{"id":610345,"date":"2024-02-26T18:00:00","date_gmt":"2024-02-26T15:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-smbs-are-approaching-digital-marketing-in-2024\/"},"modified":"2024-02-26T18:00:00","modified_gmt":"2024-02-26T15:00:00","slug":"how-smbs-are-approaching-digital-marketing-in-2024","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-smbs-are-approaching-digital-marketing-in-2024\/","title":{"rendered":"#How SMBs are approaching digital marketing in 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a34d429aa68f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a34d429aa68f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-smbs-are-approaching-digital-marketing-in-2024\/#A_new_report_reveals_key_digital_marketing_trends_goals_and_pain_points_for_SMBs_in_2024\" >A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-smbs-are-approaching-digital-marketing-in-2024\/#Key_digital_marketing_priorities_for_SMBs_in_2024\" >Key digital marketing priorities for SMBs in 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-smbs-are-approaching-digital-marketing-in-2024\/#The_biggest_digital_marketing_pain_points_for_2024\" >The biggest digital marketing pain points for 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-smbs-are-approaching-digital-marketing-in-2024\/#The_top_digital_marketing_goals_for_2024\" >The top digital marketing goals for 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-smbs-are-approaching-digital-marketing-in-2024\/#Content_marketing_insights\" >Content marketing insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-smbs-are-approaching-digital-marketing-in-2024\/#About_the_report\" >About the report<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"A_new_report_reveals_key_digital_marketing_trends_goals_and_pain_points_for_SMBs_in_2024\"><\/span>A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nA new report released this month by Intero Digital (<em>disclosure: I previously worked with Intero<\/em>), \u201cRevolutionizing Reach: The 2024 Digital Marketing Landscape You Can\u2019t Ignore,\u201d checks the yearly pulse for the digital spending and marketing activities of its SMB client list.\u00a0<\/p>\n<p>The report covers a wide digital landscape and includes the results of their client survey, as well as insights and strategies for addressing the pain points and goals marketers face this year. Some of the key coverage areas include:<\/p>\n<ul>\n<li>Digital marketing spending trends.<\/li>\n<li>Top digital marketing goals for 2024.<\/li>\n<li>Content marketing trends.<\/li>\n<li>Emerging trends and data in Amazon marketing.<\/li>\n<li>Emerging trends in paid advertising.<\/li>\n<li>Transformation in the SEO space.<\/li>\n<li>Influencer marketing.<\/li>\n<li>Video marketing tactics and strategy.<\/li>\n<\/ul>\n<p>Let\u2019s look at a few highlights and key insights from the report.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-key-digital-marketing-priorities-for-smbs-in-2024\"><span class=\"ez-toc-section\" id=\"Key_digital_marketing_priorities_for_SMBs_in_2024\"><\/span>Key digital marketing priorities for SMBs in 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first finding should not surprise those actively engaged in digital marketing across various industries, verticals, niches and three-letter acronyms like \u201cB2C\u201d and \u201cB2B\u201d. The most important thing on digital marketer\u2019s minds in 2024 is <strong>revenue growth<\/strong>,<em> <\/em>prioritized as the top goal by 79% of respondents.\u00a0<\/p>\n<p>While \u201cgrowth\u201d is something of a given for most marketers, it is still worth stating, if only to get it out of the way and focus on the digital marketing strategies and activities that actually drive it. But for the digital marketers in this survey, what really matters is the final result \u2013 the bottom line.<\/p>\n<p>Marketers aren\u2019t backing down this year in their quest for growth, with 46.2% planning to increase spending, zero percent decreasing and 53.8% planning to stay the same.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"599\" height=\"301\" alt=\"Digital marketing spend in 2024 - survey question\" class=\"wp-image-437886\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-marketing-spend-in-2024-survey-question.png.webp 599w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-marketing-spend-in-2024-survey-question-200x101.png.webp 200w\" data-lazy-sizes=\"(max-width: 599px) 100vw, 599px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-marketing-spend-in-2024-survey-question.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"599\" height=\"301\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-marketing-spend-in-2024-survey-question.png.webp\" alt=\"Digital marketing spend in 2024 - survey question\" class=\"wp-image-437886\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-marketing-spend-in-2024-survey-question.png.webp 599w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Digital-marketing-spend-in-2024-survey-question-200x101.png.webp 200w\" sizes=\"(max-width: 599px) 100vw, 599px\"><\/noscript><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-the-biggest-digital-marketing-pain-points-for-2024\"><span class=\"ez-toc-section\" id=\"The_biggest_digital_marketing_pain_points_for_2024\"><\/span>The biggest digital marketing pain points for 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The path to revenue growth and lead generation is filled with obstacles, and the survey respondents also outlined many of their common and shared challenges.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"375\" alt=\"Biggest pain points in 2024 - survey question\" class=\"wp-image-437887\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-pain-points-in-2024-survey-question.png.webp 938w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-pain-points-in-2024-survey-question-600x240.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-pain-points-in-2024-survey-question-800x320.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-pain-points-in-2024-survey-question-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-pain-points-in-2024-survey-question-768x307.png.webp 768w\" data-lazy-sizes=\"(max-width: 938px) 100vw, 938px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-pain-points-in-2024-survey-question.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"375\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-pain-points-in-2024-survey-question.png.webp\" alt=\"Biggest pain points in 2024 - survey question\" class=\"wp-image-437887\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-pain-points-in-2024-survey-question.png.webp 938w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-pain-points-in-2024-survey-question-600x240.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-pain-points-in-2024-survey-question-800x320.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-pain-points-in-2024-survey-question-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-pain-points-in-2024-survey-question-768x307.png.webp 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\"><\/noscript><\/figure>\n<\/div>\n<p>Aside from revenue, the top pain points were lead generation, budget constraints, competition and changing algorithms and SEO best practices. While these points are cited individually, they are oftentimes interconnected.\u00a0<\/p>\n<p>Competition is fierce everywhere marketers are chasing the bottom line across many different digital channels, and it doesn\u2019t <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear things will settle down any time soon.\u00a0<\/p>\n<p>When competition is fierce, more investment is often needed to be competitive, be it paid or earned <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>. This leads to the pain point of effectively measuring digital marketing ROI. <\/p>\n<p>Budget constraints often stem from ineffective measurement and tracking systems. Ultimately, what\u2019s crucial is a comprehensive and well-executed digital marketing strategy and tactical plan, whether focusing on a single channel or across multiple channels.<\/p>\n<p>Up to 7.7% of respondents had branding as a pain point. Building a brand across crowded and competitive digital spaces can be challenging this year, as it takes a lot of work, budget and time. Combined with multiple other pain points, marketers have a lot of work ahead of them this year.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-top-digital-marketing-goals-for-2024\"><span class=\"ez-toc-section\" id=\"The_top_digital_marketing_goals_for_2024\"><\/span>The top digital marketing goals for 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"365\" alt=\"Biggest goals in 2024 - survey question\" class=\"wp-image-437888\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-goals-in-2024-survey-question.png.webp 938w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-goals-in-2024-survey-question-600x233.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-goals-in-2024-survey-question-800x311.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-goals-in-2024-survey-question-200x78.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-goals-in-2024-survey-question-768x299.png.webp 768w\" data-lazy-sizes=\"(max-width: 938px) 100vw, 938px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-goals-in-2024-survey-question.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"365\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-goals-in-2024-survey-question.png.webp\" alt=\"Biggest goals in 2024 - survey question\" class=\"wp-image-437888\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-goals-in-2024-survey-question.png.webp 938w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-goals-in-2024-survey-question-600x233.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-goals-in-2024-survey-question-800x311.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-goals-in-2024-survey-question-200x78.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Biggest-goals-in-2024-survey-question-768x299.png.webp 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\"><\/noscript><\/figure>\n<\/div>\n<p>In the \u201cBiggest Goals\u201d section of the survey, \u201cRevenue growth\u201d topped the list at 79.5%, then dropped a bit for each of the supporting goals. In second place were \u201cMore web traffic\u201d and \u201cHigher positioning in the SERPs\u201d (each at 38.5%).\u00a0<\/p>\n<p>Interestingly, while lead generation was the number two biggest pain point (33.3%), it came in fifth place for the biggest goal (30.8%). Are the lead generators giving up? Nope. With the close percentages, it appears they\u2019re consistent with their priorities.<\/p>\n<p>It is also interesting to see brand awareness and thought leadership prominently in this goal list (33.3%), especially when it is often difficult to attribute to revenue and it was not as much of a pain point.\u00a0<\/p>\n<p>The biggest barrier to entry for thought leadership is actually having the best ideas and insight. For those who do, this can be one of the easiest goals to accomplish in 2024.<\/p>\n<p>Again, when done well, it can complement and drive goals of more traffic, higher positioning, more growth, more qualified leads and so on.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-content-marketing-insights\"><span class=\"ez-toc-section\" id=\"Content_marketing_insights\"><\/span>Content marketing insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another interesting part of this study was a review of over 100,00 pieces of content. In their analysis, Intero found that the \u201cmost-shared\u201d content had an average word count of 552, down considerably from the previous year\u2019s analysis of 792 words.\u00a0<\/p>\n<p>The implication is that messaging was more important than being wordy, at least in the social context. For marketers competing in the SEO space with higher word counts, a balance should be struck in the content strategy to emphasize both channels through content.<\/p>\n<p>Marketing publishers are also looking to diversify their content in 2024 beyond the written word. Some top asset types utilized by digital marketers this year include video (41% of marketers utilizing), podcasts (41%) and the top diversified activity, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letters (47%).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"397\" alt=\"Top asset types for SMBs in 2024\" class=\"wp-image-437889\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Top-asset-types-for-SMBs-in-2024.png.webp 756w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Top-asset-types-for-SMBs-in-2024-600x315.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Top-asset-types-for-SMBs-in-2024-200x105.png.webp 200w\" data-lazy-sizes=\"(max-width: 756px) 100vw, 756px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Top-asset-types-for-SMBs-in-2024.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"397\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Top-asset-types-for-SMBs-in-2024.png.webp\" alt=\"Top asset types for SMBs in 2024\" class=\"wp-image-437889\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Top-asset-types-for-SMBs-in-2024.png.webp 756w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Top-asset-types-for-SMBs-in-2024-600x315.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Top-asset-types-for-SMBs-in-2024-200x105.png.webp 200w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\"><\/noscript><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-about-the-report\"><span class=\"ez-toc-section\" id=\"About_the_report\"><\/span>About the report<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This article touches on only a few points from the report, providing strategic insights on digital marketing tactics and approaches for the year. <\/p>\n<p>Will next year\u2019s survey bring significant changes, or will things remain unchanged? It\u2019s uncertain, but one thing is clear: the digital landscape is evolving rapidly, offering opportunities for early adopters to thrive in various channels despite competition.<\/p>\n<p><em>All images in this report were provided by Intero Digital. You can download the full report <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.interodigital.com\/report-the-digital-marketing-landscape-you-cant-ignore\/\">here<\/a>.\u00a0<\/em><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Rob Garner\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Rob-Garner.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Rob-Garner.jpeg.webp\" alt=\"Rob Garner\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Rob Garner<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/robgarner\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Rob writes about content, SEO, gen AI, and other topics for Search Engine Land. His past client strategy work includes Marriott, Ritz-Carlton, USAA, Bosley, Honda Powersports, Gallery Furniture, and hundreds of other companies. He has worked at iCrossing, iProspect, Advice Interactive, Rob Garner Consulting, and other firms. He has been active in the search industry since its beginning in the 1990s, and has spoken at many digital conferences, including Pubcon, SMX, DFW SEM&#8217;s State of Search, SXSW, and many more. Rob was a regular contributor to Mediapost Search Insider from 2006-2013, and has been quoted about search industry topics in Ad Week, Ad Age, Reuters, the New York Times, the Dallas Morning News, and many others.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/smbs-digital-marketing-2024-437884\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024. A new report released this month by Intero Digital (disclosure: I previously worked with Intero), \u201cRevolutionizing Reach: The 2024 Digital Marketing Landscape You Can\u2019t Ignore,\u201d checks the yearly pulse for the digital spending and marketing activities of its SMB&#8230;<\/p>\n","protected":false},"author":1,"featured_media":610346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/How-SMBs-are-approaching-digital-marketing-in-2024-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[139156,78070],"class_list":["post-610345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-local","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=610345"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/610346"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=610345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=610345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=610345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}