{"id":611012,"date":"2024-03-01T17:00:00","date_gmt":"2024-03-01T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-one-google-featured-snippet-is-killing-commercial-list-based-content\/"},"modified":"2024-03-01T17:00:00","modified_gmt":"2024-03-01T14:00:00","slug":"how-one-google-featured-snippet-is-killing-commercial-list-based-content","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-one-google-featured-snippet-is-killing-commercial-list-based-content\/","title":{"rendered":"#How one Google featured snippet is killing commercial list-based content"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d8edb1623d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d8edb1623d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-one-google-featured-snippet-is-killing-commercial-list-based-content\/#A_look_at_Googles_%E2%80%9CFrom_sources_across_the_web%E2%80%9D_SERP_feature_its_similarity_to_programmatic_SEO_content_and_impact_on_fair_competition\" >A look at Google&#8217;s &#8220;From sources across the web&#8221; SERP feature, its similarity to programmatic SEO content and impact on fair competition.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-one-google-featured-snippet-is-killing-commercial-list-based-content\/#How_From_sources_across_the_web_came_to_dominate_search_results\" >How From sources across the web came to dominate search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-one-google-featured-snippet-is-killing-commercial-list-based-content\/#How_the_From_sources_across_the_web_relates_to_programmatic_SEO\" >How the From sources across the web relates to programmatic SEO\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-one-google-featured-snippet-is-killing-commercial-list-based-content\/#How_this_practice_is_worse_for_both_users_and_publishers_and_why_Google_is_doing_it_nonetheless_Spoiler_alert_its_money\" >How this practice is worse for both users and publishers and why Google is doing it nonetheless (Spoiler alert: it\u2019s money)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-one-google-featured-snippet-is-killing-commercial-list-based-content\/#Breakdown_of_SERPs_accuracy_authoritativeness_and_overall_quality_in_relation_to_search_intent\" >Breakdown of SERPs accuracy, authoritativeness and overall quality in relation to search intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-one-google-featured-snippet-is-killing-commercial-list-based-content\/#What_are_Googles_motivations_for_doing_this\" >What are Google\u2019s motivations for doing this?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-one-google-featured-snippet-is-killing-commercial-list-based-content\/#This_practice_hurts_not_only_users_and_publishers_but_also_the_search_and_information_landscape\" >This practice hurts not only users and publishers but also the search and information landscape<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-one-google-featured-snippet-is-killing-commercial-list-based-content\/#Why_I_care_about_this_%E2%80%93_and_why_you_should_too\" >Why I care about this \u2013 and why you should, too<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"A_look_at_Googles_%E2%80%9CFrom_sources_across_the_web%E2%80%9D_SERP_feature_its_similarity_to_programmatic_SEO_content_and_impact_on_fair_competition\"><\/span>A look at Google&#8217;s &#8220;From sources across the web&#8221; SERP feature, its similarity to programmatic SEO content and impact on fair competition.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nRecent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands\u2019 dominance.<\/p>\n<p>This article explores how these factors collide by examining Google\u2019s use of search engine results page (SERP) list-based features to further their monetary gains while going against their own content guidelines and advice.<\/p>\n<p>By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google\u2019s own spokespeople have long labeled as spam. <\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-from-sources-across-the-web-came-to-dominate-search-results\"><span class=\"ez-toc-section\" id=\"How_From_sources_across_the_web_came_to_dominate_search_results\"><\/span>How <em>From sources across the web<\/em> came to dominate search results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google started experimenting with <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-best-seo-companies-23425.html\">carousels to 2017<\/a> and later, around 2020, introducing <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-snippet-shows-list-includes-28780.html\">content summaries for list-based content<\/a>.\u00a0<\/p>\n<p>Around 2022, Google started introducing a SERP feature, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-expanded-from-sources-across-the-web-33980.html\"><em>From sources across the web<\/em><\/a>, which today <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears to have replaced all previous list-based content summary SERP features.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1259\" height=\"676\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Table 1. A timeline of Google\u2019s attempts to summarize and organize list-based content from web publishers\" class=\"wp-image-437998\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Table-1.-Historic-timeline-for-Googles-attempts-are-summarizing-and-organizing-list-based-content-from-web-publishers.png.webp 1259w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Table-1.-Historic-timeline-for-Googles-attempts-are-summarizing-and-organizing-list-based-content-from-web-publishers-600x322.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Table-1.-Historic-timeline-for-Googles-attempts-are-summarizing-and-organizing-list-based-content-from-web-publishers-800x430.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Table-1.-Historic-timeline-for-Googles-attempts-are-summarizing-and-organizing-list-based-content-from-web-publishers-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Table-1.-Historic-timeline-for-Googles-attempts-are-summarizing-and-organizing-list-based-content-from-web-publishers-768x412.png.webp 768w\" data-lazy-sizes=\"(max-width: 1259px) 100vw, 1259px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Table-1.-Historic-timeline-for-Googles-attempts-are-summarizing-and-organizing-list-based-content-from-web-publishers.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1259\" height=\"676\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Table-1.-Historic-timeline-for-Googles-attempts-are-summarizing-and-organizing-list-based-content-from-web-publishers.png.webp\" alt=\"Table 1. A timeline of Google\u2019s attempts to summarize and organize list-based content from web publishers\" class=\"wp-image-437998\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Table-1.-Historic-timeline-for-Googles-attempts-are-summarizing-and-organizing-list-based-content-from-web-publishers.png.webp 1259w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Table-1.-Historic-timeline-for-Googles-attempts-are-summarizing-and-organizing-list-based-content-from-web-publishers-600x322.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Table-1.-Historic-timeline-for-Googles-attempts-are-summarizing-and-organizing-list-based-content-from-web-publishers-800x430.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Table-1.-Historic-timeline-for-Googles-attempts-are-summarizing-and-organizing-list-based-content-from-web-publishers-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Table-1.-Historic-timeline-for-Googles-attempts-are-summarizing-and-organizing-list-based-content-from-web-publishers-768x412.png.webp 768w\" sizes=\"(max-width: 1259px) 100vw, 1259px\"><\/noscript><figcaption class=\"wp-element-caption\"><em>Table 1. A timeline of Google\u2019s attempts to summarize and organize list-based content from web publishers<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Google now uses <em>From sources across the web<\/em> for a variety of search queries, mainly with commercial intent, such as:\u00a0<\/p>\n<ul>\n<li><strong>Best<\/strong> (e.g., best date spots in {city}, best small towns near {city}, best {service provider}, best {software type}, best {software type for})<\/li>\n<li><strong>Checklist<\/strong> (e.g., <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> checklist)<\/li>\n<li><strong>{type} software<\/strong> (e.g., SEO software, analytics software, ERP software)<\/li>\n<li><strong>Date ideas in {location}<\/strong> (e.g., date ideas for couples in Dallas, date ideas for families in California)<\/li>\n<li><strong>{industry} tools <\/strong>(e.g., SEO tools, SaaS tools, Analytics tools)<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-the-from-sources-across-the-web-relates-to-programmatic-seo-nbsp\"><span class=\"ez-toc-section\" id=\"How_the_From_sources_across_the_web_relates_to_programmatic_SEO\"><\/span>How the <em>From sources across the web<\/em> relates to programmatic SEO\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When people think about programmatic content, often they think of content generated programmatically (via ChatGPT or equivalent) or spam (as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/JohnMu\/status\/1683881977529634816\">Google spokespeople have referred to<\/a>).\u00a0<\/p>\n<p>Programmatic SEO is actually database-driven. All information is organized in a database, which then populates dynamically a page template to create unique pages.\u00a0<\/p>\n<p>The content aspect of programmatic SEO (i.e., populating the database) can be generated programmatically (i.e., via generative AI), but that has not historically been the case.\u00a0<\/p>\n<p>Typically, it\u2019s pulled from the internal databases of big enterprises. For example, think about these databases and how they are used:\u00a0<\/p>\n<ul>\n<li>The hotel list of booking.com is used to create content in formats like {hotel type\/descriptor \u2013 e.g., luxury, family} hotels in {location}<\/li>\n<li>The flights database of Expedia is used to create content in formats like cheap flights to {destination}<\/li>\n<li>The company database of G2 is used to create content in formats like best {industry} software<\/li>\n<\/ul>\n<p>To populate the data in this SERP feature, Google is pulling data from the most prolific list-based content websites, which in many industries are also big enterprises and combining it with its own data on entities and brands.\u00a0<\/p>\n<p>This is described in some of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.kopp-online-marketing.com\/google-patents-2024#Natural_language_processing_based_search\">their patent filings<\/a>, specifically patent <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/patents.google.com\/patent\/US11720920B1\/\">US11720920B1<\/a> from 2021, which describes a content management system or storage system (otherwise \u2013 a database) where <em>eligible content items <\/em>(entities, brands) are combined with top search results to create a <em>combined search result item.\u00a0<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1513\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"how the SERP feature works - patent image\" class=\"wp-image-438000\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited-458x338.png.webp 458w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited-800x591.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited-153x113.png.webp 153w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited-768x567.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited-1536x1134.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1513\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited.png.webp\" alt=\"how the SERP feature works - patent image\" class=\"wp-image-438000\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited-458x338.png.webp 458w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited-800x591.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited-153x113.png.webp 153w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited-768x567.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/how-the-SERP-feature-works-patent-image-US11720920-20230808-D00002-edited-1536x1134.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/noscript><\/figure>\n<\/div>\n<p>This practice directly aligns with the description of programmatic SEO or otherwise \u2013 database-driven content structured via a reusable template before being presented to the user.\u00a0<\/p>\n<p>Let\u2019s explore the use of this in detail.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-how-this-practice-is-worse-for-both-users-and-publishers-and-why-google-is-doing-it-nonetheless-spoiler-alert-it-s-money\"><span class=\"ez-toc-section\" id=\"How_this_practice_is_worse_for_both_users_and_publishers_and_why_Google_is_doing_it_nonetheless_Spoiler_alert_its_money\"><\/span>How this practice is worse for both users and publishers and why Google is doing it nonetheless (Spoiler alert: it\u2019s money)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we\u2019ve covered the basics and how we got here, let\u2019s explore the age-old question:\u00a0<\/p>\n<p>Does this actually improve search results and the user experience, or is it yet another tactic that Google uses for its gain?<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-breakdown-of-serps-accuracy-authoritativeness-and-overall-quality-in-relation-to-search-intent\"><span class=\"ez-toc-section\" id=\"Breakdown_of_SERPs_accuracy_authoritativeness_and_overall_quality_in_relation_to_search_intent\"><\/span>Breakdown of SERPs accuracy, authoritativeness and overall quality in relation to search intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s dive into a searcher\u2019s journey. Consider the query [best SEO consultants], where we encounter the <em>From sources across the web<\/em> SERP feature. <\/p>\n<p>We want to assess the information\u2019s validity and its relevance to the query. From the image below, we can draw the following insights.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1828\" height=\"732\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Best SEO consultants SERPs\" class=\"wp-image-438001\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1.jpg.webp 1828w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1-600x240.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1-800x320.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1-200x80.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1-768x308.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1-1536x615.jpg 1536w\" data-lazy-sizes=\"(max-width: 1828px) 100vw, 1828px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1828\" height=\"732\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1.jpg.webp\" alt=\"Best SEO consultants SERPs\" class=\"wp-image-438001\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1.jpg.webp 1828w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1-600x240.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1-800x320.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1-200x80.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1-768x308.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-SERP-feature-for-best-seo-consultants-Google-Search-1-1536x615.jpg 1536w\" sizes=\"auto, (max-width: 1828px) 100vw, 1828px\"><\/noscript><\/figure>\n<\/div>\n<p>There are 24 slots for SEO consultants to be added:<\/p>\n<ul>\n<li>Only 14 of those slots are filled in by actual SEO consultants and 10 of the entities mentioned are organizations or agencies.<\/li>\n<li>7 of 14 people mentioned in the SERP feature no longer have an SEO consulting practice, meaning \u2013 they have either now moved on to other companies (including being hired by Google), founded their own companies or are no longer taking SEO clients<\/li>\n<li>Only 2 out of the 14 people mentioned in the SERP feature are women and only 3 are people of color.\u00a0<\/li>\n<li>Out of the 24 slots in this SERP feature, only 7 of the slots are filled with data that directly and accurately addresses the user query.<\/li>\n<\/ul>\n<p>(We now have yet another hurdle to surpass to get a leveled playing field as women or minorities.)<\/p>\n<p>Let\u2019s take it a step further and answer the question \u2013 where is Google pulling this information from? It\u2019s Google, so they must be using some quality sources and a good variety of them, right? <\/p>\n<p>Well, no.\u00a0<\/p>\n<p>Upon inspecting the sources further, we can note several major flaws with the selection of sources that inform this SERP feature:\u00a0<\/p>\n<ul>\n<li><strong>Google chooses sources that clearly do not match the search intent<\/strong>, e.g., SEO expert \u2260 SEO consultant<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"371\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Web sources\" class=\"wp-image-438003\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-1-search-intent.jpg.webp 873w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-1-search-intent-600x255.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-1-search-intent-800x340.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-1-search-intent-200x85.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-1-search-intent-768x326.jpg.webp 768w\" data-lazy-sizes=\"(max-width: 873px) 100vw, 873px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-1-search-intent.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"371\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-1-search-intent.jpg.webp\" alt=\"Web sources\" class=\"wp-image-438003\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-1-search-intent.jpg.webp 873w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-1-search-intent-600x255.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-1-search-intent-800x340.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-1-search-intent-200x85.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-1-search-intent-768x326.jpg.webp 768w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\"><\/noscript><\/figure>\n<\/div>\n<ul>\n<li>Google sources information from non-authoritative, non-factual, affiliate\/sponsored link sites or spammy websites.\n<ul>\n<li>For context, out of 80 links featured as part of the \u201cbest seo consultants\u201d search results, there are:\n<ul>\n<li>30 from LinkedIn Pulse (primarily AI-generated content). <\/li>\n<li>7 from icreativez.com.<\/li>\n<li>4 from Medium blogs. <\/li>\n<li>There are very few links in the sample (see below) that would be considered good and definitive sources to use for such a query. <\/li>\n<li>There are only 27 unique sources that informed this SERP feature.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1605\" height=\"615\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Link domain analysis\" class=\"wp-image-438004\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis.png.webp 1605w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis-600x230.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis-800x307.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis-200x77.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis-768x294.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis-1536x589.png 1536w\" data-lazy-sizes=\"(max-width: 1605px) 100vw, 1605px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1605\" height=\"615\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis.png.webp\" alt=\"Link domain analysis\" class=\"wp-image-438004\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis.png.webp 1605w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis-600x230.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis-800x307.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis-200x77.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis-768x294.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Expose-of-sources-of-information-example-2-link_domain-analysis-1536x589.png 1536w\" sizes=\"auto, (max-width: 1605px) 100vw, 1605px\"><\/noscript><\/figure>\n<\/div>\n<ul>\n<li>Google does not feature any original research to create these panels.\u00a0<\/li>\n<li>Google does not fact-check the information featured.<\/li>\n<li>Google does not use all of the web sources available to it to create these summaries.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-what-are-google-s-motivations-for-doing-this\"><span class=\"ez-toc-section\" id=\"What_are_Googles_motivations_for_doing_this\"><\/span>What are Google\u2019s motivations for doing this?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I imagine what many of you are thinking, \u201c<em>Well, if they actually analyze all web sources to create these panels \u2013 imagine the costs involved in delivering this information at scale, with precision<\/em>.\u201d <\/p>\n<p>Yes, that\u2019s true.\u00a0Aside from being costly and resource-intensive for Google to do correctly, it will also involve not relying on links or click data but actually understanding the content of webpages<strong>.<\/strong> But as Google has hinted in their <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thecapitolforum.com\/google_antitrust_trial_2023\/\">antitrust trial<\/a>, they likely don\u2019t know how to do this yet.\u00a0<\/p>\n<p><strong><em>Dig deeper. 7 must-see Google Search ranking documents in antitrust trial exhibits<\/em><\/strong><\/p>\n<p>Still, we have to understand why they are doing this in the first place. What type of websites usually invest in and benefit the most from programmatic SEO (database-driven) content? <\/p>\n<p>The first thing that comes to mind is big enterprises with huge databases because that\u2019s what you need to run a successful programmatic SEO campaign. Think:\u00a0<\/p>\n<ul>\n<li>Expedia, TripAdvisor, Skyscanner, Booking.com in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>.\u00a0<\/li>\n<li>Zapier, Canva in SaaS.\u00a0<\/li>\n<li>G2 and Clutch in reviews.<\/li>\n<\/ul>\n<p>Representatives from Expedia and Booking.com testified against Google in the antitrust trial. They accuse the organization of monopolizing search results by unfairly promoting their competitor micro-organizations (like Google Flights and Google Hotels) and introducing changes to search results pages while simultaneously raising advertising prices to push competition away.<\/p>\n<p>Going back to the <em>From sources across the web<\/em> snippet, the only way to surpass this block of text is to pay for a sponsored placement.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1059\" height=\"762\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"\u201cFrom sources across the web\u201d with ads\" class=\"wp-image-438005\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-the-SERP-feature-with-Ads-in-front-of-it.jpg.webp 1059w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-the-SERP-feature-with-Ads-in-front-of-it-470x338.jpg.webp 470w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-the-SERP-feature-with-Ads-in-front-of-it-800x576.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-the-SERP-feature-with-Ads-in-front-of-it-157x113.jpg.webp 157w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-the-SERP-feature-with-Ads-in-front-of-it-768x553.jpg.webp 768w\" data-lazy-sizes=\"(max-width: 1059px) 100vw, 1059px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-the-SERP-feature-with-Ads-in-front-of-it.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1059\" height=\"762\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-the-SERP-feature-with-Ads-in-front-of-it.jpg.webp\" alt=\"\u201cFrom sources across the web\u201d with ads\" class=\"wp-image-438005\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-the-SERP-feature-with-Ads-in-front-of-it.jpg.webp 1059w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-the-SERP-feature-with-Ads-in-front-of-it-470x338.jpg.webp 470w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-the-SERP-feature-with-Ads-in-front-of-it-800x576.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-the-SERP-feature-with-Ads-in-front-of-it-157x113.jpg.webp 157w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Example-of-the-SERP-feature-with-Ads-in-front-of-it-768x553.jpg.webp 768w\" sizes=\"auto, (max-width: 1059px) 100vw, 1059px\"><\/noscript><\/figure>\n<\/div>\n<p>List-based queries are entirely a pay-to-play <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> now. Pay a third party to feature you in spammy lists or pay Google to appear before the SERP feature as a sponsored post.\u00a0<\/p>\n<p>That\u2019s just another way for Google to directly target companies that would otherwise dominate the search results organically for these types of queries, making sure that either the companies pay them for visibility or they lose on user clicks to their website. Yet again, that\u2019s nothing new.\u00a0<\/p>\n<p>While there is no research looking at click interactions with this particular featured snippet, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">data from 2017<\/a> showed that <strong>featured snippets appear at the top position in about a third of results<\/strong>. <\/p>\n<p>There is also <strong>a rise in the number of clicks they receive on average<\/strong> \u2013 2017 data showed featured snippets receive around 8.6% of clicks when in Position 1 on average, while a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/enginescout.com.au\/featured-snippets-study\/\">more recent study from 2022<\/a> revealed that this number has risen to 35.1%, meaning on average featured snippets received 35.1% of the total click share.\u00a0<\/p>\n<p>Since these two studies were published, featured snippets appear to have become even more prevalent \u2013 in terms of screen size and how often they surfaced. I imagine a present-day study on featured snippets\u00a0would be much gloomier for clicks on organic results.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-this-practice-hurts-not-only-users-and-publishers-but-also-the-search-and-information-landscape\"><span class=\"ez-toc-section\" id=\"This_practice_hurts_not_only_users_and_publishers_but_also_the_search_and_information_landscape\"><\/span>This practice hurts not only users and publishers but also the search and information landscape<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Beyond all of these issues, this practice enforces a very big problem \u2013 <strong>it demotes truly unique and original ideas<\/strong>, worsening the search and information landscape.\u00a0<\/p>\n<p>In many cases I looked through as part of my research, the user is worse off with the information listed in the SERP feature than if they were to visit any of the top-ranked pages.<\/p>\n<p>Let me explain.\u00a0<\/p>\n<p>Suppose you have or work for an independent website and your niche\u2019s search results are dominated by these snippets when you start creating your content in a listicle format.\u00a0<\/p>\n<p>In that case, you will need to look at the top-ranked results and the search snippet data and, to a degree, replicate the data in them as part of the list you create.\u00a0<\/p>\n<p>But, the key thing that any reputable consultant will say is to improve the list by adding new ideas, concepts, original data, research, new perspectives, etc.<\/p>\n<p>So, you include a bunch of original, highly relevant ideas in your lists. Ideas that no other website has written about. Would they be featured in the snippet? No.\u00a0<\/p>\n<p>Not unless other sites mention them, too, at which point they will no longer be original. Your small website is unlikely to be featured anyway due to a lack of perceived authoritativeness. (Otherwise, links or whatever other metric Google uses to determine which websites to include in the snippet).<\/p>\n<p>So, to get a placement in this feature, inherently, your list should mention things that other websites have mentioned. The presence of the SERP feature means that the user needs to click on your article specifically to see the original ideas. By default, the user sees only unoriginal ideas as part of the SERP\u2019s top result \u2013 the snippet.\u00a0<\/p>\n<p>This creates a vicious loop of unoriginality, fuelling top results for queries, which are highly important for users and publishers alike. In my opinion, this is one of the reasons why people turn to TikTok, YouTube or forums to get more personal recommendations and original ideas for this type of query.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-i-care-about-this-and-why-you-should-too\"><span class=\"ez-toc-section\" id=\"Why_I_care_about_this_%E2%80%93_and_why_you_should_too\"><\/span>Why I care about this \u2013 and why you should, too<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To recap, here are some of the key issues:<\/p>\n<ul>\n<li>Google\u2019s <em>From sources across the web<\/em> is, by definition, a programmatic SEO format, but it\u2019s not a format that uses any original content.<\/li>\n<li>The information in Google\u2019s databases, informing the snippet, appears not to be fact-checked or frequently updated and often presents information from a limited number of low-quality sources that do not align with the user\u2019s search intent.<\/li>\n<li>These snippets dominate commercial intent queries, often taking the first position when they appear in search results and can only be outranked by sponsored slots.<\/li>\n<li>In many ways, the entire process of how the snippet is built and how well it addresses the search intent is against Google\u2019s own content quality guidelines. Yet, the same are applied to demote independent publishers.\u00a0<\/li>\n<li>Overall, this featured snippet leads to the erasure of original ideas and, in some cases, even disadvantages entire minority groups, all done for the sake of higher ad revenue on Google\u2019s end.<\/li>\n<\/ul>\n<p>I have a sense of what many readers will say in relation to my analysis, and I want to dispel some myths:\u00a0<\/p>\n<ul>\n<li>\u201cYou\u2019re not a good SEO! If you\u2019re a good SEO you wouldn\u2019t be worried about this and you will just find a way to be featured in the snippet, one way or another.\u201d\n<ul>\n<li>So, unless we all decide to put on our black hat and ditch any integrity in how we do our work, we\u2019re screwed?\u00a0<\/li>\n<\/ul>\n<\/li>\n<li>\u201cGoogle has a duty to shareholders to keep costs down and raise profitability.\u201d\n<ul>\n<li>As a shareholder, I understand that. I also think they have a duty to people who do billions of searches on their platform daily to surface accurate information based on authoritative sources relevant to the user query and overall move toward better quality search results and improve their product, Google Search.<\/li>\n<\/ul>\n<\/li>\n<li><em>\u201cIf they only change which pages they pull the information from, the problem will be solved.\u201d<\/em>\n<ul>\n<li>I disagree. Fundamentally, this snippet reduces the visibility of truly original ideas. Its structure and design fail to provide the much-needed context on the included list items, their relevancy to the user\u2019s search and the selection process behind the list items and sources added in the snippet.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>I hope that collectively, as an industry, we can advocate for change and compel Google Search product managers to heed our concerns. <\/p>\n<p>This analysis aims to shed light on the challenges faced by users, service providers, and publishers, illustrating why ranking organically for commercial intent queries has become increasingly challenging without resorting to sponsored placements on third-party sites or Google Ads.<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/-8F6O72pzlg\" data-id=\"-8F6O72pzlg\" data-query=\"feature=oembed\" data-alt=\"How one Google featured snippet is killing organic results for commercial searches\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"How one Google featured snippet is killing organic results for commercial searches\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-8F6O72pzlg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Lazarina Stoy\" width=\"140\" height=\"140\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lazarina-Stoy.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/01\/Lazarina-Stoy.png.webp\" alt=\"Lazarina Stoy\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Lazarina Stoy<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=lazarinastoy&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lazarinastoy\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/lazarinastoy.com\/\">Lazarina Stoy<\/a> is a Consultant in Organic Marketing, specializing in SEO and data <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a>. She has worked with countless B2B, SaaS, and big tech teams to improve their organic positioning. As an advocate of machine-learning-enabled automation, Lazarina speaks on podcasts, webinars, and at conferences and creates helpful resources for fellow SEOs to kick off their data science journey.\u00a0                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/how-one-google-featured-snippet-is-killing-commercial-list-based-content-437995\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A look at Google&#8217;s &#8220;From sources across the web&#8221; SERP feature, its similarity to programmatic SEO content and impact on fair competition. Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands\u2019 dominance. This article explores how these factors collide by examining Google\u2019s use of search engine&#8230;<\/p>\n","protected":false},"author":1,"featured_media":611013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/How-one-Google-featured-snippet-is-killing-commercial-list-based-content-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-611012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/611012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=611012"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/611012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/611013"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=611012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=611012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=611012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}