{"id":610888,"date":"2024-03-01T16:00:00","date_gmt":"2024-03-01T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/"},"modified":"2024-03-01T16:00:00","modified_gmt":"2024-03-01T13:00:00","slug":"how-to-identify-and-create-content-pillars-that-boost-brand-awareness","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/","title":{"rendered":"#How to identify and create content pillars that boost brand awareness"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27821bbd72c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27821bbd72c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#Learn_proven_tactics_for_selecting_content_pillars_that_educate_and_entertain_your_audience_while_conveying_brand_values\" >Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#What_is_a_content_pillar\" >What is a content pillar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#Identifying_your_brands_core_themes\" >Identifying your brand\u2019s core themes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#11_tips_to_craft_content_pillars_that_resonate\" >11 tips to craft content pillars that resonate<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#1_Make_your_content_fit_your_audience\" >1. Make your content fit your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#2_Mix_up_your_content\" >2. Mix up your content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#3_Tailor_your_content_according_to_each_platform\" >3. Tailor your content according to each platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#4_Keep_a_consistent_voice_across_platforms\" >4. Keep a consistent voice across platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#5_Plan_your_content_with_a_calendar\" >5. Plan your content with a calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#6_Post_at_the_best_times\" >6. Post at the best times<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#7_Use_real_customer_content\" >7. Use real customer content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#8_Make_your_content_easier_to_find\" >8. Make your content easier to find<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#9_Adjust_your_strategy_based_on_data\" >9. Adjust your strategy based on data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#10_Learn_from_successful_brands\" >10. Learn from successful brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-identify-and-create-content-pillars-that-boost-brand-awareness\/#11_Use_proven_tactics\" >11. Use proven tactics<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_proven_tactics_for_selecting_content_pillars_that_educate_and_entertain_your_audience_while_conveying_brand_values\"><\/span>Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nContent pillars are foundational to your brand\u2019s content strategy. They are the central <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a>s that drive your messaging and shape your identity across platforms.<\/p>\n<p>Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and entertaining content.<\/p>\n<p>This article explains how to develop content pillars that properly convey your brand\u2019s values.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-content-pillar\"><span class=\"ez-toc-section\" id=\"What_is_a_content_pillar\"><\/span>What is a content pillar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A content pillar is a fundamental theme that forms the backbone of a brand\u2019s content strategy. <\/p>\n<p>Content pillars establish the overarching topics and messaging that shape a brand\u2019s identity and voice across its online platforms and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> presence.<\/p>\n<p>Effective content pillars resonate with a brand\u2019s target audience and reflect the interests, values, areas of expertise and business goals. <\/p>\n<p>They provide a consistent framework for creating content that educates, inspires, entertains and fosters connections with followers. <\/p>\n<p>Brands can leverage content pillars to develop cohesive, engaging messaging and experiences across their digital properties.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-identifying-your-brand-s-core-themes\"><span class=\"ez-toc-section\" id=\"Identifying_your_brands_core_themes\"><\/span>Identifying your brand\u2019s core themes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your content pillar\u2019s will often be a mix of areas of expertise alongside the values of the business and more personal insight. For example, for an SEO agency, you might have:<\/p>\n<p><strong>SEO journey and case studies<\/strong><\/p>\n<ul>\n<li>Sharing personal stories of SEO challenges and successes, including detailed case studies of past clients or projects.\u00a0<\/li>\n<li>This pillar humanizes the agency, showcasing the team\u2019s expertise and the tangible results achieved through their strategies. It provides both inspiration and evidence of their capabilities.<\/li>\n<\/ul>\n<p><strong>Practical SEO tips and tricks<\/strong><\/p>\n<ul>\n<li>Offering actionable SEO advice drawn from personal experience and professional practice.\u00a0<\/li>\n<li>This could range from basic to advanced techniques, always with a personal touch or unique perspective that reflects the agency\u2019s deep understanding of SEO.<\/li>\n<\/ul>\n<p><strong>Trends and future predictions in SEO<\/strong><\/p>\n<ul>\n<li>Analysis and opinions on current trends in the SEO industry, combined with predictions for the future, based on the agency\u2019s collective experience and insight.\u00a0<\/li>\n<li>This pillar positions the agency as forward-thinking and knowledgeable about the direction of SEO.<\/li>\n<\/ul>\n<p><strong>Behind-the-scenes at the agency<\/strong><\/p>\n<ul>\n<li>Content that reveals the day-to-day workings of the agency, including team introductions, office culture and the tools and techniques used to achieve success.\u00a0<\/li>\n<li>This pillar fosters a connection with the audience by offering a glimpse into the personal side of the business.<\/li>\n<\/ul>\n<p><strong>Animal welfare<\/strong><\/p>\n<ul>\n<li>Sharing insights on the agency\u2019s fundraising activity and pet-friendly working environment.\u00a0<\/li>\n<li>This instills fun into the content by introducing one of the internet\u2019s most popular types of content \u2013 animals.<\/li>\n<li>It also reflects the agency\u2019s commitment to animal welfare and shows a softer and fun side to the business.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: Content strategy: Why less is more<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-11-tips-to-craft-content-pillars-that-resonate\"><span class=\"ez-toc-section\" id=\"11_tips_to_craft_content_pillars_that_resonate\"><\/span>11 tips to craft content pillars that resonate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Making content pillars that really connect with your audience is like tuning a guitar. You must find the perfect mix that makes people pay attention, just like a great song. It\u2019s all about being consistent and creative at the same time, making sure your content teaches, inspires and entertains.<\/p>\n<p>Think of your content pillars as something alive that grows and changes with what your audience likes and how your brand develops.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-make-your-content-fit-your-audience\"><span class=\"ez-toc-section\" id=\"1_Make_your_content_fit_your_audience\"><\/span>1. Make your content fit your audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To make your content pillars fit what your audience wants, you must listen closely to what they\u2019re looking for and what problems they have, just like a tailor carefully measures for a suit that fits perfectly.\u00a0<\/p>\n<p>Your messages need to speak directly to your audience, making each post feel like it was made just for them.<\/p>\n<p>When you make sure your content meets your business goals and matches your audience\u2019s needs, every piece of content will feel personal and meaningful.<\/p>\n<p>Putting your brand\u2019s story into your content pillars can help by adding an interesting story to your social media posts.\u00a0<\/p>\n<p>It\u2019s not just about the words you use; it\u2019s about making your audience feel part of your adventure, sharing your ups and downs.<\/p>\n<p>When your content pillars show what your brand is all about, they become more than just facts \u2013 they become memorable stories.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-mix-up-your-content\"><span class=\"ez-toc-section\" id=\"2_Mix_up_your_content\"><\/span>2. Mix up your content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having a variety of topics in your content pillars means giving your audience lots of different posts to enjoy, from simple how-to guides to exciting peeks behind the scenes. Changing up the types of posts and topics keeps your audience interested and makes them want to keep coming back to see what\u2019s new.<\/p>\n<p>Be flexible and ready to change, making sure your topics match what your audience is interested in, but also remember that your content pillars need to fit nicely into the values, goals and ethos of the business.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-tailor-your-content-according-to-each-platform\"><span class=\"ez-toc-section\" id=\"3_Tailor_your_content_according_to_each_platform\"><\/span>3. Tailor your content according to each platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is about making sure your content is right for each social media platform. You will want to create different types of posts within each content pillar.\u00a0<\/p>\n<p>Much of this can be tweaked and repurposed and cross-posted. If you are new to this, then focus on one or two platforms first and build it out from there.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-keep-a-consistent-voice-across-platforms\"><span class=\"ez-toc-section\" id=\"4_Keep_a_consistent_voice_across_platforms\"><\/span>4. Keep a consistent voice across platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s important to keep a consistent brand voice across your content regardless of the platform. This helps make your brand easily recognizable to your followers, whether they are viewing your content on your website, LinkedIn or TikTok.\u00a0<\/p>\n<p>Even with different mediums and platforms, you must keep that consistency to avoid confusing your audience.<\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-5-plan-your-content-with-a-calendar\"><span class=\"ez-toc-section\" id=\"5_Plan_your_content_with_a_calendar\"><\/span>5. Plan your content with a calendar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating a detailed plan for your content helps you keep track of what to post and make sure you cover all important topics and stay organized.\u00a0<\/p>\n<p>You might choose an overarching topic each month and then fit the different pillars into that topic.\u00a0<\/p>\n<p>Taking the SEO agency example again, your topic for the month might be Google\u2019s algorithm updates. Then, for the different pillars, you could do the following:<\/p>\n<ul>\n<li><strong>SEO journey and case studies<\/strong>: Sharing a story of how a client\u2019s website was badly hit by a Google update and what you did to recover. You could include real-life examples of analytics data and testimonials.<\/li>\n<li><strong>Practical SEO tips and tricks<\/strong>: Top 10 things to consider if your website traffic drops after a Google update. Give your audience actionable ways to identify potential issues and how to address them.<\/li>\n<li><strong>Trends and future predictions in SEO<\/strong>: A look at the likely upcoming updates and how you can try and mitigate the risk of your website\u2019s performance from suffering.<\/li>\n<li><strong>Behind-the-scenes at the agency<\/strong>: Video clips of team members\u2019 thoughts around the latest Google updates and their top pieces of advice.<\/li>\n<li><strong>Animal welfare: <\/strong>Talk about Google\u2019s animal friends (Panda, Penguin) and put out a poll as to new animal names Google might use for future algorithm updates.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-6-post-at-the-best-times\"><span class=\"ez-toc-section\" id=\"6_Post_at_the_best_times\"><\/span>6. Post at the best times<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Posting when your audience is most likely to see your content can make a big difference.<\/p>\n<p>Using tools to schedule your posts for these times helps keep your brand in the spotlight and increases how much people interact with your posts.\u00a0<\/p>\n<p>Experiment, analyze and experiment some more.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-7-use-real-customer-content\"><span class=\"ez-toc-section\" id=\"7_Use_real_customer_content\"><\/span>7. Use real customer content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adding content from your users brings a real, personal touch that hard-to-beat marketing alone can\u2019t.\u00a0<\/p>\n<p>Showing real people using your products or services and giving testimonials build trust and make others want to join.<\/p>\n<p><strong><em>Dig deeper: 4 ways to find unique content ideas from real-life insights<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-8-make-your-content-easier-to-find\"><span class=\"ez-toc-section\" id=\"8_Make_your_content_easier_to_find\"><\/span>8. Make your content easier to find<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adding keywords to your content across social media posts can help you reach a wider audience. It makes your content easier to find and more relevant to what your audience is searching for.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-9-adjust-your-strategy-based-on-data\"><span class=\"ez-toc-section\" id=\"9_Adjust_your_strategy_based_on_data\"><\/span>9. Adjust your strategy based on data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regularly updating your content strategy based on what\u2019s working helps keep your content fresh and relevant. It\u2019s like pruning a plant to help it grow better.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-10-learn-from-successful-brands\"><span class=\"ez-toc-section\" id=\"10_Learn_from_successful_brands\"><\/span>10. Learn from successful brands<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Looking at how successful brands use content pillars can give you great ideas. It\u2019s like getting a behind-the-scenes look at what makes their strategies work so well.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-11-use-proven-tactics\"><span class=\"ez-toc-section\" id=\"11_Use_proven_tactics\"><\/span>11. Use proven tactics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Applying what works well for other brands to your own strategy helps you build on a solid foundation. Learning from the best practices of others can streamline your efforts.<\/p>\n<p>Content pillars are key to a strong content strategy. From picking your main themes to tailoring them for your audience and checking their impact, they help create a unified online presence and keep your content unique to you and your business.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Claire Taylor\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/06\/Claire-Taylor.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/06\/Claire-Taylor.jpeg.webp\" alt=\"Claire Taylor\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Claire Taylor<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=ClaireTaylorUK&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/claireltaylor\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Claire Taylor co-founded her Digital Marketing Agency, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.tumarketing.co.uk\/\">TU Marketing<\/a>, in 2007. What sets Claire apart is her holistic and flexible approach and she has helped countless clients achieve online growth and success in what is often a crowded and competitive space. <\/p>\n<p>Claire loves business but also love to spend time <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>ling and challenging herself physically and mentally. From running ultra-marathons, racing against horses in Wales, through to trekking across Peru. You\u2019ll often find her out in the countryside running or hiking with her dog Darcy and day dreaming about her next adventure.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/identify-create-content-pillars-437991\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values. Content pillars are foundational to your brand\u2019s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":610889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/How-to-identify-and-craft-content-pillars-that-boost-brand-awareness-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78072,78070],"class_list":["post-610888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-content","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=610888"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/610888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/610889"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=610888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=610888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=610888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}