{"id":610289,"date":"2024-02-26T16:00:00","date_gmt":"2024-02-26T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/a-technical-guide-to-video-seo\/"},"modified":"2024-02-26T16:00:00","modified_gmt":"2024-02-26T13:00:00","slug":"a-technical-guide-to-video-seo","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/a-technical-guide-to-video-seo\/","title":{"rendered":"#A technical guide to video SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2537d15fc24\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2537d15fc24\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/a-technical-guide-to-video-seo\/#Discover_advanced_SEO_techniques_for_video_content_including_self-hosting_versus_YouTube_embedding_and_fool-proof_indexing_checks\" >Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/a-technical-guide-to-video-seo\/#Why_technical_SEO_matters_for_video_content\" >Why technical SEO matters for video content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/a-technical-guide-to-video-seo\/#Self-hosting_or_embedding_videos\" >Self-hosting or embedding videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/a-technical-guide-to-video-seo\/#Video_indexing_Key_tips_and_tactics\" >Video indexing: Key tips and tactics\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/a-technical-guide-to-video-seo\/#Video_formatting\" >Video formatting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/a-technical-guide-to-video-seo\/#Structured_data\" >Structured data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/a-technical-guide-to-video-seo\/#Video_sitemaps\" >Video sitemaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/a-technical-guide-to-video-seo\/#When_video_is_not_the_main_content\" >When video is not the main content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/a-technical-guide-to-video-seo\/#Make_your_videos_easy_to_find_and_index\" >Make your videos easy to find and index<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Discover_advanced_SEO_techniques_for_video_content_including_self-hosting_versus_YouTube_embedding_and_fool-proof_indexing_checks\"><\/span>Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nVideos are likely the most captivating tool to draw in prospects and guide them through the customer journey.<\/p>\n<p>For videos to be deemed a potent tool for your online strategy, there\u2019s a crucial condition \u2013 they must be easily discoverable and suitable for indexing.<\/p>\n<p>This article tackles:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>Why technical SEO matters for video content.<\/li>\n<li>Self-hosting or embedding videos.<\/li>\n<li>Tips and tactics for video indexing.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-why-technical-seo-matters-for-video-content\"><span class=\"ez-toc-section\" id=\"Why_technical_SEO_matters_for_video_content\"><\/span>Why technical SEO matters for video content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating captivating videos is crucial for engagement, but mastering video SEO basics helps search engines index your pages effectively, especially as SERPs expand to include diverse <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> formats beyond text.<\/p>\n<p>Around February this year, we could observe videos showing up on the search results page through multiple formats, including carousels and social media platforms such as Facebook or TikTok.<\/p>\n<p>Videos embedded through social media often outrank across multiple SERPs. They take away portions of search market share to self-hosted proprietary videos businesses have always used on their websites.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"721\" height=\"764\" alt=\"Google search for Peppa Pig Dance\" class=\"wp-image-437841\" style=\"width:721px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/SERPs-for-peppa-pig-dance.png.webp 721w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/SERPs-for-peppa-pig-dance-319x338.png.webp 319w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/SERPs-for-peppa-pig-dance-566x600.png.webp 566w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/SERPs-for-peppa-pig-dance-107x113.png.webp 107w\" data-lazy-sizes=\"(max-width: 721px) 100vw, 721px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/SERPs-for-peppa-pig-dance.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"721\" height=\"764\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/SERPs-for-peppa-pig-dance.png.webp\" alt=\"Google search for Peppa Pig Dance\" class=\"wp-image-437841\" style=\"width:721px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/SERPs-for-peppa-pig-dance.png.webp 721w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/SERPs-for-peppa-pig-dance-319x338.png.webp 319w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/SERPs-for-peppa-pig-dance-566x600.png.webp 566w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/SERPs-for-peppa-pig-dance-107x113.png.webp 107w\" sizes=\"(max-width: 721px) 100vw, 721px\"><\/noscript><\/figure>\n<\/div>\n<p>The good <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> is that fellow SEOs can technically control most stuff that goes through a Google SERP.<\/p>\n<p>In such a varied landscape, doing SEO for your videos can provide the following benefits:<\/p>\n<ul>\n<li>Increased audience reach through improved user engagement.<\/li>\n<li>Securing a spot in Google\u2019s Knowledge Graph to help enhance brand reputation Dominance in specific SERPs by aligning your content strategy with various multimedia formats.<\/li>\n<li>Simplification of decision-making for search prospects roaming back and forth across multiple touchpoints in the consideration<em> <\/em>stage of the funnel.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: Video search optimization: Top tips for 2024<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-self-hosting-or-embedding-videos\"><span class=\"ez-toc-section\" id=\"Self-hosting_or_embedding_videos\"><\/span>Self-hosting or embedding videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have you noticed that videos with Peppa Pig on YouTube or TikTok tend to perform better in top rankings than self-hosted sources?<\/p>\n<p>Embedding YouTube videos may not necessarily result in more backlinks but could improve rankings. However, it may expose your website to potential security breaches or spam.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"311\" alt=\"YouTube Embedding - Pros and Cons\" class=\"wp-image-437842\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/YouTube-Embedding-Pros-and-Cons.png.webp 715w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/YouTube-Embedding-Pros-and-Cons-600x261.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/YouTube-Embedding-Pros-and-Cons-200x87.png.webp 200w\" data-lazy-sizes=\"(max-width: 715px) 100vw, 715px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/YouTube-Embedding-Pros-and-Cons.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"311\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/YouTube-Embedding-Pros-and-Cons.png.webp\" alt=\"YouTube Embedding - Pros and Cons\" class=\"wp-image-437842\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/YouTube-Embedding-Pros-and-Cons.png.webp 715w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/YouTube-Embedding-Pros-and-Cons-600x261.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/YouTube-Embedding-Pros-and-Cons-200x87.png.webp 200w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\"><\/noscript><\/figure>\n<\/div>\n<p>On the flip side, hosting videos locally may attract more backlinks but may not guarantee higher rankings, as Peppa Pig proved.<\/p>\n<p>While it provides increased security and full ownership, self-hosting requires efficient web hosting and a CDN for ample bandwidth.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"346\" alt=\"Self-Hosting videos - Pros and Cons\" class=\"wp-image-437843\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Self-Hosting-videos-Pros-and-Cons.png.webp 707w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Self-Hosting-videos-Pros-and-Cons-600x294.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Self-Hosting-videos-Pros-and-Cons-200x98.png.webp 200w\" data-lazy-sizes=\"(max-width: 707px) 100vw, 707px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Self-Hosting-videos-Pros-and-Cons.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"346\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Self-Hosting-videos-Pros-and-Cons.png.webp\" alt=\"Self-Hosting videos - Pros and Cons\" class=\"wp-image-437843\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Self-Hosting-videos-Pros-and-Cons.png.webp 707w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Self-Hosting-videos-Pros-and-Cons-600x294.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Self-Hosting-videos-Pros-and-Cons-200x98.png.webp 200w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\"><\/noscript><\/figure>\n<\/div>\n<p>Contrary to the common belief that embedding videos is the best shortcut that preserves page speed, self-hosting a proprietary video requires fewer scripts to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a> from the server while upgrading the user interface (UI) and user experience (UX).<\/p>\n<p>Take an example sourced from the jewelry segment.<\/p>\n<p>The London-based Daisy jewelry website loads 12.9 MB in 70 seconds of YouTube-embedded video.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"760\" alt=\"JavaScript resource load from a video page on daisyjewellery.com\" class=\"wp-image-437844\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com-600x285.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com-800x380.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com-200x95.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com-768x365.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com-1536x730.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"760\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com.png.webp\" alt=\"JavaScript resource load from a video page on daisyjewellery.com\" class=\"wp-image-437844\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com-600x285.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com-800x380.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com-200x95.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com-768x365.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-daisyjewellery-dot-com-1536x730.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>In contrast, Tiffany\u2019s loads 8.4 MB for a self-hosted hero video in autoplay.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"767\" alt=\"JavaScript resource load from a video page on tiffany.co.uk\/\" class=\"wp-image-437845\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co-600x288.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co-800x384.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co-768x368.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co-1536x736.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"767\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co.png.webp\" alt=\"JavaScript resource load from a video page on tiffany.co.uk\/\" class=\"wp-image-437845\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co-600x288.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co-800x384.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co-768x368.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/JavaScript-resource-load-from-a-video-page-on-tiffany-dot-co-1536x736.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>With the proportion of JavaScript files considerably lower, featuring a self-hosted hero video on a landing page is unlikely to strain the server bandwidth, especially if compared to embedding an iframe with a video from your YouTube channel.<\/p>\n<p>Nevertheless, it is worth stressing that every website is an island and the weight of SEO best practices is highly reliant on the type of industry.<\/p>\n<p>Plus, in this huge trade-off between self-hosting or embedding videos with a third party there are several further variables to consider, including:<\/p>\n<ul>\n<li>Internet connection<\/li>\n<li>Web hosting platform<\/li>\n<li>CDN<\/li>\n<li>Geographic location<\/li>\n<li>Type of device<\/li>\n<\/ul>\n<p>As usual, the ideal solution depends on your business goals and how videos can fit as a purposeful touchpoint in your customer journey.\u00a0<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-video-indexing-key-tips-and-tactics-nbsp\"><span class=\"ez-toc-section\" id=\"Video_indexing_Key_tips_and_tactics\"><\/span>Video indexing: Key tips and tactics\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before diving into indexing, make sure that your pages with videos can be crawled and that you are helping <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.searchenginejournal.com\/website-crawling\/485275\/\">Google discover your videos<\/a>.<\/p>\n<p>Below are some checks you need to perform to index your videos properly.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-video-formatting\"><span class=\"ez-toc-section\" id=\"Video_formatting\"><\/span>Video formatting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video file names containing special characters and underscores might discourage search engines from indexing them.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"143\" alt=\"Non-SEO friendly video file vs SEO friendly video file formats\" class=\"wp-image-437846\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Non-SEO-friendly-video-file-vs-SEO-friendly-video-file-formats.png.webp 758w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Non-SEO-friendly-video-file-vs-SEO-friendly-video-file-formats-600x113.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Non-SEO-friendly-video-file-vs-SEO-friendly-video-file-formats-200x38.png.webp 200w\" data-lazy-sizes=\"(max-width: 758px) 100vw, 758px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Non-SEO-friendly-video-file-vs-SEO-friendly-video-file-formats.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"143\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Non-SEO-friendly-video-file-vs-SEO-friendly-video-file-formats.png.webp\" alt=\"Non-SEO friendly video file vs SEO friendly video file formats\" class=\"wp-image-437846\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Non-SEO-friendly-video-file-vs-SEO-friendly-video-file-formats.png.webp 758w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Non-SEO-friendly-video-file-vs-SEO-friendly-video-file-formats-600x113.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Non-SEO-friendly-video-file-vs-SEO-friendly-video-file-formats-200x38.png.webp 200w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\"><\/noscript><\/figure>\n<\/div>\n<p>Also, improperly formatted pages with videos could lead to non-indexing or some components being ignored for indexing (e.g., SWF).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"306\" alt=\"Unsupported video formats from Google Search Console\" class=\"wp-image-437847\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Unsupported-video-formats-from-Google-Search-Console.png.webp 665w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Unsupported-video-formats-from-Google-Search-Console-600x276.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Unsupported-video-formats-from-Google-Search-Console-200x92.png.webp 200w\" data-lazy-sizes=\"(max-width: 665px) 100vw, 665px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Unsupported-video-formats-from-Google-Search-Console.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"306\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Unsupported-video-formats-from-Google-Search-Console.png.webp\" alt=\"Unsupported video formats from Google Search Console\" class=\"wp-image-437847\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Unsupported-video-formats-from-Google-Search-Console.png.webp 665w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Unsupported-video-formats-from-Google-Search-Console-600x276.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Unsupported-video-formats-from-Google-Search-Console-200x92.png.webp 200w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\"><\/noscript><\/figure>\n<\/div>\n<p>Make sure your videos follow these guidelines:<\/p>\n<ul>\n<li><strong>Descriptive filenames:<\/strong> Opt for filenames that accurately reflect the video content.<\/li>\n<li><strong>Supported file formats:<\/strong> Upload videos in any of the supported formats, such as 3GP, 3G2, ASF, AVI, DivX, M2V, M3U, M3U8, M4V, MKV, MOV, MP4, MPEG, OGV, QVT, RAM, RM, VOB, WebM, WMV and XAP.<\/li>\n<\/ul>\n<p>Applying these recommendations boosts your video indexing chances.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-structured-data\"><span class=\"ez-toc-section\" id=\"Structured_data\"><\/span>Structured data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Structured data helps search engines understand your content better, making it easier for them to index.\u00a0<\/p>\n<p>Google gains a better understanding of your video content when you provide clear instructions or relevant information to your audience. <\/p>\n<p>This is imperative within the e-learning segment, where structured data for educational videos, concepts and skills covered in the video significantly contribute to content understanding.<\/p>\n<p>To debug your video structured data, you should head to the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/validator.schema.org\/\">Schema.org validator<\/a> and input your URL to test. You want to make sure the validator returns a comprehensive @VideoObject schema markup just like the following.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"513\" alt=\"Example of @VideoObject schema validation from Schema.org\" class=\"wp-image-437849\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-@VideoObject-schema-validation-from-Schema-dot-org.png.webp 1272w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-@VideoObject-schema-validation-from-Schema-dot-org-600x242.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-@VideoObject-schema-validation-from-Schema-dot-org-800x323.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-@VideoObject-schema-validation-from-Schema-dot-org-200x81.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-@VideoObject-schema-validation-from-Schema-dot-org-768x310.png.webp 768w\" data-lazy-sizes=\"(max-width: 1272px) 100vw, 1272px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-@VideoObject-schema-validation-from-Schema-dot-org.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"513\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-@VideoObject-schema-validation-from-Schema-dot-org.png.webp\" alt=\"Example of @VideoObject schema validation from Schema.org\" class=\"wp-image-437849\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-@VideoObject-schema-validation-from-Schema-dot-org.png.webp 1272w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-@VideoObject-schema-validation-from-Schema-dot-org-600x242.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-@VideoObject-schema-validation-from-Schema-dot-org-800x323.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-@VideoObject-schema-validation-from-Schema-dot-org-200x81.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-@VideoObject-schema-validation-from-Schema-dot-org-768x310.png.webp 768w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\"><\/noscript><\/figure>\n<\/div>\n<p>Schema mark-up validation is an important step for SEO and shouldn\u2019t be limited to the syntax and grammar of your schema. <\/p>\n<p>Once Schema.org validates your @VideoObject markup, you can use the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/search.google.com\/test\/rich-results\">Rich Results Testing tool<\/a> to check if the page qualifies for a video rich snippet.<\/p>\n<p>Here are three bonus tips to optimize your video schema markup:<\/p>\n<ul>\n<li><strong>Before implementation, decide on self-hosting vs. YouTube embedding<\/strong> so you can use the most appropriate property to nest within the @VideoObject schema. Google offers a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/learning-video\">comprehensive guide<\/a> covering these options.<\/li>\n<li><strong>Avoid schema markup stuffing<\/strong>. Not all the properties I listed in the validation screenshot above are mandatory because they may refer to bits of information that don\u2019t exist on your website. Include only <strong>existing information<\/strong> to prevent schema markup stuffing<\/li>\n<li><strong>Align timezone with uploadDate schema property<\/strong>. Ensure the timezone specified in the uploadDate property matches the website\u2019s geographic location. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-video-structured-data-time-timezone-36316.html\">Google recently emphasized<\/a> this to avoid defaulting to the US timezone for Googlebot.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-video-sitemaps\"><span class=\"ez-toc-section\" id=\"Video_sitemaps\"><\/span>Video sitemaps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your website is mostly videos, relying solely on structured data might not be enough to tell search engines how important your videos are. Especially if you\u2019re a publisher, you might need to create a dedicated XML video sitemap to help Google find your videos.<\/p>\n<p>For your video sitemap, make sure to include the following tags:<\/p>\n<ul>\n<li><code>&lt;video:video&gt;<\/code>\n<ul>\n<li>The parent element for all information about a single video on the page specified by the <code>&lt;loc&gt;<\/code> tag.<\/li>\n<\/ul>\n<\/li>\n<li><code>&lt;video:thumbnail_loc&gt;<\/code>\n<ul>\n<li>A URL pointing to the video thumbnail image file.<\/li>\n<\/ul>\n<\/li>\n<li><code>&lt;video:title&gt;<\/code>\n<ul>\n<li>The title of the video.<\/li>\n<\/ul>\n<\/li>\n<li><code>&lt;video:description&gt;<\/code>\n<ul>\n<li>A description of the video<\/li>\n<\/ul>\n<\/li>\n<li><code>&lt;video:content_loc&gt;<\/code>\n<ul>\n<li>This is used to include one URL pointing to the actual video media file and it must not be the same as the URL in the parent <code>&lt;loc&gt;<\/code> tag.<\/li>\n<\/ul>\n<\/li>\n<li><code>&lt;video:player_loc&gt;<\/code>\n<ul>\n<li>An alternative of <code>video:content_loc<\/code> for Vimeo, YouTube and other video hosting platforms that allow embedding videos through iframe.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>The <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/sitemaps\/video-sitemaps\">official video guidelines<\/a> state Google prefers <code>&lt;video:content_loc&gt;<\/code>. If it\u2019s not available, you can use <code>&lt;video:player_loc&gt;<\/code> as an alternative.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-when-video-is-not-the-main-content\"><span class=\"ez-toc-section\" id=\"When_video_is_not_the_main_content\"><\/span>When video is not the main content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google has announced that video thumbnails on the main search results page will now only appear if the video is the primary content of a page.<\/p>\n<p>For pages with videos to get rich results on the SERP, videos must be the primary content. Otherwise, the video is supplementary<em> <\/em>and it won\u2019t appear in search results.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"220\" alt=\"Video is complementary use cases\" class=\"wp-image-437850\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Video-is-complementary-use-cases.png.webp 715w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Video-is-complementary-use-cases-600x185.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Video-is-complementary-use-cases-200x62.png.webp 200w\" data-lazy-sizes=\"(max-width: 715px) 100vw, 715px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Video-is-complementary-use-cases.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"220\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Video-is-complementary-use-cases.png.webp\" alt=\"Video is complementary use cases\" class=\"wp-image-437850\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Video-is-complementary-use-cases.png.webp 715w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Video-is-complementary-use-cases-600x185.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Video-is-complementary-use-cases-200x62.png.webp 200w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\"><\/noscript><\/figure>\n<\/div>\n<p>In other words,<strong> <\/strong>a page with videos may get indexed but might not rank with their own videos.<\/p>\n<p>But is that really so?<\/p>\n<p>Out in the wild, you would find websites with self-hosted videos ranking in video mode with a rich snippet.<\/p>\n<p>A research for \u201cluxury jewellery\u201d on the UK SERPs suggests that luxury brands ranking in video mode should entail pages with videos being the main content.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"877\" alt=\"Google search for \" luxury jewellery class=\"wp-image-437851\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-search-for-22luxury-jewellery22.png.webp 862w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-search-for-22luxury-jewellery22-332x338.png.webp 332w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-search-for-22luxury-jewellery22-590x600.png.webp 590w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-search-for-22luxury-jewellery22-111x113.png.webp 111w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-search-for-22luxury-jewellery22-768x781.png.webp 768w\" data-lazy-sizes=\"(max-width: 862px) 100vw, 862px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-search-for-22luxury-jewellery22.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"877\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-search-for-22luxury-jewellery22.png.webp\" alt=\"Google search for \" luxury jewellery class=\"wp-image-437851\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-search-for-22luxury-jewellery22.png.webp 862w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-search-for-22luxury-jewellery22-332x338.png.webp 332w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-search-for-22luxury-jewellery22-590x600.png.webp 590w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-search-for-22luxury-jewellery22-111x113.png.webp 111w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Google-search-for-22luxury-jewellery22-768x781.png.webp 768w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\"><\/noscript><\/figure>\n<\/div>\n<p>However, after clicking on Chaumet\u2019s rich result, you\u2019ll land on the brand\u2019s homepage where the video is in the hero banner and introduces the whole range of products.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" alt=\"Homepage with hero video on chaumet.\" class=\"wp-image-437852\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Homepage-with-hero-video-on-chaumet.gif\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Homepage-with-hero-video-on-chaumet.gif\" alt=\"Homepage with hero video on chaumet.\" class=\"wp-image-437852\"><\/noscript><\/figure>\n<\/div>\n<p>It\u2019s clear the video isn\u2019t the main content of the page, but it\u2019s (surprisingly) still ranking with a video snippet.\u00a0<\/p>\n<p>I don\u2019t have access to Chaumet\u2019s Google Search Console, but I could test Google\u2019s response for a client using the same video embedding pattern.<\/p>\n<p>While I couldn\u2019t provide a screenshot of the specific website, Googlebot was able to detect and index a self-hosted video.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"290\" alt=\"URL inspection tool - Google Search Console\" class=\"wp-image-437853\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/URL-inspection-tool-Google-Search-Console.png.webp 695w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/URL-inspection-tool-Google-Search-Console-600x250.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/URL-inspection-tool-Google-Search-Console-200x83.png.webp 200w\" data-lazy-sizes=\"(max-width: 695px) 100vw, 695px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/URL-inspection-tool-Google-Search-Console.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"290\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/URL-inspection-tool-Google-Search-Console.png.webp\" alt=\"URL inspection tool - Google Search Console\" class=\"wp-image-437853\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/URL-inspection-tool-Google-Search-Console.png.webp 695w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/URL-inspection-tool-Google-Search-Console-600x250.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/URL-inspection-tool-Google-Search-Console-200x83.png.webp 200w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\"><\/noscript><\/figure>\n<\/div>\n<p>Based on the above tests, you can address the \u201cVideo is not the main content\u201d issue by considering:<\/p>\n<ul>\n<li>Positioning the video above the fold or in the most renderable area.<\/li>\n<li>Self-hosting the video with proper HTML formatting, as mentioned above.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-make-your-videos-easy-to-find-and-index\"><span class=\"ez-toc-section\" id=\"Make_your_videos_easy_to_find_and_index\"><\/span>Make your videos easy to find and index<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding videos to your pages gives your audience a more interesting experience. Google likes pages with a mix of good text, images and videos.<\/p>\n<p>But you have to do it right; otherwise, you might miss chances to guide your prospects.<\/p>\n<p>Follow these steps to help Google find and list your videos on your site. This way, your video content will be easy for people to find and enjoy.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Simone De Palma\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Simone-De-Palma.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Simone-De-Palma.jpeg.webp\" alt=\"Simone De Palma\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Simone De Palma<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=SimoneDePalma2&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/simodepth96\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<div>Simone De Palma is a Technical SEO Executive at iProspect UK and the founder of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/seodepths.com\/\">SEO Depths<\/a>.<\/p>\n<p>He graduated in Marketing and Management from IULM University before completing a degree in Digital Marketing and Data <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">Science<\/a> at Leeds Beckett University. Simone has worked as an SEO Specialist in digital agencies in Italy and the United Kingdom.<\/p>\n<p>When he&#8217;s away from his double screens, he enjoys cooling down with a good run or a refreshing swim at the pool. You could find him exploring art museums or enjoying the company of a classic romance.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/video-seo-technical-guide-437837\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks. Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there\u2019s a crucial condition \u2013 they must be easily&#8230;<\/p>\n","protected":false},"author":1,"featured_media":610290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/A-technical-guide-to-video-SEO.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78072,78070,49],"class_list":["post-610289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-content","tag-seo","tag-youtube"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=610289"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/610290"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=610289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=610289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=610289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}