{"id":610050,"date":"2024-02-23T18:44:57","date_gmt":"2024-02-23T15:44:57","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/linkedin-publishes-actionable-steps-before-third-party-cookie-deprecation\/"},"modified":"2024-02-23T18:44:57","modified_gmt":"2024-02-23T15:44:57","slug":"linkedin-publishes-actionable-steps-before-third-party-cookie-deprecation","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/linkedin-publishes-actionable-steps-before-third-party-cookie-deprecation\/","title":{"rendered":"#LinkedIn publishes actionable steps before third-party cookie deprecation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25b3bac9e2d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25b3bac9e2d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-publishes-actionable-steps-before-third-party-cookie-deprecation\/#The_platform_released_a_new_guide_outlining_five_key_steps_to_take_right_now_to_maximize_performance_in_the_privacy-first_era\" >The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_platform_released_a_new_guide_outlining_five_key_steps_to_take_right_now_to_maximize_performance_in_the_privacy-first_era\"><\/span>The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nLinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies.<\/p>\n<p>Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world.<\/p>\n<p><strong>Why we care.<\/strong> As the deprecation of third-party cookies looms, LinkedIn\u2019s insights could be valuable in guiding <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roaches, but it\u2019s important to note that the advice is published with LinkedIn\u2019s interests in mind rather than solely benefiting brands and advertisers.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>1. Create a robust first-party data strategy<\/strong>. LinkedIn recommends setting up a strong framework for collecting and using first-party data. To do this, the platform suggests utilizing its Audience Targeting tools, like Audience Insights and Matched Audiences. Start with a broad approach and conduct A\/B testing on the same ad creative with diverse audiences  to ensure your message is resonating.\u00a0<\/p>\n<p>The platform also advises prioritizing building audience trust through clear and transparent messaging about the data value exchange, alongside straightforward opt-in and opt-out options as you invest in first-party data.<\/p>\n<p><strong>2.<\/strong> <strong>Embrace AI<\/strong>. LinkedIn recommends trying new technologies for scalable targeting and ROI, highlighting its Predictive Audience tool. This feature utilizes LinkedIn\u2019s AI and your data to create custom high-intent audience segments. While emphasizing the importance of human oversight, LinkedIn notes that AI and ML capabilities include:<\/p>\n<ul>\n<li>Enhanced targeting and personalization.<\/li>\n<li>Predictive analytics.<\/li>\n<li>Real-time campaign optimization.<\/li>\n<li>Ad personalization based on behavior and preferences for different segments.<\/li>\n<\/ul>\n<p><strong>3<\/strong>. <strong>Reevaluate your reporting strategy<\/strong>. To combat reporting challenges from third-party cookie deprecation, LinkedIn suggests reevaluating approaches like last-click attribution, which may overstate the impact of activities like search and display. Instead, the platform recommends collaborating with your Sales and Finance departments to identify more meaningful metrics. <\/p>\n<p>LinkedIn also advises leveraging CRM data through tools like the Revenue Attribution Report to connect marketing efforts with sales success. Additionally, using first-party Conversion Tracking provides insights into post-click and view-through conversions, facilitating measurement of ad impact and ROI.<\/p>\n<p><strong>4. Test, learn and win<\/strong>. LinkedIn warns that you should not assume what worked in the past will work in a cookieless future. Optimize campaigns by testing, learning, and winning to reduce costs and stay ahead. Evaluate campaign performance comprehensively, including its impact on brand health metrics. Measure your brand campaign\u2019s effectiveness on LinkedIn through brand lift testing, setting baselines, and optimizing through A\/B tests for improved performance, ROI, and valuable insights.<\/p>\n<p><strong>5. LinkedIn marketing partner.<\/strong> LinkedIn has partnered with solution and service providers with specialized capabilities in areas like predictive audiences and revenue attribution. The playbook offers their practical solutions and case studies to help you implement these features on LinkedIn. Investing in resilient data and solutions now ensures optimal performance across the marketing funnel amidst privacy changes.<\/p>\n<p><strong>What LinkedIn is saying<\/strong>. Brandon Johnson, Senior Marketing Manager at LinkedIn, said in a statement:<\/p>\n<ul>\n<li>\u201cGartner\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-05-31-gartner-identifies-top-five-trends-in-privacy-through-2024\">estimates<\/a>\u00a0that by the end of 2024, 75% of the global population will have their personal data covered by privacy regulations.\u201d<\/li>\n<li>\u201cTaking steps now to invest in data and solutions that are more resilient to privacy changes will help ensure you are maximizing performance across the marketing funnel.\u201d<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive<\/strong>. Read LinkedIn\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/targeting\/maximize-performance-privacy-first-era-playbook\">blog post<\/a> in full or download its <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-ads-privacy-playbook?trk=lms-blog-librand&amp;src=bl-po\">new guide<\/a> for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/linkedin-guie-steps-third-party-cookie-deprecation-437813\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era. LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice&#8230;<\/p>\n","protected":false},"author":1,"featured_media":610051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_1056371471.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[92385,70286,147878,107942],"class_list":["post-610050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-linkedin","tag-microsoft","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=610050"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/610051"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=610050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=610050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=610050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}