{"id":610730,"date":"2024-02-28T16:00:00","date_gmt":"2024-02-28T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/walkeros-a-data-collection-alternative-to-gtag-js\/"},"modified":"2024-02-28T16:00:00","modified_gmt":"2024-02-28T13:00:00","slug":"walkeros-a-data-collection-alternative-to-gtag-js","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/walkeros-a-data-collection-alternative-to-gtag-js\/","title":{"rendered":"#WalkerOS: A data collection alternative to gtag.js"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26ebdc05689\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26ebdc05689\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/walkeros-a-data-collection-alternative-to-gtag-js\/#Should_you_replace_Googles_gtagjs_with_an_open_source_alternative_like_walkerOS_Explore_the_use_cases_benefits_and_potential_drawbacks\" >Should you replace Google&#8217;s gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/walkeros-a-data-collection-alternative-to-gtag-js\/#What_is_gtagjs\" >What is gtag.js?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/walkeros-a-data-collection-alternative-to-gtag-js\/#Why_should_you_look_for_a_gtagjs_alternative\" >Why should you look for a gtag.js alternative?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/walkeros-a-data-collection-alternative-to-gtag-js\/#What_is_walkerOS\" >What is walkerOS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/walkeros-a-data-collection-alternative-to-gtag-js\/#Working_with_walkerjs_and_what_to_look_out_for\" >Working with walker.js and what to look out for<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/walkeros-a-data-collection-alternative-to-gtag-js\/#Switching_away_from_gtagjs_What_to_consider\" >Switching away from gtag.js: What to consider<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/walkeros-a-data-collection-alternative-to-gtag-js\/#Integrating_with_Google_products\" >Integrating with Google products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/walkeros-a-data-collection-alternative-to-gtag-js\/#Feature_support_and_customization\" >Feature support and customization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/walkeros-a-data-collection-alternative-to-gtag-js\/#Ease_of_implementation_for_Google_users\" >Ease of implementation for Google users<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/walkeros-a-data-collection-alternative-to-gtag-js\/#Exploring_GA4_data_collection_and_tracking_options\" >Exploring GA4 data collection and tracking options<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Should_you_replace_Googles_gtagjs_with_an_open_source_alternative_like_walkerOS_Explore_the_use_cases_benefits_and_potential_drawbacks\"><\/span>Should you replace Google&#8217;s gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle\u2019s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. <\/p>\n<p>However, it also ties you into Google\u2019s ecosystem. You lose control and flexibility when tracking data.<\/p>\n<p>Enter walkerOS. This new open-source tracking library from ElbWalker aims to give you customizable control back. It lets you send data wherever you want, not just to Google. It also claims better performance through a lightweight codebase.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>This article explores if walkerOS lives up to its promises. We\u2019ll also:<\/p>\n<ul>\n<li>Compare its features, flexibility and ease of use vs. the Google tag.\u00a0<\/li>\n<li>Learn the cases where switching makes sense, along with the potential downsides.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-gtag-js\"><span class=\"ez-toc-section\" id=\"What_is_gtagjs\"><\/span>What is gtag.js?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Google tag, or gtag.js, is a Java<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">Script<\/a> library by Google that tracks and collects data, serving as an all-encompassing link between your site and various Google services, including Google Ads and Google Analytics 4.\u00a0<\/p>\n<p>As opposed to ga.js and analytics.js, which were only limited to analytics, gtag.js provides a single solution.\u00a0<\/p>\n<p>It achieves efficiency by using other libraries instead of handling analytics and conversion data capture directly, essentially acting as a framework for those libraries. <\/p>\n<p>This makes it easier during the setup and integration processes while reducing the need for extensive code changes.\u00a0<\/p>\n<p>Gtag.js combines multiple tracking tags into one, unlike Google Tag Manager. This simplifies user experience, allowing for easier event detection and cross-domain tracking.\u00a0<\/p>\n<p>Overall, it provides detailed insights into visitor behavior and traffic sources more easily, improving its usefulness.<\/p>\n<p><strong><em>Dig deeper: Google releases simple, centralized tag solution<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-should-you-look-for-a-gtag-js-alternative\"><span class=\"ez-toc-section\" id=\"Why_should_you_look_for_a_gtagjs_alternative\"><\/span>Why should you look for a gtag.js alternative?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While gtag.js is the industry standard for Google Analytics and Ads tracking, there are situations where alternatives are preferred. Reasons include privacy, lightweight libraries, server-side data collection and data ownership to avoid vendor lock-in.<\/p>\n<p>Alternatives may provide better control over user data, aiding compliance with regulations such as GDPR and CCPA. They may offer features like data anonymization and selective data collection. This ensures data is managed in line with organizational privacy policies, reducing the risk of data sharing with third parties.<\/p>\n<p>Page speed is vital, so optimizing for JavaScript library performance matters. While gtag.js is lightweight, using multiple libraries can slow down a site. <\/p>\n<p>Smaller libraries improve load times, enhancing user experience, especially on mobile. Consider multi-destination libraries for better performance.<\/p>\n<p>From a data security perspective:<\/p>\n<ul>\n<li>Sensitive information can be kept more secure and the risk of being intercepted or manipulated on the client side is reduced. <\/li>\n<li>Server-side data collection can bypass issues related to ad blockers or browsers that restrict tracking scripts, potentially offering more accurate analytics data.<\/li>\n<\/ul>\n<p>Exploring alternatives offers flexibility in data management, avoiding vendor lock-in and pricing constraints. <\/p>\n<p>Owning your data enables seamless integration with various systems and custom analytics solutions. For instance, if consent for Google Analytics 4 is denied, your tagging server might not receive all data.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-walkeros\"><span class=\"ez-toc-section\" id=\"What_is_walkerOS\"><\/span>What is walkerOS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s where the walkerOS library comes into play.\u00a0<\/p>\n<p>WalkerOS (a.k.a. walker.js) offers a flexible data management system, allowing users to tailor data collection and processing to their needs.\u00a0<\/p>\n<p>It\u2019s designed to be versatile, from simple utilities to complex configurations. Its main objective is to ensure data is sent reliably to any chosen tool.\u00a0<\/p>\n<p>Simply put, you can implement walker.js and send data to all places for analytics and advertising purposes you need. No need to have a massive amount of different tags.\u00a0<\/p>\n<p>The walkerOS event model offers a unified framework to meet the demands of analytics, marketing, privacy and data <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> through an entity-action methodology.\u00a0<\/p>\n<p>This approach, foundational to walkerOS, systematically categorizes interactions by identifying the \u201centity\u201d involved and the \u201caction\u201d performed. This structured yet adaptable model ensures a thorough understanding of user behavior.<\/p>\n<p>WalkerOS stands out for its adaptability in event tracking, allowing customization based on specific business needs rather than conforming to preset analytical frameworks.\u00a0<\/p>\n<p>The philosophy behind walkerOS is to make tracking intuitive and understandable for all stakeholders, enhancing data quality and utility within an organization.<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-working-with-walker-js-and-what-to-look-out-for\"><span class=\"ez-toc-section\" id=\"Working_with_walkerjs_and_what_to_look_out_for\"><\/span>Working with walker.js and what to look out for<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting started requires some tech knowledge and understanding, but it isn\u2019t as hard as it seems. The walker.js web client can be implemented directly via code via the Google Tag Manager (recommended) and via <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.npmjs.com\/package\/@elbwalker\/destination-web-google-ads\">npm<\/a>.<\/p>\n<p>All events are now sent to the dataLayer from which we can start the tagging via Google Tag Manager. <\/p>\n<p>The tagging process means we want to define the events we want to capture and send, like filter usage, ecommerce purchases, add to carts, item views and more.\u00a0<\/p>\n<p>Walker.js supplies a good round of triggers that we can use starting from click, load, submit, hover or custom actions. You can also add destination tags and define where to send the captured data.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"984\" height=\"384\" alt=\"WalkerOS event journey\" class=\"wp-image-437945\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/WalkerOS-event-journey.png.webp 984w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/WalkerOS-event-journey-600x234.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/WalkerOS-event-journey-800x312.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/WalkerOS-event-journey-200x78.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/WalkerOS-event-journey-768x300.png.webp 768w\" data-lazy-sizes=\"(max-width: 984px) 100vw, 984px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/WalkerOS-event-journey.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"984\" height=\"384\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/WalkerOS-event-journey.png.webp\" alt=\"WalkerOS event journey\" class=\"wp-image-437945\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/WalkerOS-event-journey.png.webp 984w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/WalkerOS-event-journey-600x234.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/WalkerOS-event-journey-800x312.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/WalkerOS-event-journey-200x78.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/WalkerOS-event-journey-768x300.png.webp 768w\" sizes=\"(max-width: 984px) 100vw, 984px\"><\/noscript><\/figure>\n<\/div>\n<p>Walker.js works on prebuild destinations like Google Analytics 4, Google Ads, Google Tag Manager, Meta Pixel, Piwik PRO and Plausible Analytics. It also offers an API to send custom events to any destination that can receive them.<\/p>\n<p>I recommend using their <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/tagging.demo.elbwalker.com\/\">demo page<\/a> to play around with it.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-switching-away-from-gtag-js-what-to-consider\"><span class=\"ez-toc-section\" id=\"Switching_away_from_gtagjs_What_to_consider\"><\/span>Switching away from gtag.js: What to consider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Switching from gtag.js to an alternative like walker.js for tracking and data collection comes with considerations and potential drawbacks, depending on your specific needs and setup. Here are some of the main points to consider:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-integrating-with-google-products\"><span class=\"ez-toc-section\" id=\"Integrating_with_Google_products\"><\/span>Integrating with Google products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In terms of integration, gtag.js is designed to work seamlessly with Google\u2019s suite of products, including Google Analytics, Google Ads and more.<\/p>\n<p>An alternative like walker.js does not offer the same level of native integration, potentially complicating the setup with these services. You need technical understanding to implement and maintain.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-feature-support-and-customization\"><span class=\"ez-toc-section\" id=\"Feature_support_and_customization\"><\/span>Feature support and customization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gtag.js supports a wide range of out-of-the-box features tailored to Google\u2019s platforms. Walker.js may not support all these features directly or might require additional customization to achieve similar functionality.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ease-of-implementation-for-google-users\"><span class=\"ez-toc-section\" id=\"Ease_of_implementation_for_Google_users\"><\/span>Ease of implementation for Google users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gtag.js provides a straightforward implementation process for those already using Google products. Users might find that walker.js requires more technical knowledge to customize and integrate effectively.\u00a0<\/p>\n<p>Google\u2019s extensive documentation and community support make troubleshooting and learning easier. Walker.js, being less widespread, may have more limited resources for support and guidance.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-exploring-ga4-data-collection-and-tracking-options\"><span class=\"ez-toc-section\" id=\"Exploring_GA4_data_collection_and_tracking_options\"><\/span>Exploring GA4 data collection and tracking options<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The decision between using gtag.js or switching to an alternative like walker.js depends on your specific use case and needs. If you heavily rely on the Google ecosystem and want seamless integration, then gtag.js is likely the best choice.<\/p>\n<p>However, for those needing greater control and flexibility with their data collection and usage across systems, walkerOS offers a lightweight, customizable tracking solution.\u00a0<\/p>\n<p>While the setup requires more technical knowledge, the ability to own your data and reduce vendor lock-in provides strategic long-term benefits for many businesses.<\/p>\n<p><strong><em>Dig deeper: How to set up Google Analytics 4 using Google Tag Manager<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Benjamin Wenner\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/Benjamin-Wenner.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/08\/Benjamin-Wenner.jpeg.webp\" alt=\"Benjamin Wenner\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Benjamin Wenner<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=BN_Wenner&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/benjaminnadirwenner\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/benjaminwenner.com\/\">Benjamin Wenner<\/a> is a growth hacker primarily working on search marketing platforms like Google Ads and Microsoft Ads. With over 11 years of marketing and e-commerce experience, Benjamin is consulting clients on growth- and retention strategies, with a focus on technical solutions such as individualized tracking solutions, the use of cloud applications for deeper analyses or a close interlinking of marketing analytics and corporate performance indicators and reports. Besides regular product updates, Benjamin shares strategies and ideas on his LinkedIn, but also his blog. He also speaks at local and international trade fairs such as DMEXCO, SMX and MBSummit, among others.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/walkeros-gtag-js-data-collection-alternative-437940\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Should you replace Google&#8217;s gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks. Google\u2019s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Google\u2019s ecosystem. You lose control and flexibility when tracking data. Enter walkerOS. This new&#8230;<\/p>\n","protected":false},"author":1,"featured_media":610731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/WalkerOS-A-data-collection-alternative-to-gtag-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147869,133415,107942],"class_list":["post-610730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-analytics-conversion","tag-google-analytics","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=610730"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/610731"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=610730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=610730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=610730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}