{"id":610706,"date":"2024-02-29T08:01:00","date_gmt":"2024-02-29T05:01:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/this-day-in-search-marketing-history-february-29\/"},"modified":"2024-02-29T08:01:00","modified_gmt":"2024-02-29T05:01:00","slug":"this-day-in-search-marketing-history-february-29","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/this-day-in-search-marketing-history-february-29\/","title":{"rendered":"#This day in search marketing history: February 29"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3dbda8bce2d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3dbda8bce2d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/this-day-in-search-marketing-history-february-29\/#Spreading_Santorum_drops_on_Google_plus_Bing_artificially_increases_market_share_local_mobile_search_in_apps_Susan_Wojcicki_and_more\" >Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/this-day-in-search-marketing-history-february-29\/#Spreading_Santorum_drops_on_Google\" >Spreading Santorum drops on Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/this-day-in-search-marketing-history-february-29\/#Also_on_this_day\" >Also on this day<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/this-day-in-search-marketing-history-february-29\/#Bings_%E2%80%9CSearch_Wave%E2%80%9D_Showcases_Search_Volume_For_2016_Presidential_Candidates\" >Bing\u2019s \u201cSearch Wave\u201d Showcases Search Volume For 2016 Presidential Candidates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/this-day-in-search-marketing-history-february-29\/#msnNOW_Is_Driving_More_Traffic_To_Bing_But_Is_It_Artifically_Inflating_Searches\" >msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/this-day-in-search-marketing-history-february-29\/#New_comScore_Study_Suggests_50_Percent_Of_Local-Mobile_Search_Happening_In_Apps\" >New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/this-day-in-search-marketing-history-february-29\/#Groupon_Buys_Travel_Search_Site_Uptake_Mostly_For_Headcount\" >Groupon Buys Travel Search Site Uptake Mostly For Headcount<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/this-day-in-search-marketing-history-february-29\/#YouTube_To_Add_Live_Video_This_Year\" >YouTube To Add Live Video This Year<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/this-day-in-search-marketing-history-february-29\/#Updated_IAC_Ready_To_Drop_Askcom_Search_Technology_Partner_With_Google\" >Updated: IAC Ready To Drop Ask.com Search Technology &amp; Partner With Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/this-day-in-search-marketing-history-february-29\/#Search_In_Pictures_SMX_Bowl_Google_Jeans_Barts_Chalk_Board\" >Search In Pictures: SMX Bowl, Google Jeans, Bart\u2019s Chalk Board<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/this-day-in-search-marketing-history-february-29\/#From_Search_Marketing_Expo_SMX\" >From Search Marketing Expo (SMX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/this-day-in-search-marketing-history-february-29\/#Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\" >Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Spreading_Santorum_drops_on_Google_plus_Bing_artificially_increases_market_share_local_mobile_search_in_apps_Susan_Wojcicki_and_more\"><\/span>Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spreading_Santorum_drops_on_Google\"><\/span>Spreading Santorum drops on Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2012, Spreading Santorum, the page defining \u201csantorum\u201d as a byproduct of anal sex, finally dropped from the top results on Google. <\/p>\n<p>The related anti-Santorum blog, however, remained. And a page from Urban Dictionary kept the definition alive, more explicit than before.<\/p>\n<p>Google told Search Engine Land this ranking change was related to its improved SafeSearch algorithm, which made irrelevant adult content less likely to show up for many queries.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Read all about it in \u201cSpreading Santorum\u201d Drops At Google; New Site Keeps Anal Sex Definition At Number One.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Also_on_this_day\"><\/span>Also on this day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bings_%E2%80%9CSearch_Wave%E2%80%9D_Showcases_Search_Volume_For_2016_Presidential_Candidates\"><\/span>Bing\u2019s \u201cSearch Wave\u201d Showcases Search Volume For 2016 Presidential Candidates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2016:<\/strong> In preparation for Super Tuesday primaries, Bing rolled out a new tool that determines the top-searched candidates.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"msnNOW_Is_Driving_More_Traffic_To_Bing_But_Is_It_Artifically_Inflating_Searches\"><\/span>msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Experian Hitwise\u00a0reported that downstream traffic from msnNOW to Bing jumped 21% between the first and second weeks since\u00a0msnNOW\u2019s launch.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_comScore_Study_Suggests_50_Percent_Of_Local-Mobile_Search_Happening_In_Apps\"><\/span>New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> 49% of smartphone and tablet owners were using <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s to find local information.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Groupon_Buys_Travel_Search_Site_Uptake_Mostly_For_Headcount\"><\/span>Groupon Buys Travel Search Site Uptake Mostly For Headcount<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2012:<\/strong> Uptake was an ambitious <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> site that never quite broke through.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube_To_Add_Live_Video_This_Year\"><\/span>YouTube To Add Live Video This Year<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>\u2019s founder said they never had the resources to do it correctly.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Updated_IAC_Ready_To_Drop_Askcom_Search_Technology_Partner_With_Google\"><\/span>Updated: IAC Ready To Drop Ask.com Search Technology &amp; Partner With Google?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> Ask.com said the rumors were false and \u201cour Teoma <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> will continue to power search engine results on Ask.com.\u201d<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_In_Pictures_SMX_Bowl_Google_Jeans_Barts_Chalk_Board\"><\/span>Search In Pictures: SMX Bowl, Google Jeans, Bart\u2019s Chalk Board<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>2008:<\/strong> The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Search_Marketing_Expo_SMX\"><\/span>From Search Marketing Expo (<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/marketinglandevents.com\/smx\/\">SMX<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Live Blogging the Google (Susan Wojcicki) SMX West Keynote<\/li>\n<li>Day Two: Search Marketing Expo West 2012 Live Blog Recap<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<h3 class=\"wp-block-heading\" id=\"h-past-contributions-from-search-engine-land-s-subject-matter-experts-smes\"><span class=\"ez-toc-section\" id=\"Past_contributions_from_Search_Engine_Lands_Subject_Matter_Experts_SMEs\"><\/span>Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<ul>\n<li>2016: The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search by Wesley Young<\/li>\n<li>2016: SEO &amp; The Zero Moment of Truth by Marcus Miller<\/li>\n<li>2012: How To Creatively &amp; Effectively Build Links Using Public Data by David de Souza<\/li>\n<li>2012: The Conversion Chain In Paid Search: Beyond Traditional Key Performance Indicators by Benjamin Vigneron<\/li>\n<li>2012: Optimizing Search Engine Marketing For Seasonal Opportunities by Kelly Gillease<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<p class=\"has-text-align-center\">&lt; February 28 | Search Marketing History | March 1 &gt;<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin has been Managing Editor of Search Engine Land &amp; Search Marketing Expo &#8211; SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/search-marketing-history-february-29-393325\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more. Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining \u201csantorum\u201d as a byproduct of anal sex, finally dropped from the top results on Google. The related anti-Santorum blog, however, remained. And a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":610707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/this-day-in-search-marketing-history-february-29-search-engine-land.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942,149014,78070],"class_list":["post-610706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc","tag-search-marketing-history","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=610706"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/610707"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=610706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=610706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=610706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}