{"id":610536,"date":"2024-02-27T17:00:00","date_gmt":"2024-02-27T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/7-reasons-why-your-ai-content-sucks-and-how-to-fix-it\/"},"modified":"2024-02-27T17:00:00","modified_gmt":"2024-02-27T14:00:00","slug":"7-reasons-why-your-ai-content-sucks-and-how-to-fix-it","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/7-reasons-why-your-ai-content-sucks-and-how-to-fix-it\/","title":{"rendered":"#7 reasons why your AI content sucks (and how to fix it)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4133dd5c309\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4133dd5c309\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/7-reasons-why-your-ai-content-sucks-and-how-to-fix-it\/#Lazy_AI_articles_full_of_plagiarized_text_and_generic_writing_cant_compete_with_insightful_specific_articles_by_real_experts_Heres_why\" >Lazy AI articles full of plagiarized text and generic writing can&#8217;t compete with insightful, specific articles by real experts. Here\u2019s why.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/7-reasons-why-your-ai-content-sucks-and-how-to-fix-it\/#Why_brands_are_flocking_to_AI-written_content\" >Why brands are flocking to AI-written content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/7-reasons-why-your-ai-content-sucks-and-how-to-fix-it\/#Problem_1_Top-of-the-funnel_traffic_doesnt_convert\" >Problem 1: Top-of-the-funnel traffic doesn\u2019t convert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/7-reasons-why-your-ai-content-sucks-and-how-to-fix-it\/#Problem_2_Easy-to-come_rankings_are_also_easy-to-go\" >Problem 2: Easy-to-come rankings are also easy-to-go<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/7-reasons-why-your-ai-content-sucks-and-how-to-fix-it\/#Problem_3_AI_content_is_and_always_will_be_poorly_written\" >Problem 3: AI content is (and always will be) poorly written<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/7-reasons-why-your-ai-content-sucks-and-how-to-fix-it\/#Problem_4_AI_content_isnt_optimized_well_enough_for_search_either\" >Problem 4: AI content isn\u2019t optimized well enough for search, either\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/7-reasons-why-your-ai-content-sucks-and-how-to-fix-it\/#Problem_5_AI_content_mansplains_%E2%80%93_good_writing_imparts_understanding\" >Problem 5: AI content mansplains \u2013 good writing imparts understanding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/7-reasons-why-your-ai-content-sucks-and-how-to-fix-it\/#Problem_6_AI_content_is_basically_plagiarism\" >Problem 6: AI content is basically plagiarism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/7-reasons-why-your-ai-content-sucks-and-how-to-fix-it\/#Problem_7_Buyers_buy_from_trusted_brands_requiring_credibility_something_AI_content_lacks_entirely\" >Problem 7: Buyers buy from trusted brands, requiring credibility, something AI content lacks entirely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/7-reasons-why-your-ai-content-sucks-and-how-to-fix-it\/#Is_SEO_content_an_expense_or_an_investment\" >Is SEO content an expense or an investment?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Lazy_AI_articles_full_of_plagiarized_text_and_generic_writing_cant_compete_with_insightful_specific_articles_by_real_experts_Heres_why\"><\/span>Lazy AI articles full of plagiarized text and generic writing can&#8217;t compete with insightful, specific articles by real experts. Here\u2019s why. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nBuzzFeed was one of the first major publishers to adopt heavy AI publishing.\u00a0<\/p>\n<p>They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written.<\/p>\n<p>Most recently, they\u2019ve resorted to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/variety.com\/2023\/digital\/news\/buzzfeed-news-shutting-down-layoffs-1235589751\/\">shutting down entire business units<\/a> because of their inability to compete.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Sports Illustrated, also an early adopter, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/futurism.com\/sports-illustrated-ai-generated-writers\">suffered from similar issues<\/a> and is now also <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cnn.com\/2024\/01\/19\/media\/sports-illustrated-layoffs\/index.html\">laying off staff<\/a> to stem the bleeding.<\/p>\n<p>Notice a pattern here?<\/p>\n<p>Using AI to create content isn\u2019t bad in and of itself.<\/p>\n<p><strong>But it often produces bad content. And that\u2019s the problem.<\/strong>\u00a0<\/p>\n<p>This article dissects AI-generated articles and contrasts them with one crafted by a human expert to illustrate the potential pitfalls of relying solely on AI-generated content.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-brands-are-flocking-to-ai-written-content\"><span class=\"ez-toc-section\" id=\"Why_brands_are_flocking_to_AI-written_content\"><\/span>Why brands are flocking to AI-written content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Look. It makes sense.<\/p>\n<p>AI\u2019s promise is incredibly seductive.<\/p>\n<p>Who wouldn\u2019t want to automate or streamline or replace inefficiency?!\u00a0<\/p>\n<p>And I can\u2019t think of a more inefficient process than sitting in front of a blank white screen and starting to type.\u00a0<\/p>\n<p>As a red-blooded capitalist, I empathize. However, as a long-term brand builder, I can also recognize that AI content just simply isn\u2019t good enough.<\/p>\n<p>The juice ain\u2019t worth the squeeze.<\/p>\n<p>Too many fundamental problems and issues still don\u2019t make it viable to use for any serious, ambitious brand in a competitive space.<\/p>\n<p>In the future? Sure, who knows? We\u2019ll probably serve robot masters one day.<\/p>\n<p>But right now, the <strong>only<\/strong> potential use case we\u2019ve seen that makes <strong>any<\/strong> possible sense is around <strong>extremely<\/strong> black-and-white stuff.<\/p>\n<p>You know the classic SEO playbook: Glossaries.\u00a0<\/p>\n<p>Straight plain, vanilla, top-of-funnel definitions.<\/p>\n<p>Every SEO and their dog has heard about the \u201cGreat SEO Heist\u201d \u2013 an infamously viral SEO story.<\/p>\n<p>Now, I\u2019m not going to kick someone while they\u2019re down.\u00a0<\/p>\n<p>But I am going to kick the $#!&amp; out of their content \u2018cause it\u2019s just not any good.\u00a0<\/p>\n<p>So let\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> back in time for a second.\u00a0<\/p>\n<p>Let\u2019s look up the warm, sunny days of Summer \u201823 when the brand-in-question ranked well using AI content. Then, let\u2019s ignore the noise around it and rationally assess the content quality (or lack thereof).<\/p>\n<p><em>Whoosh<\/em> \u2013 top organic rankings from August \u201823:<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"VZ7mcUpNXp3wxOOmCNO15eyxZIXKmiiK6QwLNcgvbGIv4qZaimkNyin2N93hbNCBvFJcIme7lbTvSzdKJENQLNFyqZGglp3TrJKQ25UbD5m1JLPUuxBg2UMIVlnGiV0lXIFdQ4PM SzUHFKIWKPfIu4\" src=\"https:\/\/lh7-us.googleusercontent.com\/VZ7mcUpNXp3wxOOmCNO15eyxZIXKmiiK6QwLNcgvbGIv4qZaimkNyin2N93hbNCBvFJcIme7lbTvSzdKJENQLNFyqZGglp3TrJKQ25UbD5m1JLPUuxBg2UMIVlnGiV0lXIFdQ4PM-SzUHFKIWKPfIu4\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/VZ7mcUpNXp3wxOOmCNO15eyxZIXKmiiK6QwLNcgvbGIv4qZaimkNyin2N93hbNCBvFJcIme7lbTvSzdKJENQLNFyqZGglp3TrJKQ25UbD5m1JLPUuxBg2UMIVlnGiV0lXIFdQ4PM-SzUHFKIWKPfIu4\" alt=\"VZ7mcUpNXp3wxOOmCNO15eyxZIXKmiiK6QwLNcgvbGIv4qZaimkNyin2N93hbNCBvFJcIme7lbTvSzdKJENQLNFyqZGglp3TrJKQ25UbD5m1JLPUuxBg2UMIVlnGiV0lXIFdQ4PM SzUHFKIWKPfIu4\"><\/noscript><\/figure>\n<p>What do you notice?<\/p>\n<p>Tons of glossary-style, definition-based content.<\/p>\n<p>Makes sense on the surface. The way LLMs work is by sucking in everything around them, understanding patterns and then regurgitating it back out.\u00a0<\/p>\n<p>So it should, in theory, be able to do a passable job at vomiting up black-and-white information.\u00a0<\/p>\n<p>Kinda hard to screw up. Right?\u00a0<\/p>\n<p>Especially when you understandably lower the bar and do not have any expectations for true insight or expertise shining through.\u00a0<\/p>\n<p>But here\u2019s where it goes from bad to worse.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-problem-1-top-of-the-funnel-traffic-doesn-t-convert\"><span class=\"ez-toc-section\" id=\"Problem_1_Top-of-the-funnel_traffic_doesnt_convert\"><\/span>Problem 1: Top-of-the-funnel traffic doesn\u2019t convert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This might sound like a trick question, but shouldn\u2019t be:<\/p>\n<p>Is the goal of SEO to drive eyeballs or buyers?<\/p>\n<p>Ultimately, it\u2019s both. You can\u2019t drive buyers without eyeballs.\u00a0<\/p>\n<p>And you often can\u2019t rank for the most commercial terms in your space without having a big site to begin with.\u00a0<\/p>\n<p>This Great SEO Catch-22 is why the Beachhead Principle is valuable.\u00a0<\/p>\n<p>But if you had to pick one? You\u2019d pick buyers. You ultimately need conversions to scale into eight, nine and 10-figure revenues.<\/p>\n<p>Now. There is a time and place for expanding top-of-the-funnel content, especially when you\u2019re in scale mode and trying to reach people earlier in the buying cycle.<\/p>\n<p>However, as a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> rule, extremely top-of-the-funnel work won\u2019t convert.\u00a0<\/p>\n<p>Like, ever.\u00a0<\/p>\n<p>In B2C? In low-dollar amounts, impulse or transactional purchases? Possibly. But still unlikely. It\u2019d require one helluva Black Friday discount.<\/p>\n<p>But B2B? Or any other big decision that often requires complex, consultative sales cycles that naturally take weeks and months of actual persuasion and credibility?\u00a0<\/p>\n<p>No chance. Here\u2019s why.<\/p>\n<p>Look up the Ahrefs example above, where one of the ranking keywords last summer was for \u201cEuropean Date Format.\u201d<\/p>\n<p>Now, let\u2019s Google that query to see what we see:<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"L1YvYiSOF CtdYWfC QihLgMLeMw4NZ1sTQzhQPoKH2K 2o R0FirG19WmKBsO ONZCjBurpYwCAwgsVFDqGfjJmlkbzAXiODKoVHi1BYBVWHkfYpnMBwbP0Ar1BVKA Wx1o PjOQuKAtY6 LEidn5c\" src=\"https:\/\/lh7-us.googleusercontent.com\/l1YvYiSOF-CtdYWfC_qihLgMLeMw4NZ1sTQzhQPoKH2K_2o-r0FirG19WmKBsO-oNZCjBurpYwCAwgsVFDqGfjJmlkbzAXiODKoVHi1BYBVWHkfYpnMBwbP0Ar1BVKA-wx1o-pjOQuKAtY6-lEidn5c\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/l1YvYiSOF-CtdYWfC_qihLgMLeMw4NZ1sTQzhQPoKH2K_2o-r0FirG19WmKBsO-oNZCjBurpYwCAwgsVFDqGfjJmlkbzAXiODKoVHi1BYBVWHkfYpnMBwbP0Ar1BVKA-wx1o-pjOQuKAtY6-lEidn5c\" alt=\"L1YvYiSOF CtdYWfC QihLgMLeMw4NZ1sTQzhQPoKH2K 2o R0FirG19WmKBsO ONZCjBurpYwCAwgsVFDqGfjJmlkbzAXiODKoVHi1BYBVWHkfYpnMBwbP0Ar1BVKA Wx1o PjOQuKAtY6 LEidn5c\"><\/noscript><\/figure>\n<p>That\u2019s right, an instant answer!\u00a0<\/p>\n<p>Exhibit A: Zero-click SERPs.<\/p>\n<p>So, the searcher can get the answer they want without ever having to click on the webpage in question.<\/p>\n<p>Kinda hard to convert visitors when they don\u2019t even need to visit your website in the first place.<\/p>\n<p>Think this pervasive problem will only get better when more people start using AI tools to sidestep or augment traditional Google searches?<\/p>\n<p>Think again.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-problem-2-easy-to-come-rankings-are-also-easy-to-go\"><span class=\"ez-toc-section\" id=\"Problem_2_Easy-to-come_rankings_are_also_easy-to-go\"><\/span>Problem 2: Easy-to-come rankings are also easy-to-go<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>OK. Let\u2019s look at another example.<\/p>\n<p>The \u201cshortcut to strikethrough\u201d query was (at one point) the top traffic driver for this site.<\/p>\n<p>So let\u2019s dig deeper and unpack the competitiveness for a second.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"HFWgJ6zTZAf1ut03E5igmi54F8C5Qhbkp1cbBaM G1cyI76XWv PH0e SGpFKsy3qWxEA88kkDPQdkEH4LiTYeJZ63B6v6ICIgiestPdEZvjOFRtJbBkxG2L9S774R0Z37JqjEF JjP1PdSSH4 XRYg\" src=\"https:\/\/lh7-us.googleusercontent.com\/hFWgJ6zTZAf1ut03E5igmi54F8C5Qhbkp1cbBaM-g1cyI76XWv_PH0e_SGpFKsy3qWxEA88kkDPQdkEH4LiTYeJZ63B6v6ICIgiestPdEZvjOFRtJbBkxG2L9S774R0Z37JqjEF_jjP1PdSSH4_XRYg\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/hFWgJ6zTZAf1ut03E5igmi54F8C5Qhbkp1cbBaM-g1cyI76XWv_PH0e_SGpFKsy3qWxEA88kkDPQdkEH4LiTYeJZ63B6v6ICIgiestPdEZvjOFRtJbBkxG2L9S774R0Z37JqjEF_jjP1PdSSH4_XRYg\" alt=\"HFWgJ6zTZAf1ut03E5igmi54F8C5Qhbkp1cbBaM G1cyI76XWv PH0e SGpFKsy3qWxEA88kkDPQdkEH4LiTYeJZ63B6v6ICIgiestPdEZvjOFRtJbBkxG2L9S774R0Z37JqjEF JjP1PdSSH4 XRYg\"><\/noscript><\/figure>\n<p>All traditional measures of \u201ckeyword difficulty\u201d are often biased toward the quality and quantity of referring domains to the individual pages ranking.\u00a0<\/p>\n<p>They often neglect or gloss over or simply avoid measuring anything around a site\u2019s overall domain strength, their existing topical authority, content quality and a host of other important considerations.\u00a0<\/p>\n<p>(That\u2019s why a balanced scorecard <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach is more effective for judging ranking ability.)<\/p>\n<p>But there are two big issues with the graph above:<\/p>\n<p><strong>Issue: Easy-to-rank queries are often easy to lose.\u00a0<\/strong><\/p>\n<p>All you need is a half-decent competitor worth their salt to actually publish something good and put out the minimum amount of distribution effort and you\u2019ll lose that ranking ASAP.<\/p>\n<p>Contrast this to a definition-style article we did with Robinhood waaaaaaay back in 2019, that\u2019s still ranking well to this very day\u2026\u00a0\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"IJtB1NFAz 0uPnn9F8U36pfbaUPJAXLtK4VmF J2WFjDxjdXCBH 9WX9YKX5AuRARgOH9dfkupaErQ3sWrVog0SLOUuiQXC8a36PCrldJRjHHnj BJeNEWeovMzl6KvBQ7l5c4xDfJAMAB81AYcR5gE\" src=\"https:\/\/lh7-us.googleusercontent.com\/IJtB1NFAz-0uPnn9F8U36pfbaUPJAXLtK4VmF-j2WFjDxjdXCBH_9WX9YKX5AuRARgOH9dfkupaErQ3sWrVog0SLOUuiQXC8a36PCrldJRjHHnj_bJeNEWeovMzl6KvBQ7l5c4xDfJAMAB81AYcR5gE\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/IJtB1NFAz-0uPnn9F8U36pfbaUPJAXLtK4VmF-j2WFjDxjdXCBH_9WX9YKX5AuRARgOH9dfkupaErQ3sWrVog0SLOUuiQXC8a36PCrldJRjHHnj_bJeNEWeovMzl6KvBQ7l5c4xDfJAMAB81AYcR5gE\" alt=\"IJtB1NFAz 0uPnn9F8U36pfbaUPJAXLtK4VmF J2WFjDxjdXCBH 9WX9YKX5AuRARgOH9dfkupaErQ3sWrVog0SLOUuiQXC8a36PCrldJRjHHnj BJeNEWeovMzl6KvBQ7l5c4xDfJAMAB81AYcR5gE\"><\/noscript><\/figure>\n<p>\u2026 and that\u2019s also competing against incredibly competitive competitors, too:<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"NesYE05 CnSZfp TATgk9IcJ0kbzfm1VXZ EUiRAPdtzoSg5kAyPStMUoo749NS WkvodpdI98rikSZdxDVpnW1msXBDkDtfF9WN2yEjUiC7fLQ2FudTBqi3EtPH7aSAo8T18WYGpMBkp Cs9TNX2K8\" src=\"https:\/\/lh7-us.googleusercontent.com\/NesYE05_CnSZfp_TATgk9IcJ0kbzfm1VXZ-eUiRAPdtzoSg5kAyPStMUoo749NS_wkvodpdI98rikSZdxDVpnW1msXBDkDtfF9WN2yEjUiC7fLQ2FudTBqi3EtPH7aSAo8T18WYGpMBkp_cs9TNX2K8\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/NesYE05_CnSZfp_TATgk9IcJ0kbzfm1VXZ-eUiRAPdtzoSg5kAyPStMUoo749NS_wkvodpdI98rikSZdxDVpnW1msXBDkDtfF9WN2yEjUiC7fLQ2FudTBqi3EtPH7aSAo8T18WYGpMBkp_cs9TNX2K8\" alt=\"NesYE05 CnSZfp TATgk9IcJ0kbzfm1VXZ EUiRAPdtzoSg5kAyPStMUoo749NS WkvodpdI98rikSZdxDVpnW1msXBDkDtfF9WN2yEjUiC7fLQ2FudTBqi3EtPH7aSAo8T18WYGpMBkp Cs9TNX2K8\"><\/noscript><\/figure>\n<p>Good rankings only matter if you can hold onto them for years, not weeks!\u00a0<\/p>\n<p><strong>Issue 2: Low-competition keywords are still low competition \u2018cause there\u2019s no $$$ in it!<\/strong><\/p>\n<p>Competition = money. The lack of competition in SEO, like in entrepreneurship, is usually a bad sign. Not a good one.<\/p>\n<p>So, can you use AI content to pick up rankings for extremely top-of-the-funnel, low-competition keywords?<\/p>\n<p>Technically, yes.\u00a0<\/p>\n<p>But are you likely to hang on to that ranking over the long term, while also actually generating business value from it?<\/p>\n<p>No. You\u2019re not.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-problem-3-ai-content-is-and-always-will-be-poorly-written\"><span class=\"ez-toc-section\" id=\"Problem_3_AI_content_is_and_always_will_be_poorly_written\"><\/span>Problem 3: AI content is (and always will be) poorly written<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fine. I\u2019ll say it.<\/p>\n<p>Most people aren\u2019t good at writing. It\u2019s a skill and a craft.\u00a0<\/p>\n<p>Sure, it\u2019s subjective. But you learn some indisputable truths when you get good at it.<\/p>\n<p>Here, I\u2019ll give you one helpful tidbit to keep in the back of your mind.\u00a0<\/p>\n<p>How do you spot \u201cgood\u201d vs. \u201cbad\u201d writing online?<\/p>\n<p><strong>Specificity.\u00a0<\/strong><\/p>\n<p>Good writing is specific to the audience and, more importantly, the selected words and the context provided to bolster its claims.<\/p>\n<p>Bad writing is generic. It\u2019s surface level. It\u2019s devoid of insight.\u00a0<\/p>\n<p>It sounds like a freelance writer wrote it instead of a bonafide expert on the topic.<\/p>\n<p>And that\u2019s why AI content manufactured by LLMs will always struggle in its current iteration.<\/p>\n<p>Again, let\u2019s look at actual examples! (See? Specificity!)<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"RyH8qEfSuKUe8fa9VFC7zUD6g2yjheUNzIEdy7WkLtnTWbPrK25KCLf 7 C8Gec4O8SaG4xUx9kSmxfODR76pmvQ5v IRPfkSAf38aODFOY963GrFPVmu5D58Psnd6jriNRPUD7w1 SPuQyqb J2lLA\" src=\"https:\/\/lh7-us.googleusercontent.com\/RyH8qEfSuKUe8fa9VFC7zUD6g2yjheUNzIEdy7WkLtnTWbPrK25KCLf-7-c8Gec4O8SaG4xUx9kSmxfODR76pmvQ5v-IRPfkSAf38aODFOY963GrFPVmu5D58Psnd6jriNRPUD7w1-sPuQyqb_J2lLA\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/RyH8qEfSuKUe8fa9VFC7zUD6g2yjheUNzIEdy7WkLtnTWbPrK25KCLf-7-c8Gec4O8SaG4xUx9kSmxfODR76pmvQ5v-IRPfkSAf38aODFOY963GrFPVmu5D58Psnd6jriNRPUD7w1-sPuQyqb_J2lLA\" alt=\"RyH8qEfSuKUe8fa9VFC7zUD6g2yjheUNzIEdy7WkLtnTWbPrK25KCLf 7 C8Gec4O8SaG4xUx9kSmxfODR76pmvQ5v IRPfkSAf38aODFOY963GrFPVmu5D58Psnd6jriNRPUD7w1 SPuQyqb J2lLA\"><\/noscript><\/figure>\n<p>That box in red above?\u00a0<\/p>\n<p>Any half-decent editor would just remove the entire thing ASAP. And probably question why this person is writing for them in the first place.<\/p>\n<p>It says a lot without saying anything at all. Pure fluff.<\/p>\n<p>Flaccid, impotent writing at its finest.<\/p>\n<p>And the box in yellow? Slightly better. Barely, though.<\/p>\n<p>At least it gives some actual examples. However, the problem with this section is twofold.<\/p>\n<p>Again, the examples are extremely surface-level at best and sloppy at worst.\u00a0<\/p>\n<p>This is like when a teenager spouts off about something they just Googled two seconds ago, trying to make it sound like they know what they\u2019re talking about now.<\/p>\n<p>You know what it looks like when an amateur simply regurgitates what other people are saying vs. actually doing research and being knowledgeable about which they\u2019re speaking?<\/p>\n<p>It looks exactly like that.<\/p>\n<p>More importantly, while it mentions a few \u201cadvanced Excel formulas,\u201d it fails to actually describe any \u201cadvanced Excel formulas.\u201d<\/p>\n<p>That\u2019s a problem! Because it\u2019s supposed to be the entire point of this section!\u00a0<\/p>\n<p>Do you want to venture a guess as to <strong>why<\/strong> it\u2019s failing to do that?<\/p>\n<p>Because it doesn\u2019t actually understand \u201cadvanced Excel formulas.\u201d\u00a0<\/p>\n<p>By definition, LLMs (and bad, amateur writers alike) don\u2019t actually understand what they\u2019re writing about.\u00a0<\/p>\n<p>You can\u2019t be specific about something if you don\u2019t understand it in the first place.<\/p>\n<p>AI content (and underlying LLMs) don\u2019t understand how to associate different bits of knowledge together and then expertly knit arguments together to form a coherent narrative.<\/p>\n<p>Now, I know what you\u2019re thinking:<\/p>\n<p>\u201cOK, Mr. Smarty Pants. Show me an example of good writing in a definition article, then?\u201d<\/p>\n<p>Fine. I\u2019ll see your bet and raise you.<\/p>\n<p>Here\u2019s the counter-example, showcasing <strong>actual<\/strong> fact-checked research into the centuries-old evolution of \u201cchecks and balances\u201d across <strong>multiple<\/strong> cultures and civilizations through time.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"OEY3wyqz Vk2ekrfOss9PGnrxC9Ac7C9RcT6vBqeijqXutlndKpfpozgIulCTpNYRFnB9CE0SfvRD78Q1Un0LpvPzxkFbaMZhkycFPXv18YReAZacmdGPKwLEJwvZsVy0lrNaP2n9XB8veTwBIm7dBw\" src=\"https:\/\/lh7-us.googleusercontent.com\/oEY3wyqz-vk2ekrfOss9PGnrxC9Ac7C9RcT6vBqeijqXutlndKpfpozgIulCTpNYRFnB9CE0SfvRD78Q1Un0LpvPzxkFbaMZhkycFPXv18YReAZacmdGPKwLEJwvZsVy0lrNaP2n9XB8veTwBIm7dBw\"><noscript><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/oEY3wyqz-vk2ekrfOss9PGnrxC9Ac7C9RcT6vBqeijqXutlndKpfpozgIulCTpNYRFnB9CE0SfvRD78Q1Un0LpvPzxkFbaMZhkycFPXv18YReAZacmdGPKwLEJwvZsVy0lrNaP2n9XB8veTwBIm7dBw\" alt=\"OEY3wyqz Vk2ekrfOss9PGnrxC9Ac7C9RcT6vBqeijqXutlndKpfpozgIulCTpNYRFnB9CE0SfvRD78Q1Un0LpvPzxkFbaMZhkycFPXv18YReAZacmdGPKwLEJwvZsVy0lrNaP2n9XB8veTwBIm7dBw\"><\/noscript><\/figure>\n<p>Even if you knew what \u201cchecks and balances\u201d were going into this, you undoubtedly just learned something about its evolution and context and now possess a greater understanding of the subject before you started reading.<\/p>\n<p>Specificity, FTW!<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-problem-4-ai-content-isn-t-optimized-well-enough-for-search-either-nbsp-nbsp\"><span class=\"ez-toc-section\" id=\"Problem_4_AI_content_isnt_optimized_well_enough_for_search_either\"><\/span>Problem 4: AI content isn\u2019t optimized well enough for search, either\u00a0\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today, I have the privilege of working with smart, amazing brands.\u00a0<\/p>\n<p>But ~15-odd years ago? It was the opposite.\u00a0<\/p>\n<p>It used to drive me nuts when companies would think that SEO is this magical process where you come in at the very end of a new website or piece of content and sprinkle your SEO magic pixie dust on it, and all will be good.\u00a0<\/p>\n<p>And yet, fast forward to today, AI content often falls foul of the same logic.<\/p>\n<p>Good \u201cSEO\u201d content today is engineered to be properly \u201coptimized\u201d from the very beginning. <\/p>\n<p>It takes into account everything, including: <\/p>\n<ul>\n<li>The audience\u2019s knowledge or pain points.<\/li>\n<li>True search intent.<\/li>\n<li>The overall structure and style of content.<\/li>\n<li>The structure and headers.<\/li>\n<li>Questions being answered.<\/li>\n<li>Related topics.<\/li>\n<li>Other relevant information on your site.<\/li>\n<\/ul>\n<p>Exhibit C:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1561\" height=\"1600\" alt=\"Robinhood article on checks and balances\" class=\"wp-image-437893\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances.png.webp 1561w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances-330x338.png.webp 330w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances-585x600.png.webp 585w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances-110x113.png.webp 110w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances-768x787.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances-1499x1536.png 1499w\" data-lazy-sizes=\"(max-width: 1561px) 100vw, 1561px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1561\" height=\"1600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances.png.webp\" alt=\"Robinhood article on checks and balances\" class=\"wp-image-437893\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances.png.webp 1561w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances-330x338.png.webp 330w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances-585x600.png.webp 585w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances-110x113.png.webp 110w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances-768x787.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-on-checks-and-balances-1499x1536.png 1499w\" sizes=\"(max-width: 1561px) 100vw, 1561px\"><\/noscript><\/figure>\n<\/div>\n<p>Once again, this is difficult to do well because it requires several experts to work together to determine how the vision and structure and execution of a piece looks before a single word is ever written.<\/p>\n<p>AI content, on the other hand?\u00a0<\/p>\n<p>Sprinkle away!<\/p>\n<p>Yes, you can prompt it. You can finesse it (kinda). You can try to add decent headers.<\/p>\n<p>But then you\u2019re often left with something that looks like this:\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1141\" alt=\"Excel article content brief\" class=\"wp-image-437894\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief.jpeg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief-474x338.jpeg.webp 474w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief-800x571.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief-158x113.jpeg.webp 158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief-768x548.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief-1536x1095.jpeg 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1141\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief.jpeg.webp\" alt=\"Excel article content brief\" class=\"wp-image-437894\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief.jpeg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief-474x338.jpeg.webp 474w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief-800x571.jpeg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief-158x113.jpeg.webp 158w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief-768x548.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-article-content-brief-1536x1095.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>Length is fine. Headers and overall structure of content (based on SERP layout) are also fine.<\/p>\n<p>But on-page optimization kinda sucks:<\/p>\n<ul>\n<li>Semantic keywords and related topics are slim and much lower than average competitors ranking for this query.<\/li>\n<li>How about internal links to reinforce your clusters and create a dense site hierarchy, improving topical authority around these subjects for the long haul? Also nonexistent.<\/li>\n<li>How about image alt attributes for accessibility? Oh wait, there\u2019s no images. Nevermind.<\/li>\n<li>Or, little-to-no questions being answered, pain points being addressed, problems solved or related People also ask questions that Google will show you.\u00a0<\/li>\n<\/ul>\n<p>Like these:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1502\" height=\"580\" alt=\"Check and balance - Related topics\" class=\"wp-image-437895\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Check-and-balance-Related-topics.png.webp 1502w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Check-and-balance-Related-topics-600x232.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Check-and-balance-Related-topics-800x309.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Check-and-balance-Related-topics-200x77.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Check-and-balance-Related-topics-768x297.png.webp 768w\" data-lazy-sizes=\"(max-width: 1502px) 100vw, 1502px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Check-and-balance-Related-topics.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1502\" height=\"580\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Check-and-balance-Related-topics.png.webp\" alt=\"Check and balance - Related topics\" class=\"wp-image-437895\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Check-and-balance-Related-topics.png.webp 1502w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Check-and-balance-Related-topics-600x232.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Check-and-balance-Related-topics-800x309.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Check-and-balance-Related-topics-200x77.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Check-and-balance-Related-topics-768x297.png.webp 768w\" sizes=\"auto, (max-width: 1502px) 100vw, 1502px\"><\/noscript><\/figure>\n<\/div>\n<p>This is the problem with shortcuts.\u00a0<\/p>\n<p>When you do things correctly, from the beginning, you can plan and be proactive and specifically structure things to provide yourself with the best possible chance to succeed.<\/p>\n<p>But when you\u2019re over-relying on the Ozempic of the content world (AI), you\u2019re forced to take shortcuts because of the self-imposed limitations.<\/p>\n<p>The output is worse for it.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-problem-5-ai-content-mansplains-good-writing-imparts-understanding\"><span class=\"ez-toc-section\" id=\"Problem_5_AI_content_mansplains_%E2%80%93_good_writing_imparts_understanding\"><\/span>Problem 5: AI content mansplains \u2013 good writing imparts understanding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Specificity is a hallmark of good writing because it lets the reader know they\u2019re im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely understood and provides insight that actually informs how they think.<\/p>\n<p>AI and poor writing, in general, mansplains.\u00a0<\/p>\n<p>It offers up generic crap that readers already know.<\/p>\n<p>And this simple difference is also why visuals make such a giant difference online.<\/p>\n<p>You shouldn\u2019t have images in an article because it\u2019s a dumb requirement before publishing.\u00a0<\/p>\n<p>Your checklist says \u201cone image per 300 words.\u201d Check, marked.<\/p>\n<p>A generic stock image might as well not even be included.<\/p>\n<p>No, the real reason images are critical is because they shape the actual narrative!\u00a0<\/p>\n<p>All of these words I\u2019m typing before and after each image add context to the examples being shown that bolster my claims.<\/p>\n<p>That way, I gain credibility. (We\u2019ll come back to this below.)<\/p>\n<p>And because I can back up my claims, you know I\u2019m not just spouting B.S.\u00a0<\/p>\n<p>So once again, let\u2019s look at this entirely text-only AI article (even when discussing a visual concept):<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"1600\" alt=\"Text-only article on Excel shortcuts\" class=\"wp-image-437896\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts.jpg.webp 994w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts-210x338.jpg.webp 210w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts-373x600.jpg.webp 373w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts-70x113.jpg.webp 70w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts-768x1236.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts-954x1536.jpg 954w\" data-lazy-sizes=\"(max-width: 994px) 100vw, 994px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"1600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts.jpg.webp\" alt=\"Text-only article on Excel shortcuts\" class=\"wp-image-437896\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts.jpg.webp 994w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts-210x338.jpg.webp 210w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts-373x600.jpg.webp 373w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts-70x113.jpg.webp 70w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts-768x1236.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Text-only-article-on-Excel-shortcuts-954x1536.jpg 954w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\"><\/noscript><\/figure>\n<\/div>\n<p>Meh. The writing still sucks.<\/p>\n<p>But more importantly, AI can\u2019t weave a connection between images and text. \u2018Cause that still requires nuance and context (which it entirely lacks).\u00a0\u00a0<\/p>\n<p>Let\u2019s contrast and compare that with the takeaway below, which does three important things AI + LLMs <strong>can\u2019t<\/strong> do:<\/p>\n<ul>\n<li>Provides a unique or novel simile for what \u201cchecks and balances\u201d are and how they work.<\/li>\n<li>Gives readers a shorthand of sorts, a mental leap in logic, to help them immediately understand the dynamic nature and tension of this intangible concept.<\/li>\n<li>Shows a visualization that backs up the simile so that the sum of this section is greater than its parts.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1430\" alt=\"Robinhood article with relevant image - checks and balances\" class=\"wp-image-437898\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances-378x338.png.webp 378w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances-671x600.png.webp 671w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances-126x113.png.webp 126w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances-768x686.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances-1536x1373.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1430\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances.png.webp\" alt=\"Robinhood article with relevant image - checks and balances\" class=\"wp-image-437898\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances-378x338.png.webp 378w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances-671x600.png.webp 671w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances-126x113.png.webp 126w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances-768x686.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-with-relevant-image-checks-and-balances-1536x1373.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>AI, by contrast, could only hope or dream of doing this \u2013 if it outright copied this exact article.\u00a0<\/p>\n<p>This expertly brings us to the next point below.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-problem-6-ai-content-is-basically-plagiarism\"><span class=\"ez-toc-section\" id=\"Problem_6_AI_content_is_basically_plagiarism\"><\/span>Problem 6: AI content is basically plagiarism<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I mean, this one should be obvious by now.\u00a0<\/p>\n<p>Once again, LLMs \u2013 by definition \u2013 are essentially a form of \u201cindirect\u201d plagiarism. It\u2019s just re-sorting words together that most often appear in relation.<\/p>\n<p>Look up any of the current lawsuits to see why authors, for instance, might upset that their copyrighted intellectual properties are being used to train these models.\u00a0<\/p>\n<p>Typically, you\u2019ll find that even bad amateur writers aren\u2019t <em>often<\/em> stupid enough to \u201cdirectly\u201d plagiarize something. Just copy and paste other sources and pretend like it didn\u2019t happen.\u00a0<\/p>\n<p>But they\u2019ll do what LLMs are doing, simply Googling the top few results and then rehashing or recycling what they see.<\/p>\n<p>Let\u2019s plug one of these articles into Grammarly then to see how it shakes out:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1231\" alt=\"Excel formula article - Grammarly plagiarism checker\" class=\"wp-image-437899\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker-439x338.png.webp 439w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker-780x600.png.webp 780w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker-147x113.png.webp 147w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker-768x591.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker-1536x1182.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1231\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker.png.webp\" alt=\"Excel formula article - Grammarly plagiarism checker\" class=\"wp-image-437899\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker-439x338.png.webp 439w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker-780x600.png.webp 780w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker-147x113.png.webp 147w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker-768x591.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Excel-formula-article-Grammarly-plagiarism-checker-1536x1182.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p>Not great. Not even good.<\/p>\n<p>Yet again, the strengths of how LLMs work are also their greatest weakness, like some uber-nerdy form of jiu-jitsu.<\/p>\n<p>This article in question kinda, sorta sounds like a bunch of other pre-existing academic journals \u2013 because the freaking model was trained on these same academic sources.\u00a0<\/p>\n<p>\u201cGood\u201d SEO content should be:<\/p>\n<ul>\n<li>Interesting.<\/li>\n<li>Memorable.<\/li>\n<li>Branded.<\/li>\n<li>Useful.<\/li>\n<li>Insightful.<\/li>\n<li>Entertaining.\u00a0<\/li>\n<\/ul>\n<p>Kinda hard to do that when you\u2019re just recycling pre-existing content out there!<\/p>\n<p>If a writer turned in an article to us with ~14%+ plagiarism, they\u2019d be fired on the spot.\u00a0<\/p>\n<p>How should Grammarly look when you check for plagiarism? Like this, clean as a whistle.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1209\" alt=\"Robinhood article - Grammarly plagiarism checker\" class=\"wp-image-437900\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker-447x338.png.webp 447w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker-794x600.png.webp 794w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker-768x580.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker-1536x1161.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1209\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker.png.webp\" alt=\"Robinhood article - Grammarly plagiarism checker\" class=\"wp-image-437900\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker-447x338.png.webp 447w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker-794x600.png.webp 794w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker-150x113.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker-768x580.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Robinhood-article-Grammarly-plagiarism-checker-1536x1161.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/noscript><\/figure>\n<\/div>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to prevent AI from taking your content<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-problem-7-buyers-buy-from-trusted-brands-requiring-credibility-something-ai-content-lacks-entirely\"><span class=\"ez-toc-section\" id=\"Problem_7_Buyers_buy_from_trusted_brands_requiring_credibility_something_AI_content_lacks_entirely\"><\/span>Problem 7: Buyers buy from trusted brands, requiring credibility, something AI content lacks entirely<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like any good narrative, let\u2019s finish where we started.<\/p>\n<p>End at the beginning. (And yet another thing AI can\u2019t do!)<\/p>\n<p>Y\u2019all know about E-E-A-T. We don\u2019t need to retread old territory \u2013 no AI mansplaining necessary.\u00a0<\/p>\n<p>Google has already warned\/told you they value credibility.<\/p>\n<p>But what if we back up a second?<\/p>\n<ul>\n<li>Which sources will Alexa pluck from?<\/li>\n<li>Who is OpenAI going to copy and paste, first?<\/li>\n<li>Which Quora posts get the most upvotes?<\/li>\n<\/ul>\n<p>That\u2019s right. The best answers and the most thorough replies!<\/p>\n<p>These are typically produced by some expert.<\/p>\n<p>That\u2019s \u2018cause expertise builds credibility. And credibility or trust is ultimately why people decide to part with their hard-earned green with you vs. your competitors.<\/p>\n<p>What hallmarks of credibility in content today that AI content completely lacks?<\/p>\n<ul>\n<li>The actual writer themself is an expert writing from years of first-hand experience.<\/li>\n<li>Expert quotes are sourced and used to bolster individual claims being made.<\/li>\n<li>Third-party stats and links from reputable sources can either support arguments or provide counterexamples to uncover any potential bias and show the other side of an argument.<\/li>\n<li>And the damn thing is fact-checked by at least a second (if not third) pair of eyes to actually prove the points are factual vs. falsehoods.<\/li>\n<\/ul>\n<p>True credibility has nothing to do with putting a fake doctor\u2019s byline on your AI article and calling it a day.<\/p>\n<p>It\u2019s like when your partner gets mad because you lied. Not because of what you said but because of what you didn\u2019t.\u00a0<\/p>\n<p>A lie by omission is still a lie, at least in adult land.\u00a0<\/p>\n<p>The most successful, profitable companies today are run by adults working well together, pulling in the same direction over the years to build a memorable, differentiated, meaningful brand that will stand the test of time.<\/p>\n<p>Not by grasping at straws, looking for shortcuts and silver bullets or phoning in with the bare minimum possible, then acting surprised when it doesn\u2019t work, leading to entire teams being laid off or divisions shut down.\u00a0<\/p>\n<p>Shortcuts might work over the short term.\u00a0<\/p>\n<p>You might pick up a few rankings here or there for a few months. Maybe even a year or two.<\/p>\n<p>But will it deliver sustainable growth five or 10 years from now?\u00a0<\/p>\n<p>Just ask BuzzFeed or Sports Illustrated where a race to the bottom ultimately leads you.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-is-seo-content-an-expense-or-an-investment\"><span class=\"ez-toc-section\" id=\"Is_SEO_content_an_expense_or_an_investment\"><\/span>Is SEO content an expense or an investment?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All of this begs the million-dollar question:<\/p>\n<p>Is SEO content an \u201cexpense\u201d or an \u201casset\u201d?<\/p>\n<p>Is \u201ccontent\u201d just an expense line on the P&amp;L, to reduce it and minimize it as much as possible so it costs you the least?<\/p>\n<p>Or, if done well, could it be an \u201casset\u201d on the balance sheet, with a defined payback period, creating a defensible marketing moat that will produce a flywheel of future ROI that only grows exponentially over the long term?<\/p>\n<p>Working with hundreds of brands over the past decade has shown me that there\u2019s often a 50-50 split on this decision.<\/p>\n<p>But it\u2019s often also the one that is the best indicator of future SEO success.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Brad Smith\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/Brad-Smith.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/Brad-Smith.png.webp\" alt=\"Brad Smith\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Brad Smith<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/bsmarketer\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Brad Smith owns three content marketing companies, and has been featured in publications like The New York Times, Forbes, Business Insider, and The Next Web. Each week, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/bradsmith.io\/\">he shares first-hand experience and growth strategies<\/a> behind some of the web&#8217;s fastest growing brands.                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/why-ai-content-sucks-how-to-fix-437890\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lazy AI articles full of plagiarized text and generic writing can&#8217;t compete with insightful, specific articles by real experts. Here\u2019s why. BuzzFeed was one of the first major publishers to adopt heavy AI publishing.\u00a0 They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they\u2019ve resorted to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":610537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/7-reasons-why-your-AI-content-sucks-and-how-to-fix-it-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-610536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=610536"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/610537"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=610536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=610536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=610536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}