{"id":612495,"date":"2024-03-12T21:10:53","date_gmt":"2024-03-12T18:10:53","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-unveils-new-ad-tools-and-updates-for-mobile-app-developers\/"},"modified":"2024-03-12T21:10:53","modified_gmt":"2024-03-12T18:10:53","slug":"google-unveils-new-ad-tools-and-updates-for-mobile-app-developers","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-unveils-new-ad-tools-and-updates-for-mobile-app-developers\/","title":{"rendered":"#Google unveils new ad tools and updates for mobile app developers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2ed18c93f3d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2ed18c93f3d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-unveils-new-ad-tools-and-updates-for-mobile-app-developers\/#Google_is_introducing_a_series_of_updates_to_help_advertisers_%E2%80%9Cenhance_creativity_diversify_revenue_and_make_data-driven_decisions%E2%80%9D\" >Google is introducing a series of updates to help advertisers &#8220;enhance creativity, diversify revenue and make data-driven decisions.&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_introducing_a_series_of_updates_to_help_advertisers_%E2%80%9Cenhance_creativity_diversify_revenue_and_make_data-driven_decisions%E2%80%9D\"><\/span>Google is introducing a series of updates to help advertisers &#8220;enhance creativity, diversify revenue and make data-driven decisions.&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle announced a range of new advertising tools and solutions for mobile <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> developers at the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a>s 2024 Developer Summit, including:<\/p>\n<ul>\n<li>AI asset suggestions.<\/li>\n<li>Real-time bidding buyers.<\/li>\n<li>Upgraded <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tion toolkit.<\/li>\n<li>Improved A\/B testing. <\/li>\n<li>Immersive in-game ads.<\/li>\n<li>Geo-based, controlled experiments.<\/li>\n<\/ul>\n<p>The tech giant said the updates are designed to \u201cenhance creativity, diversify revenue and make data-driven decisions.\u201d<\/p>\n<p><strong>AI asset suggestions. <\/strong>Google confirmed that image suggestions for App campaigns are now <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly available, while text suggestions are currently in beta testing. These suggestions, including headlines, descriptions and images, come from various sources such as your website, the Google Play store, asset library and stock images. They will now be displayed for you to review and add to your campaign during its construction phase.<\/p>\n<p><!-- \/1038259\/SEL_Post-text --><\/p>\n<div id=\"div-gpt-ad-1693000027709-0\"><\/div>\n<div id=\"post-break\"><\/div>\n<p><strong>Real-time bidding buyers<\/strong>. Google is making new real-time bidding buyers available in AdMob to \u201camplify revenue impact for app publishers.\u201d Unity Ads Network and ironSource Ads will soon be able to bid on publisher inventory available with AdMob.<\/p>\n<p><strong>Upgraded mediation toolkit<\/strong>. AdMob is introducing an enhanced mediation segmentation feature, soon to be available in beta, which allows for customized ad experiences based on various user behaviors. For instance, this feature enables you to adjust mediation settings such as price floors to better optimize ad interactions for users who are less inclined to make in-app purchases.<\/p>\n<p><strong>Improved A\/B testing<\/strong>. AdMob is launching an enhanced A\/B testing tool for publishers who experiment with multiple mediation setups. This tool will deliver results within days, accompanied by comprehensive reporting visuals and metrics. The improved A\/B testing functionality is set to be available in beta soon.<\/p>\n<p><strong>Immersive in-game ads.<\/strong> AdMob introduced immersive in-game ads, currently in closed beta. Developers such as APPS, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">NewS<\/a>tory, Supercent, and Unico Studio are actively testing this new ad format in their games.  <\/p>\n<p><strong>Controlled experiments.<\/strong> In response to the evolving privacy landscape, Google is introducing geo-based, controlled experiments to accurately measure the incremental return on investment from advertisers\u2019 spending on iOS and Android App campaigns. This solution is currently available for campaigns targeted to specific countries.<\/p>\n<p><strong>Why we care<\/strong>. Keeping up-to-date with Google\u2019s new and improved features is essential because they\u2019re usually aimed at making your job easier, streamlining campaign management, and boosting campaign effectiveness for improved return on investment.<\/p>\n<p><strong>What Google is saying<\/strong>. A Google spokesperson said in a statement:<\/p>\n<ul>\n<li>\u201cEvery year, the games industry continues to stay at the forefront of innovation by adopting new technologies and growth strategies.\u201d<\/li>\n<li>\u201cAs we continue to share more innovative ads solutions, we hope you\u2019re empowered to expand the scale and possibilities of your advertising campaigns and monetization strategies.\u201d<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><br \/>\n<!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\"><strong>Deep dive<\/strong>. Read Google\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/power-the-next-wave-of-games-growth-with-ads-innovation\/\">announcement<\/a> in full for more information.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Nicola Agius\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/nicola_agius\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/nicola_agius\" alt=\"Nicola Agius\" width=\"140\" height=\"140\"><\/noscript>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Nicola Agius<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=nicola_agius&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicola-agius-8b330956\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company&#8217;s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong>\n<\/p><\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-tools-updates-mobile-app-developers-438344\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is introducing a series of updates to help advertisers &#8220;enhance creativity, diversify revenue and make data-driven decisions.&#8221; Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Real-time bidding buyers. Upgraded mediation toolkit. Improved A\/B testing. Immersive in-game ads. Geo-based,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":612496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/google-papers-stack-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,147878,107942],"class_list":["post-612495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-paid-social","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=612495"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/612495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/612496"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=612495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=612495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=612495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}