{"id":612413,"date":"2024-03-12T16:00:00","date_gmt":"2024-03-12T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/creating-google-ads-campaigns-with-gemini-conversational-ai-how-good-is-it-really\/"},"modified":"2024-03-12T16:00:00","modified_gmt":"2024-03-12T13:00:00","slug":"creating-google-ads-campaigns-with-gemini-conversational-ai-how-good-is-it-really","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/creating-google-ads-campaigns-with-gemini-conversational-ai-how-good-is-it-really\/","title":{"rendered":"#Creating Google Ads campaigns with Gemini conversational AI: How good is it really?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a301ff85d5c8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a301ff85d5c8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/creating-google-ads-campaigns-with-gemini-conversational-ai-how-good-is-it-really\/#Learn_about_Gemini_AIs_capabilities_and_limitations_plus_how_to_effectively_use_it_for_Google_Search_and_Performance_Max_campaigns\" >Learn about Gemini AI\u2019s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/creating-google-ads-campaigns-with-gemini-conversational-ai-how-good-is-it-really\/#How_to_build_Google_Ads_campaigns_with_Gemini_for_Search\" >How to build Google Ads campaigns with Gemini for Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/creating-google-ads-campaigns-with-gemini-conversational-ai-how-good-is-it-really\/#Gemini_for_Search_Who_its_for_and_who_will_benefit_most\" >Gemini for Search: Who it\u2019s for and who will benefit most<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/creating-google-ads-campaigns-with-gemini-conversational-ai-how-good-is-it-really\/#Limitations_of_the_current_model_of_Gemini\" >Limitations of the current model of Gemini<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/creating-google-ads-campaigns-with-gemini-conversational-ai-how-good-is-it-really\/#Bottom_line_This_is_early-stage_high-potential_AI_tech\" >Bottom line: This is early-stage, high-potential AI tech<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/creating-google-ads-campaigns-with-gemini-conversational-ai-how-good-is-it-really\/#Gemini_use_case_Why_fundamentals_still_matter\" >Gemini use case: Why fundamentals still matter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/creating-google-ads-campaigns-with-gemini-conversational-ai-how-good-is-it-really\/#How_Gemini_works_in_Performance_Max\" >How Gemini works in Performance Max<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/creating-google-ads-campaigns-with-gemini-conversational-ai-how-good-is-it-really\/#Product_Studio_AI_visuals_with_product_imagery\" >Product Studio: AI visuals with product imagery<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/creating-google-ads-campaigns-with-gemini-conversational-ai-how-good-is-it-really\/#All_signs_point_to_Gemini_improving_exponentially\" >All signs point to Gemini improving exponentially<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_about_Gemini_AIs_capabilities_and_limitations_plus_how_to_effectively_use_it_for_Google_Search_and_Performance_Max_campaigns\"><\/span>Learn about Gemini AI\u2019s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nEarlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max.<\/p>\n<ul>\n<li>\u201cThe conversational experience workflow is designed to help you build better Search campaigns through a chat-based experience,\u201d says the article by Shashi Thakur, Google Ads Vice President and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a> Manager (Search Ads &amp; Ads on Google Experiences).<\/li>\n<\/ul>\n<ul>\n<li>\u201cIt combines your expertise with Google AI. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.\u201d<\/li>\n<\/ul>\n<p>While the AI model is not without criticism, here\u2019s my take on Gemini after field testing its capabilities. This article covers:<\/p>\n<ul>\n<li>How Gemini functions in Google Ads.<\/li>\n<li>My takeaways after testing it.<\/li>\n<li>How to make the most of these for your campaigns.<\/li>\n<li>Capabilities unique to Performance Max.<\/li>\n<li>Review of Google Product Studio in Shopify.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-build-google-ads-campaigns-with-gemini-for-search\"><span class=\"ez-toc-section\" id=\"How_to_build_Google_Ads_campaigns_with_Gemini_for_Search\"><\/span>How to build Google Ads campaigns with Gemini for Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To use Gemini for Search, follow the standard process of building a new campaign. After choosing your goals and setting up the campaign logistics, a new chat experience will pop up on the screen where you create ads.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p>At this point, you give Gemini a link to your website so it can pull information for its first iteration, ask for help creating your ad and basically build a full Search campaign using just the URL that you provided \u2013 keywords, ads, extensions, images, etc.<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Google Ads AI conversational experience to create ads using Gemini is now available in English globally (well, real soon) \u2013 can AI make better Google Ads than you can? <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/vCFYRSfphx\">https:\/\/t.co\/vCFYRSfphx<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/wpauXfOwTV\">pic.twitter.com\/wpauXfOwTV<\/a><\/p>\n<p>\u2014 Barry Schwartz (@rustybrick) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/status\/1750136617455747190?ref_src=twsrc%5Etfw\">January 24, 2024<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1709305872\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<p>Normally, you have to fill all this out manually. But all that heavy lifting is done with Gemini populating each field for you based on relevant inputs. You then begin work with a draft rather than an empty screen.<\/p>\n<p>As with all AI <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, there are positives and negatives. Working with Gemini comes with certain tradeoffs.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-gemini-for-search-who-it-s-for-and-who-will-benefit-most\"><span class=\"ez-toc-section\" id=\"Gemini_for_Search_Who_its_for_and_who_will_benefit_most\"><\/span>Gemini for Search: Who it\u2019s for and who will benefit most<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I want everything at my agency to be done in the best way to generate meaningful leads for clients. To that end, I can say that most Google Ads agencies and marketers may not benefit tremendously from this early iteration of Gemini.<\/p>\n<p>The target group for this feature is likely your average Google Ads advertiser \u2013 someone like a generalist who runs ads as part of a wider role or a small business owner who\u2019s never done this before \u2013 rather than the deep specialist.<\/p>\n<p>Gemini makes it incredibly easy for them to create campaigns and get started, while specialist <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> buyers and performance marketers would rather build on its output than publish it as is.<\/p>\n<p>In short, today\u2019s Gemini is built for those who lack deep Google Ads experience but still stand to gain from advertising to an online audience.<\/p>\n<p>Gemini fills out many elements they may not be familiar with: keywords, ads, URLs, extensions and so on. It does that first leg on its own and presents it for review so that even less-than-savvy advertisers can make edits.<\/p>\n<p>Typically, these smaller advertisers will have a website before they come to Google Ads. The fact that Gemini uses that asset to generate its suggestions can be good if the site is written well and structured clearly.<\/p>\n<p>They\u2019ll still need to review keywords, have a great landing page and tweak proposed ad copy \u2013 but it will be easier and faster than working from scratch.<\/p>\n<p>Savvy advertisers can benefit from Gemini as well, though to a lower degree given how thorough we typically are and how much we review things before publishing them.<\/p>\n<p>You really do need to tweak the output \u2013 sometimes considerably \u2013 but by filling it all out for you, Gemini gives you ideas to edit and will save time over working from a blank slate.<\/p>\n<p>Rather than being copywriters, Gemini makes us copy editors. You might take half the keyword ideas it provides and build on them by giving Gemini specific requirements for new headlines and de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions.<\/p>\n<p>And because it\u2019s all happening in the Google Ads interface, you can ensure character limits and other mandates are respected.<\/p>\n<p>But the bottom line: Don\u2019t just grab the output and launch. Treat it as the first step and come away to analyze:<\/p>\n<ul>\n<li>What can you tweak?<\/li>\n<li>What do you like?<\/li>\n<li>What should you explore further?<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-limitations-of-the-current-model-of-gemini\"><span class=\"ez-toc-section\" id=\"Limitations_of_the_current_model_of_Gemini\"><\/span>Limitations of the current model of Gemini<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019ve played with Gemini on a few different campaigns now. I often see weird outputs, particularly if the website isn\u2019t great and it doesn\u2019t have a good input to work with.<\/p>\n<p>Unfortunately, I did not see the ability to create a second ad group using Gemini while preparing for this article. This may not be the worst for newer advertisers with just a couple of products or offers.<\/p>\n<p>I hope the inability to make a second ad group with Gemini is a bug rather than a feature.<\/p>\n<p>Even with good input, some of Gemini\u2019s suggestions do not make sense. For example, one of the headlines I got while testing out an insurance website was \u201cHard Driving Insurance.\u201d<\/p>\n<p>Fortunately, because it throws a lot of ideas out and you can give it feedback, there were decent options to iterate on. Ask Gemini to generate more headlines and it\u2019ll give you more options until you\u2019re happy.<\/p>\n<p>Like any AI, you have to review the output.<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">BRO, &#8220;ai&#8221; Is SOOO NOT Ready To Be Put In Ads. <\/p>\n<p>These Are The Suggestions It&#8217;s Giving Me For Headlines. The ONLY One That Applies Is &#8220;Workers Compensation Lawyer&#8221; <\/p>\n<p>Yeah Let Me Fill Up My Headlines With These Whack-A-Doo Suggestions Right Away. LOL <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/iEbt6zXLZj\">pic.twitter.com\/iEbt6zXLZj<\/a><\/p>\n<p>\u2014 Anthony Higman (@AnthonyHigman) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/AnthonyHigman\/status\/1755683602015105252?ref_src=twsrc%5Etfw\">February 8, 2024<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1709305872\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<p>Images are usually pulled from the website, so you\u2019ll find this aspect more appealing if the site includes a rich library of quality images. The Performance Max iteration of Gemini includes an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/gemini\/google-bard-gemini-pro-image-generation\/\">image generation tool<\/a>, which I wish the Search version also featured.<\/p>\n<p>What I don\u2019t love is how Gemini seems to prefer links from the site footer for sitelink extensions. Typically, you want to include sitelinks to what will push the sale or close a deal. We also try very hard to always fill in the descriptions and Gemini does not seem to do that.<\/p>\n<p>Hopefully, Google will resolve these soon because, as it stands, you will get sitelinks but not in the best way.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-bottom-line-this-is-early-stage-high-potential-ai-tech\"><span class=\"ez-toc-section\" id=\"Bottom_line_This_is_early-stage_high-potential_AI_tech\"><\/span>Bottom line: This is early-stage, high-potential AI tech<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I think the important thing to recognize is that this is not yet cutting-edge technology, but more like where Performance Max was three years ago.<\/p>\n<p>Compare that to where Performance Max is today and what we\u2019re looking at with Gemini is closer to the alpha or beta. This will likely evolve into something better, so get ahead of it and get comfortable with it.<\/p>\n<p>For better or worse, it won\u2019t do your job for you, so don\u2019t expect it to. But it will make things a lot easier as it gets better. I imagine that it\u2019ll be nearly seamless to build campaigns with Gemini at some point in the coming years.<\/p>\n<p>I would also love for Gemini to show some forecasting data. For keywords, it provides the basics (e.g., how many impressions you might get on a monthly basis).<\/p>\n<p>But if you go to Keyword Planner and enter the same keyword, you get much more helpful data. It would be interesting to see if Google chooses to incorporate this.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-gemini-use-case-why-fundamentals-still-matter\"><span class=\"ez-toc-section\" id=\"Gemini_use_case_Why_fundamentals_still_matter\"><\/span>Gemini use case: Why fundamentals still matter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gemini or no Gemini, to get the best possible outcomes for the brands you work with, you still need to know the fundamentals of the business:<\/p>\n<ul>\n<li>Who are the customers?<\/li>\n<li>What are the pain points?<\/li>\n<li>How do people go through the buying journey?<\/li>\n<\/ul>\n<p>Knowing this makes campaign management easier, including working with a model like Gemini. Recently, I asked it to create a campaign for one of my clients who does addiction treatment and recovery.<\/p>\n<p>Gemini did a decent job of pulling the right information from the website (which is as solid as possible). It immediately understood the brand\u2019s tone and what information was important.<\/p>\n<p>But there were naturally parts of the output that I chose to change. For this specific client, instead of a transactional call to action like \u201cSchedule an appointment,\u201d I made it sound more helpful (e.g., \u201cGet the support you need\u201d or \u201cStart the recovery process\u201d).<\/p>\n<p>Gemini\u2019s output was functional, but it took human oversight to align with the advertising brand.<\/p>\n<p>Another thing I changed were the sitelinks. Typically, for people who are not convinced to click on the ad, we try to include copy like \u201cWe accept your insurance\u201d (link to insurance page) or \u201cChat with somebody now\u201d (link to live support).<\/p>\n<p>Gemini was not as relevant or varied in its choices, instead outputting common options like \u201cSee resources\u201d or \u201cContact us.\u201d<\/p>\n<p>While it\u2019s a must to review and tweak output from AI, without that fundamental knowledge of what my client wants to say and do \u2013 not just ROAS targets, but brand values \u2013 I would not have known how to level up Gemini\u2019s output.<\/p>\n<p>What I did find interesting was that Google gives you a couple of prompt options. In one, I asked Gemini how to create more compelling ads. It provided decent if common advice, which could be great for the beginner users who will flock to it.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-gemini-works-in-performance-max\"><span class=\"ez-toc-section\" id=\"How_Gemini_works_in_Performance_Max\"><\/span>How Gemini works in Performance Max<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Inside Performance Max, when you go into an asset group, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/gemini-models-are-coming-to-performance-max\/\">Gemini can now generate images<\/a> to populate your creative assets. Enter a prompt and Gemini will automatically create that image for you \u2013 sort of like what Midjourney and Dall-E do, but for free.<\/p>\n<p>To find this setting:<\/p>\n<ul>\n<li>Navigate to the desired campaign.<\/li>\n<li>Select your asset group.<\/li>\n<li>Choose <em>Edit your assets<\/em>.<\/li>\n<\/ul>\n<p>Here, you can generate headlines, descriptions and images.<\/p>\n<p>It\u2019s important to note that this version of Gemini seems to have a lot of policy and legalese layered on top of it, which you don\u2019t have in the standard model. Many prompts return an error message when your request conflicts with permissible norms.<\/p>\n<p>I played around with it a fair bit and it\u2019s clear there are some things they don\u2019t want you to generate, so you have to be careful with your prompts.<\/p>\n<p>When it comes to lead generation, advertisers should find image generation more straightforward.<\/p>\n<p>If I sell trucking insurance, I can show a truck on a freeway (but can\u2019t ask for a logo to be placed on the truck).<\/p>\n<p>I don\u2019t need to spring for the photoshoot if I just want to show a conceptual image. Gemini will create one I can now use in my lead-gen Performance Max campaign or maybe even add to a Search campaign as an image extension.<\/p>\n<p>You have the right to use these AI-generated images, so small businesses can do so without worry. Gemini in Performance Max also doesn\u2019t seem to want to show people and faces, in addition to logos and other brand marks.<\/p>\n<p>Perhaps this is because it\u2019s located within the ad creation flow because using Gemini outside of Google Ads lets you do those things. It would be helpful for this functionality to be common to both experiences.<\/p>\n<p>One other challenge with Gemini is the fluctuating bias of its output.<\/p>\n<p>Media coverage indicates that the team responsible for training Gemini is still working to strike a balance where it can accurately portray accurate, realistic imagery that doesn\u2019t reflect the bias of a particular group or demographic.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Google co-founder Sergey Brin says in rare public appearance that company &#8216;definitely messed up&#8217; Gemini image launch <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/iB2dBasefJ\">https:\/\/t.co\/iB2dBasefJ<\/a><\/p>\n<p>\u2014 CNBC (@CNBC) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/CNBC\/status\/1764801175348502812?ref_src=twsrc%5Etfw\">March 4, 2024<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1709305872\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<p>The final difference is the Search component. If you try to generate headlines and descriptions, you\u2019ll find they\u2019re separate tools instead of conversational flows.<\/p>\n<p>Provide input \u2013 like a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of bullet points \u2013 and Gemini will generate assets that just take what you say and tweak it slightly. It\u2019s not fantastic output, but it gives you ideas to edit and work with.<\/p>\n<p>The one thing I do love is that if you have an existing Performance Max campaign, Gemini will look at your existing data and, without any input, provide new options for ad text.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-product-studio-ai-visuals-with-product-imagery\"><span class=\"ez-toc-section\" id=\"Product_Studio_AI_visuals_with_product_imagery\"><\/span>Product Studio: AI visuals with product imagery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From what I can tell, you can\u2019t use Gemini-generated images for ecommerce Performance Max, where typically you want to show your own products. At this time, it doesn\u2019t seem possible to create an image using your own product; the model has only been trained to generate assets.<\/p>\n<p>One interesting workaround is <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/shopping\/google-product-studio-generative-ai-product-photos\/\">Product Studio<\/a> \u2013 a Google-built product that, unlike Gemini, lives in Shopify and can only be accessed from a Shopify store. I expected something like this to be in the Merchant Center, so it was surprising to find it only in the Google app for Shopify.<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I think Google Product Studio is one of the coolest things they&#8217;ve ever come out with for small DTC brands\u2026 literally for free right in Shopify. Any of you testing this yet? <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/ppcchat?src=hash&amp;ref_src=twsrc%5Etfw\">#ppcchat<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/At0TmPVEpS\">pic.twitter.com\/At0TmPVEpS<\/a><\/p>\n<p>\u2014 Kirk Williams (@PPCKirk) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/PPCKirk\/status\/1705229136212770996?ref_src=twsrc%5Etfw\">September 22, 2023<\/a><\/p><\/blockquote>\n<p><script data-minify=\"1\" async src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1709305872\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<p>If you have a simple product image, like a black hat on a white background, you can use this to spruce it up:<\/p>\n<ul>\n<li>Select a product from Shopify.<\/li>\n<li>Tell the AI what it is (e.g., black trucker hat).<\/li>\n<li>Select your desired output:\n<ul>\n<li>Remove the background.<\/li>\n<li>Upscale the image.<\/li>\n<li>Generate scenes.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>It actually does a pretty good job of cutting out the product from the white background. I\u2019ve even done it with a white t-shirt on a white background, which made it near-pixel perfect.<\/p>\n<p>Remember that Product Studio is in its early stages and mostly built on presets, so you must work through different prompts to get what you want.<\/p>\n<p>Even with current limitations, it can generate ideas that a designer can act on. And for smaller advertisers who may not have the resources for photoshoots or other imagery, it will allow them to get started.<\/p>\n<p>You can save output to your Shopify store or export and use it wherever you want, such as Facebook, Instagram and Google Ads.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-all-signs-point-to-gemini-improving-exponentially\"><span class=\"ez-toc-section\" id=\"All_signs_point_to_Gemini_improving_exponentially\"><\/span>All signs point to Gemini improving exponentially<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gemini has been in the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> quite a bit lately, and much of it is criticized. Since I don\u2019t have an engineering background, I try not to opine on the language models and the technology behind these tools.<\/p>\n<p>Instead, my focus is on their application within advertising: how to best use these tools to make our jobs easier and better while still exercising caution and discretion. I did it with Smart Bidding and Performance Max, and I continue to do so with generative AI, Gemini and Demand Gen campaigns.<\/p>\n<p>Given just how much Performance Max has improved since its initial release, I\u2019m confident that Gemini will continue to improve rapidly.<\/p>\n<p>As I\u2019ve always said (and continue to maintain), we can either embrace this technology or get left behind. Depending on where you manage paid media, it can make a significant difference in your career:<\/p>\n<ul>\n<li>If your career trajectory is in-house, adapting means building job security into your skillset.<\/li>\n<li>If you work primarily in agency settings, it will be required as you manage more accounts with the same expected quality of output.<\/li>\n<li>For agency owners, it also includes your fiduciary obligations to clients.<\/li>\n<\/ul>\n<p>These tools will get better. It\u2019s up to us to be ready to hit the ground running when that day arrives.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Menachem Ani\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Menachem-Ani-338x338.jpg.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Menachem-Ani-338x338.jpg.webp\" alt=\"Menachem Ani\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Menachem Ani<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MenachemAni&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/menachemani\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<div>Menachem Ani is the founder of JXT Group, a US-based agency specializing in multi-channel online advertising. A digital and search marketing veteran, he brings to the table more than 20 years of experience creating high-impact growth strategies for eCommerce and service-based businesses.<\/p>\n<p>His track record of delivering consistently above-average results stems from his forward-thinking mentality. A pro-automation paid media specialist, Menachem adapts the fundamentals of marketing to ever-evolving ad platforms. Today, he is one of the leading authorities on modern Google Ads tactics and campaigns, including Performance Max, Demand Gen and offline conversion tracking.<\/p>\n<p>Outside of running his agency, Menachem is also a highly regarded author and speaker. He has shared insights on paid media and growing a digital agency at SMX, BrightonSEO, Search Engine Land, Search Engine Journal, Foxwell Founders, and several other publications.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-gemini-conversational-ai-438289\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about Gemini AI\u2019s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns. Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. \u201cThe conversational experience workflow is designed to help you&#8230;<\/p>\n","protected":false},"author":1,"featured_media":612414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Creating-Google-Ads-campaigns-with-Gemini-conversational-AI-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-612413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=612413"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/612414"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=612413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=612413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=612413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}