{"id":610030,"date":"2024-02-24T08:01:00","date_gmt":"2024-02-24T05:01:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/lookback-google-panda-algorithm-update-launched-13-years-ago\/"},"modified":"2024-02-24T08:01:00","modified_gmt":"2024-02-24T05:01:00","slug":"lookback-google-panda-algorithm-update-launched-13-years-ago","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/","title":{"rendered":"#Lookback: Google Panda algorithm update launched 13 years ago"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d8c4ecf718\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d8c4ecf718\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Heres_a_complete_history_of_the_Google_Panda_Update_its_impact_on_search_results_and_its_lasting_legacy_on_SEO\" >Here&#8217;s a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#What_was_the_Google_Panda_update\" >What was the Google Panda update?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Why_was_Google_Panda_launched\" >Why was Google Panda launched?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Why_did_Google_name_it_Panda\" >Why did Google name it Panda?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Google_Panda_algorithm_explained_how_it_worked\" >Google Panda algorithm explained: how it worked<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Panda_was_an_algorithm_applied_to_sites\" >Panda was an algorithm applied to sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Did_removing_or_improving_low-quality_content_help\" >Did removing or improving low-quality content help?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Google_on_how_to_evaluate_whether_a_site_was_%E2%80%98high-quality\" >Google on how to evaluate whether a site was \u2018high-quality\u2019<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#How_to_recover_from_Panda\" >How to recover from Panda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Google_still_uses_Panda_sort_of\" >Google still uses Panda (sort of)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Panda_was_replaced_by_Coati\" >Panda was replaced by Coati<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#The_legacy_of_Google_Panda\" >The legacy of Google Panda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#A_complete_timeline_of_the_Google_Panda_Updates\" >A complete timeline of the Google Panda Updates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Feb_23_2011_Panda_Update_10\" >Feb. 23, 2011: Panda Update 1.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#April_11_2011_Google_Panda_Update_20\" >April 11, 2011: Google Panda Update 2.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#May_9_2011_Panda_Update_21\" >May 9, 2011: Panda Update 2.1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#June_21_2011_Panda_Update_22\" >June 21, 2011: Panda Update 2.2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#July_23_2011_Panda_Update_23\" >July 23, 2011: Panda Update 2.3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Aug_12_2011_Panda_Update_24\" >Aug. 12, 2011: Panda Update 2.4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Sept_28_2011_Panda_Update_25\" >Sept. 28, 2011: Panda Update 2.5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Oct_19_2011_Panda_Update_30\" >Oct. 19, 2011: Panda Update 3.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Nov_18_2011_Panda_Update_31\" >Nov. 18, 2011: Panda Update 3.1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Jan_18_2012_Panda_Update_32\" >Jan. 18, 2012: Panda Update 3.2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Feb_27_2012_Panda_Update_33\" >Feb. 27, 2012: Panda Update 3.3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#March_23_2012_Panda_Update_34\" >March 23, 2012: Panda Update 3.4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#April_19_2012_Panda_Update_35\" >April 19, 2012: Panda Update 3.5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#April_27_2012_Panda_Update_36\" >April 27, 2012: Panda Update 3.6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#June_8_2012_Panda_Update_37\" >June 8, 2012: Panda Update 3.7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#June_25_2012_Panda_Update_38\" >June 25, 2012: Panda Update 3.8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#July_24_2012_Panda_Update_39\" >July 24, 2012: Panda Update 3.9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Aug_20_2012_Panda_Update_391\" >Aug. 20, 2012: Panda Update 3.9.1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Sept_18_2012_Panda_Update_392\" >Sept. 18, 2012: Panda Update 3.9.2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Sept_27_2012_Panda_Update_20\" >Sept. 27, 2012: Panda Update #20<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Nov_5_2012_Panda_Update_21\" >Nov. 5, 2012: Panda Update #21<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Nov_21_2012_Panda_Update_22\" >Nov. 21, 2012: Panda Update #22<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Dec_21_2012_Panda_Update_23\" >Dec. 21, 2012: Panda Update #23<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Jan_22_2013_Panda_Update_24\" >Jan. 22, 2013: Panda Update #24<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#March_14_2013_Panda_Update_25\" >March 14, 2013: Panda Update #25<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#July_18_2013_Panda_Update_26\" >July 18, 2013: Panda Update #26<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#May_20_2014_Panda_Update_40\" >May 20, 2014: Panda Update 4.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#Sept_23_2014_Panda_Update_41\" >Sept. 23, 2014: Panda Update 4.1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/buradabiliyorum.com\/en\/lookback-google-panda-algorithm-update-launched-13-years-ago\/#July_17_2015_Panda_Update_42\" >July 17, 2015: Panda Update 4.2<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Heres_a_complete_history_of_the_Google_Panda_Update_its_impact_on_search_results_and_its_lasting_legacy_on_SEO\"><\/span>Here&#8217;s a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nIt was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come.<\/p>\n<p>Here\u2019s a complete history of the Google Panda algorithm update. <\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_was_the_Google_Panda_update\"><\/span>What was the Google Panda update?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Panda was a major algorithm update that impacted search rankings for 11.8% of queries in the U.S. <\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Google <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/googleblog.blogspot.com\/2011\/02\/finding-more-high-quality-sites-in.html\">said<\/a> Panda was designed to reduce the rankings for low-quality sites (\u201csites which are low-value add for users, copy content from other websites or sites that are just not very useful\u201d) and reward better rankings to high-quality sites (\u201csites with original content and information such as research, in-depth reports, thoughtful analysis and so on\u201d).<\/p>\n<p>The algorithm officially started rolling out on Feb. 23, 2011, but it wasn\u2019t until Feb. 24, 2011, that we learned about it.<\/p>\n<p>Panda didn\u2019t only impact content farms. Websites of all sizes, across industries, felt the wrath of Panda. <\/p>\n<p>There were multiple reports of companies going out of business because they had relied on Google traffic for years. Once that organic traffic was gone, so was their business. <\/p>\n<p>After its initial launch, Google announced several refreshes and updates to Panda on a near-monthly basis for the next two years (9 in 2011 and 14 in 2012). You will find a complete timeline and our coverage of those updates at the end of this guide.<\/p>\n<p><strong>One thing Google Panda was not: a penalty.<\/strong> Websites impacted by the Google Panda Update were downgraded algorithmically. This means no Google employee took manual action to cause the lower rankings. <\/p>\n<p>For anyone hit by Panda, it probably felt like a penalty. But Google doesn\u2019t consider downgrading rankings for a website algorithmically as a \u201cpenalty.\u201d<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_was_Google_Panda_launched\"><\/span>Why was Google Panda launched? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The main target of Google Panda was low-quality content. In 2011, Google was trying to find a solution for its content farm problem. <\/p>\n<p>In case you\u2019re not familiar with the term, a \u201ccontent farm\u201d was a website that paid freelance writers (typically poorly) to pump out as much content as fast as possible. The sole goal for these companies was to rank extremely well in Google\u2019s search results for high-traffic keywords. Article quality was typically low.<\/p>\n<p>Those high rankings meant these content farms got lots of traffic. And they monetized that traffic via display advertising (ironically, many of those sites were using Google AdSense.) Demand <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> is probably the best example of the classic content farm model. Suite 101 was another big content farm.<\/p>\n<p>Interestingly, many of the content issues Google was trying to solve in 2010 had come about after the Caffeine Update. Google was now crawling content faster, and its index grew rapidly. But it also meant some \u201cshallow\u201d content was ranking prominently. <\/p>\n<p>Business Insider even published an article with this rather blunt headline: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/googles-search-algorithm-is-spinning-out-of-control-2011-1\">Google\u2019s Search Algorithm Has Been Ruined, Time To Move Back To Curation<\/a>.\u201d On TechCrunch, there was: \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2011\/01\/01\/why-we-desperately-need-a-new-and-better-google-2\/\">Why We Desperately Need a New (and Better) Google<\/a>.\u201d<\/p>\n<p>Well, on Feb. 24, 2011, Google rocked the world of content farms \u2013 and the entire SEO industry. Google now had a way to look for signals that differentiate high-quality and low-quality sites. <\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_did_Google_name_it_Panda\"><\/span>Why did Google name it Panda?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In an interview with <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wired.com\/2011\/03\/the-panda-that-hates-farms\/\">Wired<\/a>, Amit Singhal, head of Google search, revealed where the Panda name came from:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cWell, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda. He was one of the key guys. He basically came up with the breakthrough a few months back that made it possible.\u201d<br \/>\n<cite><em>\u2013 Google\u2019s Amit Singhal in 2011<\/em><\/cite><\/p><\/blockquote>\n<p>The full name of that Google engineer is Navneet Panda.<\/p>\n<p>However, the update wasn\u2019t referred to as \u201cPanda\u201d outside of Google when it initially launched. Search Engine Land founder Danny Sullivan called it the \u201cFarmer\u2019 update \u2013 until the Panda name was revealed in Wired. So if you see the Farmer name pop up in any of our old coverage of Panda, that\u2019s why.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Panda_algorithm_explained_how_it_worked\"><\/span>Google Panda algorithm explained: how it worked<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Much speculation followed the arrival of Google Panda. Most of that is irrelevant today, so we won\u2019t rehash the many Panda myths in this guide. <\/p>\n<p>Here\u2019s a rundown of what we learned about how Google Panda worked and what made it unique.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Panda_was_an_algorithm_applied_to_sites\"><\/span>Panda was an algorithm applied to sites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The most important thing you need to understand about Panda is that it evaluates the overall quality of the entire website.<\/p>\n<p>Here\u2019s what Gary Illyes, Google webmaster trends analyst, told Search Engine Land in a 2016 interview: <\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201c\u2026 we don\u2019t think of Panda as a penalty now, but rather as an algorithm <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lied to sites \u2026 or sites as a whole.<\/p>\n<p>It measures the quality of a site pretty much by looking at the vast majority of the pages at least. But essentially allows us to take quality of the whole site into account when ranking pages from that particular site and adjust the ranking accordingly for the pages.\u201drea<br \/>\n<cite>Google\u2019s Gary Illyes, in 2016<\/cite><\/p><\/blockquote>\n<p>So what Illyes confirmed is that Panda demotes content, essentially meaning low-quality content can harm ranking.<\/p>\n<p>Google\u2019s John Mueller also said that <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-panda-site-architecture-23471.html\">Panda looks at site architecture<\/a> to assess website quality.<\/p>\n<p>And <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-panda-scores-not-in-real-time-21467.html\">Panda also assigned a sitewide score<\/a>, according to Mueller.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Did_removing_or_improving_low-quality_content_help\"><\/span>Did removing or improving low-quality content help?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On March 8, 2011, Michael Wyszomierski, a member of the Google webspam team, posted a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/web.archive.org\/web\/20111016083033\/https:\/\/www.google.com\/support\/forum\/p\/Webmasters\/thread?tid=76830633df82fd8e&amp;hl=en&amp;start=360\">message<\/a> in a Webmaster Central help forum thread:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cOur recent update is designed to reduce rankings for low-quality sites, so the key thing for webmasters to do is make sure their sites are the highest quality possible. We looked at a variety of signals to detect low quality sites. Bear in mind that people searching on Google typically don\u2019t want to see shallow or poorly written content, content that\u2019s copied from other websites, or information that are just not that useful. In addition, it\u2019s important for webmasters to know that low quality content on part of a site can impact a site\u2019s ranking as a whole. For this reason, if you believe you\u2019ve been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.\u201d<br \/>\n<cite>\u2013 Google\u2019s Michael Wyszomierski, in 2011<\/cite><\/p><\/blockquote>\n<p>What\u2019s important to note here about Panda:<\/p>\n<ul>\n<li>It can identify content that is shallow, poorly written, or copied from other websites.<\/li>\n<li>Poorly written content can hurt rankings.<\/li>\n<li>Removing low-quality pages from part of a website can help high-quality pages rank better.<\/li>\n<li>Improving content (making it \u201cuseful\u201d) can help your rankings.<\/li>\n<\/ul>\n<p>Later on, Google tried to walk back the idea of removing content. Google started recommending adding high-quality content and fixing the low-quality content instead. This is most likely because many in SEO started taking a metaphorical blowtorch to their content instead of a scalpel.<\/p>\n<p>At SMX East 2017, Illyes said pruning content didn\u2019t help with Panda. <\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cIt\u2019s very likely that you did not get Pandalyzed because of your low-quality content. It\u2019s more about ensuring the content that is actually ranking doesn\u2019t rank higher than it should. \u2026 \u00a0It definitely does not work with the current version of the core algorithm, and it may just bring your traffic farther down. Panda basically disregards things you do to rank artificially. You should spend resources on improving content instead, but if you don\u2019t have the means to do that, maybe remove it instead.\u201d<br \/>\n<cite><meta charset=\"utf-8\">\u2013 Google\u2019s Gary Illyes, in 2017<\/cite><\/p><\/blockquote>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_on_how_to_evaluate_whether_a_site_was_%E2%80%98high-quality\"><\/span>Google on how to evaluate whether a site was \u2018high-quality\u2019<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On May 6, 2011, Google published a list of 23 questions to explain how Google searches for high-quality sites, to help those that Panda had been negatively impacted:<\/p>\n<ul>\n<li>Would you trust the information presented in this article?<\/li>\n<li>Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?<\/li>\n<li>Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?<\/li>\n<li>Would you be comfortable giving your credit card information to this site?<\/li>\n<li>Does this article have spelling, stylistic, or factual errors?<\/li>\n<li>Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?<\/li>\n<li>Does the article provide original content or information, original reporting, original research, or original analysis?<\/li>\n<li>Does the page provide substantial value when compared to other pages in search results?<\/li>\n<li>How much quality control is done on content?<\/li>\n<li>Does the article describe both sides of a story?<\/li>\n<li>Is the site a recognized authority on its topic?<\/li>\n<li>Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don\u2019t get as much attention or care?<\/li>\n<li>Was the article edited well, or does it appear sloppy or hastily produced?<\/li>\n<li>For a health related query, would you trust information from this site?<\/li>\n<li>Would you recognize this site as an authoritative source when mentioned by name?<\/li>\n<li>Does this article provide a complete or comprehensive description of the topic?<\/li>\n<li>Does this article contain insightful analysis or interesting information that is beyond obvious?<\/li>\n<li>Is this the sort of page you\u2019d want to bookmark, share with a friend, or recommend?<\/li>\n<li>Does this article have an excessive amount of ads that distract from or interfere with the main content?<\/li>\n<li>Would you expect to see this article in a printed magazine, encyclopedia or book?<\/li>\n<li>Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?<\/li>\n<li>Are the pages produced with great care and attention to detail vs. less attention to detail?<\/li>\n<li>Would users complain when they see pages from this site?<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_recover_from_Panda\"><\/span>How to recover from Panda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The big question for anyone whose site was hit by Panda: How do I recover? Aside from pointing to the blog post with those 23 questions, Google provided a little more information over time. <\/p>\n<p>On July 9, 2012, during a Google Search Central hangout from India, Google\u2019s Matt Cutts said it was possible to recover 100%. How?<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cTake a fresh look and basically ask yourself, \u2018How compelling is my site?\u2019 We\u2019re looking for high quality. We\u2019re looking for something where you land on it, you\u2019re really happy, the sort of thing where you wanna tell your friends about it and come back to it, bookmark it. It\u2019s just incredibly useful.\u201d<br \/>\n<cite>Google\u2019s Matt Cutts in 2012<\/cite><\/p><\/blockquote>\n<p>Here\u2019s the video:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/8IzUuhTyvJk\" data-id=\"8IzUuhTyvJk\" data-query=\"start=82&amp;feature=oembed\" data-alt=\"Hangout from India\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Hangout from India\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8IzUuhTyvJk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>Cutts also provided some high-level insight in another Google Search Central video released Sept. 11, 2013:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201c\u2026 the overriding kind of goal is to try to make sure that you\u2019ve got high-quality content, the sort of content that people really enjoy, that\u2019s compelling, the sort of thing that they\u2019ll love to read that you might see in a magazine or in a book, and that people would refer back to, or send friends to, those sorts of things,\u201d Cutts said. \u201cSo that would be the overriding goal. \u2026 <\/p>\n<p>So if you are not ranking as highly as you were in the past, overall, it\u2019s always a good idea to think about, OK, can I look at the quality of the content on my site? Is there stuff that\u2019s derivative, or scraped, or duplicate, and just not as useful?\u201d<br \/>\n<cite>\u2013 <em>Google\u2019s Matt Cutts in 2013<\/em><\/cite><\/p><\/blockquote>\n<p>Here\u2019s the video:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/NxJEUYjTPw8\" data-id=\"NxJEUYjTPw8\" data-query=\"feature=oembed\" data-alt=\"What should a site owner do if they think they might be affected by Panda?\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"What should a site owner do if they think they might be affected by Panda?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NxJEUYjTPw8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_still_uses_Panda_sort_of\"><\/span>Google still uses Panda (sort of)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On Jan. 12, 2016, we reported that Panda had become part of Google\u2019s core algorithm. Google never confirmed an exact date when Panda was consumed into Google\u2019s core ranking system. <\/p>\n<p>All we know with 100% certainty is that it happened at some point in 2015 (according to Google\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide\">guide to Google Search ranking systems<\/a>) after Google\u2019s last confirmed Panda update (4.2, on July 17, 2015).<\/p>\n<p>In June 2016, Mueller said that Google\u2019s search engineers still tweaked aspects of Panda, but it was fundamentally the same algorithm.<\/p>\n<p>Although Panda was continuously running, Panda wasn\u2019t real-time and the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-panda-still-rolls-over-months-22284.html\">rollouts took months<\/a>, Illyes confirmed at SMX Advanced 2016.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Panda_was_replaced_by_Coati\"><\/span>Panda was replaced by Coati<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Technically, Panda no longer exists. That\u2019s because Panda evolved into a new algorithm called Coati. <\/p>\n<p>Basically, Google Coati was the successor to the Panda algorithm.\u00a0We learned this from Hyung-Jin Kim, the VP of Google Search, in November at SMX Next 2022.<\/p>\n<p>So even though it\u2019s been years since Panda was replaced, Panda lived on through Coati, as part of Google\u2019s core algorithm.<\/p>\n<p>So that\u2019s why I say Google sort of still uses Panda \u2013 because Google\u2019s core algorithm today continues to do many of the same things that Panda was originally created to do in 2011.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_legacy_of_Google_Panda\"><\/span>The legacy of Google Panda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Panda is still impacting SEO to this day, more than a decade after it launched. Here are just three big changes that came from Panda:<\/p>\n<ul>\n<li><strong>E-E-A-T.<\/strong> The concept of Expertise, Authoritativeness, and Trustworthiness (plus the additional E for Experience, as found in the quality rater guidelines) can be traced back to the content farm problem. Google always wants to reward websites that publish high-quality content by experts who are authorities on a subject. The quality rater guidelines are the ultimate guide for how not to be a content farm. <\/li>\n<li><strong>Content marketing.<\/strong> Content marketing, as a term, wasn\u2019t really a thing before Panda. Just go to Google Trends and you\u2019ll see when the term started gaining popularity, and not by coincidence. The term itself may date back to 1996 (and the concept itself is as old as marketing), but content marketing as its own thing was essentially born as a result of Panda. <\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"361\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Content Marketing Google Trends\" class=\"wp-image-381177\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends-800x361.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends-600x271.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends-200x90.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends-768x346.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends-150x68.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends.png.webp 1166w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends-800x361.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"361\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends-800x361.png.webp\" alt=\"Content Marketing Google Trends\" class=\"wp-image-381177\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends-800x361.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends-600x271.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends-200x90.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends-768x346.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends-150x68.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/content-marketing-google-trends.png.webp 1166w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><\/figure>\n<ul>\n<li><strong>Differentiate or die.<\/strong> Perhaps the biggest lesson coming out of Google Panda was to never put all your eggs in one basket. Especially not Google\u2019s. Relying on any one channel for all, or nearly all, of your traffic and income is not a business plan. It is a gamble. Never leave yourself at the mercy of any one channel. or platform \u2013 because you have no control over a third party. If one algorithm change can wipe out your entire company overnight, you\u2019re doing it wrong.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-a-complete-timeline-of-the-google-panda-updates\"><span class=\"ez-toc-section\" id=\"A_complete_timeline_of_the_Google_Panda_Updates\"><\/span>A complete timeline of the Google Panda Updates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Below is the complete list of all 28 confirmed Panda updates and refreshes. Oh, and since we didn\u2019t get into the difference between an update versus a refresh, here\u2019s what that means: an update was a change to the Google Panda algorithm, whereas a refresh meant Google reapplied all the same signals from the most recent update.<\/p>\n<p>Here\u2019s Search Engine Land\u2019s coverage of Panda, from 2011 to 2016:<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feb_23_2011_Panda_Update_10\"><\/span>Feb. 23, 2011: Panda Update 1.0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Forecloses On Content Farms With \u201cPanda\u201d Algorithm Update<\/li>\n<li>Demand: Google Changes Have Produced \u201cNo Material Impact\u201d Yet<\/li>\n<li>Number Crunchers: Who Lost In Google\u2019s Panda Algorithm Change?<\/li>\n<li>Google Trying To Minimize Collateral Damage From \u201cFarmer\u201d Update<\/li>\n<li>Google: We\u2019ve Made No \u201cSignificant\u201d Changes To The Farmer Update<\/li>\n<li>More Farmer Update Winners, Losers: Wikihow, Blippr &amp; Yahoo Answers<\/li>\n<li>Google Speaks More About The Farmer Update, AKA Panda Update<\/li>\n<li>PPC Data On \u201cFarmer\u201d Shows Traffic Quality Improvement<\/li>\n<li>The Farmer\/Panda Update: New Information From Google and The Latest from SMX West<\/li>\n<li>Four Sites Impacted By Google\u2019s \u201cFarmer Update\u201d Speak Out<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"April_11_2011_Google_Panda_Update_20\"><\/span>April 11, 2011: Google Panda Update 2.0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Panda 2.0: Google Rolls Out Panda Update Internationally &amp; Incorporates Searcher Blocking Data<\/li>\n<li>Winners &amp; Losers As Panda 2.0 Goes Global? eHow, Bing\u2019s Ciao.co.uk &amp; More<\/li>\n<li>Panda Update: Google Lowers The Boom On eHow.com<\/li>\n<li>Demand Media: Panda\u2019s Impact On eHow.com \u201cSignificantly Overstated\u201d<\/li>\n<li>Hitwise Data Pegs Panda Impact On Demand Media Sites At 40%<\/li>\n<li>New York Times: Yes, Google\u2019s Panda Update Hit NYT-Owned About.com<\/li>\n<li>Hit By Panda Update? Google Has 23 Questions To Ask Yourself To Improve<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"May_9_2011_Panda_Update_21\"><\/span>May 9, 2011: Panda Update 2.1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>It\u2019s Panda Update 2.1, Not Panda 3.0, Google Says<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"June_21_2011_Panda_Update_22\"><\/span>June 21, 2011: Panda Update 2.2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Official: Google Panda Update 2.2 Is Live<\/li>\n<li>Why Google Panda Is More A Ranking Factor Than Algorithm Update<\/li>\n<li>Can You Dig Out Of Your Google Panda Hole By Offloading To Subdomains?<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"July_23_2011_Panda_Update_23\"><\/span>July 23, 2011: Panda Update 2.3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Official: Google Panda 2.3 Update Is Live<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aug_12_2011_Panda_Update_24\"><\/span>Aug. 12, 2011: Panda Update 2.4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Panda Update 2.4: Panda Goes International, In Most Languages<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sept_28_2011_Panda_Update_25\"><\/span>Sept. 28, 2011: Panda Update 2.5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Confirmed: Google Panda 2.5 Update Arrived This Week<\/li>\n<li>Google Panda 2.5: Losers Include Today Show, The Next Web; Winners Include YouTube, Fox <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a><\/li>\n<li>They\u2019re Back! Google Issues Weather Report For Panda Update<\/li>\n<li>Google: Low PageRank &amp; Bad Spelling May Go Hand-In-Hand; Panda, Too?<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oct_19_2011_Panda_Update_30\"><\/span>Oct. 19, 2011: Panda Update 3.0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Panda Update 3.0 Live &amp; Panda \u201cFlux\u201d<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nov_18_2011_Panda_Update_31\"><\/span>Nov. 18, 2011: Panda Update 3.1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Panda Update 3.1: \u201cMinor\u201d One Made Live On November 18th<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jan_18_2012_Panda_Update_32\"><\/span>Jan. 18, 2012: Panda Update 3.2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Panda Update Costs Demand Media $6.4 Million In 4th Quarter?<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feb_27_2012_Panda_Update_33\"><\/span>Feb. 27, 2012: Panda Update 3.3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings &amp; Much More<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"March_23_2012_Panda_Update_34\"><\/span>March 23, 2012: Panda Update 3.4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Says Panda 3.4 Is \u2018Rolling Out Now\u2019<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"April_19_2012_Panda_Update_35\"><\/span>April 19, 2012: Panda Update 3.5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Panda Update 3.5 Is Live: Winners &amp; Losers<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"April_27_2012_Panda_Update_36\"><\/span>April 27, 2012: Panda Update 3.6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Confirmed: Panda Update 3.6 Happened On April 27th<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"June_8_2012_Panda_Update_37\"><\/span>June 8, 2012: Panda Update 3.7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Official Google Panda Update Version 3.7 On June 8th<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"June_25_2012_Panda_Update_38\"><\/span>June 25, 2012: Panda Update 3.8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Official Google Panda Update Version 3.8 On June 25th<\/li>\n<li>Google Panda Hits Japanese &amp; Korean Languages<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"July_24_2012_Panda_Update_39\"><\/span>July 24, 2012: Panda Update 3.9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Pushing Out Panda Update 3.9 Tonight<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aug_20_2012_Panda_Update_391\"><\/span>Aug. 20, 2012: Panda Update 3.9.1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Panda Refresh On August 19th: Version 3.9.1<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sept_18_2012_Panda_Update_392\"><\/span>Sept. 18, 2012: Panda Update 3.9.2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sept_27_2012_Panda_Update_20\"><\/span>Sept. 27, 2012: Panda Update #20<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Panda Update 20 Released, 2.4% Of English Queries Impacted<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nov_5_2012_Panda_Update_21\"><\/span>Nov. 5, 2012: Panda Update #21<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nov_21_2012_Panda_Update_22\"><\/span>Nov. 21, 2012: Panda Update #22<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dec_21_2012_Panda_Update_23\"><\/span>Dec. 21, 2012: Panda Update #23<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Official: It\u2019s Google Panda Update 23, Impacting ~1.3% Of Queries<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jan_22_2013_Panda_Update_24\"><\/span>Jan. 22, 2013: Panda Update #24<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Panda Update Version #24; 1.2% Of Search Queries Impacted<\/li>\n<li>Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"March_14_2013_Panda_Update_25\"><\/span>March 14, 2013: Panda Update #25<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Panda Update 25 Seems To Have Hit<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"July_18_2013_Panda_Update_26\"><\/span>July 18, 2013: Panda Update #26<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Confirms Panda Update Is Rolling Out: This One Is More \u201cFinely Targeted\u201d<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"May_20_2014_Panda_Update_40\"><\/span>May 20, 2014: Panda Update 4.0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Begins Rolling Out Panda 4.0 Now<\/li>\n<li>Is eBay A Big Loser In Google\u2019s Panda 4.0 Update? \u2014 Winners &amp; Losers Data<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sept_23_2014_Panda_Update_41\"><\/span>Sept. 23, 2014: Panda Update 4.1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Panda 4.1 \u2014 Google\u2019s 28th Panda Update \u2014 Is Rolling Out<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"July_17_2015_Panda_Update_42\"><\/span>July 17, 2015: Panda Update 4.2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months<\/li>\n<li>Google: Panda 4.2 Is Rolling Out Slowly For Technical Reasons<\/li>\n<li>What Happened To The Google Panda 4.2 Update? Did It Make A U-Turn?<\/li>\n<li>Google Panda 4.2 Is Still Rolling Out<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Danny Goodwin\" width=\"140\" height=\"140\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-panda-update-guide-381104\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO. It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come. Here\u2019s a complete history of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":610031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2015\/10\/google-panda-name3-ss-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147961,78070],"class_list":["post-610030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-algorithm-updates","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=610030"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/610031"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=610030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=610030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=610030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}