{"id":611779,"date":"2024-03-07T21:07:32","date_gmt":"2024-03-07T18:07:32","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ads-now-limits-country-level-location-exclusions\/"},"modified":"2024-03-07T21:07:32","modified_gmt":"2024-03-07T18:07:32","slug":"google-ads-now-limits-country-level-location-exclusions","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-now-limits-country-level-location-exclusions\/","title":{"rendered":"#Google Ads now limits country-level location exclusions"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e9a77e335d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e9a77e335d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-now-limits-country-level-location-exclusions\/#The_platform_is_limiting_advertisers_to_an_exclusion_list_of_120_countries\" >The platform is limiting advertisers to an exclusion list of 120 countries.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_platform_is_limiting_advertisers_to_an_exclusion_list_of_120_countries\"><\/span>The platform is limiting advertisers to an exclusion list of 120 countries.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle Ads started limiting country-level location exclusion to 120 entities.<\/p>\n<p>Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit.<\/p>\n<p><strong>Exclusion list changes<\/strong>. The issue was first flagged by Google Ads marketing agency <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ppcsauce.com\/\">PPC Sauce<\/a> on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/adsliaison\/status\/1765485493007905138\">X<\/a>:<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<ul>\n<li>\u201cI have an exclusion list (all countries but US, or Australia etc.) and have always been able to just plug it in until today.\u201d <\/li>\n<\/ul>\n<p>The agency then shared a screenshot of the warning notification sent by Google when you surpass the 120-country limit:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"621\" height=\"123\" alt=\"Google Ads\" class=\"wp-image-438240\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/google-ads.png.webp 621w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/google-ads-600x119.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/google-ads-200x40.png.webp 200w\" data-lazy-sizes=\"(max-width: 621px) 100vw, 621px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/google-ads.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"621\" height=\"123\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/google-ads.png.webp\" alt=\"Google Ads\" class=\"wp-image-438240\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/google-ads.png.webp 621w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/google-ads-600x119.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/google-ads-200x40.png.webp 200w\" sizes=\"(max-width: 621px) 100vw, 621px\"><\/noscript><\/figure>\n<p><strong>What Google is saying?<\/strong> Google Ads Liaison Officer Ginny Marvin said on X:<\/p>\n<ul>\n<li>\u201cYou will see this notification if you try to add more than <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximately 120 country level location exclusions. The aim is to simplify location targeting workflows, and we recommend using positive geographic targeting instead.\u201d<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>Google\u2019s guidelines state that where your ads shouldn\u2019t appear is just as crucial for campaign success as where they should appear, so removing advertisers\u2019 control to limit locations may cause concern. However, advertisers looking to exclude locations they haven\u2019t previously targeted need not worry, as Google notes:<\/p>\n<ul>\n<li>\u201cThere\u2019s no need to exclude areas that you haven\u2019t already targeted \u2014 your ads won\u2019t be shown in places unless you explicitly target them.\u201d<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive<\/strong>. Read Google\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/sa360\/answer\/9333363?hl=en\">guide<\/a> to excluding ads from geographic locations for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-now-limits-country-level-location-exclusions-438239\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The platform is limiting advertisers to an exclusion list of 120 countries. Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce&#8230;<\/p>\n","protected":false},"author":1,"featured_media":611780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Location-targeting-in-Google-Ads-Balancing-automation-and-control.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,142591,147878,107942],"class_list":["post-611779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-ads","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/611779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=611779"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/611779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/611780"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=611779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=611779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=611779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}