{"id":611238,"date":"2024-03-04T18:00:00","date_gmt":"2024-03-04T15:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/"},"modified":"2024-03-04T18:00:00","modified_gmt":"2024-03-04T15:00:00","slug":"a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/","title":{"rendered":"#A\/B testing and SEO: How to navigate pitfalls and maximize results"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2c137ccc6a3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2c137ccc6a3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#Discover_how_to_maximize_the_ROI_of_both_AB_testing_and_SEO_Navigate_common_pitfalls_at_the_intersection_of_testing_and_SEO\" >Discover how to maximize the ROI of both A\/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#The_synergy_of_AB_testing_and_SEO\" >The synergy of A\/B testing and SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#Navigating_the_technical_challenges\" >Navigating the technical challenges<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#Impact_on_page_speed_and_user_experience\" >Impact on page speed and user experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#The_ripple_effects_of_concurrent_experimentation\" >The ripple effects of concurrent experimentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#Clouded_analytics_and_attribution\" >Clouded analytics and attribution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#Crawling_indexing_and_cloaking_concerns\" >Crawling, indexing and cloaking concerns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#Internal_linking_integrity\" >Internal linking integrity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#Content_consistency_and_relevance\" >Content consistency and relevance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#Best_practices_for_balancing_AB_testing_and_SEO\" >Best practices for balancing A\/B testing and SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#Foster_cross-functional_collaboration\" >Foster cross-functional collaboration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#Indexing_and_crawl_directives\" >Indexing and crawl directives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#Prioritize_user_experience_across_all_devices\" >Prioritize user experience across all devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#Optimize_page_speed_and_monitor_Core_Web_Vitals\" >Optimize page speed and monitor Core Web Vitals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/a-b-testing-and-seo-how-to-navigate-pitfalls-and-maximize-results\/#Follow_up_with_SEO_testing\" >Follow up with SEO testing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Discover_how_to_maximize_the_ROI_of_both_AB_testing_and_SEO_Navigate_common_pitfalls_at_the_intersection_of_testing_and_SEO\"><\/span>Discover how to maximize the ROI of both A\/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nA\/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A\/B testing poses unique challenges that can inadvertently undermine a site\u2019s SEO performance.\u00a0<\/p>\n<p>This article examines the nuanced relationship between A\/B testing and SEO.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-synergy-of-a-b-testing-and-seo\"><span class=\"ez-toc-section\" id=\"The_synergy_of_AB_testing_and_SEO\"><\/span>The synergy of A\/B testing and SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\/B testing is the ultimate optimization tool. By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates or other key metrics.\u00a0<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>Such optimizations can range from minor tweaks in call-to-action buttons to major overhauls of content layouts. Similarly, many SEOs grow organic visibility and traffic through small, measured and thoroughly validated changes.\u00a0\u00a0<\/p>\n<p>The convergence of A\/B testing and SEO is both an opportunity and a challenge. While both aim to bolster website performance, they operate on different mechanisms and timelines. <\/p>\n<p>A\/B testing is often dynamic and short-term, while SEO strategies play out over a longer period, with changes taking time to reflect in search rankings. <\/p>\n<p>It is essential to ensure that the im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>te gains from A\/B testing do not inadvertently introduce elements that could detract from \u2013 or jeopardize \u2013 long-term SEO success.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-navigating-the-technical-challenges\"><span class=\"ez-toc-section\" id=\"Navigating_the_technical_challenges\"><\/span>Navigating the technical challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-impact-on-page-speed-and-user-experience\"><span class=\"ez-toc-section\" id=\"Impact_on_page_speed_and_user_experience\"><\/span>Impact on page speed and user experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Page speed is a vital concern for both user experience and SEO. Google\u2019s Core Web Vitals underscore the importance of having a fast, reliable website.\u00a0<\/p>\n<p>A\/B and multivariate tests, especially when executed concurrently, can add excessive <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>s or heavyweight code, significantly bogging down page loading times.\u00a0<\/p>\n<p>The resulting sluggish experience tests users\u2019 patience, leading to higher bounce rates and reduced engagement and can be detrimental to SEO.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-the-ripple-effects-of-concurrent-experimentation\"><span class=\"ez-toc-section\" id=\"The_ripple_effects_of_concurrent_experimentation\"><\/span>The ripple effects of concurrent experimentation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Large enterprises sometimes run multiple A\/B tests concurrently to collect more insights and roll out winning optimizations faster. However, overlapping or interacting tests can create a convoluted user experience and confuse crawlers.\u00a0<\/p>\n<p>Consistency in content and structure is key to accurate indexing and ranking for search engines. Multiple simultaneous changes can send mixed signals, complicating understanding of the site\u2019s primary content and intent. This can manifest in improper indexing or fluctuations in search rankings, compromising SEO outcomes.<\/p>\n<p>Moreover, companies that seek to ramp up the volume of concurrent experiments often lack the QA resources to do so safely, making their sites far more susceptible to production bugs that impact site functionality and UX.\u00a0<\/p>\n<p>From minor visual glitches to critical issues like broken navigation or checkout flows, these bugs can severely degrade the user experience. <\/p>\n<p>They can also indirectly impact SEO by reducing time on site and overall engagement and directly affecting it by obstructing search engine crawlers\u2019 ability to index content accurately.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-clouded-analytics-and-attribution\"><span class=\"ez-toc-section\" id=\"Clouded_analytics_and_attribution\"><\/span>Clouded analytics and attribution<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A\/B testing at scale complicates site analytics, posing challenges to accurate analysis and attribution of changes in SEO performance.\u00a0<\/p>\n<p>Introducing multiple test variables and a stream of production releases can skew data, leading to inaccuracies in discerning which changes affect organic search traffic and rankings and how much.\u00a0<\/p>\n<p>For instance, it can become tricky to differentiate the impact of a recent release from that of a recent algorithm update. <\/p>\n<p>Add in the growing number of Google\u2019s SERP experiments, changes and search algo updates and SEO measurement and attribution become daunting with inaccuracies and guesswork.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-crawling-indexing-and-cloaking-concerns\"><span class=\"ez-toc-section\" id=\"Crawling_indexing_and_cloaking_concerns\"><\/span>Crawling, indexing and cloaking concerns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To avoid being perceived as cloaking \u2013 a deceptive practice where different content is served to users and search engines that\u2019s against search engine guidelines \u2013 A\/B testing must be as transparent as is reasonable.\u00a0<\/p>\n<p>At the same time, a lack of proper SEO management of A\/B tests can lead to search engine indexing of multiple test and control variants, causing duplicate content issues, authority dilution, crawl budget wastage, etc.<\/p>\n<p>While Google wants to see the version of a page that users would <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly see and recommends using canonicals and 302 redirects for SEO management of experiments, Bing recommends only serving control to bots as a default.\u00a0<\/p>\n<p>For large-scale sites, effective management of the crawl budget effectively is a critical SEO consideration.\u00a0<\/p>\n<p>Extensive crawling and processing of A\/B and multivariate experiments can consume a significant portion of this budget, as search engines may expend resources crawling multiple versions of content.\u00a0<\/p>\n<p>This wasteful expenditure can detract from the timely discovery and indexing of valuable new and updated content.\u00a0<\/p>\n<p>To manage the crawl budget efficiently, it\u2019s essential to manage A\/B testing in a way that doesn\u2019t send mixed signals to search engines or unnecessarily consume crawling resources that could be more effectively allocated elsewhere.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-internal-linking-integrity\"><span class=\"ez-toc-section\" id=\"Internal_linking_integrity\"><\/span>Internal linking integrity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Changes that impact internal linking architecture can significantly impact SEO. <\/p>\n<p>Tests that alter navigation menus or link placements can disrupt the flow of PageRank, potentially weakening the discoverability, authority and SEO performance of key pages. It\u2019s critical to ensure that the site\u2019s navigational integrity remains intact.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-content-consistency-and-relevance\"><span class=\"ez-toc-section\" id=\"Content_consistency_and_relevance\"><\/span>Content consistency and relevance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A\/B testing often includes content experiments involving page copy alterations to see which version resonates better with users. <\/p>\n<p>It is important to remember that significant variations in content can disrupt keyword relevance, topical authority and overall on-page optimization efforts.\u00a0<\/p>\n<p>Modifications to text, headlines or structural organization of information may affect how search engines match pages to user queries. <\/p>\n<p>Changes that dilute critical keywords or shift their context or page focus can detrimentally impact its ranking for targeted keywords. <\/p>\n<p>To mitigate this risk, content variations in A\/B tests are recommended to undergo subsequent SEO testing before broader release to ensure a positive overall impact.<\/p>\n<p>\u00a0<strong><em>Dig deeper: <\/em><\/strong><strong><em>What is technical SEO?<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-balancing-a-b-testing-and-seo\"><span class=\"ez-toc-section\" id=\"Best_practices_for_balancing_AB_testing_and_SEO\"><\/span>Best practices for balancing A\/B testing and SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-foster-cross-functional-collaboration\"><span class=\"ez-toc-section\" id=\"Foster_cross-functional_collaboration\"><\/span>Foster cross-functional collaboration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Fostering a culture of collaboration between SEO and experimentation teams is crucial for success.\u00a0<\/p>\n<p>Regular and transparent communication and shared goals can help preempt potential SEO issues by incorporating SEO considerations into the testing process from the outset.\u00a0<\/p>\n<p>This collaborative approach ensures that both teams are aligned, with experimentation initiatives supporting broader SEO strategies and vice versa.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-indexing-and-crawl-directives\"><span class=\"ez-toc-section\" id=\"Indexing_and_crawl_directives\"><\/span>Indexing and crawl directives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Effective and careful management of how content variations are presented to search engines can mitigate many risks associated with A\/B testing.\u00a0<\/p>\n<p>Depending on the size of the site, as well as the volume and nature of experimentation, it may be preferable to consider:<\/p>\n<ul>\n<li>Using URL parameters, canonicals, noindex tags.<\/li>\n<li>Restricting experiments to logged-in environments only.<\/li>\n<li>Defaulting to control for bots.<\/li>\n<li>Or a careful combination of these tactics.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-prioritize-user-experience-across-all-devices\"><span class=\"ez-toc-section\" id=\"Prioritize_user_experience_across_all_devices\"><\/span>Prioritize user experience across all devices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Given the importance of mobile-first indexing, A\/B tests mustn\u2019t adversely affect the mobile user experience. Ensuring variations are fully responsive and provide a consistent experience across all devices is essential.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-optimize-page-speed-and-monitor-core-web-vitals\"><span class=\"ez-toc-section\" id=\"Optimize_page_speed_and_monitor_Core_Web_Vitals\"><\/span>Optimize page speed and monitor Core Web Vitals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keep a close eye on page loading speeds and Core Web Vitals. Avoid overloading pages with unnecessary scripts, code and other clutter that can weigh it down.\u00a0<\/p>\n<p>For example, if you want to test a particular variant of a checkout experience for desktop users in India, avoid loading the corresponding code across the entire site (including all other page types, locations and device types).<\/p>\n<p>Keep it clean and lean while being intentional about where experimentation code is loaded. This will help maintain acceptable page speeds, minimize impact on Core Web Vitals. and reduce production bugs.\u00a0<\/p>\n<p>Similarly, limit the duration of each test to the shortest time necessary for achieving statistically significant results and ensure that experiments do not linger in production at 0% or 100% post-completion. <\/p>\n<p>Instead, take down the experiment as soon as it\u2019s no longer needed and prioritize proper implementation, QA and release of the winning variant.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-follow-up-with-seo-testing\"><span class=\"ez-toc-section\" id=\"Follow_up_with_SEO_testing\"><\/span>Follow up with SEO testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before site-wide implementation of promising winning variants, especially ones that touch content or internal linking, consider an additional layer of controlled SEO experimentation to confirm that you have both a UX and SEO winner.\u00a0<\/p>\n<p>An SEO test will likely take longer to reach statistically significant results, but it will help eliminate guesswork when measuring the business impact of the change.<\/p>\n<p>Balancing the immediate benefits of A\/B testing with the long-term goals of SEO is more than just a tactical advantage \u2013 it\u2019s a strategic necessity.\u00a0<\/p>\n<p>When aligned, A\/B testing and SEO can work together to enhance website performance and user satisfaction. By navigating the potential pitfalls and adhering to best practices, maximizing the ROI of both is possible.\u00a0<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Olya Ianovskaia\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/olya-ianovskaia-3\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/olya-ianovskaia-3\" alt=\"Olya Ianovskaia\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Olya Ianovskaia<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=Ollyanka&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ca.linkedin.com\/in\/olyaianovskaia\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Olya Ianovskaia is a technical SEO consultant and digital marketing professional with over 15 years of experience designing and implementing organic growth initiatives for global ecommerce marketplaces. Her background includes leading in-house SEO for product teams at eBay and Shutterstock, managing enterprise clients \u2013 including national banks and ecommerce giants \u2013 while working agency-side, as well as spearheading marketing and PR efforts in the manufacturing sector.<\/p>\n<p>Olya is the founder of\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.mycominds.ca\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.mycominds.ca\/&amp;source=gmail&amp;ust=1704290522995000&amp;usg=AOvVaw2GJELOlCCTynhYjolqzuRQ\" style=\"color: #0563c1;\">MycoMinds<\/a>, a specialized SEO consultancy that serves enterprise-level ecommerce platforms, focusing on problems of scalability, indexing and size. In her free time, Olya indulges in her love for antiques, mycology and wildlife photography.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ab-testing-seo-pitfalls-maximize-results-438047\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to maximize the ROI of both A\/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO. A\/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A\/B testing poses unique challenges that can inadvertently undermine a site\u2019s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":611239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/AB-testing-and-SEO-How-to-navigate-pitfalls-and-maximize-results.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070,148084],"class_list":["post-611238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo","tag-technical-optimization"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/611238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=611238"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/611238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/611239"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=611238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=611238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=611238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}