{"id":612322,"date":"2024-03-11T21:23:13","date_gmt":"2024-03-11T18:23:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/microsoft-ads-expands-copilot-to-more-advertisers\/"},"modified":"2024-03-11T21:23:13","modified_gmt":"2024-03-11T18:23:13","slug":"microsoft-ads-expands-copilot-to-more-advertisers","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-ads-expands-copilot-to-more-advertisers\/","title":{"rendered":"#Microsoft Ads expands Copilot to more advertisers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2ae681451a6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2ae681451a6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-ads-expands-copilot-to-more-advertisers\/#Copilot_allows_marketers_to_instantly_generate_assets_for_campaigns_such_as_images_headlines_and_descriptions\" >Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Copilot_allows_marketers_to_instantly_generate_assets_for_campaigns_such_as_images_headlines_and_descriptions\"><\/span>Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMicrosoft Ads expanded its Copilot trial to a larger set of advertisers.<\/p>\n<p>The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> availability.<\/p>\n<p><strong>First spotted<\/strong>. The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert,\u00a0Thomas Eccel. He reported seeing the tool within Bing Ads and shared a screenshot on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/ThomasEccel\/status\/1767149480053203013\">X<\/a>: <\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" alt=\"Microsoft Copilot\" class=\"wp-image-438307\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot-600x600.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot-338x338.jpeg.webp 338w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot-113x113.jpeg.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot-95x95.jpeg.webp 95w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot.jpeg.webp 680w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot-600x600.jpeg.webp\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot-600x600.jpeg.webp\" alt=\"Microsoft Copilot\" class=\"wp-image-438307\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot-600x600.jpeg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot-338x338.jpeg.webp 338w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot-113x113.jpeg.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot-95x95.jpeg.webp 95w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Microsoft-Copilot.jpeg.webp 680w\" sizes=\"(max-width: 600px) 100vw, 600px\"><\/noscript><\/figure>\n<p><strong>What is Copilot? <\/strong>Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions.<\/p>\n<p><strong>How it works. <\/strong>A user describe the content needed, like an image, and Copilot generates suggestions based on the description.<\/p>\n<p><strong>Why we care.\u00a0<\/strong>Copilot may simplify asset creation, saving users time, and providing inspiration for better-quality materials for campaigns. This functionality should also be more efficient than using stand-alone generative AI tools because it\u2019s baked-in to the Microsoft Advertising Platform.  <\/p>\n<p><strong>What has Microsoft said?\u00a0<\/strong>Last September, Kya Sainsbury-Carter, VP Global Partner &amp; Retail <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a>, Microsoft Advertising, said in a statement:<\/p>\n<ul>\n<li>\u201cWith Copilot in the Microsoft Advertising Platform, Compare &amp; Decide Ads, and new Chat Ads partners, we are making progress in this new era of generative AI.\u201d<\/li>\n<li>\u201cGenerative AI represents a massive opportunity for all. It creates new value with real purpose. It creates opportunities for advertisers, drives traffic for publishers, and delights consumers. The era of AI is here, and we\u2019re just getting started.\u201d<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive.<\/strong>\u00a0Read our article on the latest Microsoft Copilot updates for more information on its latest features and capabilities.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-expands-copilot-advertisers-438306\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions. Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":612323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_1965492337-scaled.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[70784,48041,70286,147878,107942],"class_list":["post-612322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-advertising","tag-bing","tag-microsoft","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=612322"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/612323"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=612322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=612322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=612322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}