{"id":611943,"date":"2024-03-08T16:00:00","date_gmt":"2024-03-08T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/climate-change-seo-survey-making-the-web-more-sustainable\/"},"modified":"2024-03-08T16:00:00","modified_gmt":"2024-03-08T13:00:00","slug":"climate-change-seo-survey-making-the-web-more-sustainable","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/","title":{"rendered":"#Climate change SEO survey: Making the web more sustainable"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af1b3494ee0c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af1b3494ee0c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Uncover_the_link_between_SEO_and_environmental_sustainability_and_how_SEOs_can_aid_in_shaping_a_greener_digital_landscape\" >Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Why_ask_SEOs_about_climate_change_Whats_the_link\" >Why ask SEOs about climate change? What\u2019s the link?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#The_results_of_the_climate_change_survey\" >The results of the climate change survey\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Q1_How_to_reduce_the_environmental_impact_of_a_website\" >Q1: How to reduce the environmental impact of a website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Q2_Have_you_ever_used_an_online_carbon_calculator_tool_to_estimate_carbon_emissions_from_a_website\" >Q2: Have you ever used an online carbon calculator tool to estimate carbon emissions from a website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Q3_Who_in_a_business_should_be_responsible_for_addressing_their_websites_carbon_emissions\" >Q3: Who in a business should be responsible for addressing their websites\u2019 carbon emissions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Q4_If_Google_included_web_page_carbon_emissions_in_their_Core_Web_Vitals_initiative_would_it_encourage_more_SEOs_to_reduce_the_carbon_emissions_of_client_websites\" >Q4: If Google included web page carbon emissions in their Core Web Vitals initiative, would it encourage more SEOs to reduce the carbon emissions of client websites?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Q5_For_agency_folks_would_you_feel_comfortable_declining_to_work_with_a_client_that_was_a_known_fossil_fuel_polluter\" >Q5: For agency folks, would you feel comfortable declining to work with a client that was a known fossil fuel polluter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Q6_Why_isnt_making_websites_greener_a_higher_priority_within_businesses\" >Q6: Why isn\u2019t making websites greener a higher priority within businesses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Q7_Would_SEOs_purchase_eco-friendly_swag_at_SEO_conferences\" >Q7: Would SEOs purchase eco-friendly swag at SEO conferences?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Q8_Would_you_pay_extra_to_attend_an_SEO_conference_so_they_can_be_live-streamed\" >Q8: Would you pay extra to attend an SEO conference so they can be live-streamed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Q9_How_many_flights_have_you_taken_in_the_past_12_months_as_part_of_your_work_as_an_SEO\" >Q9: How many flights have you taken in the past 12 months as part of your work as an SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Q10_Do_you_think_climate_change_will_have_an_impact_on_you_personally\" >Q10: Do you think climate change will have an impact on you personally?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#9_ways_SEOs_can_drive_climate_change_action\" >9 ways SEOs can drive climate change action<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#1_Check_out_the_Green_Web_Foundation_%E2%80%93_and_check_if_your_website_is_hosted_using_green_energy\" >1. Check out the Green Web Foundation \u2013 and check if your website is hosted using green energy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#2_Use_a_log_file_analyzer_like_Screaming_Frog_and_check_your_sites_CO2_emissions\" >2. Use a log file analyzer like Screaming Frog and check your site\u2019s CO2 emissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#3_Educate_your_clients_about_their_websites_carbon_emissions\" >3. Educate your clients about their websites\u2019 carbon emissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#4_Continue_to_track_emissions_using_a_tool_like_Ecoping\" >4. Continue to track emissions using a tool like Ecoping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#5_Be_more_vocal_about_web_sustainability_amongst_peers_and_within_communities\" >5. Be more vocal about web sustainability amongst peers and within communities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#6_Be_more_mindful_about_your_own_digital_actions_and_the_impact_they_have\" >6. Be more mindful about your own digital actions and the impact they have<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#7_Learn_more_about_or_transition_towards_a_low-carbon_website_design\" >7. Learn more about (or transition towards) a low-carbon website design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#8_Pitch_conference_talks_about_SEO_sustainability_and_making_the_web_greener\" >8. Pitch conference talks about SEO sustainability and making the web greener<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#9_Watch_this_video_on_building_a_greener_web_by_Michelle_Barker\" >9. Watch this video on building a greener web by Michelle Barker<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Climate_survey_appendix_Feedback_pitfalls_and_thanks\" >Climate survey appendix: Feedback, pitfalls and thanks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Your_feedback_on_the_survey\" >Your feedback on the survey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Pitfalls_of_the_survey\" >Pitfalls of the survey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/buradabiliyorum.com\/en\/climate-change-seo-survey-making-the-web-more-sustainable\/#Special_thanks_to_everyone_who_helped_me\" >Special thanks to everyone who helped me<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Uncover_the_link_between_SEO_and_environmental_sustainability_and_how_SEOs_can_aid_in_shaping_a_greener_digital_landscape\"><\/span>Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nIn November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. <\/p>\n<p>This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. <\/p>\n<p>But first, let\u2019s explore why the link between SEO and climate change matters.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-why-ask-seos-about-climate-change-what-s-the-link\"><span class=\"ez-toc-section\" id=\"Why_ask_SEOs_about_climate_change_Whats_the_link\"><\/span>Why ask SEOs about climate change? What\u2019s the link?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While we\u2019re slowly transitioning toward a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.un.org\/en\/climatechange\/net-zero-coalition\">net-zero environment<\/a>, many scientists believe this won\u2019t be enough to halt the impacts that are felt worldwide due to human activity.\u00a0<\/p>\n<p>I think it falls on all of us, whatever industry we\u2019re in, to try and help limit our carbon emissions. And as SEOs we\u2019re in a great position to help shape traffic on the web.<\/p>\n<p>People will always demand to find information and products online that satisfy their needs \u2013 and as SEOs, we have a great opportunity to ensure any such requests are directed to environmentally responsible businesses.\u00a0<\/p>\n<p>By choosing and supporting eco-friendly clients, SEOs can help shape demand in a more eco-positive direction \u2013 which has the potential to have a huge net impact.<\/p>\n<p>I think lots of SEOs haven\u2019t made the connection that when websites are visited and indeed through all of our digital actions, whether searching on Google or posting on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>, we are creating carbon emissions as well as using up <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.watercalculator.org\/news\/news-briefs\/google-data-center-water\/\">valuable natural resources like water<\/a> \u2013 especially when considering the environmental costs of using AI.\u00a0<\/p>\n<p>What if SEOs can instead help push clients towards adopting more eco-friendly web practices, starting with curbing the emissions of their website?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-results-of-the-climate-change-survey-nbsp\"><span class=\"ez-toc-section\" id=\"The_results_of_the_climate_change_survey\"><\/span>The results of the climate change survey\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We had a total of 331 responses from around the world. Below, I will share all the results and pick out any interesting answers.<\/p>\n<p><strong>Backgrounds of the respondents<\/strong><\/p>\n<ul>\n<li>33% of respondents were based in Europe, followed by the UK (26%), North America (21%) and Asia (11%).<\/li>\n<li>62% of respondents were male, 34% female.<\/li>\n<li>There was a near-even split with respondents\u2019 job positions, with 33% working on a freelance\/consultancy basis, 31% working in-house and 31% working within an agency.<\/li>\n<li>47% of respondents\u2019 main area of SEO expertise was in technical, 34% content and 9% ecommerce.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-q1-how-to-reduce-the-environmental-impact-of-a-website\"><span class=\"ez-toc-section\" id=\"Q1_How_to_reduce_the_environmental_impact_of_a_website\"><\/span>Q1: How to reduce the environmental impact of a website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"792\" height=\"570\" alt=\"How to reduce the environmental impact of a website?\" class=\"wp-image-438212\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-web-hosting2.png.webp 792w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-web-hosting2-470x338.png.webp 470w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-web-hosting2-157x113.png.webp 157w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-web-hosting2-768x553.png.webp 768w\" data-lazy-sizes=\"(max-width: 792px) 100vw, 792px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-web-hosting2.png.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"792\" height=\"570\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-web-hosting2.png.webp\" alt=\"How to reduce the environmental impact of a website?\" class=\"wp-image-438212\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-web-hosting2.png.webp 792w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-web-hosting2-470x338.png.webp 470w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-web-hosting2-157x113.png.webp 157w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-web-hosting2-768x553.png.webp 768w\" sizes=\"(max-width: 792px) 100vw, 792px\"><\/noscript><\/figure>\n<\/div>\n<p>While using a green web host was the winning option here, surprisingly, there were mixed results for low-carbon design websites, with many people (85) choosing that as the least impactful option. At the same time, many people (76) also chose that as the most impactful option.\u00a0<\/p>\n<p>For those who aren\u2019t sure, a green web host is considered to be powered by renewable energy \u2013 solar or wind, for example. If you want to find a verified green web hosting provider, use the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/app.greenweb.org\/directory\/\">Green Web Foundation\u2019s Directory<\/a>.<\/p>\n<p>Despite blocking unnecessary bot crawling being the least selected option here, this might be one the easiest and most efficient ways of reducing the environmental impact for most websites. <\/p>\n<p>That might surprise many, but for anyone who spends any time doing logfile analysis, most sites are now being hit by a huge amount of unrequested bots and web crawlers.<\/p>\n<p>This was a broad question, and the subsequent feedback from respondents was that it was incredibly hard to answer accurately (more on this at the end of this article).<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q2-have-you-ever-used-an-online-carbon-calculator-tool-to-estimate-carbon-emissions-from-a-website\"><span class=\"ez-toc-section\" id=\"Q2_Have_you_ever_used_an_online_carbon_calculator_tool_to_estimate_carbon_emissions_from_a_website\"><\/span>Q2: Have you ever used an online carbon calculator tool to estimate carbon emissions from a website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"565\" alt=\"Responses to \u201cHave you ever used an online carbon calculator tool to estimate carbon emissions from a website?\u201d\" class=\"wp-image-438213\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/carbon-calculator.png.webp 782w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/carbon-calculator-468x338.png.webp 468w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/carbon-calculator-156x113.png.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/carbon-calculator-768x555.png.webp 768w\" data-lazy-sizes=\"(max-width: 782px) 100vw, 782px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/carbon-calculator.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"565\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/carbon-calculator.png.webp\" alt=\"Responses to \u201cHave you ever used an online carbon calculator tool to estimate carbon emissions from a website?\u201d\" class=\"wp-image-438213\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/carbon-calculator.png.webp 782w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/carbon-calculator-468x338.png.webp 468w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/carbon-calculator-156x113.png.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/carbon-calculator-768x555.png.webp 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\"><\/noscript><figcaption class=\"wp-element-caption\"><em>Responses to \u201cHave you ever used an online carbon calculator tool to estimate carbon emissions from a website?\u201d<\/em><\/figcaption><\/figure>\n<\/div>\n<p>64% said no, 33% said yes and 3% weren\u2019t sure.<\/p>\n<p>While these online tools aren\u2019t perfect (more on this in Q4 below), they are still a great starting point for those wanting to check the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximate emissions from their client\u2019s website.<\/p>\n<p>One of the most popular sites to test your website\u2019s carbon footprint is <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.websitecarbon.com\/\">Website Carbon<\/a>.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"485\" alt=\"The Website Carbon calculator showing the carbon rating of the searchengineland.com website\" class=\"wp-image-438214\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-carbon-rating.png.webp 1112w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-carbon-rating-600x262.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-carbon-rating-800x349.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-carbon-rating-200x87.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-carbon-rating-768x335.png.webp 768w\" data-lazy-sizes=\"(max-width: 1112px) 100vw, 1112px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-carbon-rating.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"485\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-carbon-rating.png.webp\" alt=\"The Website Carbon calculator showing the carbon rating of the searchengineland.com website\" class=\"wp-image-438214\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-carbon-rating.png.webp 1112w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-carbon-rating-600x262.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-carbon-rating-800x349.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-carbon-rating-200x87.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-carbon-rating-768x335.png.webp 768w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\"><\/noscript><figcaption class=\"wp-element-caption\"><em><em>The Website Carbon calculator showing the carbon rating of the searchengineland.com website<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<p>There\u2019s also a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/go.eco\/news\/website-carbon-audit-tool-review\/\">great write-up<\/a> on other website carbon footprint tracking tools that can help monitor the emissions from websites, including some options that go into a bit more depth than the WebsiteCarbon calculator.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q3-who-in-a-business-should-be-responsible-for-addressing-their-websites-carbon-emissions\"><span class=\"ez-toc-section\" id=\"Q3_Who_in_a_business_should_be_responsible_for_addressing_their_websites_carbon_emissions\"><\/span>Q3: Who in a business should be responsible for addressing their websites\u2019 carbon emissions?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"400\" alt=\"Who in a business should be responsible for addressing their websites' carbon emissions?\" class=\"wp-image-438215\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-emissions.png.webp 794w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-emissions-600x302.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-emissions-200x101.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-emissions-768x387.png.webp 768w\" data-lazy-sizes=\"(max-width: 794px) 100vw, 794px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-emissions.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"400\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-emissions.png.webp\" alt=\"Who in a business should be responsible for addressing their websites' carbon emissions?\" class=\"wp-image-438215\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-emissions.png.webp 794w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-emissions-600x302.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-emissions-200x101.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/website-emissions-768x387.png.webp 768w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\"><\/noscript><\/figure>\n<\/div>\n<p>42% of respondents felt this was everyone\u2019s responsibility, while 19% felt it should fall under management\u2019s responsibility and 18% felt it fell under the IT and web development team\u2019s responsibility.\u00a0<\/p>\n<p>I was happy with the top response here, as I feel progress is only made if everybody is brought on board and is fully engaged \u2013 a bit like a successful SEO project.\u00a0<\/p>\n<p>Sustainability or even reducing carbon emissions in this context shouldn\u2019t just be considered a tick-box exercise.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q4-if-google-included-web-page-carbon-emissions-in-their-core-web-vitals-initiative-would-it-encourage-more-seos-to-reduce-the-carbon-emissions-of-client-websites\"><span class=\"ez-toc-section\" id=\"Q4_If_Google_included_web_page_carbon_emissions_in_their_Core_Web_Vitals_initiative_would_it_encourage_more_SEOs_to_reduce_the_carbon_emissions_of_client_websites\"><\/span>Q4: If Google included web page carbon emissions in their Core Web Vitals initiative, would it encourage more SEOs to reduce the carbon emissions of client websites?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"322\" alt=\"If Google included web page carbon emissions in their Core Web Vitals initiative, would it encourage more SEOs to reduce the carbon emissions of client websites?\" class=\"wp-image-438216\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/core-web-vitals-carbon-emissions.png.webp 794w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/core-web-vitals-carbon-emissions-600x243.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/core-web-vitals-carbon-emissions-200x81.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/core-web-vitals-carbon-emissions-768x311.png.webp 768w\" data-lazy-sizes=\"(max-width: 794px) 100vw, 794px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/core-web-vitals-carbon-emissions.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"322\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/core-web-vitals-carbon-emissions.png.webp\" alt=\"If Google included web page carbon emissions in their Core Web Vitals initiative, would it encourage more SEOs to reduce the carbon emissions of client websites?\" class=\"wp-image-438216\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/core-web-vitals-carbon-emissions.png.webp 794w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/core-web-vitals-carbon-emissions-600x243.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/core-web-vitals-carbon-emissions-200x81.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/core-web-vitals-carbon-emissions-768x311.png.webp 768w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\"><\/noscript><\/figure>\n<\/div>\n<p>78% of people agreed, 12% weren\u2019t sure and 9% said no.<\/p>\n<p>Meaningfully tracking carbon emissions from websites is a fairly contentious topic. In a nutshell, it is not easy to do it 100% accurately, based on the current <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and available software.\u00a0<\/p>\n<p>When a website gets loaded, many resources must be accessed on a web host, including images, videos, CSS, HTML, JavaScript, fonts, tracking cookies, etc.\u00a0<\/p>\n<p>These all have their own associated emissions because they are physically hosted somewhere in the world, with a data center powering them.\u00a0<\/p>\n<p>If a full webpage load requires 4MB, while this is easy to convert into carbon emissions (in theory), we then have to figure out the kind of power being used by the consumer\u2019s device.\u00a0<\/p>\n<p>If they are using renewable energy, then emissions will be lower. But it\u2019s hard (nearly impossible) to know what kind of energy source they use.\u00a0<\/p>\n<p>The other issue is that these carbon emission reports take a static view of a website. If you put Netflix\u2019s likes into the tool, they might get an A+ rating because the homepage isn\u2019t big in terms of data usage. <\/p>\n<p>However, we all know that when someone goes to a streaming platform like Netflix, they will have a long session duration (30 minutes minimum) and will be streaming high-quality video, which will have a bigger carbon footprint.<\/p>\n<p>Fershad Irani, a digital sustainability consultant, explains the nuances of this topic in more depth in his piece, \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fershad.com\/writing\/adapting-cloud-carbon-footprints-methodology-to-website-carbon-estimates\/\">Adapting Cloud Carbon Footprint\u2019s methodology to website carbon estimates<\/a>.\u201d<\/p>\n<p>When I wrote this survey question, I felt it would be a win-win situation \u2013 Google rewards sites that reduce their carbon emissions, and so SEOs (and businesses) will, therefore, prioritize doing this. <\/p>\n<p>But as the above shows, getting meaningful data on a website\u2019s true carbon emissions isn\u2019t quite easy.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q5-for-agency-folks-would-you-feel-comfortable-declining-to-work-with-a-client-that-was-a-known-fossil-fuel-polluter\"><span class=\"ez-toc-section\" id=\"Q5_For_agency_folks_would_you_feel_comfortable_declining_to_work_with_a_client_that_was_a_known_fossil_fuel_polluter\"><\/span>Q5: For agency folks, would you feel comfortable declining to work with a client that was a known fossil fuel polluter?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"566\" alt=\" For agency folks, would you feel comfortable declining to work with a client that was a known fossil fuel polluter?\" class=\"wp-image-438222\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/agency-fossil-fuel.png.webp 787w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/agency-fossil-fuel-470x338.png.webp 470w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/agency-fossil-fuel-157x113.png.webp 157w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/agency-fossil-fuel-768x552.png.webp 768w\" data-lazy-sizes=\"(max-width: 787px) 100vw, 787px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/agency-fossil-fuel.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"566\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/agency-fossil-fuel.png.webp\" alt=\" For agency folks, would you feel comfortable declining to work with a client that was a known fossil fuel polluter?\" class=\"wp-image-438222\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/agency-fossil-fuel.png.webp 787w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/agency-fossil-fuel-470x338.png.webp 470w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/agency-fossil-fuel-157x113.png.webp 157w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/agency-fossil-fuel-768x552.png.webp 768w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\"><\/noscript><\/figure>\n<\/div>\n<p>There are arguments to be made around this question (specifically, how someone might know if a client was a known polluter or not). Still, it was nice to hear that around 75% of all respondents did feel comfortable speaking about this with their manager.\u00a0<\/p>\n<p>I think it\u2019s important that if someone isn\u2019t comfortable working with a client, for whatever personal reasons they might have, they feel able to talk about it with their manager and find a suitable resolution.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q6-why-isn-t-making-websites-greener-a-higher-priority-within-businesses\"><span class=\"ez-toc-section\" id=\"Q6_Why_isnt_making_websites_greener_a_higher_priority_within_businesses\"><\/span>Q6: Why isn\u2019t making websites greener a higher priority within businesses?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"344\" alt=\"Why isn\u2019t making websites greener a higher priority within businesses?\" class=\"wp-image-438218\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/why-sites-arent-greener.png.webp 792w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/why-sites-arent-greener-600x261.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/why-sites-arent-greener-200x87.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/why-sites-arent-greener-768x334.png.webp 768w\" data-lazy-sizes=\"(max-width: 792px) 100vw, 792px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/why-sites-arent-greener.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"344\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/why-sites-arent-greener.png.webp\" alt=\"Why isn\u2019t making websites greener a higher priority within businesses?\" class=\"wp-image-438218\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/why-sites-arent-greener.png.webp 792w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/why-sites-arent-greener-600x261.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/why-sites-arent-greener-200x87.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/why-sites-arent-greener-768x334.png.webp 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\"><\/noscript><\/figure>\n<\/div>\n<p>For this question, I allowed respondents to select more than one option, as it\u2019s possible that there isn\u2019t just one reason why this happens.<\/p>\n<p>The most selected option was \u201c<em>due to limited knowledge of the environmental impact<\/em>\u201d \u2013 38% of all respondents chose this as the main reason.<\/p>\n<p>One takeaway from the above would be that further education is needed on the issue at hand \u2013 it sounds like business owners are simply unaware of the environmental impact of powering their websites.<\/p>\n<p>At least if we are able to help educate business owners on the problem, it would then put them in a better position to be able to decide whether they do or don\u2019t want to take further action to reduce their own environmental impacts.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q7-would-seos-purchase-eco-friendly-swag-at-seo-conferences\"><span class=\"ez-toc-section\" id=\"Q7_Would_SEOs_purchase_eco-friendly_swag_at_SEO_conferences\"><\/span>Q7: Would SEOs purchase eco-friendly swag at SEO conferences?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"565\" alt=\"Would SEOs purchase eco-friendly swag at SEO conferences?\" class=\"wp-image-438219\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-friendly-swag.png.webp 767w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-friendly-swag-459x338.png.webp 459w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-friendly-swag-153x113.png.webp 153w\" data-lazy-sizes=\"(max-width: 767px) 100vw, 767px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-friendly-swag.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"565\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-friendly-swag.png.webp\" alt=\"Would SEOs purchase eco-friendly swag at SEO conferences?\" class=\"wp-image-438219\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-friendly-swag.png.webp 767w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-friendly-swag-459x338.png.webp 459w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-friendly-swag-153x113.png.webp 153w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\"><\/noscript><\/figure>\n<\/div>\n<p>Out of all respondents, 73% of people said yes, 19% weren\u2019t sure and 8% said no.\u00a0<\/p>\n<p>I do know that some SEO conferences like BrightonSEO already have made steps to allow attendees to support more sustainably minded initiatives, such as supporting certified tree planting schemes when purchasing a ticket for the event.<\/p>\n<p>I think a lot of single-use plastic gets used for SEO merchandise and swag, with many items excitedly given away by companies that will ultimately end up in landfills.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q8-would-you-pay-extra-to-attend-an-seo-conference-so-they-can-be-live-streamed\"><span class=\"ez-toc-section\" id=\"Q8_Would_you_pay_extra_to_attend_an_SEO_conference_so_they_can_be_live-streamed\"><\/span>Q8: Would you pay extra to attend an SEO conference so they can be live-streamed?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"569\" alt=\"Would you pay extra to attend an SEO conference so they can be live-streamed?\" class=\"wp-image-438220\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/live-streaming-tickets.png.webp 787w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/live-streaming-tickets-467x338.png.webp 467w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/live-streaming-tickets-156x113.png.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/live-streaming-tickets-768x555.png.webp 768w\" data-lazy-sizes=\"(max-width: 787px) 100vw, 787px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/live-streaming-tickets.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"569\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/live-streaming-tickets.png.webp\" alt=\"Would you pay extra to attend an SEO conference so they can be live-streamed?\" class=\"wp-image-438220\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/live-streaming-tickets.png.webp 787w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/live-streaming-tickets-467x338.png.webp 467w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/live-streaming-tickets-156x113.png.webp 156w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/live-streaming-tickets-768x555.png.webp 768w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\"><\/noscript><\/figure>\n<\/div>\n<p>Looking at how many people <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> very long distances to attend SEO conferences, I was curious if people would be willing to pay an additional fee (e.g., 5% more) for the conference to be live-streamed online, allowing people to watch remotely \u2013 making it more accessible and avoiding some travel.\u00a0<\/p>\n<p>Of all respondents, 65% said yes, they would be willing to pay extra. 19% weren\u2019t sure and 16% of respondents said no.<\/p>\n<p>I have since realized that many big SEO conferences already record their shows, allowing those who\u2019ve paid to watch from home after the event.\u00a0<\/p>\n<p>Survey feedback here suggested that this responsibility should fall on the conference organizers instead of pushing the cost over to any attendees, which is a fair point.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q9-how-many-flights-have-you-taken-in-the-past-12-months-as-part-of-your-work-as-an-seo\"><span class=\"ez-toc-section\" id=\"Q9_How_many_flights_have_you_taken_in_the_past_12_months_as_part_of_your_work_as_an_SEO\"><\/span>Q9: How many flights have you taken in the past 12 months as part of your work as an SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"367\" alt=\"How many flights have you taken in the past 12 months as part of your work as an SEO?\" class=\"wp-image-438221\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/flights-taken.png.webp 794w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/flights-taken-600x277.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/flights-taken-200x92.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/flights-taken-768x355.png.webp 768w\" data-lazy-sizes=\"(max-width: 794px) 100vw, 794px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/flights-taken.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"367\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/flights-taken.png.webp\" alt=\"How many flights have you taken in the past 12 months as part of your work as an SEO?\" class=\"wp-image-438221\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/flights-taken.png.webp 794w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/flights-taken-600x277.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/flights-taken-200x92.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/flights-taken-768x355.png.webp 768w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\"><\/noscript><\/figure>\n<\/div>\n<p>67% of respondents hadn\u2019t taken any flights, 22% had taken 1-2 flights, while 8% had taken 3-5 flights.\u00a0<\/p>\n<p>While I realize for some SEOs that not flying might be unavoidable, and that there are a lot of benefits from in-person meetings or from attending conferences, I do still think it\u2019s possible to operate as a fairly successful SEO without traveling by air.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-q10-do-you-think-climate-change-will-have-an-impact-on-you-personally\"><span class=\"ez-toc-section\" id=\"Q10_Do_you_think_climate_change_will_have_an_impact_on_you_personally\"><\/span>Q10: Do you think climate change will have an impact on you personally?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"568\" alt=\"For agency folks, would you feel comfortable declining to work with a client that was a known fossil fuel polluter?\" class=\"wp-image-438217\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/personal-impact.png.webp 780w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/personal-impact-464x338.png.webp 464w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/personal-impact-155x113.png.webp 155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/personal-impact-768x559.png.webp 768w\" data-lazy-sizes=\"(max-width: 780px) 100vw, 780px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/personal-impact.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"568\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/personal-impact.png.webp\" alt=\"For agency folks, would you feel comfortable declining to work with a client that was a known fossil fuel polluter?\" class=\"wp-image-438217\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/personal-impact.png.webp 780w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/personal-impact-464x338.png.webp 464w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/personal-impact-155x113.png.webp 155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/personal-impact-768x559.png.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\"><\/noscript><\/figure>\n<\/div>\n<p>A huge 90% of respondents said yes, they do believe it would, 5% said they were not sure, and 4% said no, it would not impact them.<\/p>\n<p>Even if we\u2019re not aware of it, we\u2019re already feeling the effects of climate change with an increase in the cost of food, brought upon partly by long periods of drought, flooding or some non-climate related issues.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-9-ways-seos-can-drive-climate-change-action\"><span class=\"ez-toc-section\" id=\"9_ways_SEOs_can_drive_climate_change_action\"><\/span>9 ways SEOs can drive climate change action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From doing this survey it became clear that I am definitely not the only SEO who cares about this topic a great deal. Here are a few more suggestions for those keen to take this further.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-check-out-the-green-web-foundation-and-check-if-your-website-is-hosted-using-green-energy\"><span class=\"ez-toc-section\" id=\"1_Check_out_the_Green_Web_Foundation_%E2%80%93_and_check_if_your_website_is_hosted_using_green_energy\"><\/span>1. Check out the Green Web Foundation \u2013 and check if your website is hosted using green energy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many great initiatives already exist in this space within the field of web development, such as the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thegreenwebfoundation.org\/\">Green Web Foundation<\/a><em>.<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{ \" core false image data-wp-interactive class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"534\" data-wp-effect--setstylesonresize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" alt=\"Image taken from the Green Web Foundation article on transitioning to a fossil free internet\u00a0\" class=\"wp-image-438223\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/how-the-sustainable-web-design-model-allocates-energy-usage.png.webp 950w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/how-the-sustainable-web-design-model-allocates-energy-usage-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/how-the-sustainable-web-design-model-allocates-energy-usage-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/how-the-sustainable-web-design-model-allocates-energy-usage-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/how-the-sustainable-web-design-model-allocates-energy-usage-768x432.png.webp 768w\" data-lazy-sizes=\"(max-width: 950px) 100vw, 950px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/how-the-sustainable-web-design-model-allocates-energy-usage.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"534\" data-wp-effect--setstylesonresize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/how-the-sustainable-web-design-model-allocates-energy-usage.png.webp\" alt=\"Image taken from the Green Web Foundation article on transitioning to a fossil free internet\u00a0\" class=\"wp-image-438223\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/how-the-sustainable-web-design-model-allocates-energy-usage.png.webp 950w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/how-the-sustainable-web-design-model-allocates-energy-usage-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/how-the-sustainable-web-design-model-allocates-energy-usage-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/how-the-sustainable-web-design-model-allocates-energy-usage-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/how-the-sustainable-web-design-model-allocates-energy-usage-768x432.png.webp 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\"><\/noscript><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge image: Image taken from the Green Web Foundation article on transitioning to a fossil free internet\u00a0\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-style--right=\"context.core.image.imageButtonRight\" data-wp-style--top=\"context.core.image.imageButtonTop\"><br \/>\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\"><path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path><\/svg><\/button><figcaption class=\"wp-element-caption\"><em><em>Image taken from the Green Web Foundation article on <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thegreenwebfoundation.org\/news\/curious-about-driving-the-transition-to-a-fossil-free-internet-heres-how-co2-js-can-help\/\"><em>transitioning to a fossil free internet<\/em><\/a><em>\u00a0<\/em><\/em><\/figcaption><div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\" data-wp-bind--role=\"selectors.core.image.roleAttribute\" data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\" data-wp-class--initialized=\"context.core.image.initialized\" data-wp-class--active=\"context.core.image.lightboxEnabled\" data-wp-class--hideanimationenabled=\"context.core.image.hideAnimationEnabled\" data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\" data-wp-effect=\"effects.core.image.initLightbox\" data-wp-on--keydown=\"actions.core.image.handleKeydown\" data-wp-on--touchstart=\"actions.core.image.handleTouchStart\" data-wp-on--touchmove=\"actions.core.image.handleTouchMove\" data-wp-on--touchend=\"actions.core.image.handleTouchEnd\" data-wp-on--click=\"actions.core.image.hideLightbox\" tabindex=\"-1\">\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\"><br \/>\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg><\/button><\/p>\n<div class=\"lightbox-image-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"https:\/\/searchengineland.com\/context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Image taken from the Green Web Foundation article on transitioning to a fossil free internet\u00a0\" class=\"wp-image-438223\"><figcaption class=\"wp-element-caption\"><em><em>Image taken from the Green Web Foundation article on <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thegreenwebfoundation.org\/news\/curious-about-driving-the-transition-to-a-fossil-free-internet-heres-how-co2-js-can-help\/\"><em>transitioning to a fossil free internet<\/em><\/a><em>\u00a0<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"lightbox-image-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"https:\/\/searchengineland.com\/selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Image taken from the Green Web Foundation article on transitioning to a fossil free internet\u00a0\" class=\"wp-image-438223\"><figcaption class=\"wp-element-caption\"><em><em>Image taken from the Green Web Foundation article on <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thegreenwebfoundation.org\/news\/curious-about-driving-the-transition-to-a-fossil-free-internet-heres-how-co2-js-can-help\/\"><em>transitioning to a fossil free internet<\/em><\/a><em>\u00a0<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n<p>The Green Web Foundation has also created an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thegreenwebfoundation.org\/co2-js\/\">open-source JavaScript library called CO2.js<\/a>, which enables developers to estimate the emissions related to the use of their apps, websites and software.\u00a0<\/p>\n<p>You can quickly check whether your website runs on green energy or not using another of their tools, as shown below.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1161\" height=\"538\" alt=\"The Green Web Check for the dailymail.co.uk tabloid website, as provided by the Green Web Foundation.\" class=\"wp-image-438224\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-hosting-check.png.webp 1161w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-hosting-check-600x278.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-hosting-check-800x371.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-hosting-check-200x93.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-hosting-check-768x356.png.webp 768w\" data-lazy-sizes=\"(max-width: 1161px) 100vw, 1161px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-hosting-check.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1161\" height=\"538\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-hosting-check.png.webp\" alt=\"The Green Web Check for the dailymail.co.uk tabloid website, as provided by the Green Web Foundation.\" class=\"wp-image-438224\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-hosting-check.png.webp 1161w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-hosting-check-600x278.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-hosting-check-800x371.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-hosting-check-200x93.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/green-hosting-check-768x356.png.webp 768w\" sizes=\"auto, (max-width: 1161px) 100vw, 1161px\"><\/noscript><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-2-use-a-log-file-analyzer-like-screaming-frog-and-check-your-site-s-co2-emissions\"><span class=\"ez-toc-section\" id=\"2_Use_a_log_file_analyzer_like_Screaming_Frog_and_check_your_sites_CO2_emissions\"><\/span>2. Use a log file analyzer like Screaming Frog and check your site\u2019s CO2 emissions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Screaming Frog has included the Green Web Foundation\u2019s CO2.js within a recent update to their Log File Analyzer, and this can be configured to find the CO2 impact of both bots and users.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"395\" alt=\"Use a log file analyzer like Screaming Frog and check your site's CO2 emissions\" class=\"wp-image-438225\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/total-co2-graph.png.webp 850w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/total-co2-graph-600x279.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/total-co2-graph-800x372.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/total-co2-graph-200x93.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/total-co2-graph-768x357.png.webp 768w\" data-lazy-sizes=\"(max-width: 850px) 100vw, 850px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/total-co2-graph.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"395\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/total-co2-graph.png.webp\" alt=\"Use a log file analyzer like Screaming Frog and check your site's CO2 emissions\" class=\"wp-image-438225\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/total-co2-graph.png.webp 850w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/total-co2-graph-600x279.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/total-co2-graph-800x372.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/total-co2-graph-200x93.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/total-co2-graph-768x357.png.webp 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\"><\/noscript><figcaption class=\"wp-element-caption\"><em><em>Total CO2 emissions from Googlebot and Bingbot as shown by Screaming Frog\u2019s logfile analyzer.<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<p>You can see CO2 emission estimates from the traffic going to your own or your client\u2019s websites and check that of bots, scrapers and third-party SEO tools hitting your site and eating up valuable resources.<\/p>\n<p>Carrying out log file analysis would be a great way to determine a plan to reduce unnecessary resource consumption on your web host.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-educate-your-clients-about-their-websites-carbon-emissions\"><span class=\"ez-toc-section\" id=\"3_Educate_your_clients_about_their_websites_carbon_emissions\"><\/span>3. Educate your clients about their websites\u2019 carbon emissions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019ve used a tool to check how much carbon emissions a website generates, why not use the report or output to start a conversation with your client?<\/p>\n<p>As shown in Q6 above, many clients likely lack education about the emissions caused by their website. Sharing a report from one of these tools might be a great way to bring the topic up.<\/p>\n<p>The <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.websitecarbon.com\/\">Website Carbon Calculator<\/a> by Wholegrain Digital is a simple and visual tool. I asked their digital sustainability lead, Marketa Benisek, to share her thoughts on the calculator.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cWe launched Website Carbon in 2017 with a singular objective: to raise awareness about its negative environmental impact of technology. The actual calculations involved are incredibly complex and rely entirely on the latest research, drawing from both academic studies and insights from industry experts. Despite the inherent imperfections in these calculations, we like to stick to the mantra \u2018don\u2019t let perfect be the enemy of good.\u2019\u00a0<\/em><\/p>\n<p><em>The key focus doesn\u2019t lie in achieving absolute precision but rather in striving for progress.\u00a0<\/em><\/p>\n<p><em>Whether the calculated emissions stand at 0.68 gCO2e or 0.71 gCO2e, the key goal remains consistent: to help people collectively create a sustainable internet that is good for people and planet.\u00a0<\/em><\/p>\n<p><em>Sustainable websites offer a multitude of benefits beyond environmental concerns, including improved performance, accessibility and the potential for improved search engine rankings (when implemented effectively).\u201d<\/em>\n<\/p><\/blockquote>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"428\" alt=\"Marketa Benisek, Digital Sustainability Lead at Wholegrain Digital\" class=\"wp-image-438226\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Marketa-Benisek.jpeg.webp 679w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Marketa-Benisek-536x338.jpeg.webp 536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Marketa-Benisek-179x113.jpeg.webp 179w\" data-lazy-sizes=\"(max-width: 679px) 100vw, 679px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Marketa-Benisek.jpeg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"428\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Marketa-Benisek.jpeg.webp\" alt=\"Marketa Benisek, Digital Sustainability Lead at Wholegrain Digital\" class=\"wp-image-438226\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Marketa-Benisek.jpeg.webp 679w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Marketa-Benisek-536x338.jpeg.webp 536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Marketa-Benisek-179x113.jpeg.webp 179w\" sizes=\"auto, (max-width: 679px) 100vw, 679px\"><\/noscript><figcaption class=\"wp-element-caption\"><em><em>Marketa Benisek, Digital Sustainability Lead at Wholegrain Digital<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-4-continue-to-track-emissions-using-a-tool-like-ecoping\"><span class=\"ez-toc-section\" id=\"4_Continue_to_track_emissions_using_a_tool_like_Ecoping\"><\/span>4. Continue to track emissions using a tool like Ecoping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Knowing your website emissions is great, but what\u2019s even better is having a dashboard that can track the emissions daily, allowing you to monitor changes over time.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1316\" height=\"776\" alt=\"The resource overview from Ecoping shows the breakdown of website resource changes over a 7-day period.\" class=\"wp-image-438227\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-ping.png.webp 1316w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-ping-573x338.png.webp 573w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-ping-800x472.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-ping-192x113.png.webp 192w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-ping-768x453.png.webp 768w\" data-lazy-sizes=\"(max-width: 1316px) 100vw, 1316px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-ping.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1316\" height=\"776\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-ping.png.webp\" alt=\"The resource overview from Ecoping shows the breakdown of website resource changes over a 7-day period.\" class=\"wp-image-438227\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-ping.png.webp 1316w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-ping-573x338.png.webp 573w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-ping-800x472.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-ping-192x113.png.webp 192w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/eco-ping-768x453.png.webp 768w\" sizes=\"auto, (max-width: 1316px) 100vw, 1316px\"><\/noscript><figcaption class=\"wp-element-caption\"><em>The resource overview from Ecoping shows the breakdown of website resource changes over a 7-day period.<\/em><\/figcaption><\/figure>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ecoping.earth\/\">Ecoping<\/a> is a great tool that allows you to do just that. Compare your emissions against other competitors and easily share reports from Google Lighthouse and Core Web Vitals with development teams to help prioritize any improvements.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-be-more-vocal-about-web-sustainability-amongst-peers-and-within-communities\"><span class=\"ez-toc-section\" id=\"5_Be_more_vocal_about_web_sustainability_amongst_peers_and_within_communities\"><\/span>5. Be more vocal about web sustainability amongst peers and within communities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Why not raise this topic with your peers and any other communities you belong to? Even bringing this up on social media can be a good starting point.\u00a0<\/p>\n<p>You can also try joining other web communities. I\u2019m sure you would find more people passionate about this topic within the world of web development. They\u2019ll probably be happy to see SEOs showing an interest, too.\u00a0<\/p>\n<p>Don\u2019t forget there\u2019s no substitute for real communities. Try attending local digital marketing MeetUps or other events \u2013 finding someone local with similar interests can be a great way to build a strong network.\u00a0<\/p>\n<p>I think just by talking about this subject more openly, you will find others will do the same and that will create a snowball effect.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-6-be-more-mindful-about-your-own-digital-actions-and-the-impact-they-have\"><span class=\"ez-toc-section\" id=\"6_Be_more_mindful_about_your_own_digital_actions_and_the_impact_they_have\"><\/span>6. Be more mindful about your own digital actions and the impact they have<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While there\u2019s a lot you can do offline to reduce your own carbon emissions, there\u2019s also a lot of online-related activity you might not be aware of.<\/p>\n<p>Buying new devices \u2013\u00a0such as mobile phones, laptops, tablets or even desktop computers \u2013 has huge associated manufacturing costs, with equally large carbon emissions.<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.acs.org\/education\/outreach\/celebrating-chemistry-editions\/2021-ccew\/cell-phone-life-cycle.html\">Research shows<\/a> that up to 91 kilograms of CO2 (a little more than 200 pounds) is released for every cellphone manufactured. Almost half of the CO2 (43%) created or used during a cell phone\u2019s life cycle happens during the raw material phase, caused by the machines used to discover, extract and refine petroleum needed to make the plastics. These machines use much energy, usually gasoline or diesel fuel, which releases CO2.<\/p>\n<p>If we could all keep our smartphones for longer (not constantly upgrading or renewing them) and opt for refurbished models, as well as choosing devices that are repairable and are made with the environment and people in mind (such as the Fairphone), we\u2019d be able to reduce our carbon emissions greatly.\u00a0<\/p>\n<p>By using a phone for at least five years, instead of the typical 2-3 years, the carbon impact per year of use could be cut by 50% and the water impact <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.green-alliance.org.uk\/resources\/Design_for_a_circular_economy.pdf\">could be halved<\/a>.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-7-learn-more-about-or-transition-towards-a-low-carbon-website-design\"><span class=\"ez-toc-section\" id=\"7_Learn_more_about_or_transition_towards_a_low-carbon_website_design\"><\/span>7. Learn more about (or transition towards) a low-carbon website design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While this might not be accessible to everyone, transitioning to a low-carbon website design or even simply making your website less carbon-heavy would be a great way to reduce your own carbon emissions.<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nick-lewis-7b3b7731\/\">Nick Lewis<\/a>, a sustainable web developer, has also created a website that showcases low-carbon websites. When I asked him about the subject, he said there\u2019s a lot that goes into creating a lower-carbon site:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>\u201cFrom planning through to user experience, interface design, development, hosting, content and SEO, the most important thing is to be curious, to ask questions and do some research. Begin with small but important steps, such as moving to a hosting provider that uses 100% renewable energy. Once you start you\u2019ll be amazed at how much more you want to do, how far down the rabbit hole you want to explore to make your websites as low-carbon as they can be.\u201d<\/em>\n<\/p><\/blockquote>\n<blockquote class=\"wp-block-quote\"><p>\nI was also keen to understand the difference between having a fast site and having a low carbon site \u2013 and were they the same thing:<\/p>\n<p><em>\u201cWhile a fast website and a sustainable website certainly share some common traits, I would argue that they aren\u2019t quite the same. The biggest difference is the approach and desired outcome. A website purely aiming to be fast may employ certain techniques to force some elements to load only once the main thread has been loaded \u2013 so the website looks fully there, but some elements are then programmatically loaded after this. While this technique may produce an initially fast loading webpage, it may be hiding the fact that the webpage is actually very heavy and the final result being very resource intensive.<\/em><\/p>\n<p><em>A more sustainable website is different. The whole aim of the design and build is to use less energy, to produce less carbon per click and while the result is often a fast loading webpage, it is not the sole focus.<\/em>\u201c\n<\/p><\/blockquote>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"568\" alt=\"Sustainable web developer Nick Lewis\" class=\"wp-image-438228\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/nick-lewis.png.webp 840w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/nick-lewis-500x338.png.webp 500w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/nick-lewis-800x541.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/nick-lewis-167x113.png.webp 167w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/nick-lewis-768x519.png.webp 768w\" data-lazy-sizes=\"(max-width: 840px) 100vw, 840px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/nick-lewis.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"568\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/nick-lewis.png.webp\" alt=\"Sustainable web developer Nick Lewis\" class=\"wp-image-438228\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/nick-lewis.png.webp 840w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/nick-lewis-500x338.png.webp 500w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/nick-lewis-800x541.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/nick-lewis-167x113.png.webp 167w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/nick-lewis-768x519.png.webp 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\"><\/noscript><figcaption class=\"wp-element-caption\"><em>Sustainable web developer Nick Lewis<\/em><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-8-pitch-conference-talks-about-seo-sustainability-and-making-the-web-greener\"><span class=\"ez-toc-section\" id=\"8_Pitch_conference_talks_about_SEO_sustainability_and_making_the_web_greener\"><\/span>8. Pitch conference talks about SEO sustainability and making the web greener<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019m hoping that from the survey\u2019s interest and feedback, you will notice a lot of interest in this topic and that this will only grow.\u00a0<\/p>\n<p>So next time an SEO, digital marketing or web developer conference accepts new talk topics, why not pitch one on making the web greener?<\/p>\n<p>There are so many different topics I\u2019d love to see covered. Some SEOs have done this, including Ellie Connor, who covered <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/speakerdeck.com\/econn1\/how-to-measure-seo-sustainability\">measuring SEO sustainability<\/a> at BrightonSEO last year.<\/p>\n<p>I\u2019d argue there are many other ways this topic could be covered more, which should help get more people on board with the movement.<\/p>\n<p>This advice doesn\u2019t have to be conference-specific either \u2013 it might make for great blog posts, podcasts and even social media content.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-9-watch-this-video-on-building-a-greener-web-by-michelle-barker\"><span class=\"ez-toc-section\" id=\"9_Watch_this_video_on_building_a_greener_web_by_Michelle_Barker\"><\/span>9. Watch this video on building a greener web by Michelle Barker<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you would like to learn more on this topic, I recommend you watch the following <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=EfPoOt7T5lg\">YouTube video<\/a> by CSS expert and passionate digital sustainability expert Michelle Barker.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1119\" height=\"576\" alt=\"Screenshot from Michelle Baker\u2019s talk at HeyPresents in Leeds, 2023 taken from YouTube.\" class=\"wp-image-438229\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/michelle-barker.png.webp 1119w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/michelle-barker-600x309.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/michelle-barker-800x412.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/michelle-barker-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/michelle-barker-768x395.png.webp 768w\" data-lazy-sizes=\"(max-width: 1119px) 100vw, 1119px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/michelle-barker.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1119\" height=\"576\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/michelle-barker.png.webp\" alt=\"Screenshot from Michelle Baker\u2019s talk at HeyPresents in Leeds, 2023 taken from YouTube.\" class=\"wp-image-438229\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/michelle-barker.png.webp 1119w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/michelle-barker-600x309.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/michelle-barker-800x412.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/michelle-barker-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/michelle-barker-768x395.png.webp 768w\" sizes=\"auto, (max-width: 1119px) 100vw, 1119px\"><\/noscript><figcaption class=\"wp-element-caption\"><em><em>Screenshot from Michelle Baker\u2019s talk at HeyPresents in Leeds, 2023 taken from <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=EfPoOt7T5lg\"><em>YouTube<\/em><\/a><em>.<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-climate-survey-appendix-feedback-pitfalls-and-thanks\"><span class=\"ez-toc-section\" id=\"Climate_survey_appendix_Feedback_pitfalls_and_thanks\"><\/span>Climate survey appendix: Feedback, pitfalls and thanks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-your-feedback-on-the-survey\"><span class=\"ez-toc-section\" id=\"Your_feedback_on_the_survey\"><\/span>Your feedback on the survey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I left one question open at the end of the survey for people to give feedback, ask questions or share any other comments. I read through every one of these responses \u2013 here is the main feedback:<\/p>\n<ul>\n<li>On Q1:\u00a0 \u201c<em>what is the most effective way to reduce emissions on a website<\/em>\u201d people felt it was incredibly hard to fairly answer. Because I\u2019d asked people to rate these factors, asking for 1 item per rating, people felt forced to rank items when they might have actually been on a similar level. In hindsight I should have asked this in another way to get some fairer, more meaningful responses.<\/li>\n<li>On Q8: \u201c<em>would you pay extra to attend an SEO conference so they can be live-streamed<\/em>\u201d a few people said this responsibility should really stand on the conference organisers themselves, not on the attendees.\u00a0<\/li>\n<li>On Q4: \u201c<em>If Google included web page carbon emissions in their Core Web Vitals initiative it would encourage more SEOs to reduce the carbon emissions of client websites<\/em>\u201d I had some valid feedback that tracking carbon emissions from websites was incredibly complex and this is probably why the metric has been slow to get adopted fully. That\u2019s not to say progress isn\u2019t being made \u2013 there are some great tools that are looking at tracking carbon emissions from websites. But for those who want to understand why this is so complicated, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fershad.com\/writing\/adapting-cloud-carbon-footprints-methodology-to-website-carbon-estimates\/\">this article is a great read<\/a>.\u00a0<\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a>ly, many people shared that they loved that this topic was being talked about and that they wished it was discussed more often. This is exactly how I feel and my hope from the survey is that more people get involved and start having these conversations \u2013 with fellow SEOs, clients and anyone else who works online.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-pitfalls-of-the-survey\"><span class=\"ez-toc-section\" id=\"Pitfalls_of_the_survey\"><\/span>Pitfalls of the survey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the obvious issues of the survey here comes from the significant bias that might have been achieved by focusing my efforts on sharing the survey through social media channels.\u00a0<\/p>\n<p>We all operate within our bubbles. While I was trying to reach other SEOs solely, I realize that because of my own leanings, I may have attracted responses from those who are biased toward climate change being an important issue. That is to say, I attracted responses from people who are like me and care about climate change, too.\u00a0<\/p>\n<p>I didn\u2019t know a genuine way to reach SEOs outside my bubble or the many SEOs who steer clear of social media without paying a lot to use a third-party survey tool.\u00a0<\/p>\n<p>Another issue was my decision to include prizes as part of the survey. By doing so, I may have inadvertently encouraged \u201cdishonest\u201d responses. That is, people who were answering without considering the question, solely because they wanted to breeze through and complete the survey to be in with a chance of getting a prize (note that I can\u2019t say I noticed any of that from the responses I saw, although it is obviously still a possibility).<\/p>\n<p>I also had feedback that one of the figures I\u2019d quoted when sharing the survey on Twitter, LinkedIn and at the top of the survey page itself was not actually accurate. I\u2019d shared a figure from \u201cThe Shift Project\u201d that carbon emissions from the internet sector were 3.7% and were likely to outgrow that of the entire aviation industry within the next few years.\u00a0<\/p>\n<p>While further research shows the comparison still stands, the actual figure for emissions is estimated to be between 1.5 and 2.7%. This is another complex subject when you take into account carbon emissions related to the manufacturing of devices too. If you would like to read up on this further, I recommend this excellent piece by researcher Gauthier Roussilhe, \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/gauthierroussilhe.com\/en\/articles\/explaining-the-environmental-footprint-of-the-digital-sector\">Explaining the environmental footprint of the digital sector<\/a>.\u201d<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-special-thanks-to-everyone-who-helped-me\"><span class=\"ez-toc-section\" id=\"Special_thanks_to_everyone_who_helped_me\"><\/span>Special thanks to everyone who helped me<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It might not look much, but this project was a huge undertaking, and as a freelancer, I struggled to find time to get it right. Without a doubt, it wouldn\u2019t have happened without some help and a few nudges from various people.<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/blog\/authors\/john-mueller\">John <\/a>Mueller was among the first people I\u2019d asked to share feedback on the survey questions. He thoughtfully gave some detailed responses (while he was traveling by train, I should add!) when I\u2019d rather speculatively asked if he could help. He was honest but fair and without his initial interest, I may not have pursued the initiative.\u00a0<\/p>\n<p>A huge advocate of the survey from the early days was Moz Editor <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/moz.com\/about\/team\/miriamellis\">Miriam Ellis<\/a>. She gave me plenty of feedback and was really supportive throughout. She\u2019s tried to open various doors for me and is clearly also very passionate about this topic.\u00a0<\/p>\n<p>While he might not openly admit this is a cause that\u2019s close to his heart (I hope to change his mind one day), <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/simonhowland\/\">Si<\/a><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/simonhowland\/\">mon Howland<\/a> was a keen proofreader and gave me some very wise feedback. He might be the wisest SEO I know (and I know he hates being referred to as an SEO).\u00a0<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/volodymyrkupriyanov\/\">Volodymyr Kupriyanov<\/a> (a.k.a. VK) came to my aid when I struggled to visualize and present some findings from the survey. He was super helpful in ensuring my data was presented in the right format. He\u2019s a super smart data visualization expert by trade \u2013 and it shows.\u00a0<\/p>\n<p>Conversion optimization consultant <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ryanwebb\/\">Ryan Webb<\/a> was a huge help in giving feedback on a later version of the article and connecting me to the lovely Wholegrain Digital team.\u00a0<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/exortech\/\">Owen Rogers<\/a> runs the .eco domain registry Big Room and is passionate about all things relating to digital sustainability. He was kind enough to give me some great last-minute feedback about the shape of my article and about the important role that SEOs can have in making the web greener.\u00a0<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/gerry-mcgovern-07876469\/\">Gerry McGovern<\/a>, who is a very vocal and prominent voice on all things relating to digital waste and making environmentally friendly websites and apps (and has written several books on the topic, including \u201cWorld Wide Waste\u201d), was kind enough to provide me with various statistics on the cost of mobile phone production when my own research hit a dead end.\u00a0<\/p>\n<p>Screaming Frog Director <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dansharpseo\/\">Dan Sharp<\/a> was kind enough to give away a license code for their excellent Screaming Frog crawling software for a random participant of the survey, and it\u2019s clear from speaking to him that he\u2019s also very keen on this topic and has been busy taking steps to make Screaming Frog HQ greener.\u00a0<\/p>\n<p>Rival (but in a good way) SEO software company Sitebulb\u2019s very own <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/patrickhathaway\/\">Patrick Hathaway<\/a> was another person happy to give away a license code for their equally excellent Sitebulb crawling software. He\u2019s also keen on this topic, and they\u2019re taking steps to talk about climate-positive SEO auditing on their website.<\/p>\n<p>Technical SEO genius <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/patrickstox\/\">Patrick Stox<\/a> was also a huge help here, as he was kind enough to help me reach someone at Ahrefs, who was kind enough to donate a few copies of their book on SEO as part of the prize fund.\u00a0<\/p>\n<p>Finally \u2013 a big thanks to Search Engine Land Managing Editor Danny Goodwin for being open to publishing the results of this study and my write-up. I hope other SEO publications would be willing to follow suit and give more time to cover the same topic.\u00a0<\/p>\n<p>While I was incredibly generous to have received all this support, I take full responsibility for any of the issues or mistakes in this article. (Don\u2019t blame any of the above people, basically!)<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Matt Tutt\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Matt-Tutt.png.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Matt-Tutt.png.webp\" alt=\"Matt Tutt\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Matt Tutt<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MattTutt1&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/mtutt\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Matt Tutt is an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/matttutt.me\/\">SEO consultant<\/a> that specialises in helping Purpose Driven and ClimateTech companies get found online. Passionate about anything that aims to help the environment, he&#8217;s been working as an SEO for over 10 years. Outside of work he can usually be found in his garden, attempting to grow anything that could be considered edible.                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/climate-change-seo-survey-making-web-more-sustainable-438209\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape. In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact&#8230;<\/p>\n","protected":false},"author":1,"featured_media":611944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/The-climate-change-SEO-survey-Making-the-web-more-sustainable-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-611943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/611943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=611943"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/611943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/611944"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=611943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=611943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=611943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}