking tend to perform better in search engine rankings. A study by Backlinko found that sites with a strong site architecture ranked significantly higher in search results.<\/p>\n<p><strong>Top Tools for SEO Audits and Their Capabilities:<br \/><\/strong>To conduct a comprehensive technical SEO audit, we rely on various tools. Here are some of the top tools and the technical SEO issues they can identify:<\/p>\n<p>1. Semrush Site Audit:<br \/>\u2013 Structure: Identifies issues related to website structure, crawlability, and internal linking.<br \/>\u2013 On-page SEO elements: Checks for keyword optimization in title tags, meta descriptions, filenames, and paths.<br \/>\u2013 Compliance issues: Assesses HTML validity and accessibility score.<br \/>\u2013 Images: Evaluates image loading speed and optimization.<br \/>\u2013 User experience: Provides insights into site speed and mobile-friendliness.<\/p>\n<p>2. Screaming Frog:<br \/>\u2013 Crawlability: Uncovers issues related to website crawling and indexing.<br \/>\u2013 On-page SEO elements: Extracts data on meta titles, headings, and other on-page elements.<br \/>\u2013 Internal links: Identifies internal linking opportunities and issues.<br \/>\u2013 Compliance issues: Flags HTML and code-related problems.<\/p>\n<p>3. SiteBulb:<br \/>\u2013 Comprehensive crawl: Provides in-depth technical information about the website.<br \/>\u2013 Audit Score: Evaluates overall technical SEO performance.<br \/>\u2013 SEO Score: Assesses on-page SEO elements and optimization.<br \/>\u2013 Security Score: Checks for website security vulnerabilities.<\/p>\n<p><strong>Prioritizing Technical SEO Problems:<br \/><\/strong>When conducting a technical SEO audit, it\u2019s essential to prioritize the most impactful issues. Here are three common problems to focus on:<\/p>\n<p>1. Website Speed:<br \/>\u2013 Impact: Slow-loading websites lead to higher bounce rates and lower conversions.<br \/>\u2013 Steps to Fix: Optimize images, leverage browser caching, minify CSS and JavaScript, and enable compression.<\/p>\n<p>2. Mobile-Friendliness:<br \/>\u2013 Impact: Mobile devices account for a significant portion of web traffic, and Google prioritizes mobile-friendly sites.<br \/>\u2013 Steps to Fix: Implement responsive design, optimize viewport settings, and ensure mobile-friendly navigation.<\/p>\n<p>3. Site Structure and Internal Linking:<br \/>\u2013 Impact: Well-structured websites with clear navigation and internal linking tend to perform better in search rankings.<br \/>\u2013 Steps to Fix: Optimize site structure, create XML sitemaps, implement breadcrumbs, and ensure proper internal linking.<\/p>\n<p><strong>Presenting Data in a Client-Friendly Format:<br \/><\/strong>When presenting the findings of your technical SEO audit to clients, it\u2019s crucial to communicate complex issues effectively. Here are some tips:<\/p>\n<p>\u2013 Use visual aids such as graphs, tables, and presentations to present data in a clear and concise manner.<br \/>\u2013 Focus on key findings and actionable recommendations.<br \/>\u2013 Explain the impact of each issue on website performance and organic visibility.<br \/>\u2013 Provide a prioritized list of issues and their corresponding fixes.<br \/>\u2013 Use client-friendly language and avoid technical jargon as much as possible.<\/p>\n<p><strong>Conclusion:<br \/><\/strong>By following this step-by-step guide, you can construct a comprehensive technical SEO audit that addresses key issues and improves website performance. Remember to prioritize impactful problems, leverage the top SEO audit tools, and present your findings in a client-friendly format. Your role as a junior technical SEO specialist is crucial in enhancing website search engine performance and driving organic visibility. Good luck!<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/best-searchbot-technical-seo-audit-guide-437878\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We ask Search Engine Land&#8217;s SearchBot how to carry out an effective technical SEO audit. Best of the SearchBot showcases\u00a0Search Engine Land\u2019s SearchBot\u2019s\u00a0responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its&#8230;<\/p>\n","protected":false},"author":1,"featured_media":610007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/best-of-searchbot-1920-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[148273,78070,148084],"class_list":["post-610006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-searchbot","tag-seo","tag-technical-optimization"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=610006"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/610007"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=610006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=610006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=610006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}